• 제목/요약/키워드: Product Form

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이미지 기반의 경험재, 텍스트 기반의 탐색재: 조절초점에 따른 제품 정보 구성 방식과 제품 유형의 일치 효과 (Image based Experience Goods, Text-based Search Goods: Cognitive Fit between Product Information Composition and Product Type depending on Regulatory Focus)

  • 박경희;서봉군;박도형
    • 지능정보연구
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    • 제28권2호
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    • pp.75-100
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    • 2022
  • 코로나19가 장기화하면서 비대면 모바일 커머스 시장은 더욱더 치열한 경쟁 속에 있으며 기업들은 소비자에게 더 나은 쇼핑 경험을 제공하기 위하여 다각도의 노력을 하고 있다. 하지만 구매 결정에 중요한 역할을 하는 상세페이지는 대부분 비슷한 형태와 구성으로 소비자에게 제공되고 있다. 따라서 본 연구는 모바일 상세페이지의 상품 설명 영역의 정보 구성방식 (이미지 중심 vs 텍스트 중심)과 제품 유형 (탐색재 vs 경험재)에 따라 소비자들의 정보 인식이 달라져 제품 태도에 영향을 주는 것을 확인하였다. 즉 정보 탐색이 쉽고 품질 예측이 가능한 탐색재(Search Goods)의 경우는 이미지(Image) 중심 정보 구성 방식에서, 직접 경험하지 않으면 상품의 품질을 예측 불가능한 경험재(Experience Goods)의 경우에는 텍스트(Text) 중심의 정보 구성 방식에서 제품 태도에 더 긍정적인 영향을 미친다는 것을 알 수 있었다. 또한 Higgins의 자기조절초점(Self-Regulatory Focus) 이론을 적용하여 소비자의 조절초점 성향에 따라 제품 유형과 정보 구성 방식 간의 일치 효과는 다르게 나타난다는 결과를 확인하였다. 향상초점(Promotion Focus) 성향의 소비자는 제품 유형과 정보 구성 방식 간의 일치 효과가 나타났으며, 예방초점(Prevention Focus) 성향의 소비자는 제품 유형과 정보 구성 방식 간의 일치 효과가 나타나지 않았다. 구체적으로 향상초점 성향의 소비자는 경험재에 대하여 이미지 중심의 정보 구성 방식에서, 탐색재에 대해서는 텍스트 중심의 정보 구성 방식에서 더 긍정적인 제품 태도를 가진다는 결과를 확인하였고, 예방초점 성향의 소비자는 탐색재 및 경험재에 대하여 이미지 중심 또는 텍스트 중심의 정보 구성 방식을 제시하더라도 제품 태도에 영향을 미치지 못하는 것을 확인하였다. 본 연구는 모바일 쇼핑몰 상세페이지 상품 상세 영역에서 정보 구성 방식을 제품 유형과 소비자 성향을 고려하여 소비자에게 제공되어야 할 것이라는 시사점을 갖는다.

제품디자인의 형태분석에 관한 연구 (The research regarding the form analysis of product design)

  • 김성곤
    • 디자인학연구
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    • 제20권3호
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    • pp.225-234
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    • 2007
  • 생산의 시대, 기술의 시대를 지나 21세기는 기술, 감성의 시대에 진입하면서 제품의 조형에도 변화가 나타나고 있다. 70년대부터 현재까지 디자인은 많은 변화가 있다. 70$\sim$80년대는 물질의 풍요가 중요해 무엇이든 만들기만 하면 팔리던 시대였다. 즉, 가격, 품질이 중요했고, 기업은 대량생산 및 원가절감이 중요했다. 그런 중심이 90년대에는 기술선도가 중요한 변화의 중심에 나타나기 시작했다. 기존 기술의 심화와 신기술확보가 시장지배력을 좌우하는 경향이 기업에서는 중요하게 보았다. 과거의 기능과 연관된 형태는 현대의 기술로서 기능과 연관된 형태자체가 무의미해지고 있다. 복잡 다양하게 된 디지털 정보화 사회에서는 보다 사용하기 편하고 친근감이 드는 제품에 대한 선호도가 높아지게 될 것이다. 현재의 디지털제품은 과거의 기능은 같지만 제품기술은 과거의 것과는 전혀 다른 방법을 택하고 있다. 디자인 이전에 인간의 보이지 않고 내재되어있는 인간의 욕구와 행동심리를 바탕으로 디자인의 새로운 가능성을 열어 보이고 있다. 디자인 환경은 변하고 있다. 그리고 디자인은 브랜드와 결합하여 새로운 방향으로 나아갈 것이다.

