• 제목/요약/키워드: Product Assessment

검색결과 836건 처리시간 0.023초

명화(名畵)에서 유발된 감정이 차용된 제품과 제품속성 평가에 미치는 영향 (The Influence of Art-provoked Affect on Product and Product Attributes Evaluation)

  • 김한구;정보희;주우진
    • Asia Marketing Journal
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    • 제13권2호
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    • pp.99-130
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    • 2011
  • 최근, 제품 디자인의 차별화 방법 중 하나로 제품에 명화(名畵)를 차용하는 이른바 '명화 마케팅(masterpiece marketing)'이 각광받고 있다. 본 연구는 시장에서 널리 사용되고 있는 명화 마케팅에 체계적이고 과학적인 방법을 적용하여, 명화에서 유발되는 감정이 제품 속성 평가에 영향을 미치는 중요한 요소임을 밝혀내고자 하였다. 본 연구는 명화가 가지는 본질적 기능인 감상자의 정서 유발에 초점을 맞추어, 차용된 명화에서 유발되는 감정(affect)이 해당 제품 평가에 어떠한 영향을 미치는 가에 대한 가설을 세웠다. 보다 구체적으로 기존 감정 연구에서 제시된 감정의 두 축, 쾌(pleasure), 환기(arousal)의 수준에서 차이가 나는 명화가 각각 제품에 차용되었을 경우, 소비자의 제품 평가에 어떠한 영향을 미치는 가에 대해 제품의 유형(실용재/ 쾌락재)과 각 속성(실용적 속성/ 쾌락적 속성)에 대한 평가의 차이를 통해 살펴보았다. 분석 결과, 긍정 감정을 야기하는 명화에 대한 선호도가 부정감정을 야기하는 명화에 대한 선호도보다 높았으며, 제품 유형에 관계없이 긍정감정을 유발하는 명화를 제품에 차용하였을 경우 부정감정을 유발하는 명화를 제품에 차용했을 때보다 제품태도가 더 높게 나타났다. 또한 이를 바탕으로 명화가 유발하는 감정이 제품태도에 미치는 영향은 명화에 대한 선호도에 의해 매개됨을 밝혀냈다. 감정의 또 다른 한 축인 환기 수준이 높은 명화를 실용재인 우유에 차용했을 경우, 쾌락적 속성에 대한 평가가 높아진 반면, 환기 수준이 낮은 명화를 차용했을 경우에는 실용적 속성에 대한 평가가 높아졌다. 그러나 쾌락재인 초콜릿의 경우 이러한 차이가 발견되지 않아 제품에 차용된 명화에서 유발되는 감정 수준(환기 수준)이 제품 유형에 따라 각각 다른 영향을 미치고 있음을 확인할 수 있었다. 본 연구는 다음과 같은 점에서 의의가 있다. 첫째, 시장에서 널리 사용되고 있는 명화 마케팅에 체계적이고 과학적인 방법을 적용하여, 명화에서 유발되는 감정이 제품 속성 평가에 영향을 미치는 중요한 요소임을 밝혀내었다. 둘째, 긍정/부정 감정에 초점을 두어 진행되었던 기존 연구에서 더 나아가 감정의 또 다른 축인 환기가 제품 속성평가에 차별적인 영향을 미칠 수 있음을 확인하였다.

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프랜차이즈산업에서의 RFID 적용 방법에 대한 연구 (A Study on RFID Application Method in Franchise Business)

  • 임재석;최원용
    • 대한안전경영과학회지
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    • 제10권4호
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    • pp.189-198
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    • 2008
  • At present, companies write daily work record or use bar-code in order to collect distribution flow data in real time. However, it needs additional works to check the record or read the bar-code with a scanner. In this case, human error could decrease accuracy of data and it would cause problems in reliability. To solve this problem, RFID (Radio Frequency Identification) is introduced in many automatic recognition sector recently. RFID is a technology that identification data is inserted into micro-mini IC chip and recognize, trace, and manage object, animal, or person using wireless frequency. This is being emerged as the core technology in future ubiquitous environment. This study is intended to suggest RFID application method in franchise business. Traceability and visibility of individual product are supplied based on EPCglobal network. It includes DW system which supplies various assessment data about product in supply chain, financial transaction system which is based on product transaction and position information, and RFID middleware which refines and divides product data from RFID tag. With the suggested application methods, individual product's profile data are supplied in real time and it would boost reliability to customer and make effective cooperation with existing operation systems (SCM, CRM, and e-Business) possible.

