• 제목/요약/키워드: Product Assessment

검색결과 831건 처리시간 0.026초

기업 브랜드 이미지 구축을 위한 디자인 전략으로서의 제품 이미지 집중 체계 (Product Image Concentration System as a Design Strategy to Build Corporate Brand Image)

  • 김현
    • 디자인학연구
    • /
    • 제16권2호
    • /
    • pp.375-384
    • /
    • 2003
  • 본 연구는 성공적인 기업 브랜드 이미지의 구축을 위한 전략으로서 브랜드 인지도에 의한 제품가치의 향상의 필요성을 확인하고 그 실행 방법으로서 크게 브랜드 이미지 분석과 이를 바탕으로 하는 제품 이미지 프로그래밍, 그리고 제품 이미지의 정합성 평가와 관리의 세 단계로 구성되는 제품 이미지 집중 체계 (PICS : Product Image Concentration System)를 제안하여 기업의 경쟁력 강화와 브랜드 관리를 위한 지침으로 활용하도록 하는 데 그 목적이 있다. 먼저 브랜드 이미지 분석은 이미지 연상기법을 통하여 브랜드 이미지의 성향을 파악하는 방법으로서, 제시된 시각적 자료와의 관여방식을 분석하여 기업이미지와 브랜드 이미지의 인지 방향을 측정하고 분석한다. 다음으로 제품 이미지 프로그래밍은 이와 같은 브랜드 이미지에 대한 분석을 바탕으로 디자인철학(Design Philosophy)과 디자인 원칙(Design Principles)을 정립하고, 비쥬얼 포지션 프로그래밍(Visual Position Programming)을 통하여 제품이미지의 지향방향을 가시화 하는 과정이다. 마지막으로 제품이미지 정합성 평가는 디자인 철학과 디자인 원칙의 적용 여부 등을 평가하여 브랜드에 정합한 디자인을 개발할 수 있도록 평가의 기준점을 제시하기 위한 것이다. 이와 같은 제품 이미지 집중 체계 (PICS : Product Image Concentration System)는 기업의 경쟁력 강화와 브랜드 관리를 위한 실제적인 방법으로서 디자인 작업에 있어서 이미지의 주관성으로 인한 계획과 적용 그리고 관리의 문제를 보다 객관적으로 해결하는 지침으로 활용될 수 있을 것으로 기대되며, 향후 표현중심어에 따른 이미지 스펙트럼의 세분화와 이미지의 비교 분석, 또 여기에 나타난 시각적 질서를 규명하는 제품 이미지 해석 프로그램에 대한 연구가 지속되어야 할 것이다.

  • PDF

제조물책임 활동 평가를 위한 단순 모형 (A Simple Model for Evaluating Product Liability Activities)

  • 이정희;노형봉
    • 품질경영학회지
    • /
    • 제35권4호
    • /
    • pp.101-110
    • /
    • 2007
  • This study developed a new model for evaluating activities related to PL(Product Liability), with which our domestic enterprises can more easily assess the actual status of the management of PL than as they could do before. In addition, this model was designed to make the evaluation can be done focusing on the Product safety management cycle, unlike the other PL evaluation models. This model consists of 3 evaluation domains such as evaluations of planning, implementation, and assessment and taking action regarding product safety management. In order to verify that this evaluation model meets its objectives, the researcher directly conducted evaluations of activities related to PL in 3 companies specializing in electric home appliances through visiting them.

Product Development Based on An Environmental Management System

  • Ishii, Kazuyoshi;Koitabashi, Masayasu;Mihara, Ichiro
    • Industrial Engineering and Management Systems
    • /
    • 제3권1호
    • /
    • pp.71-77
    • /
    • 2004
  • In this paper, the difficulties involved in analyzing and designing a management system for product development are discussed with reference to reducing the impact of products on the environment. We propose some models and methods to analyze information behavior in the process of product development based on a fusion model which integrates the assessments of users’ needs, the environment, and available technology. These models and methods are subsequently applied to the development of a new packaging material. The results of this case study allow us to identify effective information for the design of a management system for product development to reduce the impact of products on the environment.

리사이클링 고려 설계시간 단축을 위한 설계카탈로그의 활용 (DfR(Design for Recycling) Period Reduction using Design Catalogue)

  • 이건상
    • 한국정밀공학회:학술대회논문집
    • /
    • 한국정밀공학회 2005년도 추계학술대회 논문집
    • /
    • pp.452-455
    • /
    • 2005
  • Today the tastes of consumers change rapidly and the kinds of the products become diverse. Therefore the product life cycle becomes shorter and shorter. Moreover the save of resources and the recycling for the environmental preservation are the essential theme. On this the necessary information for the product development increases enormously. For the right use of the information the design process should be supported by the proper design tool. For this the 'design catalogue system for recycling' is suggested here. This system consists of four parts, that is, 'the existing automobile system database', 'working principle database', 'assessment system of the ease of disassembly' and 'one's own product development database' By the use of this system the product development period could be reduced about 30% drastically.

  • PDF

An Evaluation of Malaysian Consumers' Perceptions Towards Products Made in Korea: An Asia Pacific Marketing Perspective

  • Sohail, M. Sadiq;Ahmed, Zafar U.
    • 마케팅과학연구
    • /
    • 제16권1호
    • /
    • pp.143-160
    • /
    • 2006
  • The objective of this paper is to examine the country of origin effect of products made in the Republic of Korea. The study focuses on the questions of the sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consumers; and consumers' assessment of different product categories. It reports on the findings of a survey conducted in which 244 responses were obtained. The most common product information source was found to be through advertisements in television and radio.. Products made in Korea had been rated highly for its product style. Consumer electronics were generally found to be the popular preference of product category by Malaysian consumers. The managerial implications of our study are discussed and the limitations of the study are also examined.

