• Title/Summary/Keyword: Product identity

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Zoogloea ramigera 115SLR의 생고분자물질 생합성에 관여하는 pyruvyl transferase gene의 cloning 및 염기서열 결정

  • 이삼빈
    • Microbiology and Biotechnology Letters
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    • v.24 no.4
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    • pp.415-422
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    • 1996
  • A gene coding for a pyruvyl transferase enzyme involved in exopolysaccharide biosynthesis of Zoogloea ramigera 115SLR was isolated and sequenced. A 4.5 kb of BamHI DNA fragment was isolated from chromosomal DNA using a probe derived from ketal pyruvyl transferase gene of Xanthomonas campestris. The nucleotide sequence of 2.66 kb Pst1/HindIII DNA fragment which was homology with a probe revealed the existence of two complete open reading frames (ORF2 and ORF3) and two partial open reading frames (ORFI and ORF4). The deduced amino acid sequence of ORF3 was homologous to the ketalase (GumL product) of X campestris with 49.5% of similarity and 21.6% of identity. ORF2 on the other hand showed the higher identity with the ketalase (ExoV product) of Rhizobium meliloti (36%) as well as the ketalase of X campestris (23%) than that of ORF3. A gene product of ORF2 was determined with a bacteriophage T7 RNA polymerase/promoter system in E. coli. The molecular weight of protein was 33,500 dalton.

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Interactive Projection Mapping as a mean maintaining brand identity of corporation - Based on KIA Tigers (기업 브랜드 아이덴티티 유지 도구로서 Interactive Projection Mapping - 기아 타이거즈를 중심으로)

  • Shin, Chang-Woo;Han, Ji-Ae;Kim, Byung-Wook
    • Proceedings of the Korea Contents Association Conference
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    • 2014.11a
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    • pp.85-86
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    • 2014
  • 본 연구의 목적은 브랜드 홍보 잠재력이 낮아지고 있는 기업 브랜드의 아이덴터티 유지를 위한 도구로서 Projection Mapping의 활용 방안을 고찰하는 것이다. 브랜드 홍보 잠재력이 낮아지고 있는 지역 대표 기업인 기아 타이거즈를 연구 대상으로 선정하고, Brand Identity측면에서 Durability, Differentiation, Coherence, Flexibility 특성 중심으로 Interactive Projection Mapping을 구현하였다. 제작과정은 크게 C4d 를 활용한 홍보 영상 제작, VVVV와 Touch Sensor을 활용한 행동에 반응하는 영상 제어 과정으로 이루어졌다.

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Extracting design elements of the game contents identity (게임 콘텐츠의 아이덴티티 디자인 요소 추출)

  • Ryu, Seuc-Ho;Lee, Wan-Bok
    • Journal of Digital Convergence
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    • v.10 no.7
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    • pp.213-219
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    • 2012
  • This study looked into game elements that increases the value of the product and sets it apart from other games with the establishment of identity in game contents. Then, the cases of identity establishment that uses each element were examined. As a result, 4 elements including visual element, auditory element, intrinsic element, and other elements were extracted as elements to be considered when developing the game.

THE PRODUCT OF MULTIPLICATION SUBMODULES

  • ATANI, SHAHABADDIN EBRAHIMI
    • Honam Mathematical Journal
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    • v.27 no.1
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    • pp.1-8
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    • 2005
  • Let R be a commutative ring with non-zero identity. This paper is devoted to the study some of properties of the product of submodules of a multiplication module. Suppose N is a submodule of a multiplication R-module M. We give a condition which allows us to determine whether N is finitely generated when we assume some power of N is finitely generated.

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The Impact of Design Characteristics on Brand Attitude and Purchase Intention - Focus on Luxury Fashion Brands - (럭셔리 패션 브랜드의 디자인 특성에 따른 브랜드 태도와 구매의도에 관한 연구)

  • Kim, Angella Ji-Young;Ko, Eun-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.2
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    • pp.252-265
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    • 2010
  • Most luxury fashion brands have a strong brand identity and the product design characteristics of a brand are critical factors that influence brand identity. The design of products influence brand identity and play an important role in the choice by consumers in which brand to purchase. This study investigates the impact design characteristics of luxury brands on brand attitudes as well as purchase intentions in the examination of the differences in the impact influence by product category and consumer characteristics. The product design of brands was evaluated and measured by innovative and traditional characteristics. The product categories were divided into apparel, bags, shoes, and accessories. The consumer characteristics used in this study are fashion involvement, age, income, and the amount of money used for purchasing fashion products. Sample brands, Louis Vuitton, Chanel, Hermes, Burberry, and Gucci, were extracted from the Intel-brand's Luxury Brand Ranking 2008 and pilot tested for appropriateness. The data collected from 120 luxury consumers and 92 samples were statistically analyzed with SPSS 15.0, reliability test, factor analysis, ANOVA, frequency test, regression, and t-test. The findings are as follow. First, luxury brands were divided into two groups by innovative design characteristics and traditional design characteristics; innovative design characteristics show a significant influence on brand attitude and purchase intention. Second, only fashion related behavior factors among consumer characteristics became moderators when design characteristics influenced brand attitude and purchase intention. Third, the differences in purchase intention affected by design characteristics were found in bags, shoes, and accessories category. It is necessary for luxury brands to focus on innovative design characteristics and to specify the different needs of consumers through fashion related behavioral factors. This research will be useful to luxury brands in designing products and planning marketing strategies by offering specific information for luxury brand consumers.

