• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1454-1469
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• 2010

Brands have their own life cycles and exert a great influence on the marketing activities of companies. This study examines the marketing activities according to a brand life cycle and measures the scope of their performances. The research divides a fashion brand life cycle into three stages through the analysis of secondary data, and validates the causal relationship between marketing activities, brand equity, and consumer behavior according to the brand life cycle. A total of 573 responses were analyzed through a factor analysis, path analysis, and paired t-test with SPSS 12.0. The results are as follows: According to the analysis of the relationship between marketing mix and brand equity, distribution strategies are effective at the introduction/growth stage and the continuation stage. Advertisement strategies should be a main focus at the maturity stage for brand awareness. Throughout all the stages, product strategies wield the greatest influence on the brand image. Among brand equity components, the brand image has an influence on consumer behavior at every stage of the cycle while the brand awareness has no significant effect on consumer behavior. The marketing mix component that has the greatest impact on consumer behavior is product. Contrary to general expectations, price has a negative or insignificant effect on consumer behavior at every stage of the cycle. The results illustrated in this study help to understand the life cycle of fashion brands and characteristics different from consumer goods. Thus, fashion companies should identify at which stage their brands are positioned and develop different strategies to fit each stage.

• Industrial Engineering and Management Systems
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• v.10 no.2
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• pp.128-133
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• 2011

This paper presents a study on product design optimization to reduce the environmental impact of machining. The objective is to analyze the effect of changing the product design parameters such as its dimensions, and basic features on the environmental impact of machining process in terms of its energy consumption, waste produced and the chemicals and other consumables used up during the process. To realize this objective, we used a CAD model of a product with different design scenarios, and analyze their energy consumption using an environmental impact calculator method developed. The waste produced, and the consumables used up, such as lubricants and coolants were analyzed using environmental emission factors. Optimization methods using Genetic Algorithm and Goal Programming are applied to the product design parameters in order to get the best possible product dimensions with the least environmental impact of the machining process.

• Journal of Korean Institute of Industrial Engineers
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• v.23 no.3
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• pp.597-608
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• 1997

Life cycle product data is very important yet difficult to handle for manufacturing companies. Shoring and exchanging product data over world-wide-web is a part of key technology to implement PDM or CALS. STEP is widely accepted as a standard to represent the life-cycle product model data. Described in this paper is a web browser plug-in that can graphically display and explore product data represented by STEP over internet. By the use of the plug-in (named "npSTEP"), a product model data stored in STEP format on a web server can be displayed on a commonly used web client (browser), such as Netscape navigator, without any format conversion process. Furthermore one can explore the components or attributes of the product model data in hierarchical manner.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2002.10a
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• pp.780-783
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• 2002

This paper proposes an approximate LCA methodology fur the conceptual design stage by grouping products according to their environmental characteristics and by mapping product attributes Into impact driver (ID) index. The relationship Is statistically verified by exploring the correlation between total impact indicator and energy impact category. Then an artificial neural network model is developed to predict an approximate LCA of grouping products in conceptual design stage. The training is generalized by using identified product attributes for an ID In a group as well as another product attributes for another IDs in other groups. The neural network model with back propagation algorithm is used and the results are compared with those of multiple regression analysis. The proposed approach does not replace the full LCA but it would give an approximate LCA results for design concepts.

• Archives of design research
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• v.18 no.3 s.61
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• pp.139-148
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• 2005

Generally, the brand has its life cycle as the product has. This life cycle is classified into the stages; introduction, growth, maturity and decline. Since the brand is little different from that of the product's, we can find some differences when it applies to the brand. The most effective method to perceive the brand to the consumers is advertisement, therefore in the advertisement design, it is important to figure out the current stage in the brand life cycle and use the most ideal design strategy in that stage. This study suggests the concept of the brand life cycle and the most effective strategy in each stages of the advertisement design. In the stage of the brand introduction, we apply the 'What is it? Strategy' which introduces the brand itself. In the stage of the growth, 'How does it Differ from? Strategy' is suggested as the advertisement strategy emphasizing the positioning which shows its differential competitive advantages among brands because in this stage there are many competitive brands in the market. In the stage of the maturity, we focus on the 'What does it Convey of? Strategy' stressing on the delivery of brand's value to consumers as consumers they purchase the brand. Finally in the stage of the decline, 'What does it Stand for? Strategy' is suggested in order to emphasize the generation of brand's symbolical meaning rather than to emphasize it's attributes or benefits. Therefore the advertisement design needs the contingent ideal design strategy according to the stages of brand life cycle and the effective brand management through it.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.50 no.9
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• pp.663-668
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• 2022

