• Title/Summary/Keyword: Product Structure

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The Study on the Image Shown on the Product, Brand and Advertisement of Jean Brand (전 브랜드의 상품, 상표, 광고 이미지에 관한 연구)

  • Choi Hyun-Ju;Kim Yoon-Kyoung;Lee Kyoung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.4 s.152
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    • pp.531-541
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    • 2006
  • The purpose of this study is to examine the semantic structure about the image shown on the product, brand and advertisement and figuring out its features through the correlation among brand images. For the study, nine brands(Guess, Bangbang, ONG, NIX, TBJ, Levi's, OPT, FRJ, Jambangee) as subjects for investigation has been selected and divided into the image of brand(9 brands), product(108 products, 12 pieces for each product) and advertisement(9 points) by the measure of 26 adjective pairs. The survey has been collected on the subject of 540 men and women who live in around Busan city areas and has been taken the statistics. The results on investigating the semantic structures of the product images about jean brands, there are five main factors, such as, individuality, attractiveness, activeness, modernity, hardness & softness. The results on examining the semantic structures of the brand images about jean brands, the factors are attractiveness, activeness, vitality, hardness & softness, fadness. The results on investigating the semantic structure of the advertisement images about jean brands, the factors are attractiveness, individuality, modernity, activeness. The results on the classification of brand images are presented as four groups, the first group is that brand and advertisement image are pretty similar but product image is differential according to brand and the second group, product and advertisement image are similar but brand image is differential. The third group is that product and brand image are similar but advertisement is differential and the fourth group, product, brand and advertisement are similar.

The Impact of An Interaction between Product Quality and Perceived Risk on Seller Profit

  • Seung HUH
    • The Journal of Economics, Marketing and Management
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    • v.11 no.2
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    • pp.23-32
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    • 2023
  • Purpose: This study examines the effect of full information disclosure on seller profit when there exists information asymmetry between sellers and buyers, focusing on the risk averseness of buyers. By investigating the interaction between product quality and perceived risk through online sales data, we attempt to figure out the incentive structure of full information disclosure specifically when buyers are risk-averse, so that we can suggest more feasible information disclosure strategy to sellers. Research design, data and methodology: Our empirical model analyzes the sales data of collectible goods from a major online seller using Poisson regression. In our model, we have specifically considered risk-averseness of buyers by estimating the interaction effect between the product quality and perceived risk on seller profit, aiming for a more precise empirical analysis on sellers' incentive structure of full disclosure. Results: Our empirical analysis strongly supports the effect of interaction between product quality and perceived risk, showing that the incentive for full disclosure is much stronger when product quality is higher, and vice versa. Therefore, sellers are strongly encouraged to voluntarily reveal product weaknesses when their product quality is higher than average, while it is more profitable to hide any product defects when quality claim is lower than average. Conclusions: This study supports the related literature by confirming economic incentives for full disclosure, and also supplements and strengthens previous studies by presenting that the effect of interaction between product quality and perceived risk strongly affects seller profit. Our unique finding supports both mandatory disclosure and voluntary disclosure arguments and presents practical implications to marketing managers by suggesting that seller's incentive for revealing weaknesses depends on the level of seller's product quality.

A Study on the Development of Grating Structure for Drain of Water (도로 배수용 그레이팅 구조의 개선에 관한 연구)

  • Kim Key-Sun;Lee Eun-Jong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.7 no.4
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    • pp.531-538
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    • 2006
  • Grating is an installed structure on the road for drain. This paper proposes a new product which can prevent the accumulation of earth and sand through the improvement of Grating structure. There were usually harmful insects and bad smell because of accumulated garbage in the frame of previous product. The product had a reverse-flowing sewage due to the bad draining in case of rain. The whole thing of the existing Grating installed with the one set of frame and main body should be changed when it was damaged. This study is to develop a structure which can separate grating main body from frame and grating main body can equip and separate after fixing frame to the manhole with cement. also install jig for the loss prevention and change for the better.

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The Role of Online Product Information in the Relationship between Quality, Preference and Customer's Purchase Intention (품질, 취향 및 소비자 구매 의도 간의 관계에 있어 온라인 상품 정보의 역할)

  • Lee, Jung;Lee, Jae-Nam
    • Journal of Information Technology Services
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    • v.8 no.2
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    • pp.205-228
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    • 2009
  • This paper examines how online product information changes the customers' purchase intentions from subjectivity-objectivity dichotomy perspective. Quality and Preference are proposed as product evaluation criteria and their marginal changes with product information differentiation are hypothesized. An experimental survey was conducted to 57 subjects and the hypotheses were partially supported through PLS path comparison method. The study contributes to IS research by proposing a simple and effective product evaluation framework and by abstracting the impact of product information from other factors. Finally, we suggest the utilization of product information with the optimization of the cost-benefit structure between information and purchase intention.

Performance Analysis of Turbo Product Code Using Parallel Structure (병렬 구조를 이용한 Turbo Product Code 성능 분석)

  • 이태길;정지원
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.2C
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    • pp.181-186
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    • 2004
  • Recently, there has been intensive focus on Turbo Product Codes(TPCs) which have low decoding complexity and achieve near-optimum performances at high code-rate. This paper present a parallel algorithm of turbo product codes enable simultaneous decoding of row and column. The row and column decoders operate in parallel and update each other after row and column has been decoded. simulation results show that the performance of proposed parallel turbo code is almost the same as that conventional scheme for several turbo product codes.

A Product Data Model for the Integration Module for Supporting Collaborations on Hardware and Software Development (소프트웨어 하드웨어 협동설계를 위한 통합모듈을 지원하는 제품자료모델)

  • Do, Namchul
    • Journal of Information Technology Services
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    • v.11 no.4
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    • pp.171-180
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    • 2012
  • Since software and hardware integration has became a strategic tool for companies to innovate their products, an information system that can comprehensively manage software and hardware integrated product development is critical for the current product development. This paper proposed a product data model that can support modules of related software and hardware parts in Product Data Management(PDM) integrated with Software Configuration Management(SCM). The model allows engineers to define software and hardware product structure independently, and support the integration module that can summon related software and hardware parts to build a comprehensive module for collaboration. Through the integration module, engineers can identify and examine the effectiveness of their design alternatives to other related parts form different disciplines. The product data model was implemented as a prototype PDM system and tested with an example robotics product.

WARPED PRODUCT SKEW SEMI-INVARIANT SUBMANIFOLDS OF LOCALLY GOLDEN RIEMANNIAN MANIFOLDS

  • Ahmad, Mobin;Qayyoom, Mohammad Aamir
    • Honam Mathematical Journal
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    • v.44 no.1
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    • pp.1-16
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    • 2022
  • In this paper, we define and study warped product skew semi-invariant submanifolds of a locally golden Riemannian manifold. We investigate a necessary and sufficient condition for a skew semi-invariant submanifold of a locally golden Riemannian manifold to be a locally warped product. An equality between warping function and the squared normed second fundamental form of such submanifolds is established. We also construct an example of warped product skew semi-invariant submanifolds.

FIXED POINT THEOREMS IN b-MENGER INNER PRODUCT SPACES

  • Rachid Oubrahim
    • Nonlinear Functional Analysis and Applications
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    • v.29 no.2
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    • pp.487-499
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    • 2024
  • The main motivation for this paper is to investigate the fixed point property for nonlinear contraction defined on b-Menger inner product spaces. First, we introduce a b-Menger inner product spaces, then the topological structure is discussed and the probabilistic Pythagorean theorem is given and established. Also we prove the existence and uniqueness of fixed point in these spaces. This result generalizes and improves many previously known results.