• 한국유통학회지:유통연구
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• 제10권4호
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• pp.69-87
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• 2005

최근 일본의 역사교과서 왜곡과 독도에 대한 영유권 주장은 한국 소비자들에게 반일감정을 불러일으키고 있다. 이러한 사건은 두 나라 사이의 정치적 관계 뿐 만이 아니라 경제적 관계를 악화시키고 더 나아가 일본제품에 대한 불매운동으로까지 번질 수가 있다. 본 연구에서는 일본에 대한 원한과 소비자들의 자국중심주의 성향이 일본제품에 대한 만족과 재구매의도에 영향을 미치는 지를 살펴보았다. 일본에 대한 반일감정인 원한이 제품 재구매의도에 부정적으로 영향을 미치며, 소비자 자국중심주의에 긍정적인 영향을 미치고 자국중심주의가 제품만족과 재구매의도에 부정적인 영향을 미친다는 가실을 설정하였다. 공분산구조분석에 의한 통계적 검정결과 제안된 모형이 지지되는 것으로 나타났으며, 일본에 대한 원한이 재구매의도구와 소비자 자국중심주의에 각각 유의한 영향을 미치는 것으로 나타났다.

• 한국의류학회지
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• 제34권2호
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• pp.212-225
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• 2010

This study investigates the dimensionality of perceived web site quality for fashion e-retailers to compare the differences in perceived web site quality between Korean and Chinese college students in the identification of the decisive web site quality dimensions for customer satisfaction and repurchase intentions. Data were collected from 300 Korean and 300 Chinese online apparel shoppers. The survey was statistically analyzed by factor analysis, T-test, and regression analysis. The perceived service quality dimensions were identified as product quality, economic efficiency, information quality, site design, and trust. The Chinese college students had significantly higher evaluations than Korean college students on information quality and trust. For Korean college students, product quality, economic efficiency, and trust were the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. For Chinese college students, product quality and information quality were identified as the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. Strategic directions for e-commerce business targeting Korean or Chinese college students are suggested in the conclusion.

• 유통과학연구
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• 제10권3호
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• pp.7-13
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• 2012

Recently, with the success of Groupon in the USA using the new business model referred to as social commerce, which is a commercial transaction involving group purchases on social network service (SNS), social commerce business receives much attention. Social commerce is capable of effectively promoting additional purchasing by customers through unprecedented price discounts and limiting the number of purchasers and time allotted for purchases, and is able to achieve promotional effects over and above those of simple product promotion due to customers' voluntary word of mouth. Although social commerce is effective for short-term increase in the sales of products, there are numerous dissenting opinions on whether it can promote repurchasing by customers. In particular, social commerce in Korea focuses only on unprecedented discounted prices and does not have the marketing effect that SNS can produce over and above the sales promotion. The objective of this study is to find the factors that influence the repurchase intention on social commerce and to analyze factors that contribute the social commerce product. For this, this study extracts repurchase intention factors and computes a repurchase probability to assess the influence of factors other than price discount on social commerce customers at the time of repurchasing. In addition, the importance of factors toward sales revenue for each of the social commerce products (e.g., restaurant/café, beauty, tour/leisure, show/exhibition, and fashion/clothes) is estimated by using the computed repurchase probabilities. The repurchase probability through the analysis can be used for development of social commerce business in Korea.

• 지식경영연구
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• 제25권2호
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• pp.193-218
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• 2024

