• 아태비즈니스연구
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• 제12권2호
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• pp.145-159
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• 2021

Purpose - The purpose of this study is to identify the preceding factors that form pro-social tourism behavior intent in a pendemic situation and to present theoretical and practical implications for the role of individuals for a safe tourism environment. Design/methodology/approach - This study conducted an analysis by collecting 420 valid questionnaires targeting citizens who have lived in Korea continuously for more than one year. For the analysis, a confirmatory factor analysis (CFA) and a structural equation model (SEM) were used, and a multi-group confirmatory factor analysis (MCFA) and a multi-group structural equation model (MSEM) were used to verify the difference by age group. Findings - First, cognitive and affective risk perception for Covid-19 had a significant (+) effect on the ascription of responsibility to tourists, and affective risk perception and ascription of responsibility had a significant (+) effect on personal norms. Second, personal norms have been shown to have a significant (+) influence on prosocial tourism behavior intention, and prosocial tourism behavior intention has a significant (+) influence on WTP on safety tourism. Research implications or Originality - Tourism behavior in a pendemic situation can affect the spread of infection. In this respect, this study attempted to confirm how moral norms affect pro-social tourism behavior from a personal point of view. In addition, we tried to present practical implications by identifying the impact of personal norms on willing to pay for a safe tourism environment.

• 한국콘텐츠학회논문지
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• 제14권5호
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• pp.166-178
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• 2014

본 연구는 노인요양시설의 서비스지향성이 친사회적 행동에 미치는 영향을 파악하기 위해 서울특별시 노인요양시설 종사자 80개 시설 400명을 대상으로 우편조사 및 방문을 통하여 조사를 하였다. 설문응답은 61개 시설 302명이였으며, 최종 설문분석에는 297명의 종사자가 분석에 사용되었다. 주요한 연구내용으로는 첫째, 노인요양시설 종사자의 친사회적행동의 수준은 3.84로, 서비스지향성의 전반적인 수준은 3.69으로 5점 만점에 비교적 높게 나타났다. 둘째, 회귀분석에 의하면, 리더십수행(B=.004, P=.938), 서비스태도(B=.031, P=.476), 인적자원관리(B=.147, P=.003), 서비스시스템(B=.175, P=.001)은 친사회적행동에 의미 있게 영향을 미치는 것으로 나타났다. 특히, 서비스지향성의 하위요소 중 인적자원관리와 서비스시스템이 친사회적 행동에 영향을 미치는 요인으로 나타났다. 이를 토대로 본 연구에서는 노인요양시설에서 인적자원관리를 위해 종사자 능력을 향상시키기 위한 프로그램과 서비스시스템의 효율적 구축을 위한 방안을 제시하였다.

• 대한가정학회지
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• 제46권2호
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• pp.1-12
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• 2008

The purpose of this research was to identify the importance of social competence in early childhood, age 3 to 5, by examining the relationship between the children's variables such as gender, age, and temperament, with that of their mothers' emotionality, and the social competence. 72 children in the early childhood age bracket were surveyed. Three major findings were established. Firstly, there were no gender differences in relation to social competence. Children's adaptability and social activity were related to their pro-social behavior and the ability to internalize/externalize problems. Secondly, children exhibited pro-social behavior only when their mother's emotional reactivity was positive. hirdly, children's social competence was influenced by individual variables and their mothers' emotionality. Prosocial behavior, a lower ranking domain, was influenced by children's adaptability and mothers' emotional reactivity. The children's ability to internalize problem was influenced by adaptability. In contrast, The ability to externalize problem was influenced by the range of activities they were involved in. Overall, children's social competence was influenced by their age.

• 한국보육지원학회지
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• 제19권4호
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• pp.53-72
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• 2023

Objective: This study examined the effects of cooking activities related to seasonal customs on the language expression ability and pro-social behaviors of young children. Methods: Participants consisted of thirty-four 5-year-old children who were attending S preschool in Jeollanamdo. Seventeen children belonged to the experimental group and seventeen children to the comparative group. The experimental group participated in cooking activities related to seasonal customs, and the comparative group in cooking activities according to life themes of Nuri curriculum. Results: The results of this study revealed a significant improvement in the language expression ability and pro-social behaviors of young children in the experimental group. That is to say, the scores of the language expression ability and pro-social behaviors of the experimental group were significantly higher than those of the comparative group. Conclusion/Implications: This study carries significant implications for the early childhood field as it provides valuable insight into teaching-learning activities that effectively enhance the language expression ability and pro-social behaviors of young children.

