• Title/Summary/Keyword: Product Competitiveness

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The Effects of Selective Attributes for PB Food of Convenience Store on Purchase and Mouth-to-mouth Intention

  • Kim, Ki-Pyeong
    • The Korean Journal of Food & Health Convergence
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    • v.3 no.1
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    • pp.1-7
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    • 2017
  • The study has made theoretical system by thesis journals at home and abroad, material of the Association of Convenience Store Industry of Korea, materials of Statistics Korea and reference books. First, the study examined convenience store's brand image, cognized value, quality level, reliability upon brand, structural relation of purchasing intention, and designed models and theses. Second, the first questionnaire consisted of test items of precedent study, and inspected in advance to inspect reliability and appropriateness, and made correction and supplemented problems. Third, SPSS and AMOS statistics were used to conduct empirical analysis and to find out conclusion and implications. In this study, the subject was consumers who visited local convenience stores such as GS25, Seven Eleven and CU last 3 months to buy PB food. Consumers' consumption pattern and culture made change to be reasonable and practical owing to aging society, nuclear family, women's entering into the society, one person household consumer, and convenient and prompt buying to make different consumption pattern and to make change of commodity distribution pattern. Convenience store took action against change of the trend to expand business area by new distribution channels to get another growth source. Private brand (PB) food that was distributor's brand was expanded. The PB product has been competitiveness of food service industry.

Usability Evaluation Scale for Product of Intelligent Homecare based on Retail Consumer

  • KWON, Jieun;LEE, Jin-Suk
    • Journal of Distribution Science
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    • v.17 no.12
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    • pp.55-62
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    • 2019
  • Purpose: The number intelligent homecare products are focused on the development of technology, resulting in a lack of realistic environments or requirements for consumers. The purpose of this paper is to define the consumer and context for intelligent homecare products and to develop a usability evaluation scale. Research design, data and methodology: For this study, first, consumer and contexts related to intelligent homecare products were analyzed through literature review. Second, the primary usability evaluation factors were derived for intelligent homecare products by collecting the factors related to usability evaluation and conducting in-depth interviews with experts. Third, the second usability evaluation factors were derived through survey and statistical analysis based on the derived usability evaluation factors. Results: As a result, users of intelligent homecare products were classified as primary users and secondary consumers and six related contexts. The usability evaluation scale was established with four factors - Functionality, Error, Convenience, and Emotion - and 13 items. Conclusions: This study can be the basis for developing and distributing products that meet the consumer environment and requirements related to intelligent homecare products that will contribute to securing the competitiveness of companies and developing the technology and service value of related industries.

Catching-Up and National Environment: The Case of the Korean Aircraft Industry

  • Hwang, Chin-Young
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2000.11a
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    • pp.227-245
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    • 2000
  • Korean firms have attempted to catch up in the aircraft industry during last quarter century. Korean firms have built up their capabilities by moving from parts manufacturing through subassembly to system integration. The number of projects carried out and the intensity of technological effort undertaken by firms strongly influences market position and firm performance. However, successful catching up is not simply dependent on capability building within the firm. The national environment (Porter, 1990) in which firms are located plays a pivotal role. The Korean government has been effective in creating a favorable environ-ment in many areas, but has not been able to replicate this success in the aircraft industry. Opportunities for learning in the aircraft industry have been hampered by the small size of the Korean civilian aircraft market and the sophisticated requirements of military systems. A policy of domestic rivalry in airframe manufacture has created too many firms for such a small market. The ability of Korean firms to catch up in the aircraft industry depends on both the internal capabilities of firms as well as appropriate government policies and the involve- ment of government research institutions and universities over an extended period of time. There have been many studies about the catching up of developing countries in mass production (such as automobile, consumer electronics, and recently DRAM), but few in complex systems, such as aircraft.

