• 제목/요약/키워드: Price sensitive

검색결과 189건 처리시간 0.033초

전력산업 경쟁도입에 따른 요금변화에 대한 부하모델수립 (A Study on Load Modeling with respect to the Change of Price in Competitive Electricity Market)

  • 한만형;김정훈;최준영
    • 대한전기학회:학술대회논문집
    • /
    • 대한전기학회 2000년도 하계학술대회 논문집 A
    • /
    • pp.376-378
    • /
    • 2000
  • The current worldwide electricity market introduced competition, which is breaking up the monopoly structure and also enforcing phased structural reform in South Korea. The change of the electricity charge from cost base to price base due to the introduction of the electricity market competition causes consumer to choose a variety of charge schemes and a portion of loads to be affected by this change. Therefore, in order to find a mathematical model of the sensitively-responding-to-price loads and reflect this to the DSM demand management, the price-sensitive load model is needed. Thus, this paper first proposes the composite price-sensitive load model that is expressed as a function of price, presents the methodology to estimate price-sensitive load model at each bus by bus load compositions.

  • PDF

중국 북경 소비자의 샤인머스캣 구매의향 결정요인 및 가격민감도 분석 (A Study on Factors Affecting Purchase Intention and Price Sensitivity Analysis of Korean Shine-muscat for Consumers in Beijing China)

  • 이정명;김승규;최세현
    • 한국유기농업학회지
    • /
    • 제28권2호
    • /
    • pp.155-170
    • /
    • 2020
  • The objective of this study is to analyze factors affecting purchase intention and conduct price sensitivity analysis of Korean Shine-muscat for Chinese consumers. Logit model has been set up to find purchase intention with survey data which was conducted in Beijing China. The results show that the high-income, unmarried consumers are more sensitive to the price of Korean Shine-muscat than low-income, married consumers, but have higher purchase intention. Also, consumers who perceive Korea positively and those who prefer Korean dramas are more sensitive to the price but have higher purchase intention. Consumers with a high monthly purchase frequency of Shine-muscat have higher purchase intention of Korean Shine-muscat, but are more sensitive to the price. The results of this study can be utilized as basic information for promoting the export of Korean Shine- muscat to China.

우리나라 수산물 수입시장에서 수출국간의 가격경쟁구조 및 환율변화가 수출가격에 미치는 영향 (The Effect of Price Competition Structure and Change of Exchange Rate among Exports Countries to the Korea's Fish Import Market)

  • 김기수;임은선
    • 수산경영론집
    • /
    • 제40권1호
    • /
    • pp.27-49
    • /
    • 2009
  • Recently, the Korea's economy concerns the second money crisis because of the rapid increase of the exchange rate. The Korea's economy which is very dependent on the foreign trade is more sensitive to the change of exchange rates. There are many literatures which analyze the effects of variations of the exchange rates on the secondary and tertiary industries such as the manufacturing industry and IT(Information Technology). But there have been no studies which try to figure out the effects of variations of exchange rate on the primary industries, especially, fisheries' industry. Therefore this paper tries to analyze the effect of price competition structure and the change of exchange rate on foreign fisheries exporting prices in Korea's fisheries import market. This study utilizes OLS(Ordinary Least Squares Analysis) for the analysis in the market of frozen yellow corvina, hairtail, angler fish which are major fisheries importable in Korea. The results show that the exporting country which has the highest market share is more sensitive to the change of the exchange rates itself than that of the other exporting countries' price when it starts to set up its exporting price. And the exporting countries which have low market share are more sensitive to the change of price which country has the highest market share than that of price whose countries have low market share and those of their exchange rate. Also we can find out that the countries which have similar market share try to set up price-setting strategy in the opposite direction. In other words, one country tries to bid up its price, other countries response to rival country by lowering their prices. In the consideration of the fact that most exporting countries aren't affected by Korea's fisheries' prices, the exporting countries in Korea's fisheries import market are more sensitive to the prices of other exporting countries than that of Korea's. This result indicates that the price leader-follower model could be applicable to the Korea's fisheries import market.