철도차량시스템의 위험기반 RAMS 평가에 관한 연구 (A Study on the Risk based RAMS Assessment for Railway Rolling Stock Systems)

  • 박문규;한성호
    • 전기학회논문지P
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    • 제64권4호
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    • pp.220-230
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    • 2015
  • Rolling stock RAMS is a field of engineering which integrates reliability, availability, maintainability and safety (RAMS) characteristics into an inherent product design property through rolling stock system engineering process. It is implemented to achieve operational objectives successfully, and recently the RAMS has become a rapidly growing engineering discipline because it has a great potential to ensure safety and improve cost effectiveness. However, the Korean rolling stock industry has not yet implemented RAMS management in the rolling stock engineering process, despite the issue having been addressed since the introduction of the KTX. Thus, this paper discusses the processes, methods and techniques for RAMS assessment in three parts. Firstly, it outlines a process of the overall RAMS performance assessment for achieving technical RAMS design criteria. Secondly, it discusses a process for assessing the operational RAM and allocating the RAM. This paper also proposes a model for assessing safety-based risk management, which includes five analytic techniques for identifying the causes and consequences of a system failure. Finally, a case example is provided for the risk assessment of the pneumatic braking device.

전동차 내장판넬에 대한 전과정평가 연구 (Life Cycle Assessment on the Interior Panel of Electric Motor Unit (EMU))

  • 이재영;최요한;김용기
    • 한국철도학회논문집
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    • 제9권5호
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    • pp.517-523
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    • 2006
  • The sustainable development is a key issue in the whole field of economy, culture and society, which can be accomplished by the improvement of environment. Recently, life cycle assessment(LCA) has been applied to reduce environmental impacts preliminarily by evaluating the environmental performance of a product through its life cycle. In this study, life cycle assessment was performed to analyze quantitatively the environmental impact on the interior panel of electric motor unit(EMU). As a result, the interior panel with aluminum showed the most global warming(GW), while that with phenol and plastic showed high fresh water aquatic ecotoxicity(FAET) and marine water aquatic ecotoxicity(MAET), respectively. Global warming was occurred mainly due to the emission of $CO_2$ by energy consumption. FAET and MAET were caused by the pollutants released from acid-washing and paints coating process. Therefore, an environmental-friendly EMU can be designed considering the environmental impacts of interior panel.

축산물가공장 HACCP system 평가방법 개선방안 (Suggestions for a better HACCP system assessment in livestock product processing plants)

  • 홍종해;이성모
    • 한국동물위생학회지
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    • 제34권4호
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    • pp.441-448
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    • 2011
  • According to the Korean government policy of expanding HACCP system application to food chain from farm to meat market, the importance of HACCP assessment to keep balance among the certified HACCP plants is urged. The objective of this study is to recommend more effective HACCP assessment methods. We reviewed major foreign countries HACCP implementation policy focused on the audit system, and compared with the Korean HACCP assessment system. We found that the checklist guidelines of prerequisite program were not enough for precise evaluation and many of the items were not directly related to the risk occurrences. And current rating grade for each items and judgments were inadequate to induce non-compliances and corrections for better HACCP implementation. We suggest revision points as follows; (1) checklists should be revised and reorganized according to the possibility of risk occurrences, (2) all the items should be supported by detailed guidelines for more objective inspection, (3) non-compliances identified must be reconfirmed after correction, (4) the items for HACCP plan should be divided into an accreditation inspection and a regular inspection, (5) rating grade 'high', 'medium', 'low', 'failure' was better for indicating non-compliances.

CLINICALI MPROVEMENT OF SKIN AGING BY RETINOL CONTAINING PRODUCTS: WITH NON- INVASIVE METHODS

  • Sun, B.K.;Lee, H.K.;Cho, J.C.;Kim, J.I.
    • 대한화장품학회지
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    • 제23권3호
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    • pp.39-47
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    • 1997
  • Retinol as well as RA is well known to have many beneficial effects on aged skin. But the skin irritation potential and unstable condition of the products containing them have been some problems in their cosmetic uses. So, retinol containing gel product was developed for less skin irritancy and more stability in cosmetic products. To examine the clinical effects of retinlo containing product, we used cilnicla non-invasive assessment techniques on 40 volunteers for 6 months maintaining double-blind test conditions. According to our results, the use of retinol containing product improved skin color and hydration level slightly. But there was no statistical differences. There was no erythema reaction compared to the use of RA. Especially, the skin elasticity increased above 20% and skin wrinkles of crows' feet region decreased more than 10%. Besides the instrumental analysis, a large majority of volnteers felt that their skin were improved in the case of wrunkles, elasticity, hydration and color.