  • PDF

종이제품의 청정생산을 위한 LCA기법의 적용 (Application of Life Cycle Assessment for Cleaner Production of Paper Products)

  • 황용우;조병묵;김형진;박광호
    • 한국펄프종이공학회:학술대회논문집
    • /
    • 한국펄프종이공학회 2002년도 추계학술발표논문집
    • /
    • pp.228-233
    • /
    • 2002
  • In this study, Life Cycle Assessment method has been carried out the Corrugated board box in considering environmental aspects by quantifying the environmental emission and assessing its environmental impact potential. The system boundary in this study is selected from cradle to gate stage(raw material acquisition, raw material production and product manufacturing) of the paper product. To evaluate the environmental impact potential, impact categories are divided into 8 categories. As a results, abiotic resource depletion of the impact categories has the largest contribution to the total impact potential as 31.02% of total, Next were continued ecotoxicity having a contribution of 27.17%. In the life cycle, environmental impacts from law material production stage were contributed largely as 80.78%.

  • PDF

의약품 중간원료 제조사업장의 근골격계 질환 유해요인 조사 사례 연구 (Case Study of Diagnosis on Muculoskeletal Disorders Risk Factors at a Semi-finished Medical Product Fabricating Company)

  • 강영식;양성환;조문선
    • 대한안전경영과학회지
    • /
    • 제8권6호
    • /
    • pp.13-27
    • /
    • 2006
  • The goal of this study is to propose the effective way of finding injurious factors and making improved plan that prevents the workers against musculoskeletal disorders at a semi-finished medical product fabricating company A questionnaire and an ergonomic assessment method were adopted to analyze the symptoms of workers' musculoskeletal disorders, and an analysis of working postures and a quantitative assessment on various processes were performed to find out harmful factors of workplace. Based on the result of the evaluation, to enhance the working environment, improvement of worktable, working space, tools, and outfit was suggested, and induction of mechanical system was also suggested. It can be concluded that the method and process described in this paper could be helpful for diagnosing the musculoskeletal disorders and making improvement plans to the company with similar working conditions and process.

FMEDA 기법을 적용한 SIL 등급 판정에 관한 사례연구 (Case Study on the Assessment of SIL Using FMEDA)

  • 김병철;김영진
    • 산업공학
    • /
    • 제25권4호
    • /
    • pp.376-381
    • /
    • 2012
  • As the number, complexity and interaction of electrical, electronic and programmable electronic (E/E/PE) systems increase, a growing emphasis has been placed on the concept of functional safety during product development. IEC 61508 provides guidelines and standardized procedures in the development of reliable and dependable E/E/PE systems to assure functional safety. Determining risk classes (i.e., safety integrity levels, SILs) associated to a specific E/E/PE item may be recognized as one of the most crucial activities in the product development per IEC 61508 since SILs are used to specify necessary safety requirements for achieving an acceptable residual risk. This article presents a case study on the assessment of SILs applying failure modes, effects and diagnostic analysis (FMEDA) from which failure rates may be derived for each important failure category by combining a standard FMEA with online diagnostic techniques.

정압 베어링 볼 조인트의 신뢰성 향상 (Reliability Evaluation of Hydrostatic Bearing Ball Joint)

  • 정동수;박종원
    • 한국신뢰성학회지:신뢰성응용연구
    • /
    • 제12권3호
    • /
    • pp.165-176
    • /
    • 2012
  • Hydrostatic bearing improves performance and life time of a product by avoiding solid friction and reducing viscosity friction with the help of creating pressure equilibrium between two faces doing relative motion. This study suggests failure analysis and test evaluation for a ball joint that adopts the hydrostatic bearing and introduces the entire process to improve reliability of the product by design improvement. A typical failure is growth of friction torque by solid friction, and its failure cause is determined and the improvement is proposed. Finally, reliability improvement is established by analysis of the results of before and after acceleration test.

철도산업과 전과정평가(LCA) (Railway industry and Life Cycle Assessment(LCA))

  • 정인태;양윤희;이건모;김용기
    • 한국철도학회:학술대회논문집
    • /
    • 한국철도학회 2005년도 춘계학술대회 논문집
    • /
    • pp.1028-1032
    • /
    • 2005
  • Life cycle assessment(LCA) has been developed from the concept of life cycle thinking. Life cycle thinking implies that everyone in the whole chain of a product's life cycle, from cradle to grave, has a responsibility and a role to play, taking into account all the relevant external effects. LCA is an analytical tool for identifying environmental loads and assessing the environmental impact in the whole chain of a product's life cycle. In Europe and Japan, LCA and ecodesign study for railway industry have been actively carried out recently. However, LCA for railway industry in domestic is still infant. LCA is standardized in International Organization of Standardization(ISO), base on the ISO 14040 standards, 307 life cycle inventory(LCI) database for infrastructure and base materials have been established in total since 1999. Some of LCI database can use in performing LCA for trains and railway infrastructure, but still not enough to derive accurate LCA result. Therefore, railway oriented LCA methodology and LCI DB are needed to be developed.

  • PDF