• Journal of the Korean Society for Precision Engineering
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• v.20 no.9
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• pp.27-31
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• 2003

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2008.06a
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• pp.905-906
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• 2008

• Asia Marketing Journal
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• v.17 no.4
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• pp.21-42
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• 2016

Purpose: Social influence has a decisive role in shaping a person's cognition and behavior. Chinese face consciousness, including moral component, is an important part of Chinese traditional culture, which influences people to implement moral behavior. With both eye-tracking technology and traditional questionnaire, this research aims to explore people's moral psychology and the psychological processing mechanisms of Chinese face consciousness, as well as the impact of Chinese face consciousness on the preference for the ecological product. Method and Data: 75 college and MBA students' eye movement data were collected when they read different kinds of moral materials, as well as data from the subsequent questionnaires. To test the hypothesis, ANOVA analysis and Heat Map analysis were performed. Besides, the PROCESS of bootstrap was used to test mediation effect. Findings: The results reveal that: 1. Compared to the moral-situation reading, when subjects read immoral situations, they need more processing time due to the moral dissonance and cognitive load. 2. Compared to the control condition, when threatened moral self is primed, subjects prefer to choose ecological product. 3. Protective face orientation is the mediator between threatened moral self and preference to ecological product. Key Contributions: First, this study broadens the use of eye-tracking technology in marketing and demonstrates a better understanding of the relationship between morality and consumer behavior in a more scientific way. Second, this study not only distinguishes the meanings between "protective face orientation" and "acquisitive face orientation", but also innovatively validates that when moral self is threatened, consumers tend to choose ecological product as moral compensation in order to protect their face. It can shed light on the promotion of ecological product in practical applications.

• Fashion & Textile Research Journal
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• v.25 no.1
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• pp.41-51
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• 2023

This study attempted to analyze the context characteristics and consumer characteristics that affect fashion curation shopping. The data used for this study were 223 questionnaires targeting male and female college students in their 20s in Busan and South Gyeongsang Province who had had the curated shopping experience in the latest three months. The SPSS program was used for the data analysis, and a reliability measurement, factor analysis, multiple regression analysis, T-test, and one-way ANOVA were conducted. The results were as follows. First, fashion curation shopping exhibited three factors: product subscription, marketing use, and product recommendation shopping. Furthermore, the context characteristics had sub concepts of five factors: selection, sharing, experience, discovery, and storage. Second, the context characteristics (selection, sharing, experience, discovery, and storage) had a significant influence on product subscription, marketing use, and product recommendation, which belong to the curation shopping category. Third, the fashion consumers' price sensitivity, trend sensitivity, and product knowledge had a deep impact on the marketing use and product recommendation. Fourth, there was no difference in the fashion curation shopping by male and female consumers and the average monthly fashion shopping frequency, and there were differences in shopping cost and time. This study can analyze the context and consumer characteristics that affect fashion curation shopping to establish an efficient fashion curation shopping system in practical terms. Additionally, academically, it can be proposed as basic data on the development of measurement tools for analyzing consumer behavior that prefers fashion curation shopping.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.167-172
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• 2016

Commercial analysis has been used for a lot of reasons such as improving the distribution structure, operational cost savings. However, existing commercial assay system is mostly flow through the analysis of the population and the environment around the store. Therefore, in this paper, we design a path weighted data analysis system for efficient product arrangement. It is not applying the analysis method of the existing commercial sales center but the data analysis system applying the weight to the form of customers' paths in a store. In conjunction with the existing POS system, it provides effective product placement in department stores, such as supermarkets, convenience stores. To this end, a system that maximizes efficiency of product placement in stores, receiving path data, converting them into statistics data that apply the weight, and printing out them into a visualized monitering system for the manager to see was designed.

• Korean Journal of Construction Engineering and Management
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• v.16 no.2
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• pp.97-105
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• 2015

Building information modeling (BIM)-based construction projects have increased and become more varied, and as such the management of BIM-based facility information is also increasingly important for facility maintenance. Information management, and specifically product data mapping, however, has some problems in the area of manual data entry and does not adequately consider the exchange requirements of facility maintenance. Therefore, it is necessary to introduce a method to improve the management of composite object information for BIM-based facility maintenance so that it can handle construction operation building information exchange (COBie) data for a composite object. Therefore, we present a method to map COBie data to related materials of a composite object. This research contributes to increasing the efficiency and accuracy of the required information mapping between a building model and product data using a BIM library through optimal BIM data adoption. Moreover, it allows for the creation and management of specific product data at the design development phase.