Since the early 2000s, the United States has applied TLCSM to reduce life cycle costs while maintaining the weapons system's combat readiness. With the application of TLCSM, the ILS concept centered on the acquisition stage shifted to IPS, a concept that manages life cycle costs throughout the entire life cycle. In addition, LSAR for developing ILS has switched to LPD for developing IPS. In this study, LSAR in Korea and LPD in the United States were compared and analyzed, and policies necessary for the introduction of LPD in Korea were proposed.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.1
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• pp.102-110
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• 2009

Concurrent Engineering(CE) has presented new possibilities for successful product development by incorporating various product life-cycle functions from the earlier stage of design. In the product design, geometric representation is vital not only in its traditional role as a means of communicating design information but also in its role as a means of externalizing designer's thought process by visualizing the design product. During the last dozens of years, there has been extraordinary development of computer-aided tools intended to generate, present or communicate 3D models. However, there has not been comparable progress in the development of 3D-CAD systems intended to represent and manipulate a variety of product life-cycle information in a consistent manner. This paper proposes a novel concept, Minus Volume (MV), to incorporate various design information relevant to product lift-cycle functions. MV is a functional shape that is extracted from a design object within a bounding box. A prototype 3D-CAD system is implemented based on the MV concept and illustrated with the successful implementation of concurrent design and manufacturing.

• Journal of Hydrogen and New Energy
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• v.33 no.6
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• pp.636-642
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• 2022

The "Hydrogen Economic Activation Road map" was announced in 2019, and hydrogen demand is expected to exceed 470,000 tons per year in 2022 and keep increasing. Under this circumstance, it has become important to understand the greenhouse gas (GHG) emissions associated with various hydrogen production pathways. In this study, the evaluation of life cycle GHG emissions regarding the hydrogen produced as by-product from coke oven gas (COG) in steel mill is conducted. To cover the possible range of operations, three literatures were reviewed and their data of inputs and outputs for the process were adopted for calculation. Life cycle inventories and emission factors were mostly referred to GaBi and Intergovernmental Panel on Climate Change (IPCC) guidelines, respectively. When there are multiple products from a single process, the energy allocation method was applied. Based on these sources and the assumptions, the life cycle emission values of COG-based hydrogen were found to be 3.8 to 4.7 kg/CO₂-eq./kg-H₂.

• Archives of design research
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• v.12 no.2
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• pp.97-106
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• 1999

The whole crisis of human being derived from environmental pollution has changed the human -centered paradigm into the ecological paradigm based on the harmony of human and nature, which have made it inevitable for designers to participate in the environmental problem-solving. In the line of this sense, it is necessary for designers to recognize the social and ethical responsibility for environmental pollution and to change into the designing for environment, not for sale itself. In accord with the context above, the purpose of this study is to suggest some clues for resolving environmental problems with the analysis of design for long-selling product, as we call, product durability analysis. That is, this study is under some assumptions that designing durable product and durable product itself are able to extend a product life cycle, delay a product disusing, reduce a rash development competition for new product among companies, mitigate consumption-oriented attitude of consumers, eliminate a waste of resources, and go far toward the environmental problem solving.

• Korean Journal of Computational Design and Engineering
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• v.18 no.1
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• pp.28-35
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• 2013

Product Life cycle Management (PLM) is an indispensable tool for manufactures to develop competitive products in an efficient way. This enlarges the number of participants for product development who should understand PLM for their supporting activities. However, burdens for developing example products, maintaining complex PLM systems and training prerequisite skills for engineering tools such as CAD systems prohibit an efficient introductory course to PLM. This paper proposes a comprehensive introductory course to PLM that bases on general product development process. In addition, it enables participants to build their example products with familiar Lego blocks and to construct 3D CAD assembly models by using predefined 3D elements. The PLM system for the course provides an intuitive and simple user environment for participants to specify their parts lists, associated 3D CAD models, and product structure of example products. Experiences on a class of the course show it is a valid and efficient education and training method for the PLM introduction.