• 한국컴퓨터산업학회논문지
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• 제4권12호
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• pp.919-936
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• 2003

최근 인터넷상에서 전자상거래가 활성화되면서 쇼핑몰에 대한 관심이 날이 갈수록 증대되고 있다. 그러나 쇼핑몰 시스템에 대한 소비자들의 다양한 요구와 기대에도 불구하고 단지 상품만 전시되고 있는 방법이 이용되고 있다. 본 논문에서는 인공지능 추론기법 중 하나인 사례기반 추론을 이용하여 기존의 쇼핑몰과 차별화된 인터페이스 에이젼트 쇼핑몰 모델을 제시한다. 또한 고객들의 정보를 이용하여 사용자에게 유용한 물품을 추천할 수 있도록 하였다.

• 한국의류학회지
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• 제36권11호
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• pp.1148-1161
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• 2012

This study investigates the effect of site characteristics in fashion social commerce and SNS subjective norms on the attitude of consumers towards social commerce and their purchase intentions for fashion products. In addition, this study tests consumer responses through a comparison of a group purchase mall versus a private mall. Respondents are limited to consumers aged 20 to 39 who have recently purchased fashion products through social commerce over the last month. Four hundred samples were used for the final analysis. Descriptive statistics, Cronbach's alphas, a confirmatory factor analysis, and a structural equation modeling analysis were conducted. The results are as follows. Product value, convenience and SNS subjective norms without trust significantly influenced the consumer attitude towards social commerce, and the attitude of consumers positively influenced the purchase intentions of fashion products. In the group purchase mall, only convenience affected the attitude of consumers; in the private mall, product value, convenience and SNS subjective norm had an effect on the attitude of consumers. In addition, the SNS subjective norm positively influenced purchase intentions directly as well as indirectly. Social commerce ought to offer product value and create a simple and convenient design to raise the purchase intentions of fashion products; in addition, they should use SNS functions to inform consumers of social commerce. It is imperative to implement different marketing strategies according to social commerce type.

• 디지털산업정보학회논문지
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• 제4권3호
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• pp.33-43
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• 2008

As internet is spreaded widely, the number of cyber terror using hacking and virus is increased. Also the hacking to the internet shopping mall go on increasing. If the large shopping mall is attacked by the hacker, a number of user's information are exposed to the hacker. The private information as like a resident registration number, user's real name, the date of user's birth, the mobile phone number, the office phone number / address, the home phone number / address and so on include the information. These information are used in the phishing e-mails / call and spam. And them are selling and buying maliciously. The large internet shopping mall 'auction' was hacked in April, 2008. After the incident, this paper suggested a countermeasures on the hacking for the internet shopping mall. The technical item and political item are included among the countermeasures. The countermeasures can protect the hacking not only the internet shopping mall but also the web sites basically.

• 복식
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• 제63권5호
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• pp.61-71
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• 2013

As an emerging e-retail model, private shopping malls are transforming the traditional retail systems. These malls are expanding in Europe and the United States and have recently arrived in Korea. This study investigates the relationships among the usefulness of SNS(Social Networking Sites), shopping values, and purchase intentions for fashion products in private shopping malls. The analysis was based on a survey of consumers, aged between 20 and 39, who recently purchased fashion products from a private shopping mall. Two hundred samples were used in the final analysis. The study employed descriptive statistics, Cronbach's alpha, confirmatory factor analysis, and structural equation modeling. The relationships among usefulness of SNS, shopping values, and purchase intentions was verified through structural equation modeling. More specifically, the usefulness of SNS significantly influenced the utilitarian shopping values as well as purchase intention of fashion products. Utilitarian shopping values, in turn, significantly influenced hedonic shopping values and purchase intention. Further, hedonic shopping values had a significant effect on purchase intention.

• Agribusiness and Information Management
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• 제2권1호
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• pp.31-73
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• 2010

On-line shopping mall has become a powerful marketing tool recently. On-line shopping malls provide information for consumers about goods and influence the decision-making process of purchasers. Therefore many local government made on-line shopping malls for advertising agricultural production in the region. However, in the face of problems related with effectiveness on shopping mall management, most of on-line shopping malls has been managing by private sector actually. This study aims to propose the plans for development of the on-line shopping malls. For this purpose, this study investigated current management status of the shopping malls and conducted case study on-line shopping malls.

• 인터넷정보학회논문지
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• 제4권5호
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• pp.31-41
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• 2003

전자상거래 시장규모가 커지면서 인터넷쇼핑몰 구축이 증대되고 있다. 그러나 사용자인터페이스 컨텐츠 개발에 있어 체계적이고 포괄적인 접근이 부족하다는 문제점이 발생되고 있다. 이에 본 연구에서는 사용자인터페이스 컨텐츠의 주요 요소가 무엇인지 살펴보고 이를 바탕으로 인터넷쇼핑몰의 신뢰성, 안전성, 이용 편의성 등을 반영하는 사용자인터페이스 컨텐츠 항목을 제시하였다. 그 결과로 개발된 기본 컨텐츠항목은 사용자정보, 개인정보보호 정책, 이용자 약관, 상품정보, 결제정보, 주문절차, 배송절차, 고객지원 등이다.

