• Title/Summary/Keyword: Product mix

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Analysis of Men's Fashion Style in Popular TV Dramas (TV 트렌디드라마에 나타난 남성패션 스타일 분석)

  • Yoon, Ji-Young;Yoo, Tai-Soon
    • Journal of the Korean Society of Costume
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    • v.61 no.6
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    • pp.60-73
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    • 2011
  • Men's fashion has not much changed due to the pervasive patriarchy Because of the change of gender roll and attitude towards one's appearance and fashion, men began to express themselves with fashion in the late 90's. The purpose of this study is to categorize men's image and their fashion styles from Korean TV dramas to provide informations for predicting men's fashion trend in rapidly changing market. Through the analysis of three dramas with 30% or more of audience rating by all age groups from January to July, 2009, nine distinctive male images were selected and their styles were analyzed; silhouette, details, materials, color, accessories, and hair-style. The results are as follows: In the past holding neat and straight line silhouettes but today shows tight silhouette. In color and detail, the use of brilliant chromatic colors, use of hight saturation colors, big and brilliant pattern, ruffles, frills, beads, knitwear, mix matched new composed materials, and light materials are dominant. While short and simple shape of hair-styles were predominant in the past, now we see more varied hair length. Not only that, variety of perms and colors are showed on TV screens. Hence, the results show that a lot of radical change has happened in the men's fashion, and marketing propositions that reflects this change in men's fashion market are requested along with trendy emotional product development and coordination proposals, and finally calls for more multilateral study and market search of male consumers.

Market Segmentation and Marketing Strategy According to Apparel Retail Store Selection Criteria of Consumer (소비자의 의류상점선택기준에 따른 시장세분화와 마케팅전략)

  • Lee Sun Jae;Jang Eun Yong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.16 no.4 s.44
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    • pp.471-484
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    • 1992
  • The purpose of this study was 1) to find out Market segmentation possibilities according to consumer's store selection factors by analysis of Consumer's attitude and oriteria of apparel store selection, 2) to provide marketing strategies of segment marker for apparel stores Research problems were as follows. 1) To find out the important factors of consumer's store selection and to segment markets according to their factors. 2) To find out consumer characteristics (demographic variables, clothing life factors, cloth-ing purchase behaviors) according to segment markets. 3) To find out preference store types and preference factors according to segment markets. 4) To provide marketing mix strategy for retail apparel store sales. The subjects selected for the final analysis were 586 female college students, housewives, and workers living in Seoul. A questionnaire was developed in order to measure consumer's selection criteria of apparel store, consumer characteristics and preferred store types and preferential factors. The results of this study were as follows: 1. There were 8 factors of consumer's store selection such that: the high quality, convenience, store atmosphere, economy, dependency commercials, store patronage, the conformity, product assortment. the result of cluster analysis based on these 8 factors of store selection verified that market was able to be segmented as four different market, which were the store loyalty group, the aligned economical group, the assortment pursuing group, the store fame dependent group. 2. There were significant differences among four groups, for 4 variables related to consumer's characteristics such as demographic characteristics (sex, age, job, level of education, the living quarters, marrige or unmarrige), clothing life factors, clothing evaluating criteria, and favorite fashion information sources. 3. There were significant differences among four groups for 2 variable related to store preference such as preference types of store and preference factors of store.

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Simultaneous Quantitative Analysis of Mixtures of Ixeridium dentatum (Thunb.) Tzvelev, Plantago asiatica L. and Rumex crispus L. Ethanol Extracts (씀바귀, 질경이, 소리쟁이 에탄올 추출 혼합물에 대한 주요 성분 동시 분석)

  • Kim, Ga-Ram;Kim, Eun-Nam;Birasuren, Bayarmaa;Min, Yeonhong;Jeong, Gil-Saeng
    • Korean Journal of Pharmacognosy
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    • v.51 no.3
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    • pp.222-229
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    • 2020
  • Recently, consume for functional cosmetics containing natural products has been greatly increased. In order to develop it as a natural cosmetic material, we selected Ixeridium dentatum (Thunb.) Tzvelev, Plantago asiatica L. and Rumex crispus L. that have antioxidant and anti-inflammatory effects. In this study, simultaneous quantitative analysis of the isolated compounds and natural product complexes (Mix.) were validated using high performance liquid chromatography (HPLC). The isolated six compounds were shown in a large linearity with a correlation coefficient (R2) of 0.99. The limit of detection (LOD) of chlorogenic acid, plantamajoside, acteoside, emodin chrysophanol and physcion were 0.36 ㎍/mL, 0.36 ㎍/mL, 0.37 ㎍/mL, 0.30 ㎍/mL, 0.22 ㎍/mL and 0.12 ㎍/mL, respectively. The limit of quantification (LOQ) of chlorogenic acid, plantamajoside, acteoside, emodin chrysophanol and physcion were 1.10 ㎍/mL, 1.08 ㎍/mL, 1.12 ㎍/mL, 0.99 ㎍/mL, 0.66 ㎍/mL and 0.35 ㎍/mL, respectively. Content analysis showed chlorogenic acid (0.19 ± 0.02%), plantamajoside (0.48 ± 0.01%), acteoside (0.65 ± 0.01%), emodin (1.15 ± 0.11%), chrysophanol (0.73 ± 0.01%) and physcion (0.69 ± 0.09%). Therefore, the results of this study may provide for basic data of standardization research natural cosmetic material development on the I. dentatum, P. asiatica and R. cripus.

