• Title/Summary/Keyword: Price sensitive

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A Study on Load Modeling with respect to the Change of Price in Competitive Electricity Market (전력산업 경쟁도입에 따른 요금변화에 대한 부하모델수립)

  • Han, Man-Hyung;Kim, Jung-Hoon;Choi, Joon-Young
    • Proceedings of the KIEE Conference
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    • 2000.07a
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    • pp.376-378
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    • 2000
  • The current worldwide electricity market introduced competition, which is breaking up the monopoly structure and also enforcing phased structural reform in South Korea. The change of the electricity charge from cost base to price base due to the introduction of the electricity market competition causes consumer to choose a variety of charge schemes and a portion of loads to be affected by this change. Therefore, in order to find a mathematical model of the sensitively-responding-to-price loads and reflect this to the DSM demand management, the price-sensitive load model is needed. Thus, this paper first proposes the composite price-sensitive load model that is expressed as a function of price, presents the methodology to estimate price-sensitive load model at each bus by bus load compositions.

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A Study on Factors Affecting Purchase Intention and Price Sensitivity Analysis of Korean Shine-muscat for Consumers in Beijing China (중국 북경 소비자의 샤인머스캣 구매의향 결정요인 및 가격민감도 분석)

  • Lee, Jung-Myoung;Kim, Seung-Gyu;Choi, Se-Hyun
    • Korean Journal of Organic Agriculture
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    • v.28 no.2
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    • pp.155-170
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    • 2020
  • The objective of this study is to analyze factors affecting purchase intention and conduct price sensitivity analysis of Korean Shine-muscat for Chinese consumers. Logit model has been set up to find purchase intention with survey data which was conducted in Beijing China. The results show that the high-income, unmarried consumers are more sensitive to the price of Korean Shine-muscat than low-income, married consumers, but have higher purchase intention. Also, consumers who perceive Korea positively and those who prefer Korean dramas are more sensitive to the price but have higher purchase intention. Consumers with a high monthly purchase frequency of Shine-muscat have higher purchase intention of Korean Shine-muscat, but are more sensitive to the price. The results of this study can be utilized as basic information for promoting the export of Korean Shine- muscat to China.

The Effect of Price Competition Structure and Change of Exchange Rate among Exports Countries to the Korea's Fish Import Market (우리나라 수산물 수입시장에서 수출국간의 가격경쟁구조 및 환율변화가 수출가격에 미치는 영향)

  • Kim, Ki-Soo;Lim, Eun-Son
    • The Journal of Fisheries Business Administration
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    • v.40 no.1
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    • pp.27-49
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    • 2009
  • Recently, the Korea's economy concerns the second money crisis because of the rapid increase of the exchange rate. The Korea's economy which is very dependent on the foreign trade is more sensitive to the change of exchange rates. There are many literatures which analyze the effects of variations of the exchange rates on the secondary and tertiary industries such as the manufacturing industry and IT(Information Technology). But there have been no studies which try to figure out the effects of variations of exchange rate on the primary industries, especially, fisheries' industry. Therefore this paper tries to analyze the effect of price competition structure and the change of exchange rate on foreign fisheries exporting prices in Korea's fisheries import market. This study utilizes OLS(Ordinary Least Squares Analysis) for the analysis in the market of frozen yellow corvina, hairtail, angler fish which are major fisheries importable in Korea. The results show that the exporting country which has the highest market share is more sensitive to the change of the exchange rates itself than that of the other exporting countries' price when it starts to set up its exporting price. And the exporting countries which have low market share are more sensitive to the change of price which country has the highest market share than that of price whose countries have low market share and those of their exchange rate. Also we can find out that the countries which have similar market share try to set up price-setting strategy in the opposite direction. In other words, one country tries to bid up its price, other countries response to rival country by lowering their prices. In the consideration of the fact that most exporting countries aren't affected by Korea's fisheries' prices, the exporting countries in Korea's fisheries import market are more sensitive to the prices of other exporting countries than that of Korea's. This result indicates that the price leader-follower model could be applicable to the Korea's fisheries import market.

