• Journal of Technology Innovation
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• v.14 no.1
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• pp.227-254
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• 2006

Under the recent trend of telecommunications and broadcasting convergence, much more various forms of new convergence broadcasting services are being introduced than ever before. Owing to the unique advantages, new convergence broadcasting services are expected to bring drastic changes to the current broadcasting service market. In this research, we attempt to examine what kind of attributes critically affect the competition among new convergence broadcasting services, and how much competitive they will be, based on the quantitative information about consumer preferences for the important attributes of new convergence broadcasting services. Conjoint survey was used in order to obtain stated preference data of consumers. From the results, some implications are obtained as follows. First, even though new convergence broadcasting services have many unique advantages, still price is the most important for the consumers. Second, it is expected that considerable consumer valuation exists for the unique advantages of new convergence broadcasting services like mobility and dual-way interactivity, which will add the competitiveness of those services in the future. Third, since midterm advertising puts negative utility on consumers, broadcasting services with midterm advertising will not be preferred to those with neither advertising nor midterm advertising. Fourth, service coverage and the number of consumers using the same broadcasting service have a significant feedback effect on the competition between broadcasting services from the dynamic aspect. Lastly, the consumer preference can be affected by demographic variables like age and gender, and broadcasting service usage patterns such as channel switchover for escaping advertisement and frequency of using other recorded media. Main findings of our research might become useful information for both telecommunication and broadcasting companies, contents providers, advertisers, and policy and regulation makers to cope with the uncertain environment of telecommunication and broadcasting convergence.

• Journal of Auto-vehicle Safety Association
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• v.10 no.2
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• pp.43-49
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• 2018

Southeast Asia is a strategic market for both technology and inspection system to enter simultaneously. At the core market is Vietnam which is know to have the fourth highest registration of motorcycles as of 2016. The Motorcycle Inspection System is a social regulation, furthermore, the impact of the system is delivered through indirect means such as minimization of social cost. Therefore, measurements on the perception of users on the needs for an inspection system serves as valuable data to simultaneously enter this markets. This research is an empirical study on the perception of Vietnamese users on the needs to adopt a motorcycle inspection system based on data collected through surveys and is aimed at conducting a preliminary investigation on consumer behavior in Vietnam. The empirical study conducted through surveys revealed that Vietnamese motorcycle users perceive the needs for an inspection system for maintenance, safe operations and selling used vehicles at a reasonable price. In addition, the study also verified that the safe operations factor has a moderating effect due to interaction between prevention of illegal vehicle and reduction of emission gases. This research results present implications in developing equipment adapted to the local area in order to enter into a strategic market. Moreover, it is expected that the findings will also serve as valuable data for bilateral cooperation between the two countries and the diffusion of technology.

• Journal of Animal Science and Technology
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• v.49 no.2
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• pp.245-256
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• 2007

There are approximately 250,000 organic livestock farming in the world. The total retail value of organic food sales in the world is $ 27 billion. The organic livestock products such as milk, lamb and beef are marketed mostly in Europe and the USA. The market share of organic food is about 2% in total food marketing value of worldwide and of the organic food marketing value, organic livestock products portioned 17% in the USA. The organic livestock products are primarily marketed at Supermarket(Europe), Health and Natural Food store(USA). Concerning international trade, it is very little. But it is increasing among the developed counties of Europe. In the future, the production of organic livestock products will be rapidly increased in South America, Middle East and Oceania, but the growth rate will be limited due to its expensive price, lack of marketing-infra and different regulation system. Most of developed countries drive organic farming policy strongly as the strategic means of rural development, diversifying agriculture system and environmental improvement.

• Current Photovoltaic Research
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• v.2 no.4
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• pp.182-188
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• 2014

For the dissemination of new and renewable energy, Korean government introduced a renewable portfolio standard (RPS) scheme in 2012 after terminating feed-in tariff (FIT) scheme that was introduced in 2004. With the RPS scheme, 64.7% of its own goal (95.7% in PV and 63.3% in non-PV) was achieved in 2012 and 67.2% of that (94.9% in PV, 65% in non-PV) was achieved in 2013. The deployment of PV systems met the goal very well and that of non-PV did not. Recently, Korean government revised the target year of supplying 10% electricity from new and renewable energy from 2022 to 2024 and released a couple of measures on PV area. Recent studies showed that the bankability of a project plays a key role for PV dissemination. Therefore, the dissemination should be assessed from the point of bankability under the RPS scheme and a little adjustment is necessary to achieve the goal. Especially, installing a small size PV (<100 kwp) system needs a minimum REC price or a FIT scheme. In non-PV area, permission process is a common bottleneck and the related regulation should be eased. In addition, to achieve the long term goal, an implementing scenario has to be prepared. Currently, the portion of the waste-gas energy originated from fossil fuel is too large among the new and renewable energy sources and the portion should be lowered or eliminated in the 10% of electricity supply goal. Seoul Metropolitan Government (SMG) has its own FIT scheme for PV dissemination from 2014 SMG and revised the PV tariff from 50 to 100 won/kwh in effective of 2015. It is worth to spread the other provinces.

• Korean journal of communication and information
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• v.37
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• pp.270-306
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• 2007

This study examines the economies of promotion gifts in the newspaper industry. Because of the oligopolistic structure, the newspaper industry shows highly concentrated market. Under the certain circumstance, the dominant firms are struggling to become the market leader by providing unlawful promotion gifts and unbearable price discount which yields the prisoner's dilemma. Ultimately, in spite of the criticism about their unlawful behaviors, the dominant firms choose the fierce competition with high costs. On the other hand, the remaining fringe firms do not have many strategic choices due to the limited financial capacity. They cannot provide free gifts or any other incentives to the subscribers. Even worse, because advertisers and subscribers also prefer promotional gifts as a rational choice, the distorted mechanism has been sustained in the newspaper industry. Thus, governmental interventions hardly achieve the goal of controlling unfair trade. This study examines the structure, strategic behaviors of the players, and the unintended consequences leading to the dilemma on promotional sales in the newspaper industry.

