• 한국국방경영분석학회지
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• 제25권2호
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• pp.62-72
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• 1999

Taguchi´s parameter design is to determine the optimal settings of design parameters of a product or a process such that the characteristics of a product exhibit small variabilities around their targer values. His analysis of the problem has focused only on a single characteristic or response. However the quality of most products is seldom defined by a characteristic, and is rather the composite of a great number of characteristics which are often interrelated and nearly always measured in a variety of units. The critical problem in dealing with multiple characteristics is how to compromise the conflict among the selected levels of the design parameters for each individual characteristic. In this paper, Methodology using SN ratio optimized by unvariate technique is proposed and a parameter design procedure to achieve the optimal compromise among several different response variables is developed. One existing case study is solved by the proposed method and the results are compared with ones by the sum of SN ratios, the expected weighted loss, the desirability functions, and EXTOPSIS model.

• 한국공작기계학회:학술대회논문집
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• 한국공작기계학회 2005년도 춘계학술대회 논문집
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• pp.473-476
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• 2005

Today's manufacturing industry is facing challenges from advanced difficult-to-machine materials (WC-Co alloys, ceramics, and composites), stringent design requirements (high precision, complex shapes, and high surface quality), and machining costs. Advanced materials play an increasingly important role in modem manufacturing industries, especially, in aircraft, automobile, tool, die and mold making industries. The greatly-improved thermal, chemical, and mechanical properties of the material (such as improved strength, heat resistance, wear resistance, and corrosion resistance), while having yielded enormous economic benefits to manufacturing industries through improved product performance and product design, are making traditional machining processes unable to machine them or unable to machine them economically. In this paper, mechanical characteristic evaluation test of fine powder type WC-Co alloy was accomplished to obtain clear data for miniaturized special die parts machining with high reliability and high quality.

• 품질경영학회지
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• 제27권2호
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• pp.218-236
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• 1999

The purpose of parameter design is to determine optimal settings of design parameters of a product or a process such that the performance characteristics of a product exhibit small variabilities around their target values. Taguchi made significant contributions in this area. However, his analysis of the problem focused on only one performance characteristic or response, although in product and process design, multiple characteristics are more common. The critical problem in dealing with multiple characteristics is how to compromise the conflict among the selected levels of the design parameters for each individual characteristic. In this paper, Methodology using SN ratio optimized by univariate technique is proposed and a parameter design procedure to achieve the optimal balance among several different response variables is developed. Existing case studies are solved by the proposed method and the results are compared with ones by the sum of SN ratios, the expected weighted loss, the desirability function, and EXTOPSIS model.

• 복식
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• 제59권7호
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• pp.140-153
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• 2009

In the 21st century called an age of culture and art beyond the information and technology, many companies are developing various art marketings. Cases of the art marketing especially utilizing Korean features among art marketings are being increased recently. It is creating new values as a characteristic based on the cultures value of Korea. This thesis examined cooperative product development focusing on collaborative trends between designers, artists and companies through research on product and art marketing using Korean features. Additionally, by studying features of culture promotional event including exhibition and contest sponsorship, advertisement and packaging and the meaning of futures art marketing were discussed. Though, to date, academic researches have not been thoroughgoing enough in this field, it is considered that cultural product commercializing cultural particularity can strengthen the national image with acknowledgement of the global value as the art marketing using Korean features can contribute to improve recognition and the national image. Based upon this study, the value of Korean features on which custom culture of Korea dwells will be able to give a help to the designer and artist for progressing collaboration with companies as well as the companies for introducing new cultural characteristic to marketing, in the future-proof point of view. Additionally, it will be able to help the government planning the policy for intensifying the national image as a reference.

• 한국전산유체공학회:학술대회논문집
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• 한국전산유체공학회 1999년도 추계 학술대회논문집
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• pp.48-58
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• 1999

The Characteristic Flux Difference Splitting (CFDS) scheme designed to adapt the characteristic boundary conditions at the wall and inflow/outflow boundary planes satisfies Roe's property U, although the CFDS Jacobian matrix is decomposed by a product of elaborate transformation matrices and explicit eigenvalue matrix. When the CFDS algorithm, thus a variant of Roe's scheme, is applied straightforwardly to hypersonic flows over a blunt body, the strong bow shock gradually breaks down near the stagnation point. This numerical instability is widely observed by many researchers employing flux-difference method, known in the literature as the carbuncle phenomenon. Many remedies have been proposed and resulted in partial cures. When the idea of Sanders et al. which identifies the minimum eigenvalues near the discontinuity present is applied to CFDS method, it is shown that the instability problem can be controlled successfully. A few flux splitting methods have also been tested and results are compared against the Nakamori's Mach 8 blunt body flow.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2010년도 춘계학술대회
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• pp.435-439
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• 2010

The purpose of this paper is to design a new management model based on the grill-formed product charscteristic area(PCA) which specify the position of products classified by the level of market and technology. This product characteristic area is composed of 9 cells and the cases sorted by market and technology are analyzed by each cell. Conclusion of this study based on many significant results gained by the various multi-variate analysis is summarized as follows; First, it can be noted that success/failure factor and progress stages are different by each cell. Second, a new management model is designed by combining the Motive Resource, Success/Failure(S/F) factors, and Progress Stages of New Product Development. Third, success products featured a balance between marketing oriented and technically oriented activities. A new attemp that combine S/F factors with development stages by each product cell will be of great usefulness for further study.