• 한국의류산업학회지
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• 제6권5호
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• pp.595-604
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• 2004

This study is to investigate complaining behavior of consumers who purchase fashion products on the internet, as well as to find how the complaining behaviors are related to the consumers' characteristics. The subjects of this study are limited to the consumers who have experienced dissatisfaction when purchasing fashion products through the internet. The questionnaires were administered to male and female respondents using the internet shopping mall. The results can be summarized as follows: The factor analysis shows that consumer complaining behaviors are fitted well into four factors(direct complaining behavior, private complaining behavior, third-party complaining behavior, and no response). In the difference analysis by consumer's complaining behavior styles and gender, private complaining and third-party complaining behavior were significant statistically. In the difference analysis between consumer's complaining behavior styles and internet self-efficacy. Internet self-efficacy was significantly different according to consumer's complaining behavior styles, especially for direct complaining, third-party complaining and no response. Private complaining behavior, third-party complaining behavior and no response were negatively related to consumer retention, while direct complaining behavior was not.

• 한국의류산업학회지
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• 제12권6호
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• pp.745-754
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• 2010

This study is to find return factors when modern consumers purchase goods from an internet shopping mall and then to analyze the characteristics of complaints act and information search behavior. Subjects of research are 245 men and women, who have experience with more than one return in internet fashion shopping mall, in their twenties. The data were analyzed by using Factor analysis, Cronbach's analysis, one-way ANOVA, Duncan test as a post identification, Pearson's correlation analysis and multiple regression analysis. The results of this study are that male and female consumers in their 20s are mainly aware of the return factors: impulse buying, product status, deliver service, service after purchase, hype and comfortableness. And complains behavior often conduct public action, private action, nonaction. Information search behaviors for risk reduction when they purchase are product comparison, oral information search, neutral marketing information search, and service information search. The return factor from the internet fashion shopping had the greatest impact on public action and deliver services factor was a big complaint. In addition, impulse buying & Hype affect private action and non-action is influenced by impulse purchase. The consumer types by the return factors in internet fashion shopping mall are classified into the return group by deliver service, the return group by complex factors, and the return group by product status. Furthermore, there are significant differences in complaining behavior among these groups. In the information search behavior for reduction of risk factors, the return group by complex factors did more active information search behavior than the other groups. The return group by deliver service searched oral information and the return group by product status explored the neutral marketing information.

• 복식문화연구
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• 제15권4호
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• pp.551-568
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• 2007

The purposes of this study were to identify factors of dissatisfaction and complaining behavior in internet fashion shopping mall, and to investigate constructs of service recovery for solution to this problems. Data were obtained from 201(male: 87, female: 114) internet fashion shopping mall consumer who have experiences of dissatisfaction and complaining behavior after buying products, and were analyzed using by descriptive analysis, factor analysis, Cronbach' $\alpha$, t-test. The results were as follows. First, the most response(80.4% of reponses) was experience to dissatisfaction through internet fashion shopping mall, and the most dissatisfied items were blouse, sweater, T-shirt in upper garment. Also, in men's case, the most satisfied price zone was not exceeding $30,000{\sim}50,000\;won$ and in women's case, it was not exceeding $20,000{\sim}30,000\;won$. Second, 7 factors of dissatisfaction(called quality, payment, delivery, price, interaction, returning/changing/refunding, contract) were identified after purchasing fashion products from internet shopping mall. 3 factors of complaining behavior(called private action, legal action, remedial seeking action) were investigated. Third, constructs of perceived service recovery were extracted from literature review: perceived interaction and justice. Perceived interaction were categorized into two factors: the interaction on the part of the consumer, the interaction in the part of the shopping mall. And perceived justice were categorized into three factors: interactional justice, distributive justice, procedural justice. Usually, university students were likely to take a serious view of service recovery through interaction and justice with internet fashion shopping mall.

• 한국컴퓨터산업학회논문지
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• 제3권12호
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• pp.1691-1696
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• 2002

EC환경 변화에 대응하기 위한 정보보호 요인은 인터넷 사이버몰 구축과 소비자 보호 규정, 개인정보 보호 및 시스템 보안에 대한 규정이 중요요인으로 제시되었다. 심사기준과 함께 심사방법도 중요요인으로 도출되었으며, 인터넷 사이버몰 평가에 대한 소비자의 관심을 유발시켜 소비자 권익보호에도 기여할 것으로 사료된다. 또한 전자상거래에 대한 기술수준, 기술의 연구 개발, 개발된 기술의 실용화 등도 상당히 의미있는 요인으로 제시되었다.