A Study on the Indoor Expression Trend through the Correlation of Brand Identity and Space Components - Centered on Coffee Shops - (브랜드 아이덴터티와 공간구성요소의 관계성을 통한 실내 표현 경향에 관한 연구 - 커피전문점을 중심으로 -)

  • Kim, Soo-Yong;Kim, Sa-Rah;Nam, Kyung-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2006.05a
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    • pp.135-139
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    • 2006
  • Today, brands are transforming into a strategic structure which emphasize brand image more so that the product itself, and the brand identify that factors in personal preference and taste assume important positions. In particular, space where brand identify is factored in is increasingly in importance these days, which means that it is no longer about selling products themselves, but selling brand image. Accordingly, it is necessary to approach in a strategic manner when it comes to the space that factor in brand value in terms of selling brand image. Accordingly, this research examines the relationship between brand identity and space components through the space in coffee shops where brand identity is applied, to identify how indoor expression trend is utilized.

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A Study of Prestige Fashion Brands' Visual Identities on Visual Semiotic Analysis of Cosmetic Products' Packaging -Focused on Yves Saint Laurent and Giorgio Armani- (화장품 패키지의 시각기호학적 분석을 통한 패션 명품 브랜드의 시각적 정체성 연구 - 입생로랑과 조르지오 아르마니의 사례를 중심으로 -)

  • Lee, Mi-jin;Jeon, Hyeong-yeon
    • Journal of Communication Design
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    • v.64
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    • pp.64-75
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    • 2018
  • Luxury fashion brands, which have dominated the market of high-priced apparel, bags and shoes, are recently showing changes of stepping into the cosmetics market. The purpose of this study is to examine how luxury fashion brand identity is transferred to cosmetic brand while expanding into luxury cosmetic brand, and to analyze the plastic signs of cosmetic package design and to analyze visual identity through a semi-symbolic system. Therefore, in this study, we tried to analyze the visual semiotic analysis of the package design such as the cushion compact, the lip tint and the brand logo which appeared in the popular product line of the fashion luxury brand such as Yves Saint Laurent and Armani. As a result of the analysis, this study has identified the semantic qualities expressed by each plastic element through the visual semiotic analysis process of the cosmetic package of Yves Saint Laurent and Giorgio Armani. These traits were found to be used as visual signs to reveal the 'Classicism' identity pursued by Yves Saint Laurent and the 'Baroque' identity pursued by Armani. Based on the results of this study, this study finds that the brand identity as a fashion brand is not transferring to the visual identity of cosmetic brands in the case of Yves Saint Laurent. On the other hand, this study found that Armani uses visual communication strategies to effectively transfer the brand identity as a fashion brand to the visual identity of cosmetic brands. On these two different results, it is necessary to examine whether luxury fashion brands and also Korean fashion brands are expanding into the cosmetics market and how they can better grasp the existing brand identity and apply it to the communication strategies of cosmetics brands.

The Revisionary Ratio and Architectural Identity of Seung, Hyo-Sang against the Precursor Kim, Swoo-Geun - Focusing on the Dialectic of Revisionism by Harold Bloom - (김수근에 대한 승효상 건축의 수정주의 행보 - 해럴드 블룸의 수정주의 변증법을 중심으로 -)

  • Kang, Yun-Sik;Kang, Hoon
    • Journal of architectural history
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    • v.23 no.1
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    • pp.51-62
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    • 2014
  • Architecture is a product of numerous influences, as shown in the apprenticeships of Kim, Jung-Up and Kim, Swoo-Geun with Le Corbusier's influences. Therefore, its identity is need to be re-defined based on such complex relationships. The rhetorical images of 'the Map of Misreading', as the core of the poetic identification proposed by Harold Bloom's 'the Theory of Influence', provide an efficient way of explaining the relations between architectural apprenticeships and identities. This research is to re-build a new methodology of architectural criticism based on it. The diachronic transformations of the architecture of Seung, Hyo-Sang also had very characteristic 'revisionary ratios' about his precursor Kim, Swoo-Geun. As an antithetic stance of his precursor's final phase, his early days works pursued continuously geometric abstraction and objective images of the architecture of Adolf Loos. However, his recent works are showing the obvious symptoms of regression to his origins. Finally, the architectural identity should be re-conceptualized as a complexity, based on inter-textuality from complex influences. This new architectural identity can be reflected into the modern obsessive identity.