• 제목/요약/키워드: Product presentation

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유류오염 토양-지하수 복원기술: 문제와 개선방향

  • 이석영;윤준기;이채영;김길홍;신언빈;조정숙
    • 한국지하수토양환경학회:학술대회논문집
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    • 한국지하수토양환경학회 2003년도 추계학술발표회
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    • pp.3-10
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    • 2003
  • Soil and groundwater contamination by petroleum hydrocarbon products is only one of many environmental problems in Korea. However, many environmental consulting companies have been targeted their business on this subject because the petroleum-oil-lubricant (POL) products have been widely used product and accidental releases of the products from storages resulted numerous small and large contaminated sites throughout Korea. Therefore, many small and large companies are actively participating in environmental assessment and remediation projects for the POL contaminated sites. Remedial technologies for the POL contaminated sites have been developed for many years by government and private institutions throughout the world. Development of a new decontamination technology for the POL contaminated sites is no longer attractive issue in research community because scientific bases of most cost-effective remedial technologies are well understood and have been used in the field by commercial sector. Numerous sites contaminated by underground tanks at gas stations have been remediated by relatively small companies in this country. We should appreciate their noticeable contributions as a frontier under very difficult market environment in Korea. We heard many successful stories as well as a few failure stories. Soil-groundwater remediation of POL contaminated site is not a simple task as shown in the text books or protocols. Therefore, failure risk is always with us, which requires continuous efforts for improvement of the technologies by the users and developers. In this presentation, author will discuss technical problems encountered and improvement made during implementation of several remedial technologies applied by Samsung Environmental Team. This is not a presentation about research or case study. We want to share our thought and experience with environmental engineers actively engaged in soil and groundwater remediation projects in Korea.

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가격 프레이밍과 메시지 프레이밍 전략이 소비자 태도에 미치는 영향: 온라인 여행상품을 중심으로 (The Effects of Price-Framing and Message-Framing Strategies on Consumer Attitudes: Focusing on Online Travel Products)

  • 김미경;정누리;양성병
    • 한국정보시스템학회지:정보시스템연구
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    • 제26권3호
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    • pp.119-147
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    • 2017
  • Purpose In an online e-commerce environment without face-to-face contact between the seller and the buyer, the attitudes of consumers differ greatly depending on which framing strategy is applied, even in cases when the benefits of the deals represent the same value. The purpose of this study is to explore the effects of price-framing and message-framing strategies on consumer attitudes through an experimental analysis in the context of online travel product purchasing. This study suggests a research model based on prospect theory and prior literature on price-framing and message-framing strategies. Design/methodology/approach The experiment was structured as a 2 (discount price presentation: 'Won' vs. '%') ${\times}$ 2 (discount level: low vs. high) ${\times}$ 2 (time-limit message: none vs. one) mixed design. The research hypotheses were tested in a study of 200 undergraduate and graduate students assigned randomly and distributed evenly to each of the eight cells. Findings The findings indicate that consumer attitudes become more favorable when the '%' discount, higher discount rate, and time-limit message are presented. However, no significant interaction effect is found between the discount price presentation and the discount level/time-limit message. This study has a theoretical implication in that it extends the scope of research by examining the influence of framing strategies on experience goods such as online travel products. Moreover, this study can provide managers with more specific guidelines when establishing framing strategies in the context of purchasing online travel products.

온라인 쇼핑을 활용하는 30대 여성의 패션상품 구매 및 착장의 특성 (Characteristics of Fashion Purchases and Clothes-wearing Tendencies of Women in their 30's Using Online Shopping)

  • 주미영;김영인
    • 복식
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    • 제64권8호
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    • pp.1-19
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    • 2014
  • The purpose of this study is to do an in-depth examination of Korean women in their 30's on the characteristics of their online fashion shopping, clothes-wearing, and presentation. In-depth interview and quantitative analysis were conducted as study methods. Results of this in-depth analysis showed that the factor with the most significant influence in their lifestyle was "childbirth." Childbirth was a major factor during fashion shopping and clothes-wearing. Also the results showed that the reason they used online shopping was for convenience, efficiency, rationality, pursuit of information, variety, and hedonism. In particular, women in their 30's had a higher motivation for efficiency and rationality compared to those in their 20's, and of those women, married working women showed the highest preference for fashion soho malls. Meanwhile, full-time homemakers, who pursued rationality, used open markets to search for fashion items based on price. Furthermore, the factors that women in their 30's considered during online shopping were price, design, purpose or situation for wearing the clothing, respectively. Compared to the women in their 20's, they emphasized recommendation, product properties, credibility, economy more than women in their 20's. Factors such as marriage and childbirth were more influential than occupation. Meanwhile, the factors that women in their 30's considered for wearing and presentation were time, place, and occasion(TPO), which all showed high importance in in-depth interview and quantitative analysis. Other factors were 'suitable image to self' and 'covering up body figure.'