• 농업과학연구
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• 제49권3호
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• pp.667-678
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• 2022

A characteristic of a region's environmental resources is the competitiveness of local agricultural products. This study explores methods of making locally produced agricultural products appealing to consumers. We looked at ways to appeal to consumers by using the image of environment resource and environment-agriculture product image congruence. The relationships of two dimensions of environmental image, perceived quality and purchase intention, are examined. From the results of the study, both the image of environment resource and environment-agriculture product image congruence have a positive effect on purchasing local agricultural products through perceived quality. This study tried to ascertain which of the two dimensions of the environmental image factor is more effective in terms of consumer appeal for local agricultural products. As a result, both the image of environment resource and environment-agricultural product image congruence are found to have a positive effect on the purchase intention of consumers through perceived quality. By comparing the paths of the two dimensions it is found that the method of appealing to consumers by using the environment-agriculture product image congruence is more effective. The results of this study present an effective method of making locally produced agricultural products appealing to consumers and suggest an effective strategic direction for selling local agricultural products.

• 디자인학연구
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• 제16권3호
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• pp.59-70
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• 2003

소비자가 제품을 대할때의 감정은 제각기 다르게 평가되어 나타난다. 즉, '무엇인가 재미있는 기능이 있을 것 같다', '직접 만져보고 촉감을 느끼고 싶다' 등 구매를 결정하는 다양한 동기가 존재한다. 이와같은 동기를 유발시키는 제품 이미지는 어떻게 '은유(metaphor)'되고 평가되어 인간의 'Mental Image'에 존재하는가? 본 연구에서는 이러한 측면에 문제의식을 제기하여 제품에 대한 '연상 이미지', '제품요소의 특징적 위치' 및 '제품평가' 등을 주요 골자로 하여 고찰을 실시하였다. 명쾌한 결론 도출을 위해 먼저 3개의 가설(hypothesis)을 설정하고, 이를 검증(verification)하기 위하여 종결적 조사(conclusive research)의 일환으로 사례연구를 실시하였다. 수집된 데이터는 단순집계(simple tabulation)에 의하여 전체적인 흐름을 파악하였고, 이를 토대로 3개의 조사항목에 대한 구체적인 분석을 실시하였다. 분석방법은 소비자의 심리적인 측면을 고려하여 정량적 분석(quantitative analysis)에 중점을 두었다. 그 결과 'Mental Image의 평가를 위한 추론'에 관해 중요한 3가지 결론을 얻었다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2005년도 춘계 종합학술대회 논문집
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• pp.295-299
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• 2005

본 연구에서는 최근 급격한 성장을 보이고 있는 기업과 소비자간의 거래 형태를 연구 대상으로 하고 있으며, 기업들의 인터넷 쇼핑몰에서의 특성요인을 제품의 특성요인, 시스템 특성요인, 고객과 쇼핑몰의 상호작용 특성요인으로 각각 구분하여 구분된 특성요인들이 고객 충성도에 어떠한 영향을 미치는 지를 살펴보고자 한다.

• 한국의류학회지
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• 제26권8호
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• pp.1196-1204
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• 2002

This research was to see if the fashion product ads are standardized or differentiated, and to find what were the determinants if any differentiation existed. The purpose of this study was to identify cultural characteristics significant on marketing fashion produce. In addition, the relative importance of product appeals between rational and emotional in the fashion ads was examined. Hofstede's(l991) three cultural characteristics dimensions such as individualism-collectivism, power distance, masculinity-femininity were used. Content analysis was applied in the study. Magazine ads of apparel, cosmetics and accessories were collected from France, Japan, Korea and the US in 1999-2000. Cultural characteristics of the fashion ads were evaluated and compared in terms of country, product type and product involvement. Also ten consumption appeals were examined for county and product type. ANOVA, Duncan test and $X^2$ test were applied to analyze data. The results were shown as follows: First, all the cultural characteristics such as individualism-collectivism, power distance, and femininity-masculinity were different among countries. Second, two product appeals were significantly different among countries. Hedonic appeals were dominant fur France and the US while those were not for Korea and Japan. Third, product involvement level had significant impact on power distance characteristic and product appeals. Ads of high involvement fashion goods showed larger power distance and more emotional appeals. In conclusion, global fashion ads should be differentiated in terms of some cultural characteristics and product appeals.