• 복식
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• 제66권2호
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• pp.45-60
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• 2016

As a method to satisfy needs and emotions of consumers who pursue diversity, the use of Kitsch in the fashion industry has been increased. Previous studies on Kitsch fashion have focused on qualitative research on the characteristics of Kitsch product, and little empirical researches have been conducted on consumer attitude such as consumer response to Kitsch products and brand equity. Therefore, the purpose of this study are 1) to investigate comparisons of experiential values (i.e., Aesthetic, Amusing, Cultural) with Kitsch product moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), and 2) to explore the relationship between experiential values and brand equity. Factor analysis, reliability analysis, ANOVA, and structural equation model using SPSS 18.0 and AMOS 18.0 were used for the data analysis. 210 questionnaires were analyzed for this study. The results of this study were as follows. First, significant difference in aesthetic values of Kitsch products were shown. Kitsch Product with nostalgic characteristics has higher aesthetic values than others. Specifically differences in experiential values with Kitsch product were partially moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), Second, cultural value had a positive influence on brand awareness, while amusing and cultural values had a positive influence on brand image. Also aesthetic and amusing values had a positive influence on brand loyalty. Academic and business implications were discussed from this study.

• 정보처리학회논문지D
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• 제13D권4호
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• pp.583-592
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• 2006

제품 계열 기반 소프트웨어 개발 방법은 개발 조직이 보유하고 있는 품질이 보장된 핵심 자산의 재사용을 통해 제품의 개발 생산성을 획기적으로 향상시켜 시장 적시성을 맞출 수 있는 실용적이고 중요한 소프트웨어 개발 방법으로 빠르게 자리를 잡아가고 있다. 하지만 제품 계열의 특성 정의, 평가, 예측 및 개선을 위한 측정은 단일 프로젝트에서의 측정과는 달리, 개별 제품의 개발 및 유지를 위한 제품 개발 프로젝트의 수행도 특성뿐만 아니라 제품을 생산하기 위한 핵심 자산의 사용 및 핵심 자산의 개발과 전체적인 제품 계열의 수행도 까지도 고려해야 하기 때문에 무척 힘든 일이다. 따라서 제품 계열의 수행도를 측정하기 위해서는 일관성 있고 반복적이며, 효과적인 접근 방법이 제시될 필요가 있다. 본 논문은 제품 계열의 수행도 특성과 적용 방법의 다양성을 고려한 제품 계열을 위한 컨텍스트 기반 측정 지표의 도출방법을 제시하고 있다. 이 방법은 제품 계열의 측정 지표를 도출하기 위한 세부적인 절차와 작업의 결과로 생성되는 산출물의 양식을 제시하고 있다. 또한 연구 결과의 효과를 제시하기 위하여, 제품 계열의 기술적 관리 영역에 대한 주요 활동을 측정하기 위한 지표와 적용 사례를 함께 제시한다. 다양한 제품 계열 기반의 특성을 충분히 고려하여 제품 계열을 구축하거나 소프트웨어 제품을 생산할 때, 관리하고자 하는 속성을 파악할 수 있는 체계적인 접근 방법은 적용 상황 및 이해관계자의 관점에 따라 원하는 측정 지표를 효과적으로 도출할 수 있도록 한다.

• 통상정보연구
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• 제12권3호
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• pp.223-242
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• 2010

Since the reopening of official relations in 1992, Korean and China have become major trading partners, apart from myriad exchanges in culture and other aspects of society. The subject of this study is to analysis on determinants for China market entry type of the Korean company. This article measure the effects on Korea exporter interests of Korea's trade with china. This paper investigates the determinants of export and FDI referring in entry type in the China's market of Korea company. There are 250 samples and 130 returns, 170 of them are analyzed for a entry competitiveness. This paper has there main a parts, Multiple regression result shows that the export entry competitiveness are positively affected by the product character and market character. However, The enterprise character and location character does not affect in the export competitiveness. Also, the direct investment entry competitiveness are positively affected by the market character and location character. However, The enterprise character and product character does not affect in the direct investment. Logit analysis result show that the direct investment entry does positively affected in CEO international mind and export entry does affect in more than rival competitive products. In addition, the export entry does positively affected in the customer taste diversity, political risk and economical risk, market environment instability.