번들가격할인 프레이밍과 메시지 프레이밍이 소비자의 번들구성제품에 대한 평가에 미치는 영향 (The Effects of Bundle Price Discount Framing and Message Framing on Consumers' Evaluation of Bundle Component)

  • 박소진
    • Asia Marketing Journal
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    • 제13권3호
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    • pp.55-77
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    • 2011
  • 가격번들링(price bundling)의 형태에는 '믹스드리더번들(mixed-leader bundle)'과 '믹스드조인트번들(mixed-joint bundle)'이 있는데 전자는 패키지 구성요소 중 하나는 정상가에 판매하고 다른 하나는 할인된 가격에 판매하는 것(예를 들면, 치아미백제를 구매하면 치약 할인)이고, 후자는 패키지의 가격을 통합하여 하나의 할인된 가격(예를 들면, 치아미백제와 치약을 함께 구매하면 총금액 할인)으로 제시하는 것이다. 메시지 프레이밍이란 동일한 광고 메시지를 어떻게 표현하느냐 하는 것인데, 제품을 사용할 경우 얻게 될 혜택 또는 긍정적인 제품 속성을 강조하는 긍정적 프레이밍과 대안을 채택하지 않을 경우 입게 되는 손실 또는 부정적인 제품속성을 강조하는 부정적 프레이밍이 있다. 본 연구는 치아미백제의 메시지 프레이밍을 '95%가 미백효과를 보았다(긍정적 프레이밍)'와 '5% 미만이 미백효과를 보지 못했다(부정적 프레이밍)'로 제시하였다. 본 연구는 개별제품에 대한 소비자의 지각된 품질수준과 태도에 대한 번들가격할인 프레이밍과 메시지 프레이밍의 상호작용효과를 탐구하였다. 연구결과 메시지 프레이밍의 주효과와 상호작용효과가 유의하게 나타났다. 긍정적 메시지프레이밍 조건에서는 믹스드조인트번들보다 믹스드리더번들에서 치아미백제에 대한 지각된 품질 및 태도가 높았으나, 부정적 메시지 프레이밍 조건에서는 믹스드리더번들보다 믹스드조인트번들에서 더 높았다. 본 연구는 번들 내 개별제품에 대한 번들가격할인 프레이밍과 메시지 프레이밍의 상호작용효과를 발견했다는 점에서 연구의 의의가 있으며, 메시지 프레이밍의 형태에 따라 번들가격 제시방법을 달리해야함을 제안하고 있다.

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공정무역제품에 대한 소비자 인식의 구조적 관계에 관한 연구 (The Study of Structural Relationship of Consumer Awareness in Fair Trade Product)

  • 옥정원
    • 경영과정보연구
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    • 제34권1호
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    • pp.143-162
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    • 2015
  • 본 연구는 공정무역제품에 대한 소비자의 인식에 영향을 주는 요소들 간 구조적관계를 실증분석을 통하여 규명하고자 하였다. 공정무역제품에 대한 소비자의 반응과 관련된 대부분의 이전 연구들은 특정 상황에 국한되어 탐색적으로 살펴보고 있다는 특징이 있다. 구체적으로 본 연구는 문헌고찰을 통하여 공정무역제품에 대한 소비자의 인식과 관련된 핵심 요소로서 적합성, 신뢰성, 소비가치, 태도, 구매의도를 제시하고, 영향관계를 살펴보고자 하였다. 실증분석을 통하여 대부분의 가설들이 채택이 되었지만, 신뢰성과 구매의도간의 관계(가설 5)는 통계적으로 유의한 영향관계가 없는 것으로 나타났다. 본 연구의 결과는 공정무역제품의 소비자 인식에 대한 종합적인 이해와 함께 공정무역제품을 판매하는 기업의 마케팅 전략의 수립에도 중요한 시사점을 제공할 것으로 기대된다.