Review on Rice Flour Manufacturing and Utilization

  • Kim, Myoung Ho
    • Journal of Biosystems Engineering
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    • v.38 no.2
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    • pp.103-112
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    • 2013
  • Background: The Korean government launched a project in 2008, where the amount of rice used as raw ingredient in rice-based foods in 2012 was planned to increase up to 10% (470,000 ton) of the total rice production through developing various new rice-based processed foods and their commercial manufacturing technology. Among the four major rice-based processed foods, rice cakes and noodles need rice flour as their main raw ingredient. Technology in rice flour utilization and manufacturing is far behind than the technology pertinent to wheat flour in many subject areas. Purpose: This review aims to provide information on rice flour utilization and manufacturing with some fundamental subjects in the area of size reduction. Results: A variety of food items including bread, noodle, cake, cookie, muffin, pre-mix, beverage, vinegar, surimi, and artificial meat have found rice flour as their raw ingredient. Rice bread made out of 100% rice flour has been developed and is now sold in retail stores. Various noodle products made from rice flour are also on the market. Issues on product definition and labeling regulation about rice flour content of the products were explored. Generalized grinding equations available in the literature were seldom used in practice; instead, it has been a general practice to develop empirical equations from test milling data. Introductory remarks on three popular particle size measurement methods (sieving, Coulter counter, light diffraction) were explained. Mathematical expressions frequently used to describe particle size distribution and to correlate cumulative quantity of particles with particle size were represented. Milling methods used in producing rice flour were described along with their advantages and disadvantages. Because of their profound effect on functional properties of the rice flour, four rice flour milling equipments used at both laboratory experiments and commercial manufacturing plants were discussed.

Exploratory Study on the Success Factors of SPA Brands from Marketing Perspectives -Based on Grounded Theory- (SPA 브랜드의 마케팅 성공요인 탐색 -근거이론을 중심으로-)

  • Kim, Kyung Ran;Yang, Su Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.2
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    • pp.190-203
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    • 2015
  • The fashion industry has been rearranged by Global SPA brands (like ZARA and H&M), which are powerful retailers that integrate the value chain ranging from manufacturing to sales. SPA brands can offer good quality of clothing at a reasonable price by cutting the margin between the supply chain. They are also called fast fashions since they make expedited efforts to respond to market trends and consumers. Despite the slow growth of the fashion industry in Korea, as global SPA brands rapidly expand market share, traditional fashion companies have launched several SPA brands such as MIXXO and SPAO (E-LAND), 8SECONDS (CHEIL INDUSTRIES). The few academic studies on this subject are focused on the analysis of secondary data such as news and books. The current research is qualitative and empirical attempts to explore the success factor of SPA brands with analysis of 1:1 in-depth interviews with experts who have worked for global SPAs such as Uniqlo, H&M, and ZARA, based on the grounded theory. The main phenomenon was shown to be that global SPA brands were popular since they offer a variety of products with a large assortment at reasonable and cheap prices in a large scale and multifunctional retail store. Most of them displayed main phenomena that can be realized due to the purchasing cycle of clothing that is shorter with consumers' regarding clothing as consumables. Global SPA brands had three types of marketing strategy: sellable product, sales strategy according to consumer response, and multifunctional stores. Each global SPA brand developed marketing strategies based on core competency and national conditions. The three success factors shorten the consumer decision making process of clothing. This study concludes with implications for practitioners of SPA brands born in Korea.

A Simulator for the Design and Operation of the Steel Mill (제강.연주 공장 설계와 운영을 위한 시뮬레이터)

  • Choi, Seong-Hoon
    • Journal of the Korea Society for Simulation
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    • v.20 no.2
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    • pp.49-57
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    • 2011
  • Stiff competition and skyrocketing prices of raw materials are increasingly demanding the optimal design and operation of iron and steel mills minimizing trial and error. Computer simulation can provide the methodology in accordance with requirements. The purpose of this paper is to suggest a simulator for the design and operation of the steelmaking and continuous casting mill. The simulator was developed using Arena, popular simulation software and input and output interface based on MS Excel. It allows easy access for the maintenance and extension of the model. One of distinct features of the proposed simulator is the inclusion of complex transportation modules composed of transfer cars and overhead cranes. The simulator can be used for evaluating various alternative designs of a projected mill via throughput analysis and material flow analysis. Also, one can utilize it effectively to search for the best product mix suitable for many types of situations. It could be an invaluable tool evaluating the performance of operation patterns and improving the accuracy.

