• 한국안광학회지
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• 제17권4호
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• pp.441-447
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• 2012

목적: 본 연구는 주야 관측경에 사용되는 빔 분리프리즘용 $1{\times}$ 광로 연장 어댑터(optical path relay adapter) 설계 개발에 관한 것이다. 방법: 상용 C-mount 경통구조를 가지는 줌렌즈 광학계와 빔 분리프리즘을 사용하여 주간 야간용 관측경을 만들기 위해서는 줌렌즈 광학계의 상의 크기는 변하지 않으면서 결상면의 위치를 길게 늘일 수 있는 광로 연장 어댑터가 필요하다. 이에 우리는 lens module 모드를 사용할 수 있는 CodeV 프로그램을 이용하여 $1{\times}$ 광로 연장 어댑터를 설계할 수 있었다. 결과: 우리는 빔 분리 프리즘을 갖는 주야 관측경용 광로 연장 어댑터를 설계 할 수 있었는데, 이 광학계는 EFL이 -Q56.0 mm, 배율이 +1.0배, 첫 번째 렌즈에서 마지막 렌즈까지의 거리가 약 20.4 mm인 특징을 갖는 광학계가 되었다. 이 시스템의 분해능은 40% MTF 값 기준으로 30 lp/mm인 특성을 보여준다. 이 특성은 설계되어진 광로 연장 어댑터는 3세대 영상증폭관(IIT: image intesifier tubes)의 분해능을 충분히 수용할 수 있는 광학계임을 보여준다. 결론: 30 lp/mm에서 MTF 40%인 성능을 가지면서, 첫 번째 렌즈에서 마지막 렌즈까지의 거리가 20.4 mm, EFL이 -Q56.0 mm, 배율이+1.0인 광학적 특성을 갖는 광로 연장 어댑터를 설계하여 적용함으로써 우리는 상용 C-mount 결상 경통구조를 가지는 줌렌즈 광학계와 3세대 영상증폭관(IIT)과 빔 분리프리즘으로 이루어진 새로운 형태의 주야 관측경을 개발할 수 있었다.

• 한국프랜차이즈경영연구
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• 제13권1호
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• pp.35-46
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• 2022

Purpose: With the rapid changes in the technical development and the trend of consumption trend, the convenience store industry is facing an unprecedented competitive situation in the consumption environment where the boundary between online and offline is broken due to the stagnation of offline distribution channels and the spread of online shopping. The biggest innovation strategy of the major convenience store brands in recent years are introducing the O2O (Online to Offline) platform and presenting new products and services beyond the boundaries of online and offline to transform themselves into Omni Channel stores. The study is designed to analyze the effect of innovativeness of convenience store as a stimulus in O2O platform which customers perceive on store loyalty, the final response to external stimuli, through customer engagement with convenience store brands. Specifically, the innovativeness of convenience stores was divided into types of core activities in corporate marketing and focused on innovations in services, products(proposals), promotions and experiences. Research design, data, and methodology: Various hypotheses have been developed to achieve this research purpose. The data were collected from 1,128 questionnaires the age between 15 and 60 who had experience using retail store apps and delivery apps and were analyzed using SPSS 22.0 and SmartPLS 3.3.7 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses were tested using structural equation modeling with SmartPLS 3.3.7 program. Results: First, service innovation has a positive effect on cognitive engagement. Second, product, promotion and experience innovation have a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: All four types of innovation and cognitive engagement have a positive effect on emotional engagement, which has a stronger effect on store loyalty than cognitive engagement. Thus, while innovation can build loyalty through emotional engagement, innovation strategies must be designed and pursued with caution in terms of impact through cognitive engagement may not achieve the planned goals.

