• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.9 no.5
• /
• pp.103-114
• /
• 2014

The concept of entrepreneurial orientation has been recognized as a key driver for success of business ventures. Since small and medium-sized business ventures usually lack in business experience, firm level entrepreneurship seems to play an important role in generating firm performance. Following those logics, traditional approaches assumed that the relationship between entrepreneurial orientation and firm performance is linear, but recently studies start to report non-linear relationships. However, only a few researches examines and compares the performance effects of entrepreneurial orientation with diverse performance indicators. Current study explores the effects of entrepreneurial orientation both on financial and innovative performance with 1,497 Korean small and medium-sized business ventures. This study finds that there is a linear relationship between entrepreneurial orientation and financial performance, but inverted U-shaped relationships between entrepreneurial orientation and innovative performance, measured by product novelty and patent issued. Also those relationship patterns are consistent with different measurement of entrepreneurial orientation. Based on these results, theoretical implications with some limitations are discussed.

• The Journal of Art Theory & Practice
• /
• no.16
• /
• pp.175-199
• /
• 2013

Capriccio which has emersed in Italy of the 18th century is a new genre of the landscape painting. This genre represents reality, but it is very artificial product correspondingly its concept and character. It's birth place is distributed on various regions in Italy, but the main stage was Rome. Till the middle of the 18th century Rome was the Holy city of the Grand tour, the home of the Neo-Classicism and furthermore the field where archaeology and art history began to be instituted. On such historical situation the Capriccio came out and was recognized as the best popular genre in the visual art. It was favor of the art collection with the antiquity together and reflected the consciousness of the contemporary to the ancient. This study will examine the phenomena in the newly-developed archaeology and with few representative works of Giovanni Paolo Pannini as central term consider the Capriccio and the archaeological connotation. The systematical and institutional archeology which appeared at the age of the Enlightenment, on the contrary to the critical theories at the same time against capriccio, because it was regarded by them as paradoxical and too much sensitive, utilized it as a theoretical method very actively. Some among Historians and archaeologists did it, especially Francesco Bianchini distinguished the capriccio from simple imagination and made it a capacity of the knowledge. And through it he wanted to find out the historical truth. The visual art was influenced and encouraged by such attitude of the archaeology. However it's output spreaded out in various courses. While Giovanni Battista Piranesi, the best known Capriccist of the 18th century, tried to revive the antique through the epical value and his own imagination, Pannini gave priority to the strict historical research. In the such context Panni succeed Giovanni Battista Nolli who made the great map of the city Rome. Their Capriccio profited motive and was inspired by the historians and archaeologists such as Bianchini and Muratori. The Capriccio reflects not only the academic and popular interest for the antique, but also influenced on the upcoming scientific archaeology vice versa. It caused by their reasonable Interpretation and restoration of the antique through the visual medium. Finally as archaeological landscape Pannini's Capriccio is a historical case, in that the Capriccio applied the theoretical method of the archaeology to make art. It served as a momentum for the connotation to the archaeological thought.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.11 no.2
• /
• pp.113-120
• /
• 2016

Technology based would-be entrepreneurs have constantly increased as coming with increasing demands for technology based startup. However, technology based startup need to go through throne field in the preparation and launching process. This paper help technology based would be entrepreneurs recognizing and pivoting all potential fatal flaws covering entrepreneurs to BM with strategies by providing self check-up lists. This paper have developed all check list based upon the previous literature reviews about technology commercialization with carrying Focused Group Interview with mentor and investor involved in the early stage of venture growth. In particular, this paper have applied these tools over 104 participants(would-be entrepreneur and entrepreneurs in the early startup) attending in Hanbat Startup Item Validation Program and Startup Leading University program. This paper developed the mega categories of list as follows: Entrepreneurship, technology and patent, target customer and market, product, BM and strategy. It also developed 17 different concept of components and 58 specific sub-lists under maga list. The research results of paper will provide solid foundation of communication with participants about checking up their state of preparation for startup as applying to mentoring for would-be entrepreneurs and to entrepreneurship education.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.9
• /
• pp.425-435
• /
• 2017