최근 당근마켓, 번개장터 등을 비롯한 온라인 중고제품 사이트에서의 거래가 활발히 진행되고 이용자 수도 큰 증가를 보이고 있다. 본 연구는 중고제품 거래 사이트를 통한 중고제품의 거래에 있어서 최종 구매자의 재구매 의도에 영향을 주는 영향요인을 조사하고자 하였다. 우선 온라인 거래가 가지는 위험과 함께 중고거래의 구매가치를 두 가지 주요 변수로 설정하였으며, 또한 이 두 가지 변수에 대한 외생변수들을 각각 고찰하였다. 중고제품 거래를 경험한 161명을 대상으로 설문조사를 실시하였으며, PLS(partial least squares)를 이용하여 설문조사 데이터를 분석하였다. 통계 분석 결과, 제품 불확실성, 판매자 불확실성, 그리고 사이트에 대한 신뢰가 모두 거래위험에 통계적으로 유의한 관계를 나타냄을 알 수 있었다. 구매가치에 대한 유의성을 살펴보면, 경제적 이익은 구매가치에 유의한 관계를 보였으나, 제품희소성, 재판매가치는 구매가치에 유의한 관계를 보이지 않았다. 지각된 거래위험은 구매가치에 제한적으로 유의한 영향을 미치는 것으로 나타났다. 지각된 거래위험은 재구매 의도에 직접적으로는 영향을 미치지 않는 것으로 나타났으나, 구매가치를 통하여 재구매 의도에 간접효과를 가지는 것으로 밝혀졌다. 구매가치는 재구매 의도에 매우 강한 영향을 가지는 것으로 나타났다. 따라서 중고제품 구매에 있어서 구매의도에 대한 가장 큰 영향요인은 구매가치이며, 지각된 거래위험은 재구매 의도에 직접적으로 영향을 주지 못하고 구매가치를 통하여 간접적으로 영향을 미치는 것을 알 수 있었다. 거래위험과 구매가치에 제품 불확실성과 경제적 이익이 각각 가장 큰 외생 영향요인으로 나타나, 본 연구는 구매자들에게 판매 중고제품에 대한 구체적인 정보를 제공하고, 제품 품질을 고려하여 적절하게 제품 가격을 설정하는 것이 중고제품 시장에서 소비자를 재구매로 이끄는 중요한 요인이라는 시사점을 제공하고 있다.

• 유통과학연구
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• 제16권1호
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• pp.7-15
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• 2018

Purpose - This study aimed to identify the impact of consumers' perception of the value of discount store PB products on brand loyalty and repurchase intention and simultaneously check whether consumers showed a different position depending on gender difference and age. Research design, data, and methodology - For data collection, total of 174 valid copies of questionnaire were obtained for analysis. And simple regression, multiple regression and hierarchical moderated regression analysis was conducted for hypothesis verification and implication Results - It was found that functional, social and emotional value perceived by consumers had a positive impact on brand loyalty and repurchase intention. And it was found that consumers who were in a relatively lower age group were positive, in the relation between emotional value and repurchase intention only. Conclusions - It was suggested that consumers accept discount store PB products positively overall. Therefore, discount stores must not only need to develop their strengths in various parts of PB product beyond consumer's positive perception but also make efforts to raise the social awareness of the use of PB products. And they have to promote consumer decision making by concentrating on emotional factors take a different approach to consumers in a higher age group.

• 한국의상디자인학회지
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• 제14권3호
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• pp.161-176
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• 2012

This study aims to find out the influence of satisfaction of the product and shopping mall attributes on mall reliability, repurchase intention, and recommendation intention in internet open market. For this purpose, this study surveyed 266 male and female consumers in their 20's~40's for empirical analysis who have ever purchased clothing through internet open markets. Respondents are selected using the convenience sampling through online survey in August 2011. For statistical analysis, descriptive statistics, reliability analysis, factor analysis, t-test, ANOVA, and regression analysis are carried out using SPSS for Windows 12.0. The results are as follows; First, it was identified that there were Significant differences in consumers' satisfaction on product and shopping mall attributes according to purchase price, degree of purchase, and the demographics. Second, it was identified that performance, sewing condition, the stability of the form, texture, harmony with other clothes, the response of people, fashionability, seller, origin, detailed explanation on products, interaction with shopping malls, and ease-of-use have significant influence on the reliability of open market. Third, it was identified that easiness to be active in, the stability of the food, design, suitability to T.P.O, price, origin, detailed explanation on products, product assortment, reputation of shopping malls, ease-of-use, and delivery charge policy have significant influence on the repurchase intention. Fourth, it was identified that easiness to be active in, the stability of the form, design, suitability to T.P.O, price, origin, detailed explanation on products, product assortment, reputation of shopping malls, ease-of-use, and delivery charge policy have significant influence on the intention to recommend.