• 마케팅과학연구
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• 제5권
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• pp.171-204
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• 2000

This paper intends to investigate the hierarchical effects of personality variables and values on pro-environmental product purchase and recycling behaviors mediated by 3 factor environmental attitudes. Previous literature review on pro-environmental behaviors has three categories of research trends. The first category generally done during 70's and early 80's is mainly focused on identifying pro-environmental consumer groups. Second stream of studies has focused on the mediating and moderating effects of variables, such as PCE, environmental knowledge, the perceived importance of behavioral consequences etc., on various pro-environmental behaviors. The last and latest trends of literature is focused on hierarchical and interactive effects of variables on behaviors. Following the trends of literature is review of such specific variables as social responsibility, community mindedness, locus of control, values, and environmental attitudes. The result shows that both locus of control and social responsibility have positive effects on two of environmental attitudes, harmony with nature and limits to growth, but community mindedness did not have effects on environmental attitudes. And social belonging value has positive effects on two of environmental attitudes, limits to growth and nature over human, and environmental value has positive effects on the formation of harmony with nature and limits to growth. But self-actualization has negative effects. And it's also suggested the positive effects of environmental attitudes on purchase and recycling behaviors. Specifically, all environmental attitude variables have positive effects on the formation of pro-environmental product purchase and recycling behaviors except in case of the effects of nature over human to recycling. And it's also revealed that pro-environmental product purchase is a preceeding behavior to recycling behavior, which suggest that consumers have to purchase environment friendly and recyclable products in order to engage in effective recycling behavior. Various applications of the results are discussed in the conclusion.

• 지식경영연구
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• 제15권2호
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• pp.23-41
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• 2014

Firms increasingly utilize Social Networking Service(SNS) to lead user's voluntary behavior. In the web-based environment, users show coexist loyal behavior which is represented by 'web-based pro-organization citizenship behavior' and 'anti-citizenship behavior'. To measure genuine performance of web-activity, we separated degree of compliance based on credibility, 'deep-level' and 'surface-level' to comprehend different behavior after compliance. The analysis result shows that contents credibility is important to enhance deep-level of compliance which has significant influence on web-based pro-organization citizenship behavior. Contrastively, surface-level of compliance has influence on anti-citizenship behavior. Based on the results of these analyses, the directions of web-based activities for the common good and self-interests of the stakeholders of the web-based activities will be proposed.

• 한국지역사회생활과학회지
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• 제18권4호
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• pp.671-679
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• 2007

This study investigated the relationship between maternal facilitative communication perceived by children and the social adjustment which was measured as pro-social behaviors and aggressive behaviors in children. Special attention was given to the mediating effect of the child's self-regulation on the relationship. The subjects, selected by convenience sampling method, were 193 fourth and fifth grade elementary school students. Data was analyzed through Pearson's correlation, reliability analysis, and multiple regression using the SPSS 12.0. The findings of the study were as follows. First, the mother's facilitative communication perceived by the child was positively associated with the pro-social behavior, while, it was negatively correlated with the aggressive behavior of the child. Second, the mother's facilitative communication had direct effect on the prosocial behavior and the aggressive behavior of the child. Third, the direct impact of facilitative communication on social adjustment was mediated by the self-regulation variable. Based on these findings, this study proposes strategies for the improvement of children's adjustment during late childhood.

