• 제목/요약/키워드: Product Presentation

검색결과 180건 처리시간 0.025초

한국(韓國)의 광물성(鑛物性) 한약(漢藥) (I) (Mineral Oriental Drugs in Korea)

  • 홍문화
    • 생약학회지
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    • 제4권3호
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    • pp.105-152
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    • 1973
  • Modern pharmaceutical scientists and medicinal chemists have shown only sporadic interest in mineral drugs of oriental medicine, although the use of minerals in medicine dates from early ancient cultures. The mineral, until recently, has been relatively neglected by the natural product and medicinal chemists. At this moment in time it is appropriate to review briefly the status of mineral oriental drugs in Korea, and eighty items of mineral drugs were listed in this review. This review is also concerned with those references, classic or current, pertaining to application, origin, and constituent of those mineral drugs. It is the aim of this review to facilitate presentation of useful informations in an attempt to entice the natural product and medicinal chemists to seek rediscovery and further application of mineral oriental drugs in Korea.

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Development of a Rule-Based Inference Model for Human Sensibility Engineering System

  • Yang Sun-Mo;Ahn Beumjun;Seo Kwang-Kyu
    • Journal of Mechanical Science and Technology
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    • 제19권3호
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    • pp.743-755
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    • 2005
  • Human Sensibility Engineering System (HSES) has been applied to product development for customer's satisfaction based on ergonomic technology. The system is composed of three parts such as human sensibility analysis, inference mechanism, and presentation technologies. Inference mechanism translating human sensibility into design elements plays an important role in the HSES. In this paper, we propose a rule-based inference model for HSES. The rule-based inference model is composed of five rules and two inference approaches. Each of these rules reasons the design elements for selected human sensibility words with the decision variables from regression analysis in terms of forward inference. These results are evaluated by means of backward inference. By comparing the evaluation results, the inference model decides on product design elements which are closer to the customer's feeling and emotion. Finally, simulation results are tested statistically in order to ascertain the validity of the model.

Perspectives on EFL Teachers' Responding to Students' Writing at the Semantic Level

  • 장경숙
    • 영어어문교육
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    • 제3호
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    • pp.185-201
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    • 1997
  • This study explores perspectives on responding to EFL students' compositions at the semantic level. In the last three decades, there has been a shift from product-oriented approach to process-oriented one to teaching writing. The shift has led to the criticism of the traditional view on teacher response. The traditional view has been under attack for its overemphasis upon form and ineffectiveness on improving student writing skill. It is also noted that research into students' reactions to the traditional teacher response has been inconclusive. The process-oriented approach, on the other hand, draws its attention to meaning and the logical development of thought as well as linguistic matters. In this context, the present study discusses what EFL teachers need to take into account in providing the semantic-level feedback on students' compositions. Firstly, teacher response to student writing is on-going; teacher feedback involves teacher intervention in the drafting process, the revision process, and the presentation of product. Secondly, in the writing conferences, the teacher provides students an opportunity to talk about writing, assistance and advice on the content/meaning of the written text, helping them expand and clarify thinking about audience(reader) and purpose.

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효율적인 유전알고리듬을 이용하여 양면.혼합모델 작업라인 균형에 대한 연구 (A Study of Balancing at Two-sided and Mixed Model Work Line Using Genetic Algorithm)

  • 이내형;조남호
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2002년도 춘계학술대회
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    • pp.91-97
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    • 2002
  • In this thesis presents line balancing problems of two-sided and mixed model assembly line widely used in practical fields using genetic algorithm for reducing throughput time, cost of tools and fixtures and improving flexibility of assembly lines. Two-sided and mixed model assembly line is a special type of production line where variety of product similar in product characteristics are assembled in both sides. This thesis proposes the genetic algorithm adequate to each step in tow-sided and mixed model assembly line with suitable presentation, individual, evaluation function, selection and genetic parameter. To confirm proposed genetic algorithm, we apply to increase the number of tasks in case study. And for evaluation the performance of proposed genetic algorithm, we compare to existing algorithm of one-sided and mixed model assembly line. The results show that the algorithm is outstanding in the problems with a larger number of stations or larger number of tasks.

