• 아동학회지
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• 제13권2호
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• pp.251-272
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• 1992

The purpose of this study is to investigate the relationships among the beliefs of parents and children, children's cognitive and emotional behavior based on cognitive and interreactionary approach models. The Subjects were 138 children (68 eight-year-olds and 70 eleven-year-olds) and their parents. Instruments used in this study were the modified Family Belief Interview Schedule(Alessandri & Wozniak, 1987), the Standard Achievement Test, and Harter's Perceived Competence Scale. Data analysis was by Pearson's r product moment correlation, two-way ANOVA, Fisher-Z test and Student-Newman-Keuls post-hoc test. The major findings are as follows: (1) The beliefs of parents and children has a significant influence children's perception of competence. (2) The congruence of parents' and children's beliefs was hightest in "assumed similarity". (3) Mother's positive view of their children and congruence of mother's and father's beliefs were correlated with children's academic achievement. Parents' positive beliefs and congruence of beliefs were also correlated with children's self-perception of competence.

• 한국의류학회지
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• 제37권2호
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• pp.125-137
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• 2013

This study investigated the conceptual constructs of ethical consumption beliefs and their impacts on the consumer attitudes toward eco-friendly faux leather apparel goods. The mediating roles of perceived consumer effectiveness and apparel environmental knowledge were examined in this research. A survey was conducted on female consumers between the ages of 20 and 50; subsequently, 300 responses were analyzed. The results of this study were follows: 1) The results of factor analysis and the reliability test on ethical consumption beliefs clearly showed factorial structures that include Social Responsibility, Eco-friendly Consumption, Animal Welfare, and Individual Enhancement. 2) The results of the mean scores of ethical consumption beliefs showed that respondents tended to consider Social Responsibility more important than the other three factors. Ethical consumption beliefs showed a significantly positive influence on consumer attitudes toward eco-friendly faux leather apparel products; in addition, Social Responsibility had the highest effect on product attitudes among the four factors of ethical consumption beliefs. 3) The perceived consumer effectiveness and environmental knowledge of apparel had important medicating roles in the relation-ship between ethical consumption beliefs and attitudes towards eco-friendly faux leather apparel products. This study highlighted a potential marketability of eco-friendly faux leather apparel products and that ethical consumption beliefs, perceived consumer effectiveness, and apparel environmental knowledge should be promoted among consumers to increase favorable attitudes towards these products.

• 대한지역사회영양학회지
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• 제8권6호
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• pp.867-875
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• 2003

The purpose of this study was to investigate the psychosocial factors influencing dairy product consumption of female university students in Daejeon. The Theory of Planned Behavior provided the basis for this study. As a result of the pilot-study, 18 behavioral beliefs, 8 normative beliefs, and 12 control beliefs were identified. The subjects (n=236) were grouped into a high-consumption group (1 serving/day, n=117) and a low consumption group (< 1 serving/day, n=119). The data were analyzed using t-tests or $\chi$$^2$-tests. Among the general characteristics, there were significant differences in the amount of pocket money spent per month, residence type (p<0.01), weight, frequency of exercise and perceived health status (p<0.05) of the subjects. With respect to the 18 behavioral beliefs, the high consumption group responded less negatively on ‘eating dairy foods would not be convenient’ than the low consumption group (p<0.05). None of the subjective normative items were significantly different between the two groups. However, notable differences were found in regard to the control beliefs (8 out of 12 control beliefs). These included overall control over consuming dairy products (p< 0.001), as well as specific beliefs regarding barriers such as easy spoilage of dairy products, the cost, eating them for snacks and dislike for them (p<0.05). In addition, specific situations, such as ‘when I want them I get them’ (p<0.01), eating out and the availability of dairy foods at home (p<0.05) were significantly different between the two groups. The high consumption group showed more control over these barriers or situations. These results suggest that nutritional education for young female adults should incorporate strategies to increase their perceived control over the consumption of dairy products by removing barriers and including environmental approaches which address the availability issues.