• 유통과학연구
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• 제12권4호
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• pp.55-63
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• 2014

Purpose - Brands and products often play key roles in enabling consumers to experience a good attitude, resulting in mentally enacting a specific prototype and reliving the experience by retelling a specific story. Brand storytelling can function as an important tool for managing the brand. To successfully apply a firm's brand storytelling, it is important to prove the effectiveness of storytelling. Therefore, by utilizing the research of Escalas (1998) and Fog et al. (2005), a list of measurements for storytelling component quality (SCQ) was applied. In addition, customer attitudes toward brand storytelling were tested. In particular, if customers encounter a dynamic and interesting story, although the brand is not widely known, they can be in communion with the brand and establish an emotional connection (Hill, 2003). Thus, brand reputation was divided into two levels (high vs. low), and the difference in effectiveness between storytelling component quality and consumers' advertisement attitude, brand attitude, and purchasing intention was examined. Research design, data, and methodology - By using the measurement list used in Choi, Na, and Hwang (2013), 12 categories in the level of message quality, conflict quality, character quality, and plot quality were measured. In addition, categories of brand reputation, advertisement attitude, brand attitude, and purchasing intention were measured. The study was based on 181 final survey samples targeting undergraduate and graduate students in Gwangju Metropolitan City. Results - Consumer responses toward storytelling were researched in the context of brand characteristics or product attributes, such as brand reputation, differentiated from extant simple effects of storytelling. Some brands with high reputation enjoy a halo effect due to prior learning, while other brands with comparatively low reputation have trouble generating positive responses despite attempts to enhance the level of reputation or induce favorable attitudes. Although not all due to the component quality of storytelling, the case of brands with low reputation exerted more positive impact on consumer attitudes than did brands with high reputation. As mentioned earlier, consumer evaluation of the component quality of storytelling was categorized into advertising attitudes, brand attitudes, and purchase intention for this study; this provides managerial implications in other ways. The results imply that an effective application of storytelling could be an important emotional tool for the development of both brands with low brand awareness and of well-known brands. Finally, this study serves to increase consumers' understanding and ability in interpreting brand stories that marketers tell about themselves, as well as to highlight differential experiences with products by level of brand hierarchy. Conclusions - This research aimed to provide an objective guideline for storytelling component quality while considering brand awareness. Thus, brand reputation was considered for proving the baseline effectiveness of storytelling, and this study provided directions for strategic establishment of storytelling. Based on this, we conclude that in further studies, it will be necessary to systematically manage brand story by considering other situation variables and various story patterns, and studying their differences.

• 유통과학연구
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• 제11권12호
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• pp.25-37
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• 2013

Purpose - The structure of retailing has changed as retailers develop markets in response to business environment changes. This study aims to analyze the general situation of retailers in order to predict future global strategy using case studies of overseas expansion strategy and the Metro Group's global strategy. Research design, data, and methodology - The backgrounds to the new retail business model and retailer classification are analyzed as theoretical data. In addition, the key success point of the Metro Group's "cash and carry" strategy is analyzed as is the Metro Group's global CFAR (collaborative planning, forecasting, and replenishment) strategy. Finally, the plan for cooperation and precise forecasting under the Metro Group's supply chain management are analyzed from the promotion environment viewpoint. Related materials analyzed included the 2012 annual report, the Metro Group's web page, and a video interview with the executive in charge of global strategy and the new market development department. Some data were revised to avoid disrupting essential aspects of the case studies. Results - The important finding was that the Metro Group could be a world-class retail company with its successful global expansion strategy. The Metro Group's global strategy's primary goal is to have a leading business position in Eastern and Western Europe. The "cash and carry" strategy is highest priority in its overseas expansion strategy. Moreover, the Metro Group has standardized product planning capacity, which could be applied in various countries with different structural and cultural backgrounds. This is the main reason that the Metro Group could rapidly become successful in the Eastern Europe and Asian markets through its structural overseas expansion strategies. In addition, the Metro Group emphasizes the importance of supply chain management. Conclusions - First, retailers should create additional value through utilizing the domestic market, market power, and economies of scale to launch a global strategy to maximize benefits from diversification. Second, the political, economic, and cultural background of the target country needs to be understood to successfully implement the overseas expansion strategy. Third, the main factor of successful cooperation with a local partner is how quickly the company gains total understanding of the business resources and core competence of its partner. All organizations should focus on the achievement of goals in order to successfully operate the partnership. Fourth, retailers should improve their business, financial and organizational structure. Moreover, the work processes and company culture should also be improved to respond strongly in the competitive global market. Fifth, the essential point of a successful retail business is the control capacity of its branding and format. The retailer could avoid forecasting errors through supply chain management by perfectly distributing the actual amount of its inventory. In addition, the risks along the supply chain are effectively shared between the supply chain partners. Finally, the central tendency of the market is to gain in strength with this taking place across all parts of the business.