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The in vivo significance of in vitro test procedures for the evaluation of drug products

  • Pernarowski, M.
    • 약학회지
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    • 제16권3호
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    • pp.113-120
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    • 1972
  • The last decade of this centry is now the accepted birth date of that sub-discipline of pharmacy that is now called 'biopharmceutics'. Wagner defines biopharmaceutics 'as the study of the influence of fomulation on the therapeutic activity of a drug product.' More specifically, he states that biopharmaceutics encompasses the study of the relationship between the nature and intensity of the biological effects observed in animals or man and the following factors: 1. The nature of the form of the drug (ester, salt, complex, etc). 2. The physical state, particle size, and surface area. 3. Presence or absence of adjuvants with the drug. 4. The type of dosage form in which the drug is administered. 5. The pharmaceutical process (es) used to make the dosage form. The philosophy inherent in this definition has revolutionized our thinking with respect to product development, quality control, and to the practice of pharmacy itself. Althoughthe the emphasis herein will be on quality control, the interrelationship between this and the other areas of pharmacy will be evident. The principles of quality control dictate that a wide variety of techniques be used to evaluate the quality of a dosage form. Since quality must be built into a dosage form, the pharmaceutical scientist begins the process at the research stage, continues it during the production stage, and ends it by applying the tests and procedures established by parmacopeial commissions. These stages are usually separate and distinct and, because of this, product quality has become synonymous with compliance with pharmacopeial specifications.

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STEP 을 이용한 통합제품정보모델(IPIM) 개발 (Development of Integrated Product Information Model Using STEP)

  • 서효원;유상봉
    • 대한산업공학회지
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    • 제21권3호
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    • pp.441-461
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    • 1995
  • This research proposes an Integrated Product Information Model (IPIM) using STEP (Standard for the Exchange of product model data) for Computer Integrated Manufacturing (CIM) of Concurrent Engineering (CE). IPIM is based on Geometry and Topology (STEP Part 42), Form Feature (STEP Part 48), and Tolerance (STEP Part 48) for representing the integrated information of mechanical parts. For the IPIM, 1) new entities are developed for integration of existing entities, and 2) the existing entities are restructured and modified for a special application protocol. In CIM or CE, the advantages of using IPIM having integrated form of geometry, feature and tolerance are 1) integration of product design, process design and manufacturing sequentially or concurrently. 2) keep the product data consistency, modified by different domain, and 3) automatic data exchange between different application software and different hardware. The prototype system is composed of CAD, Data Probe, DBMS and SDAI (Standard Data Access Interface), and the generated STEP data is stored in a step file of DBMS for other applications.

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JIT를 적용하는 대기업에 납품하는 중소기업의 재고정책 (Analysis of inventory strategy of middle-small company which are ordered form large company which product using JIT(just in time) system)

  • 이상복
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 1997년도 추계학술대회발표논문집; 홍익대학교, 서울; 1 Nov. 1997
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    • pp.117-120
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    • 1997
  • In this paper, we analyze Inventory Strategy of our country middle-small Company which are ordered form large Company which product using JIT(just in time) System. Until now, we have not found a good inventory strategy for middle small Company which such like above. In this paper, we first simply survey product lead time, lot size and safety inventory in continuous product system which idea can be adapted our object. We try to mathematical modelling of product lead time, total inventory cost of bur country middle-small Company. We suggest inventory strategy for middle-small Company.

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The Product Market Strategies of Korean Knitwear Companies

  • Lee, Yoon-Mee;Park, Jae-Ok;Lee, Youn-Hee
    • The International Journal of Costume Culture
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    • 제7권1호
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    • pp.48-57
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    • 2004
  • The purpose of this study is to investigate how three factors--designer's capability, product market strategy, and product organization--supposed to determine the design process are related to each other. These factors influence Korean knitwear companies' market performances. For this purpose, we did not only library research on relevant theories such as the transaction cost economics but also empirical research largely based on a questionnaire. The respondents of the questionnaire were 59 designers, merchandisers(MDs), and top managers of knitwear companies located in Seoul. We analyzed the collected questionnaire data by using such statistical tools as χ²-test, t-test, and one-way ANOVA. Findings of this study were as follows. While there was a significant relation between organization form and designer's capability, no significant difference in designer's capability was found between trust enhanced network and unenhanced network. No significant relation was found between organization form and product market strategy, in discordance with Carney's arguments. Also, it appeared that there was no significant relationship between knitwear companies' product market strategies and their designers' capabilities.