  • PDF

다항식 전력가격부하모형 (Polynomial Type Price Sensitive Electricity Load Model)

  • 최준영;김정훈
    • 대한전기학회논문지:전력기술부문A
    • /
    • 제52권2호
    • /
    • pp.79-89
    • /
    • 2003
  • A research about finding a new electricity load model that is sensitive to the price of electricity is conducted. This new model i5 polynomial type price sensitive electricity consumption model, while former electricity consumption models have exponential terms or statistic terms. The pattern of electricity consumption of each electricity using devices were identified first, then the proportion of the devices at buses or nodes are investigated, finally weighted sum of electricity consumption and the proportion makes the load model or consumption model of electricity at one bus or node. This new model is easy to use in the simulations or calculations of the electricity consumption, because the arithmetic of functions with polynomial terms are easy compared to the functions with transcendental terms.

불확실성하에서 북태평양 미드웨이 시험어장의 경제성 평가 : 다랑어연승 어장을 중심으로 (The Economic Evaluation of Experimental Fishing Grounds in the North Pacific Midway Ocean Under Uncertainty : Focusing on Tuna Longline Fishing Grounds)

  • 문성주;진상대;안영수;김영승;황선재
    • 수산경영론집
    • /
    • 제40권1호
    • /
    • pp.153-172
    • /
    • 2009
  • Developing foreign fishing ground executed in various uncertainty such as fishing price, oil price, exchange rate. But traditional economic evaluation method, CVP(Cost-Volume-Profit) analysis doesn't consider uncertainty of foreign fishing ground. So we need new approach about economic evaluation that can take into account uncertainty. This study focus on the economic evaluation about experimental survey of tuna fishing grounds in the north pacific ocean by sensitive analysis and simulation. The results of the economic evaluation can be summarized as follows. First, when we take it for granted that the other uncertainty factors except for each fishing price, oil price, and exchange rate are constant. CVP gross sales has positive relation to the increasing rate of oil price, exchange rate(W/$) and negative relation to the increasing rate of fishing price and exchange rate(W/${\yen}$). Second, when we are supposing that fishing price, oil price, and exchange rate are followed. the probability of less than CVP gross sales is A ship(48.87%), B ship(49.64%), C ship(50.55%). Consequently, the economic evaluation by sensitive analysis and simulation is more useful tool than CVP(Cost-Volume-Profit) analysis under uncertainty.

  • PDF

인터넷 서점의 배송정책에 관한 연구 (A Study on the Delivery Policy of Internet Bookstores)

  • 김지표;홍순혁
    • 산업공학
    • /
    • 제16권spc호
    • /
    • pp.33-38
    • /
    • 2003
  • In this paper we study the delivery policy of internet bookstores and recommend the improved policy to increase customer satisfaction and sales revenue. We classify customers into two, the price-sensitive and the delivery time-sensitive, and develop a new shipping method, the unhurried shipping, for the price-sensitive who are reluctant to pay shipping fee for the small purchase but willing to wait extra time for the ordered goods. The customers could get discount on shipping fee by the unhurried shipping but have to accept the longer delivery lead-time. We investigate the possible ways to reduce costs with the prolonged delivery time and show that some costs regarding shipmentand inventory could be saved in order to make up for additional shipping costs for the price-sensitive.

Marketing to Competitors' Customers using Agent based Modelling and Simulation Driven Strategy

  • Beyari, Hasan
    • International Journal of Computer Science & Network Security
    • /
    • 제21권7호
    • /
    • pp.297-304
    • /
    • 2021
  • In a duopoly situation, one firm can gain competitive advantage by attracting the price-sensitive customers from its competitor leading to higher profits through higher sale revenue for the competing company. A simulation study in which there are two electric car manufacturers with agent based modelling was conducted in order to verify this contention. The first step consisted of defining the baseline. Simulations of 1000 times and agent-based modelling were conducted with the assumption that company 1 reduced its price to the maximum of 20% thereby contributing to the switch-over of a maximum of 40% of the price sensitive customers of company 2. The results of 1000 simulations and agent-based modelling highlighted that price reduction by company 1 resulted in a significant increase in the number of customers, presumably due to switch-over from company 2 and there was a corresponding increase in revenues from both of the sales avenues. Thus, Company 1 achieved competitive advantage by marketing its cars to the customers of Company 2 using price reduction strategy to attract them. This study has ramifications for companies that aim to sway the price sensitive customers from a competitor.