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Polynomial Type Price Sensitive Electricity Load Model (다항식 전력가격부하모형)

  • 최준영;김정훈
    • The Transactions of the Korean Institute of Electrical Engineers A
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    • v.52 no.2
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    • pp.79-89
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    • 2003
  • A research about finding a new electricity load model that is sensitive to the price of electricity is conducted. This new model i5 polynomial type price sensitive electricity consumption model, while former electricity consumption models have exponential terms or statistic terms. The pattern of electricity consumption of each electricity using devices were identified first, then the proportion of the devices at buses or nodes are investigated, finally weighted sum of electricity consumption and the proportion makes the load model or consumption model of electricity at one bus or node. This new model is easy to use in the simulations or calculations of the electricity consumption, because the arithmetic of functions with polynomial terms are easy compared to the functions with transcendental terms.

The Economic Evaluation of Experimental Fishing Grounds in the North Pacific Midway Ocean Under Uncertainty : Focusing on Tuna Longline Fishing Grounds (불확실성하에서 북태평양 미드웨이 시험어장의 경제성 평가 : 다랑어연승 어장을 중심으로)

  • Moon, Seong-Ju;Jin, Sang-Dae;An, Young-Su;Kim, Yeong-Seung;Hwang, Seon-Jae
    • The Journal of Fisheries Business Administration
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    • v.40 no.1
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    • pp.153-172
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    • 2009
  • Developing foreign fishing ground executed in various uncertainty such as fishing price, oil price, exchange rate. But traditional economic evaluation method, CVP(Cost-Volume-Profit) analysis doesn't consider uncertainty of foreign fishing ground. So we need new approach about economic evaluation that can take into account uncertainty. This study focus on the economic evaluation about experimental survey of tuna fishing grounds in the north pacific ocean by sensitive analysis and simulation. The results of the economic evaluation can be summarized as follows. First, when we take it for granted that the other uncertainty factors except for each fishing price, oil price, and exchange rate are constant. CVP gross sales has positive relation to the increasing rate of oil price, exchange rate(W/$) and negative relation to the increasing rate of fishing price and exchange rate(W/${\yen}$). Second, when we are supposing that fishing price, oil price, and exchange rate are followed. the probability of less than CVP gross sales is A ship(48.87%), B ship(49.64%), C ship(50.55%). Consequently, the economic evaluation by sensitive analysis and simulation is more useful tool than CVP(Cost-Volume-Profit) analysis under uncertainty.

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A Study on the Delivery Policy of Internet Bookstores (인터넷 서점의 배송정책에 관한 연구)

  • Kim, Ji-Pyo;Hong, Soon-Hyuk
    • IE interfaces
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    • v.16 no.spc
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    • pp.33-38
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    • 2003
  • In this paper we study the delivery policy of internet bookstores and recommend the improved policy to increase customer satisfaction and sales revenue. We classify customers into two, the price-sensitive and the delivery time-sensitive, and develop a new shipping method, the unhurried shipping, for the price-sensitive who are reluctant to pay shipping fee for the small purchase but willing to wait extra time for the ordered goods. The customers could get discount on shipping fee by the unhurried shipping but have to accept the longer delivery lead-time. We investigate the possible ways to reduce costs with the prolonged delivery time and show that some costs regarding shipmentand inventory could be saved in order to make up for additional shipping costs for the price-sensitive.

Marketing to Competitors' Customers using Agent based Modelling and Simulation Driven Strategy

  • Beyari, Hasan
    • International Journal of Computer Science & Network Security
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    • v.21 no.7
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    • pp.297-304
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    • 2021
  • In a duopoly situation, one firm can gain competitive advantage by attracting the price-sensitive customers from its competitor leading to higher profits through higher sale revenue for the competing company. A simulation study in which there are two electric car manufacturers with agent based modelling was conducted in order to verify this contention. The first step consisted of defining the baseline. Simulations of 1000 times and agent-based modelling were conducted with the assumption that company 1 reduced its price to the maximum of 20% thereby contributing to the switch-over of a maximum of 40% of the price sensitive customers of company 2. The results of 1000 simulations and agent-based modelling highlighted that price reduction by company 1 resulted in a significant increase in the number of customers, presumably due to switch-over from company 2 and there was a corresponding increase in revenues from both of the sales avenues. Thus, Company 1 achieved competitive advantage by marketing its cars to the customers of Company 2 using price reduction strategy to attract them. This study has ramifications for companies that aim to sway the price sensitive customers from a competitor.