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소비자 만족도 향상을 위한 인터넷 의류 쇼핑몰의 여성 상의류 사이즈 정보 제시 방안에 관한 연구 (A Study on the Size Information Presentation Method of Women's Upper Garment in Internet Shopping Malls for the Improvement of Consumer Satisfaction)

  • 이미연;황선진
    • 복식
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    • 제63권3호
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    • pp.95-109
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    • 2013
  • This thesis was conducted with the purpose of proposing a systematic and comprehensive system for women's upper garment sizes so that the satisfaction level of women purchasing the upper garment products in Internet shopping malls is enhanced. To achieve this, this study first conducted a survey of women from the ages of 18 to 39 and attempted to discover consumer satisfaction levels and preferences of the clothing product sizing system of Internet shopping malls. While keeping track of the global distribution environment, an optimal clothing sizing system for Korean women that fit recent changes in their body shapes was proposed. The results of this study are as follows. First, A result of studying the satisfaction levels and preferences of consumer's purchase experience and the sizing system showed that 48.6% of the total respondents were dissatisfied with the current sizing system. Second, based on the research of the size classification system of domestic and foreign upper garment for women, unlike domestic Internet shopping malls, overseas generally offer several size classifications. Third, results of studies 1 and 2 was used to propose an optimal clothing products sizing system method. Also, the body and product sizes and the measurement methods should be offered together. In summary of all these results, by establishing globally compatible sizing system, consumers are able to recognize their sizes on their own and by doing this, it will lower perceived risk of the consumers at the time of a Internet shopping mall purchase, and this will raise their level of satisfaction while making purchases.

KIER의 열분해유화 공정 기술과 실증플랜트 소개 (Introduction of KIER Pyrolysis Process and 3,000 ton/yr Demonstration Plant)

  • 신대현;전상구;김광호;이경환;노남선;이기봉
    • 한국신재생에너지학회:학술대회논문집
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    • 한국신재생에너지학회 2008년도 춘계학술대회 논문집
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    • pp.479-482
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    • 2008
  • Since late of 2000, KIER has developed a novel pyrolysis process for production of fuel oils from polymer wastes. It could have been possible due to large-scale funding of the Resource Recycling R&D Center. The target was to develop an uncatalyzed, continuous and automatic process producing oils that can be used as a fuel for small-scale industrial boilers. The process development has proceeded in three stages bench-scale unit, pilot plant and demonstration plant. As a result, the demonstration plant having capacity of 3,000 tons/year has been constructed and is currently under test operation for optimization of operation conditions. The process consisted of four parts ; feeding system, cracking reactor, refining system and others. Raw materials were pretreated via shredding and classifying to remove minerals, water, etc. There were 3 kind of products, oils(80%), gas(15%), carbonic residue(5%). The main products i.e. oils were gasoline and diesel. The calorific value of gas has been found to be about 18,000kcal/$m^3$ which is similar to petroleum gas and shows that it could be used as a process fuel. Key technologies adopted in the process are 1) Recirculation of feed for rapid melting and enhancement of fluidity for automatic control of system, 2) Tubular reactor specially-designed for heavy heat flux and prevention of coking, 3)Recirculation of heavy fraction for prevention of wax formation, and 4) continuous removal & re-reaction of sludge for high yield of main product (oil) and minimization of residue. The advantages of the process are full automation, continuous operation, no requirement of catalyst, minimization of coking and sludge problems, maximizing the product(fuel oil) yield and purity, low initial investment and operation costs and environment- friendly process. In this presentation, background of pyrolysis technology development, the details of KIER pyrolysis process flow, key technologies and the performances of the process will be discussed in detail.

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APPLICATION OF MERGED MICROWAVE GEOPHYSICAL OCEAN PRODUCTS TO CLIMATE RESEARCH AND NEAR-REAL-TIME ANALYSIS