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온라인 쇼핑객의 점포태도가 점포만폭도와 점포층성도에 미치는 영향 (Shopper′s Attitude toward Online Stores: Effects on Store Satisfaction and Store Loyalty)

  • 이영주;박경애
    • 대한가정학회지
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    • 제40권5호
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    • pp.53-62
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    • 2002
  • The purposes of this study were to examine: 1)the dimensions of online store attitude; 2)the differences in the online store attitude by product category and store type; and 3)the effects of online store attitude on store satisfaction and store loyalty. Data were obtained from an online questionnaire survey to 850 online shoppers who were randomly selected from the panel of an online survey agency, and 615 responses were analyzed. Factor analysis extracted 5 dimensions of store attitude including: process and security; service; promotion and presentation; price and quality; and merchandise. MANOVA revealed a significant difference in the price and quality factor by product category and store type. Multiple regression showed that the effects of price and quality, service, and process and security on store satisfaction were significant. Also, price and quality had a significant direct effect on store loyalty which was also affected by store satisfaction.

유전알고리듬을 이용한 양면.혼합모델 조립라인 밸런싱 (A Study on the Two-sided and Mixed Model Assembly Line Balancing Using Genetic Algorithm)

  • 이내형;조남호
    • 대한안전경영과학회지
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    • 제4권2호
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    • pp.83-101
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    • 2002
  • In this thesis presents line balancing problems of two-sided and mixed model assembly line widely used in practical fields using genetic algorithm for reducing throughput time, cost of tools and fixtures and improving flexibility of assembly lines. Two-sided and mixed model assembly line is a special type of production line where variety of product similar in product characteristics are assembled in both sides. This thesis proposes the genetic algorithm adequate to each step in tow-sided and mixed model assembly line with suitable presentation, individual, evaluation function, selection and genetic parameter. To confirm proposed genetic algorithm, we apply to increase the number of tasks in case study. And for evaluation the performance of proposed genetic algorithm, we compare to existing algorithm of one-sided and mixed model assembly line. The results show that the algorithm is outstanding in the problems with a larger number of stations or larger number of tasks.

중국 온라인 시장에서 위조품에 관한 정보 제시 여부가 구매의도에 미치는 영향 (Effects of China Online Market Counterfeit Products Message on Purchase Intention)

  • 추이수꺼;김명진
    • 한국콘텐츠학회논문지
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    • 제18권2호
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    • pp.81-91
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    • 2018
  • 위조품은 사전적으로 '거짓으로 속여서 진짜처럼 만든 제품'을 의미하며 불법 복제품이라고도 할 수 있다. 본 연구는 이런 불법적인 위조품의 범람이 온라인 쇼핑 소비자에게 어떤 영향을 미치는지를 연구하고자 한다. 또한 온라인에서 다양한 제품의 리뷰의 접근성이 높아지고 있으며 제품 리뷰를 긍정적 또한 부정적인 리뷰로 구분하여 소비자가 기존에 가지고 있는 정보에 영향을 미치며, 제품 관여도에 따라서 정보의 수용성이 달라 구매의도에 미치는 영향을 연구하였다. 이에 본 연구의 초점은 위조품에 관한 정보 제시 여부가 소비자의 구매의도에 미치는지와 리뷰방향성(긍정적/부정적), 관여도(높은/낮음)가 위조품에 관한 정보의 조절역할을 살펴보았다. 따라서 본 연구는 이를 통해 중국시장의 온라인 소비자에게 위조품에 관한 정보 많이 노출된 상황에서 온라인 기업과 가게에서 판매할 제품과 그 제품의 구매의도를 증가할 수 있는 마케팅 전략 방안을 제공했다는 점에서 중요한 시사점을 갖는다.

디키의 <예술제도론>의 관점에서 본 예술로서의 패션의 본질 -패션계의 구성요소를 중심으로- (Essentials of Fashion as art from the Perspective of George Dickie's Institutional Theory of Art -Focus on the Structural Elements of the Fashion World-)