Structural analysis is used not only for large enterprises, but also for small and medium sized ones, as a necessary procedure for strengthening the certification process for product delivery and shortening the time in the process from concept design to detailed design. Open-source solvers that can be used atlow cost differ from commercial solvers. If there is a problem with the input data, such as with the grid, errors or failures can occur in the calculation step. In this paper, we propose a pre- and post-processor that can be easily applied to the analysis of mechanical structural problems by using the existing structural analysis open source solver (Caculix, Code_Aster). In particular, we propose algorithms for analyzing different types of data using open source solvers in order to extract and generate accurate information,such as 3D models, grids and simulation conditions, and develop and apply information analysis. In addition, to improve the accuracy of open source solvers and to prevent errors, we created a grid that matches the solver characteristics and developed an automatic healing function for the grid model. Finally, to verify the accuracy of the system, the verification and utilization results are compared with the software used.

• Culinary science and hospitality research
• /
• v.22 no.4
• /
• pp.288-301
• /
• 2016

This paper employed typology and stratification as key elements to estimate quality evaluation of vinegar drink through Delphi and AHP(analytical hierarchical process) method to contribute the market expansion of the vinegar drink as a health drink. Through literature research and brainstorming with professionals, the first round of Delphi method was conducted with the open-ended questions including five upper concepts, i.e. 'ingredients', 'production method', 'product characteristics', 'functions' and 'packaging design'. Original study had 50 lower concepts as a result of the first round and added 'marketing' as an additional upper concept. The second and third round of Delphi method have been conducted with closed-ended questions based on the 50 lower concepts resulted from the first round. To seek concordant objectivity among the answers from the survey, the study used Kendall's W coefficient of concordance. 11 items were removed while 16 items were removed at the third round leaving 23 items through second round of Delphi method. For the final round, this study utilized the Pairwise Comparison Method to figure out the relative importance of the 23 items for the prioritization. Finally, current study formulated the final items which should be considered as an important factor in the quality evaluation of vinegar drink.

• Archives of design research
• /
• v.13 no.3
• /
• pp.59-68
• /
• 2000

This thesis is about design spirit demanded by the 21st century vehicle design studied in consideration of city commuter. First of all, going over the transition of the last century vehicle design led to the arrangement of the changes in vehicle models. Even though the invention of vehicles brought about immense improvement in living standard of the people, it also brought about other factors that were harmful for human living. Through this realization the main fact that should be emphasized is that the vehicles in 21s1 century should not be a threat to the human life or be the main cause for the environmental pollution of the earth. With the question as to whether the vehicles development direction at the beginning of the year 2000 like the Retro design and Hybrid-Compact car development is appropriate to these demands, the development of City Commuter vehicle (the most human and environment-friendly concept which can also serve as the connecting means in transportation system) and its case studies were compared. Through this, the design spirit that should be inherent in environment and vehicle human and vehicle relationships and the design factors needed for the continuous development of the vehicles were arranged.(classified) Rather than suggesting a new direction for the specific style for vehicle design, this thesis is to emphasize that to improve the standard living of the people with vehicle as a product that will be continually produced in the 21st century, the morals and the mission of the designers about the environment and humanity recovery should be the core of the active movement and education of vehicle design.

