• 품질경영학회지
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• 제27권2호
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• pp.20-46
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• 1999

Many researches have concluded that product advantage or superiority is the most important factor for the commercial success of new products. However, the specific dimensions of product advantage have not been studied as yet. Based on a survey of newly introduced products in recent years, we suggest the eight dimensions of quality of new product: function, time, limitation, usability, problem prevention, economy, maintainability, nativeness. The dimensions and their constituents are explained with examples.

• 벤처창업연구
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• 제10권4호
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• pp.113-131
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• 2015

본 연구는 지식경영역량의 신제품 개발 과정에서의 역할을 설명하고, 지식습득역량에서 지식적용역량으로 연결되는 과정을 통해 선두이점과 신제품품질의 우월성, 그리고 신제품 성과 간에 관계를 규명하기 위한 연구이다. 지금까지 지식기반 연구는 지식의 정의, 지식의 유형 구분, 지식과 정보 간의 차이 등에 대한 연구로 국한되어왔다. 본 연구는 기업의 신제품 지식경영활동 중 발생하는 지식습득과 지식적용역량을 전략적 변수로서 간주하여, 지식경영역량의 선행변수와 결과변수를 조사하였다. 지식기반이론과 source-position-performance(SPP)구조를 바탕으로, 가치창출에 원천으로서 지식의 유형은 지식경영역량의 개발에 중요한 역할을 하며, 이러한 지식경영역량은 포지션상의 우위를 가져와 신제품 성과에 영향을 미칠 수 있음을 제시하였다. 이를 검증하기 위해 국내 하이테크 산업에 속하는 기업들 중 신제품 프로젝트에 참여한 제품 개발팀의 과장급 이상 종사원을 대상으로 설문조사를 실시하였다. 구조방정식모형을 사용하여 가설을 검증한 결과 7개의 가설 중 신제품 지식의 복잡성과 지식적용역량의 관계(H1b)를 제외한 모든 가설이 통계적으로 유의한 결과를 보였다. 본 연구의 공헌은 SPP 구조를 기반으로 하여 지식의 유형과 포지션상 우위를 연결하는 매개변수로서 지식경영역량을 소개하였고, 실증 분석을 통해 신제품 혁신 이론에 지식경영역량이 중요한 역할을 한다는 것을 보였다는 것이다. 또한 신제품 개발 성과를 향상하기 위해서는 신제품 개발 팀장들의 역할 즉, 팀 구성원들의 개별 지식 접근능력을 기르고, 그것을 적용하기 위한 능력을 개발하는 것이 중요하다는 것을 제시하였다는 점은 실무적으로 의의가 있다.

• 통상정보연구
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• 제10권3호
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• pp.391-406
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• 2008

Recently, U.S. beef completely is opened and a point of present time, beef import market is increased, the high branding and high quality of Korea's beef cattle is urgent for a brand-name of Korea's Meat got competitive superiority in world market. Also, for that situation, Producers and Distributors request successful marketing strategy establishment and in the concrete, I present a counterplan strategy based on 4P(price, product differentiation, sales promotion, distribution) strategy.

• 경영과정보연구
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• 제4권
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• pp.557-572
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• 2000

Nowadays, after beginning of 21 centuries, owing to simplify market, the world is in the era of an influx of new paradigm that requires infinite competition. The manufacturing industries of Korea are in need of casting off high cost and low efficiency structure. The forfeiture of competition is resulted from the lost of level in quality of product. Today, the achievement of competitive product quality is coming from the following factors, that is., quality control, quality of service, marketing, human resources, finance, etc., together with process management. While Six Sigma, a newly introduced method to achieve process qualify outcome by sector of enterprise, is now being enjoyed a high reputation as a key device for competition by superiority enterprises in the United States, it has not been introduced sufficiently in the domestic enterprises yet. In our research, we, first of all, organized systematically the materials being released up to now. Furthermore, we looked over case studies of the American enterprises that apply Six Sigma strategy very successfully. Finally, we discussed the situation of domestic enterprises which are about to importing Six Sigma strategy as well as main causation of success by adopting it. While the enterprises approach Six Sigma strategy not in the way of on time and short term but in the way of long term, consistent renovation and persistent innovation we can assure that they will produce the highest quality and globally competitive products which are second to none.

• 산업융합연구
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• 제1권2호
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• pp.3-15
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• 2003

Many researches have concluded that product advantage or superiority is the most important factor for the commercial success of new products. However, the specific dimensions of product advantage have not been studied as yet. In order to know what kind of product attributes have been major determinants of commercial success, telecommunications winning products from 1985 to 1997 in the Korean market were examined. As results of the analysis, the determinants are classified into function, aesthetics, economy, safety, usability, reliability, brand image, assurance, distribution channel, advertisement, DEF(design for the environment). This study augmented the data set through questionnaire survey to marketing professor in University. The results will be a cue to future of new product development.

• 품질경영학회지
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• 제32권1호
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• pp.113-129
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• 2004

The reliability of the product can be improved by making the product less sensitive to noises. Especially, it Is important to make products robust against various noise factors encountered in production and field environments. In this paper, the phenomenon of degradation assumes a simple random coefficient degradation model to present analysis procedures of degradation data for robust experimental design. To alleviate weak points of previous studies, such as Taguchi's, Wasserman's, and pseudo failure time methods, novel techniques for analysis of degradation data using the cross array that regards amount of degradation as a dynamic characteristic for time are proposed. Analysis approach for degradation data using robust experimental design are classified by assumptions on parametric or nonparametric degradation rate(or slope). Also, a simulation study demonstrates the superiority of proposed methods over some previous works.