• 품질경영학회지
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• 제51권1호
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• pp.1-18
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• 2023

Purpose: In Part 1, the purpose of this study is to examine how a used product provider optimizes a company's profits by comparing an extended warranty to a used product only when selling a product and what it provides later. In addition, in Part 2, an empirical study can confirm the structure in which extended guarantees can work effectively by grasping consumers' purchase intention according to the time of sale of extended guarantees, which is the basic premise of the analysis model of Part 1. Methods: This study aims to conduct not only analytical studies but also empirical studies applying various statistical analysis methods using questionnaires targeting customers and potential consumers who have subscribed to extended warranty services. Results: The study showed that the profits of companies providing extended warranty services were proportional to the coefficient of the extended guarantee service value, so it is necessary to create an environment in which the effect of extended guarantee services can be well realized. In the empirical model, the higher the emotional and economic benefits are perceived, the higher the purchase intention according to the future purchase of extended guarantees. Conclusion: Through this study, various problems that may be caused by the structural diversity of the supply chain providing extended warranties in the future can be viewed and contribute to the theoretical foundation for strategic understanding.

• 디지털융복합연구
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• 제14권6호
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• pp.199-218
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• 2016

본 연구의 목적은 일본 소비자를 대상으로 해외직판 쇼핑몰의 재구매 의도에 미치는 영향 요인을 식별하고, 이를 실증적으로 검정하는 것이다. 연구모델은 가격경쟁력, 제품다양성, 평판, 원산지이미지, 이용편리성, 배송서비스, 사후서비스 등 7개의 독립변수와 하나의 매개 변수(신뢰), 그리고 종속변수(재구매 의도)로 구성되었다. 연구결과, 재구매 의도는 소비자의 신뢰에 영향을 받으며, 소비자의 신뢰에 영향을 미치는 요인은 평판, 원산지 이미지, 이용 편리성, 배송 서비스, 사후 서비스였다. 반면, 가격 경쟁력과 제품 다양성은 신뢰에 유의한 영향을 미치지 않았다. 본 연구의 결과는 향후 해외직판 쇼핑몰 분야의 연구에 방향과 기반을 제공할 수 있을 것이다. 실무적으로는 해외직판 쇼핑몰을 출범시키거나 운영하는 과정에서 쇼핑몰의 시장 확대 및 진출 전략을 수립하는데 도움이 될 수 있을 것이다.

• 산경연구논집
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• 제11권1호
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• pp.49-57
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• 2020

Purpose : The purpose of this study is to examine the effect of the attributes of mobile shopping apps on the purchase intention of fashion products in the steadily growing mobile commerce market and analyze the mediation effect of shopping flow. Research design, data and methodology : In this study, a survey was conducted on users in their 20s to 50s who had experience of fashion products via mobile shopping apps. The questionnaire was analyzed on the final 507. The research issues were verified using Frequency analysis, Exploratory factor analysis, Reliability analysis, Confirmatory factor analysis, and Structural equation model. Results : Among the attributes of mobile shopping apps, reliability, enjoyment and ease of use were found to have a significant impact on shopping flow and fashion product purchase intention, while shopping flow had a significant impact on fashion product purchase intention. Product diversity and usefulness of shopping apps didn't show a significant effect. After examining the mediation effect, reliability, enjoyment, and ease of use were shown to have indirect effects by showing partial mediation effects. Conclusions : Studies show that consumers are not putting much emphasis on how diverse a product line is available and how useful a mobile shopping app is when they shop for fashion products on mobile devices. Factors that affect consumers' purchase intention are reliability, enjoyment and ease of use of shopping apps. These results shows that it is important to provide reliable information about fashion products, provide reliability to customers by setting up means for safe transactions, and provide a wider variety of services and information to make using the mobile shopping app enjoyable. In addition, there is a need to make it easy to find a fashion product that consumers like and make it easy to purchase when consumers find out fashion products that they like, and to configure how to use the app easily. Consequently, consumers become immersed in shopping which is also able to improve consumers' purchase intention on fashion products when a reliable, enjoyable and easy to use mobile shopping app is provided.