  • 서승희
    • 패션비즈니스
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    • 제20권5호
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    • pp.1-15
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    • 2016
  • The purpose of this study is to interpret the artistic nature of fashion from the point of view of George Dickie's Institutional theory of art, which defined art from a sociological context. Five notions to formulate the institutional definition of art were regarding the artist, work of art, public, artworld, and artworld system. These notions were applied to the fashion world, and they deduced the definitions of a fashion designer, a fashion product, a fashion consumer, and the fashion system, which indicated fashion's social status in the art system. Firstly, a fashion designer plays a collective role in the product with an understanding of the consumers, professional knowledge of the design, and knowledge of making images of fashion products. Secondly, a fashion product involves artifactuality in the form of clothes created by collaboration among producers and it is transformed into fashion by collective activity of distributors and consumers. Thirdly, a consumer is a set of people who play a leading role in the assessment and consumption of the fashion product, allow the fashion designer to read his or her taste and reflect it in the fashion product although they are not directly involved in its production. Fourthly, a fashion system is a social framework for the presentation of a fashion product by a fashion designer to a consumer, and a social institution which enables clothes to transform into fashion through design, production, display, distribution, and sales. As a result, fashion is defined as an artifact in the form of clothes created by a fashion designer and presented to a consumer by the fashion system.

원산지 평가성향의 활용: 제품특성과 소비자 동기의 역할을 중심으로 (The Use of Country of Origin Stereotypes: The Role of Product Specificity and Consumer Motivation)

  • 이한준;박종철;오혜영
    • Asia Marketing Journal
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    • 제13권4호
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    • pp.77-103
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    • 2012
  • 과거 연구들은 원산지(COO)효과의 존재여부에 주목하였으나, 본 연구는 사회판단이론(social judgeability theory)을 적용하여, 어떤 상황에서 원산지(COO)가 소비자의 제품평가에 영향을 미치는지를 연구하였다. 두 개의 실험결과에 의하면, 단지 어느 나라에서 자동차가 만들어졌다는 정보(COO only information)만으로는 제품에 대한 평가에 영향을 미치지 않고, 그 차를 만든 나라와 그 차를 만든 기업의 이름(product-specific information)이 제시될 때, 응답자들은 원산지 효과를 활용할 수 있는 충분한 근거(단서)를 가졌다고 느끼고, 또한 응답자들이 사회의 공통적인 판단 기준(socially shared criteria of validity)에 부합하여 판단하여야 하는 동기를 부여 받았을 때, 원산지 효과가 제품 평가에 유의한 영향을 미치는 것으로 나타났다. 특히, 각 실험 결과는 단순히 원산지 평가성향으로만 소비자 평가가 이루어지는 것이 아니라 원산지 평가성향에 영향을 미치는 정보의 제시방법이 영향을 미친다는 사실을 보여주었다. 이러한 결과는 향후 인상형성 모델의 틀 안에서 좀 더 논의되어야 할 것이다.

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SELECTING NIR EQUIPMENT TO MEET THE STRATEGIC REQUIREMENTS OF A GLOBALIZED PHARMACEUTICAL COMPANY

  • Dowd, Chris;Horvath, Steve;Lonardi, Silvano;Salton, Neale;Scott, Chris;Viviani, Romeo
    • 한국근적외분광분석학회:학술대회논문집
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    • 한국근적외분광분석학회 2001년도 NIR-2001
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    • pp.3113-3113
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    • 2001
  • Some two years ago our company undertook a project on manufacturing network rationalization to maximize competitiveness through continuous improvement in manufacturing efficiency. One key outcome was the recognition of the benefits that could be derived from timely application of new technology or novel use of existing technologies and even more importantly the need to develop company wide strategies to maximize the impact of such applications. As a direct result an exercise was undertaken to identify the ten most promising technologies from a list of literally hundreds seen as having the capability of making a rapid impact on the manufacturing initiative. One of the outcomes of this exercise was the identification of Near Infrared Spectroscopy as a pivotal technology for improving process understanding, performance, and control to deliver consistent product quality cost effectively with broad applicability across our product range. While NIR had been in use in targeted areas on some of our sites for some years our new challenge was to develop a strategy to extend NIRs application, initially over 17 manufacturing sites, while concurrently expanding the NIR skill base company wide to ensure that the return on initial investment could be further maximized as shared applications across the remaining sites as required. This presentation will provide an overview of how life cycle based user requirement specifications were developed covering: ㆍSpectrophotometers ㆍSample interfaces ㆍSoftware ㆍEquipment and Software qualification ㆍCalibration transfer ㆍ Ease of developing effective user interfaces and control for applications transferred to a production area ㆍUser training ㆍWorld wide support The presentation will also describe the process adopted for vendor selection to ensure maximum utilization of the existing company wide NIR skill base and its future development to expedite applications of the technology in development, quality control and production areas.

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