• 한국보육지원학회지
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• 제10권6호
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• pp.313-332
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• 2014

본 연구는 만 4세 유아를 대상으로 일과를 통한 유아 다문화교육 프로그램의 실시 여부가 유아의 다문화 수용성과 친사회적 행동 증진에 미치는 영향을 검증하고자 하였다. 연구는 경기도 서부 A시의 만 4세반을 각각 1학급씩 편의 표집하여 실험집단, 통제집단으로 구분하였다. 두 집단에 대하여 사전검사를 실시한 후 44회기 동안의 프로그램에 의한 교육을 실행한 후 4세아의 문해능력을 고려하여 상황을 이해할 수 있는 그림 자료와 검사지침에 의해 자료를 수집하였다. 자료의 분석 결과, 유아 다문화교육 프로그램을 경험한 실험집단의 유아가 통제집단의 유아보다 문화 인식, 다문화 공감, 다문화 개방성, 관계형성 능력 등 유의하게 높아 다문화 수용성 증진에 영향을 미쳤다. 또한 지도성, 도움, 의사소통, 주도적 배려, 접근 시도하기, 나누기, 감정이입 및 조절에서도 실험집단의 유아가 유의미하게 높아 통제집단의 유아보다 친사회적 행동 증진에도 긍정적 효과가 있는 것으로 나타났다. 본 연구결과 유치원 누리과정의 생활주제에 맞추어 구성 및 적용한 유아 다문화교육프로그램은 유아의 다문화 수용성, 친사회적 행동의 증진을 도모하는 것으로 확인되었다.

• 한국콘텐츠학회논문지
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• 제19권10호
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• pp.487-510
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• 2019

본 연구는 윤리적 리더십이 갖고 있는 양면성에 초점을 맞추어, 리더의 윤리적 리더십이 직무열의, 조직몰입, 비윤리적 친-조직행동에 미치는 영향을 검증하고, 직무열의와 조직몰입의 이중 매개효과를 분석하였다. 이를 위해 565부의 설문지를 활용하여 연구를 수행한 결과는 다음과 같다. 첫째, 리더의 윤리적 리더십은 비윤리적 친-조직행동에 정(+)의 영향을 미치지 않은 것으로 나타났다. 둘째, 직무열의는 리더의 윤리적 리더십과 비윤리적 친-조직행동의 관계에서 매개역할을 하지 않았으나, 조직몰입은 매개역할을 하는 것으로 나타났다. 셋째, 리더의 윤리적 리더십과 비윤리적 친-조직행동의 관계에서 직무열의와 조직몰입은 이중 매개역할을 하는 것으로 나타났다. 시사점은 다음과 같다. 본 연구는 윤리적 리더십이 항상 긍정적인 효과만을 발휘하는 것은 아니며, 비윤리적 행동과의 관계성을 규명했다는 데 의의가 있다. 또한 조직 내 구성원의 인지, 정서, 태도, 행동의 과정을 살펴보고, 다시 한 번 정서사건이론의 패턴을 확인할 수 있었다. 나아가 이러한 행동패턴이 사회교환이론에 의해 규명되어진다는 점을 밝히는데 이론적 함의를 찾을 수 있다. 실무적 시사점은 조직차원에서 이러한 부정적인 영향 및 가능성을 미연에 방지하고 나아가 사회적 차원에서 조직성과를 제고하는 동시에 윤리적 기준을 준수할 수 있는 조직문화 및 환경을 조성할 수 있도록 적극적인 노력이 필요하다는 시사점을 제공하고 있다.

• 한국컴퓨터정보학회논문지
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• 제25권11호
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• pp.269-276
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• 2020

최근 조직에 이익이 되는 비윤리적 행동을 비윤리적 친조직 행동이라 정의하고 이를 야기하는 원인으로 리더십이 주목을 받고 있다. 이에 본 연구는 사회적 교환이론 및 사회 정체성 이론을 바탕으로 리더의 윤리적 리더십이 구성원의 비윤리적 친조직 행동에 미치는 영향과 이 영향관계에서 정서적 몰입이 매개효과를 갖는지 파악하였다. 10개 서울 및 수도권 기업 90명의 근로자를 대상으로 데이터를 수집하여 분석한 결과, 윤리적 리더십의 발휘가 구성원의 비윤리적 친조직 행동에 직접적으로 영향을 미치며, 이러한 영향관계에서 정서적 몰입이 부분매개 효과를 갖는다는 결과를 도출하였다. 이러한 영향관계의 검증을 통해 윤리적 리더십 발휘의 의도치 않은 부정적 효과에 대한 인식의 제고 및 효과적인 윤리적 리더십 발휘를 위한 방안, 향후 연구를 위한 제언 등을 논의하였다.