• 감성과학
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• 제13권3호
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• pp.493-500
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• 2010

새로운 기술의 발달과 소비자들의 다양한 요구로 인해 기업들은 소비자들의 시선을 끌기 위해 다양한 차별화 전략을 고심하고 있다. 제품의 아이덴티티나 브랜드 이미지 또한 이러한 차별화 전략 중의 하나로 제품에 새로운 가치를 부여하는 주요한 수단이 되고 있다. 이에 본 연구에서는 소비자에게 형성된 브랜드 이미지 중에서 제품을 사용하면서 형성된 감성적인 이미지를 브랜드 감성 이미지라고 정의하고, 사용자가 제품을 사용하면서 느끼는 여섯 가지 대표감성을 평가하여 국내 대표 휴대폰 브랜드 세 개(A브랜드, C브랜드, S브랜드)의 감성 이미지를 비교해 보았다. 휴대폰을 실제 사용하고 있는 사용자들이 휴대폰을 사용하면서 느꼈던 감성을 평가해 봄으로써 국내 휴대폰 브랜드의 이미지, 특히 감성적인 측면에서의 이미지를 평가해 볼 수 있었다. 본 연구의 결과만으로 성급하게 국내 휴대폰 브랜드의 감성 이미지를 규명하기에는 다소 미흡하지만 향후 연령대, 직업, 성비 등 다양한 인구통계학적 변수를 고려하여 연구를 진행한다면 보다 명확한 브랜드 감성 이미지를 추출할 수 있으리라 기대한다.

• 한국도서관정보학회지
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• 제33권2호
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• pp.211-234
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• 2002

이 연구는 20세기, 즉 1901년부터 2000년까지 100년 동안 한일 양국이 상대국의 역사에 대해 발행한 단행본을 대상으로 발행연도 시대 ·연구자를 분석함으로써 지식정보의 생산현황과 규모, 역사, 격차 등을 밝히고 있다. 한일 양국이 상대국의 역사에 대해 생산한 단행본이 한국에서는 1945년까지 1종도 없는데 비해 일본에서는 1875년에 단행본이 발행되어서 1900년대에 이미 연구가 일정 수준에 도달했다. 1946년 이후에는 21세기에 가까울수록 상대국에 대한 지식정보의 생산규모가 한일 양국 모두 커지고 있다. 하지만 70년이라는 연구 출발의 시차에 따른 격차는 20세기 말에도 극복되지 못하고, 지식정보의 생산량이나, 연구주제의 다양성, 연구자의 규모에서도 거의 비슷하게 나타났다. 전체적으로 볼 때 한국에서의 일본역사 연구는 일본에서의 한국역사 연구의 1/3 수준이라고 할 수 있다.

• Asian-Australasian Journal of Animal Sciences
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• 제19권9호
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• pp.1240-1244
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• 2006

The complete coding region sequence of the SRY gene in Chinese swamp buffalo was determined by PCR product sequencing. Comparison of swamp and river buffalo SRY gene sequences revealed a single nucleotide polymorphism (SNP, C/G) at the 202 bp site of the coding region. Further, a total of 124 male domestic buffaloes were genotyped at this SNP site using the PCR-SSCP method, and it was found that all Chinese indigenous swamp buffaloes had a guanine (G) at this site, while introduced river buffaloes and crossbred buffaloes showed a cytosine (C). Our findings suggested that this Y-linked SNP displayed type-specific alleles differentiating swamp and river buffaloes, and could be used as an effective marker to detect crossbreeding of swamp buffaloes with introduced river buffaloes in native buffalo populations, and thereby assess genetic diversity status and make proper conservation decisions for indigenous swamp buffaloes. In addition, this SNP can be potentially applied in the study of Asian water buffalo phylogeny from a male perspective.

• 디지털산업정보학회논문지
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• 제16권2호
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• pp.117-128
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• 2020

The aim of this study was to examine price sensitivity of industrial products purchased via a group buying system and how industrial products for a group buying system differ from general industrial products, and then identify the major factors in selecting products and the important determinants in purchasing industrial products for school foodservices. The survey was conducted with 250 dietitians (teachers) in Gyeonggi-do Province, who were using industrial products for a group buying system and general industrial products. A paired t-test showed a difference in satisfaction between industrial products for a group buying system and general industrial products by factors, while statistically significant differences were found for red pepper paste, fermented soybean paste and soy sauce in all nine satisfaction factors, including product quality, packaging state, labeling, hygiene, item diversity, specification diversity, price appropriateness and supply. Moreover, analyzing price sensitivity for industrial products for a group buying system, using the PSM method with respect to the issue of high price, showed that the respondents considered that the current unit purchase prices were high for all items investigated. This study suggests that schools would purchase more industrial products for a group buying system, when the pricing of the products are considered with the purchase intention of dietitians (teachers).