• 패션비즈니스
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• 제25권6호
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• pp.13-24
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• 2021

In the current economic downturn, it is easy for consumers to be emotional and regret their fashion product purchases. The purpose of this paper was to understand the effect of customer regret on the dissatisfaction and repurchase intention of fashion consumers in China, which is the world's largest fashion trading country. A total of 275 participants were recruited from a Chinese online survey system (www.sojump.com). The SPSS 22.0 statistical package was used for various data analyses. This study conceptualized the positive relationship between customer regret and dissatisfaction and the negative relationship between dissatisfaction and the repurchase intention of fashion goods. The findings indicated that customer regret could be categorized into two distinct types, chosen and forgone regrets. Chosen regret had a greater effect than forgone regret on dissatisfaction. The negative influence of dissatisfaction on repurchase intention was weak in consumers with a high level of regret-solving effort. The results of this study will help fashion businesses retain their customers, thus gaining long-term and repurchase economic value for the fashion industry.

• 디지털융복합연구
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• 제19권12호
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• pp.207-223
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• 2021

본 연구는 한국의 중국유학생들을 대상으로 온라인 쇼핑몰의 이용 동기가 재 구매의도에 미치는 영향을 연구하는데 그 목적이 있다. 이를 위해 중국유학생 255명을 대상으로 설문조사를 실시하여 SPSS 23.0을 통해 온라인 쇼핑몰의 이용 동기 및 고객만족도, 재 구매의도의 구조적 관계를 규명하였다. 결과를 요약하면 첫째, 온라인 쇼핑몰의 이용 동기 중 제품 지각, 고객 서비스 및 쇼핑 경험은 고객 만족도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 이용 동기 중 제품 지각, 쇼핑 경험, 고객 서비스가 재구매 의도를 명확하게 표현하는 것이 일반적이며 이 부분을 실증적으로 재확인하였다. 셋째, 만족도는 재구매 의도에 정(+)의 영향을 미치는 것으로 나타났다. 결과에 따르면 한국에서 중국인 유학생들의 온라인 쇼핑몰의 이용 동기는 만족도 및 재 구매의도의 영향을 미치는 중요 요인으로 기여하는 것으로 확인되었다. 향후 연구에서는 온라인 쇼핑몰의 유형에 따라서 추가적인 연구가 필요할 것으로 보인다.

• 한국의류산업학회지
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• 제16권4호
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• pp.596-603
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• 2014

The purpose of this study was to find affecting consumer's usage motivation on purchase satisfaction and repurchase intension when purchasing fashion products in social commerce. The data were collected via a self-administered questionnaire from 239 male and female who living in Busan with experience in social commerce purchasing fashion products. Using SPSS 20.0 and AMOS 20.0 package, Cronbach's ${\alpha}$, a confirmotory factor analysis and a structural equation modeling analysis were performed. The results are as follows. Hedonic, economical efficiency and interaction without information provide subjective norms significantly influenced the purchase satisfaction. And aforementioned subjective norms significantly influenced repurchase intension, too. The purchase satisfaction positively influenced the repurchase intension. Therefore, social commerce sellers of fashion products ought to offer variety price benift and promotion to raise the purchase satisfaction and repurchase intension. To offer variety price benift, they should respond sensitively to the price set by comparing prices with other sellers. And promotion to raise the purchase satisfaction and repurchase intension need to consider such variety of missions, discount coupons or event and mileage. In addition, they should develop customer service system for interaction with customer and connect to the repurchase increases the purchass satisfaction through faster customer response to the product information or sales, service.

• 한국의류학회지
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• 제40권3호
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• pp.409-426
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• 2016

This study examined consumers' regret after purchasing fashion goods. We identified product and situational characteristics that influence regret as well as the relationship between regret and its result variables, dissatisfaction, regret solving effort and repurchase intention. We collected 642 copies of questionnaires, distributed to females in their 20's to 40's online from March $18^{th}$-$25^{th}$, 2010. Data was analyzed using SPSS 14.0 and LISREL 8.50. The major findings of the study were as follows. First, total five factors of product characteristics (called negative evaluation for value price, expectation difference, design/coordination, size/fitness and quality) were identified and three factors of situational characteristics (called sale/inaction, time pressure/shopping companion, and impulsive buying) were investigated. Regret was significantly effected by negative evaluation for value price, design/coordination, size/fitness, quality except negative evaluation for expectation difference in product characteristics and impulsive buying and situational characteristics. The results indicated a significant relationship between regret, dissatisfaction, regret solving effort and repurchase intention. These were the result to implicate that a consideration for the feeling of regret that influenced consumer satisfaction and dissatisfaction should be made from the aspect of marketing strategies.