환율변동이 국내 에너지가격에 미치는 영향 분석 : 경유, 중유, LNG를 중심으로 (An Analysis of Effects of Changes in Foreign Exchange Rates on the Domestic Energy Prices : Diesel, Heavy Oil, and LNG)

  • 정기철;최제승
    • 한국가스학회지
    • /
    • 제3권2호
    • /
    • pp.11-16
    • /
    • 1999
  • 원자재를 전량 해외로부터의 도입에 의존하고 외화차입비중이 높은 국내 석유류 및 LNG 제품은 그 특성상 환율변동에 상당히 민감한 속성을 가지고 있다. 그러나 경쟁연료임에도 불구하고 석유류와 LNG는 상이한 형태의 가격결정구조를 보유하고 있기 때문에 환율변동에 따른 반응정도, 특히 가격변동 정도가 상이하다. 따라서 이들 연료에 대한 가격결정구조의 분석과 환율변동의 민감도분석을 통해 환율변동 정도에 따른 경유, 중유, LNG의 평균환율변동효과와 환차변동효과를 분리$\cdot$산출하여 이들 연료의 가격변동 정도와 연료간 가격경쟁력의 변화를 분석하였다. 민감도분석 결과 경유가격이 환율변동에 가장 민감하게 반응하였고 중유가격은 경쟁연료중 가장 낮은 반응을 보였다.

  • PDF

수입수산물의 경제적 민감도분석에 관한 연구 (An Analysis of the Economic Sensitivity of Imported Fishery Products)

  • 박철형;장영수
    • 수산해양교육연구
    • /
    • 제20권1호
    • /
    • pp.78-89
    • /
    • 2008
  • This study is intended to analyse the economic sensitivity of imported fishery products due to decrease in or elimination of tariff rates through the progress of free trade. Forty-seven species of fishes were selected for this study on the basis of the HS Code. The substitution and price effects were calculated using the price elasticities of both domestic and imported demands for fishery products under the assumption of 5% decrease in a tariff rate. Seven main economic variables were extracted from the fishery industry which can mediate the substitution and price effects. A multiple regression analysis was conducted to obtain the influence weights of these main economic variables on both effects. The order of sensitivity of the fishes was calculated using these weights. The 47 fish species were classified into four groups according to their sensitivity based on the means and the standard deviations of their total scores on seven main economic considerations. Nine fish species such as squids, hair tails, shellfishes, and crabs belonged to the hyper-sensitive group, whereas 15 fishes such as eels, sea breams, and sea weeds belonged to the sensitive group. Twelve species including common sea basses, cods, and abalones were among the less-sensitive group, and 11 species including skate rays and mud fishes comprised the non-sensitive group.

소비자의 쇼핑가치와 사용목적 및 사회적 상황에 따른 가격민감도 비교 (Comparison of Price Sensitivity based on the Shopping Value, Purpose of Use and Social Situation)

  • 남은하;이진화
    • 한국의류학회지
    • /
    • 제33권9호
    • /
    • pp.1452-1462
    • /
    • 2009
  • This research investigates the factors influencing price sensitivity in fashion products. This study incorporates three essential variables, which were likely to influence price sensitivity: the subjective shopping value of consumers, objective purpose of use, and social situation according to the shopping companions of consumers. A sample of young adult consumers (who had purchase experience of fashion products during the last six-months) was surveyed using a self-administered questionnaire. A 3-way ANOVA was used to evaluate the data. The results show that the utilitarian shopping value of consumers was more sensitive in price than the hedonic shopping value and a self-using purchase was more sensitive in price than a gift-giving purchase. In addition, a correlation effect was significant between the purpose of use and social situation. In addition, the correlation effect among all of the three variables was also significant.