• 한국식품영양학회지
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• 제29권6호
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• pp.952-961
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• 2016

The objective of this study is to examine the effects of consumer beliefs regarding three food certifications on their behavioral intention and the behavioral intention biases to purchase (purchasing intention biases) certified agricultural products as predicted by a subjective probability model. The food certifications used for this study are 'Organic food', 'Traceability system of food products,' and 'Hazard Analysis Critical Control Point (HACCP)'. Tofu (bean curd) was selected as being representative of agricultural food products, for the purposes of this study. In 2016, we surveyed 243 consumers regarding the strength of their belief regarding their prior beliefs relative to each certification, as well as the strength of their intention to purchase certified tofu based on their belief strengths for this study. The study resulted in the following findings: Firstly, consumers hold more than two different prior beliefs for each of the three certifications included in this study. Consumers' prior beliefs regarding these certifications have an impact on their consideration as to whether they plan to buy those certified agricultural products. Secondly, consumers try to persuade themselves to ensure that their particular belief about the product's certification could lead to a purchasing decision regarding that agricultural product.

• Nutrition Research and Practice
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• 제8권1호
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• pp.66-73
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• 2014

The purpose of this study was to determine if Theory of Planned Behavior (TPB) variables predict soy milk intake in a sample of WIC participants in 2 Illinois counties (n = 380). A cross-sectional survey was used, which examined soy foods intake, behavioral beliefs, subjective norms, motivation, and intention. Soy product intake was low at both sites, and many participants (40%) did not know that soy milk was WIC approved. Most (> 70%) wanted to comply with their health care providers, but didn't know their opinions about soy milk (50-66%). Intention was significantly correlated with intake (0.507, P ${\leq}$ 0.01; 0.308, P ${\leq}$ 0.05). Environmental beliefs (0.282 and 0.410, P ${\leq}$ 0.01) and expectancy beliefs (0.490 and 0.636, P ${\leq}$ 0.01) were correlated with intention. At site 1, 30% of the variance in intention to consume soy milk was explained by expectancy beliefs and subjective norm beliefs (P < 0.0001); at site 2, 40% of the variance in intention was explained by expectancy beliefs. The TPB variables of expectancy beliefs predicted intention to consume soy milk in WIC participants. Therefore, knowing more about the health benefits of soy and how to cook with soy milk would increase WIC participants' intention to consume soy milk. Positive messages about soy milk from health care providers could influence intake.

• 아동학회지
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• 제17권1호
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• pp.57-75
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• 1996

The purpose of this study was to investigate relations between the congruence of parent-child beliefs and child's perceived competence. The subjects were 138 children (68 eight-year-olds and 70 eleven-year-olds) and their parents. Instruments were the modified Family Belief Interview Schedule (Alessandri & Wozniak, 1987), and Harter's Perceived Competence Scale. Data were analyzed by Pearson's product moment correlation and two-way ANOVA. There were significant differences in child's perceived cognitive competence, social competence and physical competence by degree of congruence between child's belief and maternal belief. Younger children showed a higher level of general self-worth perception while older children showed a lower level. Children who showed a high congruence of beliefs with parents perceived their competence more highly than those with low congruence. This tendency was particularly outstanding in the perception of cognitive competence, implying a positive impact of the congruence of parent-child beliefs on children's perceived cognitive competence.

• 한국과학교육학회지
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• 제24권3호
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• pp.499-518
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• 2004

본 연구에서는 학술자들이 역학적 에너지에 대하여 배우는 동안 과학지식 교과서 내 물리지식에 대한 인식론적 신념과 앎에 대한 인식론적 신념사이의 관계를 새롭게 규명하고 역학적 에너지와 위치에너지의 기초개념에 대한 변화과정을 정성적인 방법으로 살펴보았다. 연구를 진행하면서 6명의 대학생을 참여자로 선정하였으며, 과학지식 교과서 내 물리지식에 대한 인식론적 신념과 앎에 대한 인식론적 신념사이의 관계는 다음과 같이 세 개의 범주로 분류하였다: 권위에 의해 물리지식을 받아들이기, 교사에 대한 인식에 의해 물리지식을 받아들이기, 과학지식은 인간의 다양한 사고의 산물이라는 인식에 의한 이해. 과학지식이 다양한 인간사고의 산물임을 인식하는 참여자가 초인지활동을 활발하게 하였으며 역학적 에너지의 값에 대하여 과학적 개념을 갖고 있었다. 그러나 그 외 범주에 속하는 참여자들은 수업시간에 초인지 활동을 활발하게 하지 않아 수동적이었으며 역학적 에너지의 값에 대하여 비과학적 개념을 갖고 있었다. 위치에너지를 포함하여 역학적 에너지의 값에 대하여 비과학적 개념을 가진 참여자들의 개념변화과정을 살펴보면, 과학 지식에 대한 인식론적 신념과 에너지의 정의가 대안적 개념을 유지하게함을 볼 수 있었다. 참여자가 위치 에너지의 옴의 값에 대한 대안적 개념을 극복하는데 과학 지식의 도구적 성질을 이해하고 공식을 물리적 현상과 연결 지어 생각하는 것이 중요한 역할을 하였다.