• Archives of design research
• /
• v.19 no.1 s.63
• /
• pp.215-224
• /
• 2006

As the competition becomes more severe, the importance of brand confidence is coming to the front mainly because there has been a tendency of the customer for choosing a product or service in conjunction with the confidence. The concept of brand personality has formed as a result of various efforts for establishing a differentiated and confident brand image. The brand personality is regarded a useful mean for meeting objectives of a corporation for establishing a distinctive brand identity as well as customers for expressing their self-image. In line with the growing importance of the brand personality, researchers have attempted to measure it by various methods. However, most of researches were based on verbal and quantitative methods which take a long period of time and lots of efforts to analyze their results. Such methods also have limitations for visualizing the results. In this vein, this study aims to develop a new visible brand personality measurement system by utilizing the purpose-designed avatar. Major findings of the study are as follows: Firstly, the avatar can be an effective mean for visualizing the brand personality. As the avatar can visualize the personalities of human-beings through facial expressions, clothing, attitudes and movements, a specially designed avatar can express the brand personality. Secondly, types of the brand personality can be segregated into distinctive seven classes and such classes are used as guidelines for developing specially designed brand personality avatars. Thirdly, the purpose-designed brand personality avatar can be an effective mean for measuring the brand personality as a result of various tests for the validity. In condusion, avatar can be a more powerful tool than language for measuring the brand personality.

• Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
• /
• v.5 no.4
• /
• pp.283-295
• /
• 2007

The technical feasibility of a pyroprocessing of PWR spent fuels to recover nuclear fuel materials, uranium and transuranic elements group(TRU), was examined in this study. Also its applicability as a new fuel cycle technology in terms of non-proliferation was investigated. First, various unit processes were combined to a pyroprocess. Then the flow aspects of such materials of issue as uranium, transuraniums, rare earth, noble metals and heat generating elements were examined on the flowsheet, which was obtained by the assumptions on the basis of various experimental results in this work or separation data collected from literatures. Consequently, the calculated results of the material balance for the whole process showed that uranium and TRU could be recovered as products by 98.0 % and 97.0 %, respectively, from a PWR spent fuel while removing the other elemental groups into radioactive wastes. On the one hand, the TRU product was found to emit a considerable amount of ${\gamma}$-ray as well as neutrons favorably contributing to the strategy of proliferation resistance.

• Journal of Global Scholars of Marketing Science
• /
• v.7
• /
• pp.261-281
• /
• 2001

As a new environment, the Internet proposes to us the innovative change of our life. With difficulty, we can go after the Internet's potentiality and the growth speed of technology. In the new stream of innovation technology, we can probably feel the fear of tremendous changes, the reverse, also hope to get the opportunity that come out of Internet world. EC(Electronic Commerce) that out of the evolution of Internet technology gets a coporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. As one of them, a virtual store is opened on the Internet. Recently, there has been much attention to the Internet shopping mall as a new distribution channel and marketing tool. This study analyzed that the system environment, perceived product risk, easy of order, perceived security risk would have impact on the customer satisfaction in Electronic Commerce. The Purpose of this study is to develope the concept of the determinants of customer satisfaction and to test a theoretical framework that attempts to explain how the perception of satisfaction in Electronic Commerce. The proposed hypotheses were tested internet shopping mall users and the study results show all hypotheses are supported.

• Journal of Global Scholars of Marketing Science
• /
• v.9
• /
• pp.77-99
• /
• 2002

As current business environment is experiencing radical changes, interest in brands has increased theoretically and practically. The growing interest in brands creates the need for brand equity measurement and management models that help companies manage and fortify brands continuously. Given the situation, this study analyzes effects of brand equity on purchasing behavior of consumers. Outcomes of this study can be employed as integrated brand management system in order to satisfy corporate needs for systematic brand management. This model has been developed in an effort to transcend varied limitations of other previous studies and existing models. Consequently, the practical value of this model is highly expected. Beyond the mere concept of brand for establishing differentiated position against competitors, contents of the study cover extended forms of brand equity and brand performance. This model has been tested through practical applications of fifteen brands from three product categories. Despite several disparities among the categories, the study has revealed that the overall market performance of the brands is correlated with the brand power and other factors in the model. As the importance of brands is growing, brand management is an essential step for power branding. And brand management requires extensive brand diagnosis. The practical results of this study indicate that companies should put an emphasis on brand-oriented management as core strategy of their business.