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Study on Improving Flow Balance and Clamp Force of Family Mold for Refrigerator Shelf (냉장고용 선반 패밀리금형의 유동 밸런스와 클램프힘 개선에 관한 연구)

  • Park, Je-Hong;Yoon, Kyeong-Won;Ko, Chang-Oh;Seo, Sang-Won;Kim, Su-Jin
    • Journal of the Korean Society of Manufacturing Technology Engineers
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    • v.23 no.6
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    • pp.561-568
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    • 2014
  • Injection molding industries realize the necessity of developing family molds to improve competitiveness. One of the primary causes of manufacturing defective products is the imbalance of flow in a family mold. In this study, the family mold of a shelf for refrigerators is analyzed by using CAE software. First, the flow balance, clamping force, and injection pressure are analyzed for different gate diameters of two cavities. Second, the flow balance, clamping force, and injection pressure are improved when the two gate valves are open at different times. Finally, the results of filling analysis are compared with the test injection product.

A Study on the Performance in Internet Shopping (인터넷 쇼핑몰의 성과모형에 관한 연구)

  • Lee, Chan
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.2 s.46
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    • pp.281-290
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    • 2007
  • Success in internet shopping is determined in partly by whether consumers trust sellers and products. This paper describes an integrated model for investigating the three main antecedent influence on consumer trust and the effect of trust on re-purchasing. The model was estimated with data from 247 consumers in internet shopping. The results revealed that price competitiveness, product difference, after services, and qualities of web-design were related with consumer trust. Also, the effect of trust on re-purchasing was observed.

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A Study on CAD System for Shapes Segmentation & Rendering Simulation (CAD SYSTEM을 활용한 디자인 다각화 방향과 시뮬레이션 연구 - 사무용 회전의자를 사례로 한 개발 제품의 모형화 접근 -)

  • Seo Dong-Jin
    • Journal of the Korea Furniture Society
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    • v.14 no.1
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    • pp.35-45
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    • 2003
  • It has shown that the investment on the new products have a direct influence on the price of manufactured goods. This brings about a point, which has been a common problem for many Korean enterprises. That is Korean products can only its international competitiveness from the price, not quality. Our industry has shown its movement from producing cheap, low quality products to creating somewhat more advanced and higher qualify products. However the industry cannot avoid the financial burden from the investment. Just like the title of this article, for existing the 3D-MODELING, the 3D-CAD is existed first has immediate effect on the many developing processes, such as planning a product, designing, and producing. The development of the furniture design in the future will be done in the same way as this article presents. This will have a great effect on the overall productivity. (Time, cost, efficiency and etc). The simulation experiment on this article is based on the idea of development of industry, forms the immediate constituent for the prediction related to the production development, marketing and the trend. Which means, this will play an important part where companies achieve satisfaction from the marketing part and the economy.

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External Technology Acquisition of SMEs in the Machinery Industry of Bangalore

  • Subrahmanya, M.H. Bala;Hussain, Zeeshan;Chand M., Ashwin
    • Asian Journal of Innovation and Policy
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    • v.3 no.1
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    • pp.50-71
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    • 2014
  • This paper is an attempt to understand the external technology acquisition (ETA) process of the machinery SME sector in Bangalore city, India. With the onset of economic liberalization, Bangalore based machinery SMEs have significantly shifted their ETAs from India to abroad, particularly Germany and Japan, among others. The primary objective of ETAs is to enhance their competitiveness by means of improving product quality and productivity as well as meeting customer demand. Replacing outdated machinery or overcoming technological obsolescence is a primary objective of only a few. As a result, majority of the SMEs has gone for multiple ETAs since their inception and we found a statistically significant positive correlation between firm age and number of ETAs. The present study has made two empirical contributions: (i) We have thrown light on the core technology up-gradation issue - How do SMEs approach the problem of external technology acquisition in the current globalization era? (ii) We are able to identify and develop a map of ETA process based on the "learning and experiences" of these SMEs.