• Animal Bioscience
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• 제34권9호
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• pp.1466-1478
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• 2021

Objective: Ruminants are completely dependent on their microbiota for rumen fermentation, feed digestion, and consequently, their metabolism for productivity. This study aimed to evaluate the rumen bacteria of lactating yaks with different milk protein yields, using high-throughput sequencing technology, in order to understand the influence of these bacteria on milk production. Methods: Yaks with similar high milk protein yield (high milk yield and high milk protein content, HH; n = 12) and low milk protein yield (low milk yield and low milk protein content, LL; n = 12) were randomly selected from 57 mid-lactation yaks. Ruminal contents were collected using an oral stomach tube from the 24 yaks selected. High-throughput sequencing of bacterial 16S rRNA gene was used. Results: Ruminal ammonia N, total volatile fatty acids, acetate, propionate, and isobutyrate concentrations were found to be higher in HH than LL yaks. Community richness (Chao 1 index) and diversity indices (Shannon index) of rumen microbiota were higher in LL than HH yaks. Relative abundances of the Bacteroidetes and Tenericutes phyla in the rumen fluid were significantly increased in HH than LL yaks, but significantly decreased for Firmicutes. Relative abundances of the Succiniclasticum, Butyrivibrio 2, Prevotella 1, and Prevotellaceae UCG-001 genera in the rumen fluid of HH yaks was significantly increased, but significantly decreased for Christensenellaceae R-7 group and Coprococcus 1. Principal coordinates analysis on unweighted UniFrac distances revealed that the bacterial community structure of rumen differed between yaks with high and low milk protein yields. Furthermore, rumen microbiota were functionally enriched in relation to transporters, ABC transporters, ribosome, and urine metabolism, and also significantly altered in HH and LL yaks. Conclusion: We observed significant differences in the composition, diversity, fermentation product concentrations, and function of ruminal microorganisms between yaks with high and low milk protein yields, suggesting the potential influence of rumen microbiota on milk protein yield in yaks. A deeper understanding of this process may allow future modulation of the rumen microbiome for improved agricultural yield through bacterial community design.

• 유통과학연구
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• 제13권9호
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• pp.59-70
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• 2015

Purpose - This study aims to suggest strategies for Korean enterprises advancing into the Vietnam bakery market by analyzing the effects of perceived values on brand preference and purchase intention among Korean and Vietnamese consumers. Research design, data, and methodology - The perceived value model designed includes functional (price, quality), emotional, and social values. The survey collected data from 500 consumers in Seoul (Korea) and HoChiMinh (Vietnam). The SPSS 18.0 package was used for analysis. Results - First, among Vietnamese consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, social value, and the functional value of price. However, from an ethnocentric trend and brand image origin, emotional value had a negative effect on global brand preference. In contrast, among Korean consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, the functional value of price, and the social value. However, emotional value had no effect on global brand preference. Second, for both Korean and Vietnamese consumers, perceived value had a significant positive effect on purchase intention. Third, unlike the Korean consumer, for the Vietnamese consumer, global brand preference had a significant effect on purchase intention. Conclusions - The study implies the following. First, the Vietnamese bakery market has a high proportion of middle-aged customers in their 40s (64%). In terms of monthly income, there was a large proportion (40%) of high-income earners (over $325). Therefore, bakery consumption can be seen as concentrated among middle-aged and high-income consumers. Based on this, bakery strategies should include efforts to increase purchase prices as well as ways to attract local consumers (large cities). Second, unlike Korean consumers, among Vietnamese consumers, the resistance to a global brand based on emotional value (the ethnocentric tendency and brand image origin) can be seen as relatively low. Thus, in the case of the Vietnam bakery market, to increase a global brand's preference, the company should develop a differentiated strategy so that Vietnamese consumers can recognize it better, focusing on product quality, good service quality, and price in the local environment and on social value for social development. Third, in the case of the Vietnamese customer, we found that social value exerts the greatest influence on purchase intention. Therefore, a brand that engenders an image of building the local Vietnamese community can achieve a higher social value and influence purchase intention. In addition, although Vietnamese consumers have ethnocentric tendencies in terms of products, we found that if it is a preferred global brand then there are intentions to purchase. Fourth, in the case of Vietnam, if the preference for global brands is formed, consumer awareness may be connected to purchase intention. Therefore, global brands operating in Vietnam should pay attention to how to improve consumer preferences for global brands in order to increase purchase intention.