  • Wentz, Frank J.;Kim, Seung-Bum;Smith, Deborah K.;Gentemann, Chelle
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 2006년도 Proceedings of ISRS 2006 PORSEC Volume I
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    • pp.150-152
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    • 2006
  • The DISCOVER Project (${\underline{D}}istributed$ ${\underline{I}}nformation$ ${\underline{S}}ervices$ for ${\underline{C}}limate$ and ${\underline{O}}cean$ products and ${\underline{V}}isualizations$ for ${\underline{E}}arth$ ${\underline{R}}esearch$) is a NASA funded Earth Science REASoN project that strives to provide highly accurate, carefully calibrated, long-term climate data records and near-real-time ocean products suitable for the most demanding Earth research applications via easy-to-use display and data access tools. A key element of DISCOVER is the merging of data from the multiple sensors on multiple platforms into geophysical data sets consistent in both time and space. The project is a follow-on to the SSM/I Pathfinder and Passive Microwave ESIP projects which pioneered the simultaneous retrieval of sea surface temperature, surface wind speed, columnar water vapor, cloud liquid water content, and rain rate from SSM/I and TMI observations. The ocean products available through DISCOVER are derived from multi-sensor observations combined into daily products and a consistent multi-decadal climate time series. The DISCOVER team has a strong track record in identifying and removing unexpected sources of systematic error in radiometric measurements, including misspecification of SSM/I pointing geometry, the slightly emissive TMI antenna, and problems with the hot calibration source on AMSR-E. This in-depth experience with inter-calibration is absolutely essential for achieving our objective of merging multi-sensor observations into consistent data sets. Extreme care in satellite inter-calibration and commonality of geophysical algorithms is applied to all sensors. This presentation will introduce the DISCOVER products currently available from the web site, http://www.discover-earth.org and provide examples of the scientific application of both the diurnally corrected optimally interpolated global sea surface temperature product and the 4x-daily global microwave water vapor product.

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Expression of Human Cytomegalovirus Immediate Early US3 Gene in Human Fibroblast Cells

  • Lee, Gyu-Cheol;Lee, Chong-Kyo;Ahn, Jin-Hyun;Lee, Chan-Hee
    • Journal of Microbiology
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    • 제38권1호
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    • pp.24-30
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    • 2000
  • US3 gene is a member of the human cytomegalovirus (HCMV) immediate early gene. Although the precise functions of the US3 gene in HCMV replication and pathogenesis are not known, it has been reported to play a role in inhibiting major histocompatibility class I antigen presentation. For further knowledge of US3 gene expression, rabbit polyclonal antiserum of the US3 gene product was used for indirect immunofluorescence assay. In permissive human foreskin fibroblast (HFF) cells, US3 gene expression was detectable as crescent or half-moon shape in the perinuclear region at immediate early times after virus infection. HFF cells infected with mutant HCMV lacking US3 open reading frames were negative for US3 immunofluorescence assay. Double immunofluorescence assay using monoclonal antibody to gamma adaptin (specific for the Golgi complex) and rabbit anti-US3 antiserum revealed that US3 gene product could be localized to the Golgi complex. At later time after HCMV infection, US3 gene products were detected as globular aggregates in the cytosol. These aggregates were positive for gamma adaptin and stained with preimmune serum, suggesting a nonspecific reaction to the Golgi complex. Northern blot analysis revealed that transcription of US3 was observed only during immediate early times after virus infection (until 6 h postinfection). Therefore US3 gene expression appears to be confined to immediate early time and its gene products are localized to the Golgi complex as crescent shaped forms in the perinuclear cytoplasm.

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문제중심학습과 신업체 현장실습 연계를 통한 효과적인 PLM 교육에 관한 연구 (A Study on the Problem-Based Learning with Industry Co-operative Program for Effective PLM Education)

  • 채수진;노상도
    • 한국CDE학회논문집
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    • 제13권5호
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    • pp.362-371
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    • 2008
  • Generally, a PLM education program in university consists of lectures of theory, software lab and software development raining as an advanced subject. Most industries want more than these, such as practical problem solving capabilities, teamwork skills and engineering communications including human relationship, rhetoric, technical writing, presentation and etc. Problem-Based Learning is a problem-stimulated and student-centered teaming method, and an innovative education strategy for collaborative and self-directed learning by applying real world problems. Education paradigm changes from "teaching" to "learning" accomplished by team working, and students are encouraged to develop, present, explain and defense their ideas, suggestions or solutions of a problem, and the "cooperative teaming" proceeds spontaneously during team operations. Co-operative education program is an into-grated academic model and a structured educational program combining classroom learning with productive work experience in a field related to a student's academic or career goals. Based on the partnership between academic institutions and industries, students are engaged in real and productive "work" in the industry, in contrast with merely observing. In this paper, PBL with Co-op program is suggested as an effective approach for PLM education, and we made and operated a PBL-based education course with industry co-op program. The Co-op education in industry accompanied with the PBL course in university can improve practical problem solving capabilities of students, including modeling and management of P3R(Product, Process, resource and Plant) using commercial PLM software tools. By the result, we found this to be an effective strategy for helping students, professors and industries succeed in engineering education, especially PLM area.