• Korean Journal of Construction Engineering and Management
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• v.11 no.5
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• pp.32-40
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• 2010

Recent periodical boom and burst of house price have made mortgage lending issues become the main public interest in Korean real estate market. However, because mortgage-lending issues had not been discussed until then, housing market forecasting associated with mortgage lending has been difficult while using an empirical approach. Thus, comprehensive and systematic approach is required as well as validity of mortgage lending policies should be evaluated. In this regard, this research conducts a sensitivity analysis to validate the proposed policies and estimates the effects of current policies on LTV and DTI ratios with a comparison of another policies scenario. A causal loop and sensitivity analysis using system dynamics confirmed that LTV and DTI regulation is strong clout to housing market. However, to prevent transfer of potential mortgage borrowers to nonmonetary institutions, regulations in loans of nonmonetary institutions should be practiced in accompaniment with regulations of primary lending agencies.

• Korean Journal of Construction Engineering and Management
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• v.19 no.2
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• pp.96-106
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• 2018

The government adopted activation policy of real estate to overcome low economic growth rate. Real estate activation plan adopted by the government raised credit limit by lowering the regulation, and reduced real estate investment cost by reducing the base rate. Also, delayed transfer tax on multi-house owner to activate real estate investment and resolved purchase right resale. Relief of real estate regulate caused increase of housing sales and price increase, and the real estate market changed to overheating aspect such as premium upon completion of lot sale in a short time. Such market atmosphere greatly increased household debs as owners own houses based on 'financial debt' instead of their income. Since 2017, real estate policy was reinforced to reduce household debts and lending rate was raised due to rise of base rate, accordingly, burden of household debt is expected to increase. This research suggested a plan for the Financial Supervisory Service to efficiently manage the financial world by analyzing the cause and problem of household debs.

• Proceedings of the Korean Society of Crop Science Conference
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• 1999.11a
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• pp.145-167
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• 1999

Our self-sufficiency of food has become less than $30{\%}$ and our nation is highly dependant on world's grain market for food. which is unstable in long term due to the world population growth faster than food production. Therefore, it is a great possibility that food might become a political weapon by way of its global shortage. its purchasing difficulty in international free trade market. and the resultant price rising. Our maximal capability of food production has become the most outstanding problem in the dimension of future food security. It would be the utmost scheme for maximal production of food to realize the maximal utilization of arable land through the enlargement of sufficient farming land and the conversion of rotation system for the more grain production. Extensional enlargement of arable land can be positively executed through the development of farming land in domestic and abroad countries. The readjustment of arable land and the installation or irrigation and drainage system can enforce the farming basement for maximal utilization of arable land through the improved rotation between paddy and upland. The prevention policy against farming land encroachment should be strictly executed through grain production encouragement on resting or marginal lands and regulation of utilization conversion for the other than food production on high grade farming lands. It is also required urgently to develope high yielding and high quality varieties through advanced genetic technology for the improvement of unit area yield, especially of wheat, corn. and soybean we import in large quantity The maximal utilization of arable land for the highest production of food can be realized through rational rotation system, the most adaptable crop cultivation on the suitable land, and the most optimal fertilization through the GIS analysis of agricultural environment information on the basis of the computerized soil resource data on super detailed soil maps(1:5000) surveyed plot by plot of whole nation.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.33-40
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• 2013

The smart media has changed the patterns of advertising information consumption and media usage behavior drastically. The smart advertisements, however, have failed to perform as sophisticated as the smart devices carried out. In this respect, this study is designed to figure out the current situation and the ecosystem of smart advertising and to prepare its activation plan through a survey(FGI), which will be able to give policy suggestions about smart media and advertising. In conclusion, this study points out that the proliferation of smart advertising needs to install "Smart Media Representative" which provides independable decisions on the regulation of smart advertising, the system of price, standardization of advertising, the development of various forms of advertisements, the scientific measurement of the effectiveness, the protection of privacy, professional manpower training, etc.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.41-54
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• 2015

The purpose of this study is to research on status of physical discomfort and clothing life including clothing inconvenience for enhancing self-reliance of elderly women, newly emerging consumer. The subject of research were 346 elderly women who aged 60 or older in Seoul and Seoul Suburbs. Survey consisted of questions about body discomfort, satisfaction and purchasing criteria of ready-to-wear, the inconvenience of clothing. The results of this study are as follows: Physical discomforts were generally associated with the ability to regulate body temperature. The biggest complaint of ready-to-wear was the price, and the next were the size and activity. In purchasing criteria, 'clothes to fit my body shape', 'clothes easy to put on and take off', 'comfortable clothes to work' showed high score. In clothing inconvenience, 'feel inconvenience due to several layers of clothing to avoid chilliness', 'feel heaviness in the waist due to tightness', 'feel chilliness even when wearing several layers of clothing in the winter' were the most uncomfortable parts. Subjects over the age of 80 years and needed the help of others in activities experienced more inconvenience in clothing life. It seems that body discomfort such as dulness of movement and loss of body temperature regulation capability due to aging had a influence on their clothing life. This problem could be improved by the adjustment of pattern allowance, the selection of the fastener, and the proper use of functional fabric. The results of this study will be used as a basis for development of the elderly women's clothing to increase convenience and mobility in everyday life.