A Study on Life-Cycle Categorical Variables of Quasi-Market SOC Public Enterprise (공기업 수명주기 분류변수 도출을 위한 기초연구 : 준시장형 SOC 공기업을 대상으로)

  • Park, Dong Sun;Shin, Wan Seon
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.37 no.4
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    • pp.168-176
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    • 2014
  • The enterprise life cycle derived from the product life cycle consists of introduction, growth, maturity and decline. The enterprise tries to reach the growth stage early and stay at the maturity stage stably through expanding its businesses and investing for the new technology. The public enterprise is not different but its life cycle is more prone to be affected by the national development and policy. A typical example can be found in the case of the quasi market SOC public enterprise which spends massive amount of fund to provide social infrastructure. After the fulfillment of its mandated mission it is exposed to the pressure of a merger or a closure usually because large portion of the debt is directly linked to the national financial stability and credit ratings. This research is focused on the variables that influence the life cycle of the quasi market SOC public Enterprise for its future competitiveness is in connection with its normalization, advancement and rationalization. In this respect, categorical variables system centering on public characteristics and profitability drew eight categorical variables such as policy outcomes, public benefit, finance and business values etc.

Influence of Consumers' Perceived Brand Benefits of Coffee Shops on Brand Trust and Continuous Purchase Intention (지각된 커피전문점 브랜드 효익이 브랜드 신뢰와 지속적 구매의도에 미치는 영향)

  • Lee, Cho Hee;Ryu, Si Hyun
    • Journal of the East Asian Society of Dietary Life
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    • v.27 no.4
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    • pp.431-441
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    • 2017
  • The purpose of this study was to analyze the effect of consumers' perceived brand benefits toward brand coffee shops on continuous purchase intentions as well as the mediating effect of brand trust. The survey was conducted on coffee consumers aged 20~40 years living in Seoul and who visited brand coffee shops exposed as product placement (PPL) in TV dramas. Out of 400 questionnaires distributed to consumers, 381 questionnaires (95.3%) were analyzed. Consumers were more interested in places (60.1%) than the products (39.9%) of the coffee shops exposed as PPL. Over half (54.6%) of the respondents showed a positive attitude towards coffee shop PPLs. All three brand benefits perceived by consumers (functional, symbolic, and empirical) had significant positive effects on brand trust and continuous purchase intention. In particular, symbolic benefit has the greatest impact on continuous purchase intention towards the brand. Brand trust had a mediating effect between perceived brand benefits and continuous purchase intentions. Therefore, it is necessary to focus on enhancing the perceived symbolic benefit of the brand to effectively maintain customer relationships. The results suggest that when planning positioning concepts, considering the importance of brand benefits is the best way to increase the competitiveness of coffee shop brands.

An Empirical Study on Adoption of Open Technological Innovation for SMEs based on Information and Technology (국내 IT중소기업의 개방형 기술혁신 수용에 관한 실증연구)

  • Joung, Seok-In
    • Journal of Information Technology Applications and Management
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    • v.20 no.4
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    • pp.47-66
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    • 2013
  • Recently, with the diffusion of a new paradigm named as the creative economy, the government's interests and efforts regarding support of SMEs' R&D have been concentrated. In particular, due to the dominant perception that the fundamental science and original technology from government-funded research institutes can further enhance the capabilities of SMEs' R&D, the importance of performance's diffusion on national R&D is further emphasized. In fact, the domestic SMEs don't have enough budget and workforce, so that all of self-contained technologies, product's competitiveness as well as the R&D capabilities, are very vulnerable, and thereby SMEs' commercialization is very likely to fail. For this end, SMEs need to adopt the concept of open innovation as the use of external R&D resources by licensing. In this study, we conducted a survey on a total of 286 domestic IT SMEs, and analyzed empirically to compare the degree of their acceptance on technological innovation between two groups divided by open/not-open innovation. As a result, we drew some of the key factors influencing the acceptance of the SMEs' open technological innovation, and found a variety of implications through them.