• 유통과학연구
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• 제11권10호
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• pp.107-116
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• 2013

Purpose - Eggs are nutritionally complete and one of the most popular natural foods. Moreover, the poultry industry is one of the important food industries. However, early industrialization of the poultry industry on its own did not lead to further development compared to other livestock industries. In this study, we investigate what factors influence consumers' behavior and how consumers' understanding of retail business affects their propensity to consume. This study is different from other studies as it analyzes how the brand names of manufacturers and distribution companies affect the purchasing characteristics or actual purchase behavior of consumers in order to suggest how these manufacturers and distribution companies can increase their competitiveness. Research design, data, methodology - This study conducted a survey of 250 randomly selected egg purchasers in discount stores from January to April 2013. Consumers' purchase tendencies were calculated through frequency analysis. This result was then utilized using cluster analysis to draw a conclusion about which purchase tendency influenced consumers buying three different brands of eggs or whether this tendency really affected consumers. As a result, the outcomes of Hypotheses 2 and 3 were not clear so we drew a conclusion with our analysis of Hypothesis 1. Results - While the outcomes of Hypotheses 2 and 3 did not clearly indicate whether purchasing tendencies affected consumers when buying eggs, our analysis of Hypothesis 1 indicated that consumers were affected by the quality of the eggs rather than exterior factors such as the brand name. Thus, we concluded that it is important to promote the excellence of the quality of the eggs. Usually firms buy eggs from farms and repackage them in order to sell them. In this sense, if consumers were aware of this egg production process, and eggs were fairly distributed to retailers, large retail PB businesses would also be able to enhance their competitiveness. Conclusions - The brand, packaging, retail outlet, and other external features influenced the purchase of eggs to a certain degree, while shelf life, grade of the eggs, cleanliness, and other intrinsic characteristics had more influence. In particular, shelf life was the most important factor influencing purchase. Consumers were influenced not only by intrinsic characteristics of the eggs but also by large-scale producers' brands. Consumers relied upon the brand despite reduced competition because they found it difficult to identify shelf life and/or cleanliness. Small businesses and/or large-scale retailers can remain competitive by maintaining the freshness and cleanliness of the eggs. Further studies need to investigate areas in which consumers' cognition of the product is poor and/or the purchase inclination with regard to less developed industries such as eggs. In this study, the greatest problem was that consumers did not consume in accordance with the current situation as consumers have preferred fresh and clean eggs for a long time compared to purchase decisions based on external brands and/or packaging.

• 한국항해항만학회지
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• 제29권1호
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• pp.91-96
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• 2005

현재 국내에서는 NMEA 멀티플렉서를 개발한 사례 띤 제품이 몇몇 업체가 있으나, 외국 제품보다 인지도 및 제품판매의 실적이 미비하다. 그러므로 외국의 고비용 장비를 수입하여 사용하거나, 멀티 포트를 이용하여 NMEA 신호를 전송하는 프로그램을 소프트웨어적으로 구현하여 사용하고 있다. 그러므로 고비용이 지출되거나, 각 응용프로그램마다 별도의 처리 부분을 작성해야하는 문제점이 있다. 또한, NMEA 신호를 출력하는 각각의 장비들은 제조회사 및 플랫폼이 다르므로 이중의 자원낭비 및 손실 등을 초래할 수 있다. 본 논문에서는 경제적으로 NMEA 멀티플렉서 모듈을 구현하기 위하여 가상 시스템을 구성하여 실험을 실시하였다. NMEA 신호를 입력하기 위해 각 장비들은 가상의 데이터를 가진 노드로 대치하여 멀티플렉서 구현을 위한 가상의 시스템을 구성하고, 여러 문제들을 보완하기 위하여 신뢰성 있는 처리방법과 고성능의 단일 하드웨어 모듈로서 독립적으로 동작할 수 있다. 최적화된 큐의 설계를 이용하여 모듈의 메모리 효율을 높이며, 주요 항해 장비인 자이로콤파스, 에코 사운드, GPS 등과 실시간으로 RS232 멀티포트를 통하여 입력되는 신호를 실제 PC에서 출력하여 통신의 정확성을 유지할 수 있는 NMEA 멀티플렉서의 설계 및 구현에 대하여 제안하였다.