An Analysis of Effects of Changes in Foreign Exchange Rates on the Domestic Energy Prices : Diesel, Heavy Oil, and LNG (환율변동이 국내 에너지가격에 미치는 영향 분석 : 경유, 중유, LNG를 중심으로)

  • Jung Gi Chul;Choi Jea Seoung
    • Journal of the Korean Institute of Gas
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    • v.3 no.2 s.7
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    • pp.11-16
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    • 1999
  • Oil and LNG products are characterized by the facts that the raw materials are all imported and financing is dependent heavily upon foreign countries. This makes the oil and LNG products sensitive to changes in foreign exchange rates. However, the extent to which they respond to changes in foreign exchange rates, particularly the extent of price changes, vary considerably, due to the differences in the structures of price determination. The purposes of this paper are twofolds. The first one is to analyze the structures of price determination of diesel, heavy oil, and LNG. The second one is to analyze the effects of changes in foreign exchange rates on the prices of and price competitiveness of the fuels in question through the sensitivity analysis. The results of the sensitivity analysis indicate that diesel price is most sensitive and heavy oil price is least sensitive to changes in foreign exchange rates.

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An Analysis of the Economic Sensitivity of Imported Fishery Products (수입수산물의 경제적 민감도분석에 관한 연구)

  • Park, Cheol-Hyung;Jang, Young-Soo
    • Journal of Fisheries and Marine Sciences Education
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    • v.20 no.1
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    • pp.78-89
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    • 2008
  • This study is intended to analyse the economic sensitivity of imported fishery products due to decrease in or elimination of tariff rates through the progress of free trade. Forty-seven species of fishes were selected for this study on the basis of the HS Code. The substitution and price effects were calculated using the price elasticities of both domestic and imported demands for fishery products under the assumption of 5% decrease in a tariff rate. Seven main economic variables were extracted from the fishery industry which can mediate the substitution and price effects. A multiple regression analysis was conducted to obtain the influence weights of these main economic variables on both effects. The order of sensitivity of the fishes was calculated using these weights. The 47 fish species were classified into four groups according to their sensitivity based on the means and the standard deviations of their total scores on seven main economic considerations. Nine fish species such as squids, hair tails, shellfishes, and crabs belonged to the hyper-sensitive group, whereas 15 fishes such as eels, sea breams, and sea weeds belonged to the sensitive group. Twelve species including common sea basses, cods, and abalones were among the less-sensitive group, and 11 species including skate rays and mud fishes comprised the non-sensitive group.

Comparison of Price Sensitivity based on the Shopping Value, Purpose of Use and Social Situation (소비자의 쇼핑가치와 사용목적 및 사회적 상황에 따른 가격민감도 비교)

  • Nam, Eun-Ha;Lee, Jin-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.9
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    • pp.1452-1462
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    • 2009
  • This research investigates the factors influencing price sensitivity in fashion products. This study incorporates three essential variables, which were likely to influence price sensitivity: the subjective shopping value of consumers, objective purpose of use, and social situation according to the shopping companions of consumers. A sample of young adult consumers (who had purchase experience of fashion products during the last six-months) was surveyed using a self-administered questionnaire. A 3-way ANOVA was used to evaluate the data. The results show that the utilitarian shopping value of consumers was more sensitive in price than the hedonic shopping value and a self-using purchase was more sensitive in price than a gift-giving purchase. In addition, a correlation effect was significant between the purpose of use and social situation. In addition, the correlation effect among all of the three variables was also significant.