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폐플라스틱 재활용을 위한 열분해공정 파생물질의 간독성 평가 (Hepatotoxicity Assessment of Derived Product from Pyrolysis System for Waste Plastic Recycling)

  • 신혜순
    • Environmental Analysis Health and Toxicology
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    • 제19권2호
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    • pp.201-206
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    • 2004
  • Recently, waste plastic recycling technology is transforming from Incineration system to pyrolysis gasification system which can derive the resources from environmental waste and charge no more environmental burden to nature. The present study was carried out to investigate the potential acute toxicity of derived product of pyrolysis gasifications system for recycling of waste plastic by a single oral dose in Sprague-Dawley Rats. In order to evaluate the hepatotoxic effects of derived product of pyrolysis gasification system, activities of serum transaminase were measured in rats. No related changes in survivals, clinical signs and the ratio of the liver to body weights of rats were monitored. The results showed that the single oral administration of material of pyrolysis system for recycling of waste plastic did not induce any toxic effect at orally single dose level of 0 and 100, 200, 400, 800mg/kg body weight in rats. We could not find out any significant tocxicity induced by single oral administrate of material of pyrolysis system for recycling of waste plastic.

전자패키지 신뢰성 예측을 위한 최적 구간중도절단 시험 설계 (Optimal Interval Censoring Design for Reliability Prediction of Electronic Packages)

  • 권대일;신인선
    • 마이크로전자및패키징학회지
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    • 제22권2호
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    • pp.1-4
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    • 2015
  • Qualification includes all activities to demonstrate that a product meets and exceeds the reliability goals. Manufacturers need to spend time and resources for the qualification processes under the pressure of reducing time to market, as well as offering a competitive price. Failure to qualify a product could result in economic loss such as warranty and recall claims and the manufacturer could lose the reputation in the market. In order to provide valid and reliable qualification results, manufacturers are required to make extra effort based on the operational and environmental characteristics of the product. This paper discusses optimal interval censoring design for reliability prediction of electronic packages under limited time and resources. This design should provide more accurate assessment of package capability and thus deliver better reliability prediction.

제품안전을 위한 안전성 분석 기법 개선 검토 (A Critique on the Safety Assessment Techniques for Product Safety)

  • 이용희;남지화
    • 한국산업안전학회:학술대회논문집
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    • 한국안전학회 2002년도 춘계 학술논문발표회 논문집
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    • pp.503-508
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    • 2002
  • 최근 제조물 책임(Product Liability) 법의 영향으로 제품 안전(product safety)에 대한 관심이 높아지고 있다. 따라서, 그 동안 시스템 안전 분야에서 성숙되어온 여러 가지 안전성 분석 기법들이 실생활에 직접 연관된 제품 안전 문제에 적용될 수 있을 것으로 기대된다. 대부분의 안전성 분석 기법들이 제품 안전을 다를 수 있는 가능성을 가지고 있지만, 응용분야의 특성상 여러 가지 추가적인 고려사항이 있음을 알 수 있다. 본 논문은 제품 안전에 적용하기 위하여 기존의 안전성 분석 기법들을 검토하였다. 특히, 제품안전의 실무에 시급한 기법을 선정하여, 제품안전의 실무를 효과적으로 지원하기 위한 예로 FMEA의 개선방향을 제시하였다. 제조물 책임 개념이 단순히 소송이나 보험과 같은 사후 대응 중심의 노력으로 소모되지 않고, 제품의 경쟁력 향상으로 실효를 거두기 위해서는, 무엇보다 제품 안전을 위한 실무 방법론들이 시급하게 제시되어야할 것이다.(중략)

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동작분석을 이용한 카 오디오 위치 평가 (Car-audio Position Evaluation Using 3-Dimensional Motion Analysis)

  • 임창주;임치환
    • 산업경영시스템학회지
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    • 제24권62호
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    • pp.79-87
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    • 2001
  • Usability has become a primary factor in determining the acceptability and consequent success of consumer product. It is common that the product usability is evaluated by objective performance measures and/or subjective user preference measures. This study is concerned with objective evaluation of the product usability using 3-dimensional motion analysis. We evaluated car-audio position using 3-dimensional motion analysis. The parameters investigated in this experiment were height of car-audio, left-right angle, and front-end angle. The experimental results showed that the usability evaluation method using motion analysis was consistent with user's subjective assessment. This objective method can be applied to not only car-audio position evaluation but also various consumer products'usability evaluation.

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