Abstract
Southeast Asia is a strategic market for both technology and inspection system to enter simultaneously. At the core market is Vietnam which is know to have the fourth highest registration of motorcycles as of 2016. The Motorcycle Inspection System is a social regulation, furthermore, the impact of the system is delivered through indirect means such as minimization of social cost. Therefore, measurements on the perception of users on the needs for an inspection system serves as valuable data to simultaneously enter this markets. This research is an empirical study on the perception of Vietnamese users on the needs to adopt a motorcycle inspection system based on data collected through surveys and is aimed at conducting a preliminary investigation on consumer behavior in Vietnam. The empirical study conducted through surveys revealed that Vietnamese motorcycle users perceive the needs for an inspection system for maintenance, safe operations and selling used vehicles at a reasonable price. In addition, the study also verified that the safe operations factor has a moderating effect due to interaction between prevention of illegal vehicle and reduction of emission gases. This research results present implications in developing equipment adapted to the local area in order to enter into a strategic market. Moreover, it is expected that the findings will also serve as valuable data for bilateral cooperation between the two countries and the diffusion of technology.