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Crystal Structure Dependence for Reactivities of B12-TiO2 Hybrid Catalysts with Anatase and Rutile Forms

  • Shimakoshi, Hisashi;Nagami, Yoko;Hisaeda, Yoshio
    • Rapid Communication in Photoscience
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    • 제4권1호
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    • pp.9-11
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    • 2015
  • The debromination of phenethyl bromide by the $B_{12}-TiO_2$ hybrid catalyst under UV light irradiation was investigated. The catalytic efficiency was dependent on the type of $TiO_2$. The anatase form of $TiO_2$ was superior to the rutile form of $TiO_2$. The selectivity of the product was also dependent on the crystal structure of $TiO_2$, and the rutile form of $TiO_2$ showed a high selectivity for the formation of the coupling product, 2,3-diphenylbutane, when compared to that of the anatase form of $TiO_2$.

웹 드라마를 통해 형성된 소비자의 지각된 가치에 대한 연구 (A Study on the Perceived Value of Consumers through Web Drama)

  • 안성훈;허광복
    • 디지털산업정보학회논문지
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    • 제19권3호
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    • pp.1-11
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    • 2023
  • Unlike in the past, when the demand for web content was increasing and the use behavior of watching short videos was changed, unlike the past when only TV dramas and differentiation were mentioned, web dramas are more firmly established through various attempts. A typical form change is commerce of web dramas. Recently, more and more cases have been produced in the form of product sales by securing real-time functioned, which are disadvantages of commerce, through web dramas. In this trend, web dramas are also increasing interest in product sales. This can be said to be a form developed from the concept of a company's PPL, and the number of companies that use web dramas that predict continuous growth as strategic product promotion and marketing means is continuously increasing. Therefore, this study provides basic data on consumer behavior to collect product information and purchase products using web dramas to companies that are using or considering web dramas, and through this, companies design and establish marketing strategies using web dramas.

Photoreaction of N-(2-Halophenyl)cyclohexanecarboxamide:Synthesis of 2-Alkylbenzoxazole

  • Park, Yong-Tae;Kim, Moon-Sub;Kwak, Young-Woo;Lee, Jae-Keun;Yoh, Soo-Dong;Kim, Woo-Sik
    • Journal of Photoscience
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    • 제7권4호
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    • pp.135-138
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    • 2000
  • The photochemical behavior of haloarene tethered to alkyl by an amide bone(1,2) was studied. The photoreaction of N-(2-bromophenyl) cyclohexanecarboxamide (1b) in basic medium afforded intramolecular substitute product, 2-cyclohexylbenzoxazole (4) and reduced product, N-phenylcyclohexanecarboxamide (5)in 33 and 26% yield, respectively. The chloro analogue(1a) produced photo-Fries type and photosubstituted products(6,4), whereas the iodo analogue produced extensively photoreduced product 5. N-(2-bromophenyl)-N-methylcyclohexanecarboxamide (2), which can not exist as imidol form, produced a photocyclized product, supporting as imidol form is involved in the intramolecular photosubstitution. since the photoreduction but the photosubstitution reaction is retarded by the presence of oxygen, a trilpet state for the photoreduction and a singlet state for the photosubstitution are involved.

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Drug Polymorphism and its Importance on Drug Development Process

  • Jeong, Seong-Hoon;Youn, Yu-Seok;Shin, Beom-Soo;Park, Eun-Seok
    • Journal of Pharmaceutical Investigation
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    • 제40권spc호
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    • pp.9-17
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    • 2010
  • Polymorphism has been recognized to be a critical issue throughout the drug product development process. Most of solid phase drugs have polymorphism, which has generated a great deal of interest and the field has been evolving rapidly. Preferably, thermodynamically most stable form of a drug substance is selected to obtain consistent bioavailability over its shelf life and various storage conditions. Moreover, it has the lowest potential for conversion from one polymorphic form to another. However, metastable or amorphous forms may be used intentionally to induce faster dissolution rate for rapid drug absorption and higher efficacy. For pharmaceutical industry, polymorphism is one of the key activities in form selection process together with salt selection. This article introduces the main features in the investigation of solid form selection especially polymorphic behavior with thermodynamic backgrounds, physicochemical properties with solubility, dissolution, and mechanical properties, and characterization techniques for proper analysis. The final form can be recommended based on the physicochemical and biopharmaceutical properties and by the processability, scalability and safety considerations. Pharmaceutical scientists especially in charge of formulation need to be well aware of the above issues to assure product quality.