• 한국조리학회지
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• 제20권3호
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• pp.64-79
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• 2014

본 연구의 목적은 50세 이상 성인 및 노인의 인구사회학적 특성에 의한 커피 섭취 현황의 10년 추이 변화를 비교 분석함으로서 향후 커피 관련업체의 소비자 행동분석에 필요한 기초자료를 제공하고자 하였다. 국민건강영양조사의 설문에 참여한 50세 이상 성인 및 노인을 대상으로 2001년은 2,316명, 2011년은 3,170명으로 총 5,486명을 추출하여 연구를 수행하였다. 인구사회학적 특성은 성별, 연령, 지역, 결혼 상태, 교육수준, 소득수준, 경제활동 여부, 주관적 건강상태로 분류하여 분석하였으며, 성별과 연령별로 하루 평균 커피 섭취량, 종류에 따른 섭취량, 장소에 따른 섭취량, 하루 커피 섭취 잔 수, 1회 섭취량을 구하였다. 통계분석은 PAWS 21.0으로 빈도분석, t-검정, 교차분석, 로지스틱 회귀분석을 실시하였다. 연구한 결과 2001년과 2011년 모두 노인의 커피 섭취는 경제활동 유무에 따라 영향을 미치는 것으로 나타났다. 2011년은 여성보다 남성이 커피를 평균적으로 더 많이 섭취하였다. 남녀 모두 원두커피를 가장 선호하고 대부분 직장에서 섭취하였으며 75세 이상 높은 연령의 노인 계층에서도 원두커피를 많이 섭취하는 경향을 보였다. 이러한 연구결과, 노인을 커피 산업의 새로운 소비층으로 인식해야 한다는 점을 시사하고자 하며, 원두커피를 판매하는 커피전문점에서는 노인 계층을 겨냥하여 다양한 제품 개발과 마케팅 활동 시 기초자료로서 활용이 가능할 것으로 보인다.

• 감성과학
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• 제13권2호
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• pp.309-316
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• 2010

본 연구에서는 단순 세정의 개념이 아닌 복합감각 증진 개념의 헬스케어 목욕 시스템을 개발하고자 한다. 헬스케어 감성욕조를 디자인하기 위해 우선 타입별 특성을 고찰하였다. 이를 기반으로 복합감각 자극용 전신 욕조를 개발하였고, 이 전신욕조는 감성자극용 전신욕조 월풀, 시청각 감각 자극 기능이 구비된 욕조 커버, 제어용 소형 PC, 터치패널, DMB 패널, 시각 감성 증진을 위한 칼라 가변형 LED 무드 시스템과 스피커로 구성되어 있다. 제작된 복합감각 증진 개념의 헬스케어 욕조시스템의 특성을 고찰하기 위해서 목욕을 하는 동안 인체 자율신경계에 미치는 영향을 분석하였다. 전반적으로 목욕 상태에서의 심박변이율은 실험 중 교감신경에 비해 부교감신경이 계속 증가하는 것으로 나타났고, 목욕을 시작한지 15분이 경과하면 교감신경이 증가하고 부교감신경이 감소하여, 피험자가 목욕을 한지 15분일 때 가장 편안한 상태를 느끼는 것을 알 수 있었다. 또한 목욕 실험 결과 전후의 혈압이 최고 16mmHg까지 떨어진 것으로 나타났으나 맥박은 증가하였다. 이것은 심장으로부터 혈액의 유출량이 많아져 혈류량이 증가하는 것으로 복합감각 증진용 헬스케어 욕조 시스템을 이용한 목욕이 혈액 순환에 긍정적인 영향을 보였다. 본 연구의 결과를 가지고 복합감각 기능증진 헬스케어 목욕시스템의 사용성과 사용자의 생리분석을 통한 기초결과를 통해서 사용자의 생리변화를 분석함으로써 제품의 사용성과 사용자의 생리적 변화 및 감성 간의 관계를 보다 더 명확하게 밝혀낼 수 있으리라 기대한다.