• 수산경영론집
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• 제47권3호
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• pp.71-92
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• 2016

This study examines the effects of consumer beliefs for food certifications on the behavioral intentions and the behavioral intention biases to purchase the certified seafoods by a subjective probability model which is on the basis of the mathematical probability model and the covariance model. The food certifications used on this study are 'Organic foods', 'Traceability system of food products' and. 'HACCP'. The representative foods of fishery products on this study is seasoned laver. The current study showed the following results. First, consumers have more than two different beliefs each for all certifications which are the subjects of this study. The beliefs of the certifications have an impact on the consumers when they consider to buy the certified seafood products. Second, consumers try to persuade by themselves to ensure that their particular belief about the certification could lead to a purchase the seafood products. Consumer beliefs of the "environmentally friendly production" on the organic foods certification is an important factor as much as the "guarantee of food safety" belief making a positive purchasing behavior intentions(PBI) bias for the organic seafood products. Consumers also have a positive PBI bias for certified seafood products in all certifications as long as a certification is considered to "guarantee the transparency of the food distribution process" as its belief. 'Traceability system' was the only one which didn't generate a positive PBI bias from the belief of "guarantee of food safety" out of three certifications.

• Asia Marketing Journal
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• 제13권4호
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• pp.1-27
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• 2012

본 연구는 심리언어학 분야의 개념 결합 이론에서 연구된 서로 다른 2가지 해석 전략(관계 해석 전략 vs. 속성 해석 전략)이 소비자가 가지고 있는 목표의 유형(주 범주 관련 목표 vs. 수식 범주 관련 목표)에 따라 융합제품에 대한 소비자 반응-즉, 융합제품 구성 범주(주 범주, 수식 범주)에 대한 신념 및 융합제품에 대한 태도-에 미치는 차별적 영향을 조사하였다. 두 차례의 실험 결과, (1) 수식 범주 관련 목표 예열 조건의 피험자들은 관계 해석 전략보다 속성 해석 전략을 채용할 때 주 범주와 수식 범주에 대해 전반적으로 모두 높은 신념을 갖는 반면, 주 범주 관련 목표 예열 조건의 피험자들은 주 범주와 수식 범주에 대한 신념에 있어서 속성 해석 전략과 관계 해석 전략 간에 차이가 없는 것으로 나타났으며, (2)수식 범주 관련 목표 예열 조건의 피험자들은 속성 해석 전략 집단과 관계 해석 전략 집단 간에 부분적으로나마 유의한 차이를 보이며 관계 해석 전략보다 속성 해석 전략을 채용할 때 융합제품에 대한 태도가 더 긍정적으로 높아지는 패턴을 갖는 반면, 주 범주 관련 목표 예열 조건의 피험자들은 융합제품에 대한 태도에 있어서 속성 해석 전략과 관계 해석 전략 간에 유의한 차이가 없는 것으로 확인되었다. 마지막으로 본 연구결과가 제시하는 이론적·관리적 시사점을 제시하고, 연구의 한계와 미래의 연구 방향에 대해서도 논의하였다.

• 무역학회지
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• 제46권5호
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• pp.99-113
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• 2021

This study aims to analyze the effect of product information quality and source credibility on product arousal in fresh food website. Despite fresh food websites are selling products with various feature, prior studies have focused on consumer behavior for fresh food website characteristics or specific products without considering the feature of the products. Consumers' attitudes, beliefs, and behaviors vary depending on the feature of the product. In other words, depending on the category of product, the decision making process that consumers purchase products can be differ. So, we classify products considering the feature of these products to examine the effect of information quality and source credibility on product arousal into experience goods and search goods. We surveyed 288 consumers having experience of purchase in fresh food website and verified the hypothesis through One-way ANOVA by classifying the information quality and the source credibility as high level and low level. As a result, there was a difference in product arousal according to the product information quality level and the source credibility level for each product category exposed to the fresh food website. In experience goods, source credibility have a more important effect on product arousal than product information quality, and in search goods, product information quality have a more important effect on product arousal than source credibility.