• 벤처창업연구
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• 제10권4호
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• pp.95-111
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• 2015

본 연구의 목적은 명품을 학문적으로 정의하고, 소비자의 명품의 구매의도에 영향을 미치는 명품성의 결정요인에 대하여 제품속성과 인지 구조적 관계를 규명하는 것이다. 명품성은 소비자에게 핵심가치를 제공하는 기능적 혜택, 경험적 혜택, 상징적 혜택, 배타적 혜택을 유인하며 소비자의 심리적 만족에 미치는 영향요인이다. 기존의 명품성 요인의 척도 개념으로는 소비자가 명품을 선호하는 이유에 대하여 충분히 설명을 하지 못하고 있다. 본 연구에서는 소비자가 지각하는 명품이 무엇이고, 명품성이 무엇인지를 마케팅관점에서 개념화하기 위하여 선행이론을 바탕으로 연구모형을 새롭게 제시하였다. 제품속성은 기능적 단서(품질, 디자인), 상징적 단서(브랜드, 가격)로 구분하고, 명품성 요인은 우월성, 희소성, 차별성, 전통성으로 구분하였다. 본 연구에서는 이와 같은 이론적 개념을 바탕으로 명품의 제품속성과 명품성이 소비자의 구매의도에 미치는 영향 관계를 실증적으로 분석하고자, 총 282개의 표본을 대상으로 통계분석을 실시하였다. 조사대상제품은 명품 소비자를 대상으로 사전 조사된 B자동차로 하였다. 구조방정식 모형의 분석을 이용한 가설 검정결과, 제품속성과 명품성의 관계에서 제품속성의 기능적 단서인 품질은 명품성의 우월성과 차별성에 유의한 영향을 미치며, 디자인은 희소성에 유의한 영향을 미치는 것으로 나타났다. 또한 제품속성의 상징적 단서인 브랜드는 전통성에 유의한 영향을 미치며, 가격은 우월성과 희소성에 유의한 영향을 미치는 것으로 나타났다. 그리고 제품속성은 구매의도에 부분적으로 유의한 영향을 미쳤으며, 또한 명품성은 구매의도에 부분적으로 유의한 영향을 미치는 것으로 나타났다. 따라서 본 연구에서 제시된 명품과 명품성의 구조적 개념은 새로운 연구모형을 구축하는데 이론적 기반을 제공할 것이며, 마케팅 관점에서 명품성의 결정요인은 소비자의 심리적 내적동기 요인을 확인하는데 실무적으로 도움이 될 것이다.

• 산업경영시스템학회지
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• 제41권4호
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• pp.146-159
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• 2018

This study analyzed what premium features significantly affect customer satisfaction and their recommendation, and what factors significantly affect product attributes. In the process, first, the loyalty program and the customer compensation program were studied to determine the impact of the customer satisfaction and recommendation. The study analyzed that quality and design of product properties had significant effects on all factors, but the brand was not significantly affected. Second, while superiority, differentiation and scarcity of luxury items are significant to customer satisfaction but superiority is only significant in relation to recommendation intention. Third, the preceding study shows that the customer compensation program has a significant impact on sales growth, but the study found that it was not for imported luxury car customers. Fourth, if the royalties program is low in awareness, it has been analyzed that the scarcity and customer satisfaction relationships among luxury goods have been adjusted. On the contrary, if there is a high level of awareness, it is analyzed that there is a control effect customer satisfaction and differentiation among luxury brands. In the conclusion, in order to satisfy customers at the import luxury car market, the differentiation of luxury goods by standard index must be strengthened and the brand must be strengthened among the attributes of the product. In addition, by raising awareness of the royalties program, the relationship between differentiation and customer satisfaction can be enhanced.

• 농촌지도와개발
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• 제14권1호
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• pp.171-195
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• 2007

Gyeonggi rice has been placed relatively favorable market position in the domestic rice market. With the superiority of its quality, gyeonggi rice has been well recognized to consumers. The price of gyeonggi rice has placed higher position than that of others. But, gyeonggi rice are facing crisis on the competition by regional brands. Therefore, this study was carried out to find the differentiated marketing strategies on problem related with the product differentiation and brand marketing of gyeonggi rice. In order to find out how much the effort on the product differentiation of gyeonggi rice affects the price and brand recognition, fifty RPCs in gyeonggi province were surveyed. As the results, $22{\sim}23%$ of harvested rice which was gathered into RPC was come out 'obscurity of production origin' when we consider material hull rice in the original production territory by collecting time and channel. With comparing sales weight of gyeonggi rice by the place of shipment, agricultural cooperative channel was the highest by 44.7%. And, wholesaler comes to 17.7%, discount outlet store was 13.9%, large quantity delivery in business was 11.1%, and department store was only 5.2%. Finally, we could consider to adopt the traceability system on gyeonggi rice distribution system from production to consumers' table to get consumers' credibility and compete imported high quality rice.

• 대한안전경영과학회지
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• 제23권3호
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• pp.83-88
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• 2021

Recently, due to the aging of workers and the weakening of the labor base in the automobile industry, research on quality inspection methods through ICT(Information and Communication Technology) convergence is being actively conducted. A lot of research has already been done on the development of an automated system for quality inspection in the manufacturing process using image processing. However, there is a limit to detecting defects occurring in the automotive sunroof sealer application process, which is the subject of this study, only by image processing using a general camera. To solve this problem, this paper proposes a system construction method that collects image information using a infrared thermal imaging camera for the sunroof sealer application process and detects possible product defects based on the SVM(Support Vector Machine) algorithm. The proposed system construction method was actually tested and applied to auto parts makers equipped with the sunroof sealer application process, and as a result, the superiority, reliability, and field applicability of the proposed method were proven.