• Journal of Distribution Science
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• v.17 no.10
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• pp.17-26
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• 2019

Purpose - This research investigates the old marketing mix approach to satisfaction and loyalty from the perspective of research subjects of Samsung brand smartphone cases through empirical testing involving product quality, price, distribution channel variables as antecedent variables. Research design, data, and methodology - This study emphasizes the empirical/quantitative concept by using a survey as a data collection tool. The number of samples used was 179 eligible respondents who used Samsung smartphone devices for more than five years. Statistical testing tools use PLS with several testing stages such as the classical assumption test to the hypothesis testing stage. Results - The nine hypotheses proposed, as many as two hypotheses were proposed, namely intervening relationships involving Price and Distribution channel variables on customer satisfaction and customer loyalty. Conclusions - Product quality is the essential component affecting customer satisfaction and loyalty while distribution channel is a complementary component that is no less important to measure the extent to which customer satisfaction expectations and customer loyalty are realized for the product quality of the products that have been produced and marketed. The price component is not the only reason to make consumers satisfied and loyal.

• Asian Journal of Business Environment
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• v.2 no.2
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• pp.13-21
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• 2012

Purpose - The purpose of this research was to suggest purchasing decision factors through understanding the context of purchasing behavior and to figure out variables related to purchasing decision, purchasing cognition, and attitude. Research design / data / methodology - By random sampling, 200 consumers who are over 20, have purchased Digital·home appliance on TV home shopping, and have lived in the Seoul area were chosen as sample subjects. Questionnaires data were obtained from all subjects by self-administration method. Results - Result of analysis could be summarized as following. Analysis of the cognition of digital/home appliance product features, and influence of digital/home appliance product feature to purchasing intention are presented in the following order; price (3.50), diversity (3.10), brand (3.00). Also, analysis of the cognition of TV home shopping feature and influence of TV home shopping feature to purchasing of digital/home appliance are presented in the following order; awareness (3.63), safety of delivery (3.38), safety of transaction (3.28), product test (3.27). Conclusions - Purchasing attention of TV home shopping features presented difference in awareness, safety of delivery, safety of transaction, and product testing factors. In order to vitalize home shopping, impossibility of quality confirmation should be overcome and reinforcement of brand power should be considered.

• Korean Journal of Computational Design and Engineering
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• v.4 no.3
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• pp.210-223
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• 1999

An efficient management of product information is critical to the enhancement of corporate competitiveness. Product information is often distributed in term of organization, geography, and time. With the rapid increase in the use of Internet or its associated Web and intranets, it has been accelerating to integrate the distributed information. In this research, a Distributed, Open, Intelligent Product data Management system, namely DOI-PDM, is developed. This system deals with product information following the STEP standard, and its operation is controlled by a Web-based workflow management system. CORBA is employed to ensure interoperability among distributed objects. It is intended to achieve openness by using various standards, such s STEP, KQML, SGML, and WfMC specifications. One major difficulty in managing it needs also be properly modified according to the dynamics. It however is very hard to have a prior anticipation to the dynamics. It however is very hard to have a prior anticipation to the modification requirements in practice. We introduce a process adaptation model and a use of intelligent agent technology. An agent is delegated to modify process definitions during run-time. A method of agent implementation and a proper communication scheme among te agents are proposed. Also developed in this research is a STEP-based content search system which can co-work with the agents by providing relevant product information that the agents require.

• Journal of Internet Computing and Services
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• v.8 no.3
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• pp.109-118
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• 2007

This paper proposed a method that can be simply analyzed instead of the basic general Fuzzy rule that its insufficient characters are cut out. Based on the proposed method. Rough sets are used to eliminate the incomplete attributes included in the rule and also for a classification more precise; the agreement of the membership function's output extracted the maximum attributes. Besides, the proposed method in the simulation shows that in order to verify the validity, compare the max-product result of fuzzy before and after reducing rule hosed on the rice taste data; then, we can see that both the max-product result of fuzzy before and after reducing rule are exactly the same; for a verification more objective, we compared the defuzzificated real number section.