Effect of Pretreatment of Mine Tailings on the Performance of Controlled Low Strength Materials (저강도 고유동 충전재의 성능에 미치는 광미 전처리의 영향)

  • Tafesse, Million;Kim, Hyeong-Ki
    • Resources Recycling
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    • v.26 no.3
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    • pp.32-38
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    • 2017
  • For the massive recycling of mine tailings, which are an inorganic by-product of mining process, in the field of civil engineering, pretreatments to extract heavy metals are required. This study focuses on the use of pre-treated tailings as substitute fillers for controlled low-strength material (CLSM). As a comparative study, untreated tailing, microwave-treated tailing and magnetic separated with microwaved tailing were used in this study. Cement contents amounting to 10%, 20% and 30% by the weight of the tailings were designed. Both compressive strength and flowability for all types of mixture were satisfied with the requirements of the American Concrete Institute (ACI) Committee 229, i.e., 0.3-8.3 MPa of compressive strength and longer than 200 mm flowability. Furthermore, all mixtures showed settlements less than 1% by volume of the mix.

Experimental Study on High Strength and high Flowable Concrete Filled Steel Tube for Practical Construction Application (합성강관 충전용 고강도-초유동 콘크리트의 현장적용을 위한 실험적 연구)

  • 윤영수;이승훈;성상래;백승준
    • Magazine of the Korea Concrete Institute
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    • v.8 no.2
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    • pp.151-161
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    • 1996
  • This paper presents a series of tests to produce the h~gh quality concrete to be filled Inside the steel tube columns. Thls concrete filled steel tube system requires not only the high strength, but a150 the flowable concrete. Laboratory test has been performed to clarlfy the material characteristics and to produce the optlmal mix design proportion. Full scale site mock up test has been then carried out to slnlulate the actual construct~on conditions including the product~on of concrete at the rermcon batch plant, transportation to the construction site, proper workabil~ ty and man power required , 4ddit1onal mock up test has finally been performec to irivesti gate any unfavorable construction s~tuatioils since the actual concrete placement has been sched uled in cold weather period, so that the high quality concrete construction is convinced to be successfully carried out.

A Research on the Manufacture of Eco-Friendly Weed-Proof Mortar using Industrial Byproducts (산업부산물(産業副産物)을 혼입(混入)한 친환경성(親環境性) 방초(防草) 모르타르의 제조(製造)에 관(關)한 기초적(基礎的) 연구(硏究))

  • Kim, Nam Wook;Ko, Young Zoo
    • Resources Recycling
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    • v.21 no.6
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    • pp.23-31
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    • 2012
  • Removal work about weeds that grow naturally on road and industrial complex is attaining ordinary times but is suffering difficulty in weeding work by strong self-generation power. In the meantime, going side by side with these manual processing and weeding work through construction of weed-proof seat is attaining, but economic performance, limitation of application region and withdrawal processing problem are being blamed for shortcoming. The scope of this study is about the manufacture of weed-proof mortar using eco-friendly industrial byproducts characterized by an economic and simplicity for not limited to loss of function as a product recovered after treatment. After the carried out the various experiments and actual construction for the selection of mixing materials and derivation of appropriate mix, through the comparison and analysis of results, it was investigated the research results of weed-proof mortar for fundamental development.

The physical properties evaluation and analysis about color revelation of the black-color mortar which applies the Granulated Blast Furnace Slag (고로(高爐)슬래그 미분말(微粉末)을 활용(活用)한 블랙-컬러모르타르 특성(特性) 및 색상발현(色相發現)에 관한 연구(硏究))

  • Kim, Seol-Hwa;Jang, Hong-Seok;So, Seung-Young
    • Resources Recycling
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    • v.19 no.6
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    • pp.86-92
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    • 2010
  • In the many kind of construct-material, the concrete which has the high-strength and a durability is sufficient to use with structure-material. but the color of concrete is very monotony, so generally concrete isn't used the out surface. although color concrete is a method of expressing surface, the combination of pigment and cement cause many physical problem such as efflorescence phenomenon, strength degradation and so on. In this study, It attempt to develop the black mortar using the industrial granulated blast furnace slag and to evaluate basic physical properties compare with general color concrete to solve the color concrete problem. The result of experiment showed that the flow dropped mixing of pigment. but flow increased in proportion to the mixing rate in occasion of mortar that mix granulated blast furnace sla and black mortar which was made granulated blast furnace slag has more visible black color than any mortar.