• The Korean Journal of Community Living Science
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• v.24 no.3
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• pp.313-325
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• 2013

The purpose of this study is to investigate impulse buying and the searching for sources of information among males and females in their 20s by their utilization of sales promotion in an internet fashion shopping mall. The findings were as follows: First, there was a statistically significant difference in the use of sales promotion by age and gender. Second, two factors, such as a price-oriented utilization of sales promotion and a non price-oriented utilization of sales promotion were extracted from the analysis of sub factors of the utilization of sales promotion in an internet fashion shopping mall. Third, five factors, including affective impulse buying, provocative impulsive buying, situational impulse buying, reminder impulse buying, and pure impulsive buying, were extracted from the analysis of sub factors of impulse buying in an internet fashion shopping mall. Fourth, the utilization of sales promotions in an internet fashion shopping mall had statistically significant effects on the sub factors of impulse buying, provocative impulse buying, situational impulse buying, reminder impulse buying, and pure impulse buying. Fifth, the analysis of the correlation between the utilization of sales promotion and the searching for sources of information revealed that price-oriented utilization of sales promotion had a correlation with DM or text message, advice from friends or family, advice from a sales person, information from friends or colleagues, celebrity supporters on TV dramas or movies, and product commercials and information.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.9_10
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• pp.1321-1332
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• 2007

The purposes of this research were to investigate the influences of shopping value, brand awareness, and the types of sales promotion on the purchase of bundled cosmetics. In experiment, 1) shopping value 2) brand awareness 3) types of sales promotion were manipulated as independent variables, and consumer preference and purchasing intention of bundle of cosmetics were measured as dependent variables. This research was an experimental design which was $2{\times}2{\times}2$ mixed factorial design. For the data analysis, factor analysis, cluster analysis, three-way ANOVA were used by utilizing SAS program. The main results of the study were summarized as follows: First, the results indicated that the consumer of hedonic shopping value have a positive effect on preferring price-cut sales, especially if brand awareness is high. Second, the consumer of utilitarian shopping value preferred price-cut sales to special offer, irrespective of brand awareness. This result indicates that consumers who gets more involved in and enjoys shopping are likely to have more brand awareness than others. This. seems to be the important characteristics of shopping. Consumer who have utilitarian shopping value concerned in price. The result showed the 3-way interaction effects on the consumer preference of bundle of cosmetics.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.507-518
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• 2022

This study aimed to measure the monetary and non-monetary effects on brand awareness at hypermarkets in Riyadh. The independent variable consists of three sub-variables: price reductions, free samples, and purchasing vouchers. The research population has all Saudi and non-Saudi buyers in Riyadh. The figures show that the population size reached 3.87 million in 2019. The proportional stratification sampling technique and the recommended sample size were 387 buyers. The five-point Likert scale with the fully structured questionnaire was used. The study concldes the effect of free samples on brand awareness while there was no effect of monetary instruments. The results show that the three sales promotion incentives (price reduction, free samples, and purchasing vouchers) moderately affected brand awareness and a key role in explaining consumer behavior, so the significant impact was proved. In summary, this study showed that price reductions have the power of creating the perception of buyers at hypermarkets in Riyadh. Non-cash instruments were more effective than cash instruments in enhancing brand awareness at the hypermarkets in the Saudi market. So, the price reductions and purchasing vouchers have less power in conducting communication-based awareness. Building awareness and improving brand image through free samples were most visible in communication strategy.

• International Journal of Costume and Fashion
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• v.8 no.2
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• pp.65-81
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• 2008

This study examined the efficacy of shopping malls�v isual experience and convenience (i.e., exterior and interior changes) and general promotions (i.e., price and non-price promotions) by investigating their level of accomplishing promotion objectives that include consumers�a wareness, interest, trial endorsement, willingness to purchase, and visits/spending. Results showed that in general, shopping malls�p romotions did not effectively accomplish any of the five promotion objectives. However, some promotion activities are more effective in achieving a specific objective than other promotion activities. Shopping malls should take advantages of the functions of different types of promotions to form a comprehensive promotion strategy.

• Korean Journal of Health Education and Promotion
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• v.28 no.2
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• pp.125-137
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• 2011

Objectives: This paper estimates willingness to quit smoking(WQS) cigarette price among Korean adults and examines the factors related to WQS price. Methods: Data on 799 participants in a random dial telephone survey with questions designed based on Contingent Valuation Method were analyzed by conducting t-test, ${\chi}^2$ test, and OLS. Results: The median and the mean of the distribution of WQS prices were 3,000 won and 3,862 won, respectively. Age, household income, the amount of smoking, and the length of smoking period were related to WQS prices. Conclusions: The results show that increase in cigarette price could be an effective policy tool to make smokers quit smoking when the increase in cigarette prices is substantial enough to be over WQS prices. This implies that with its effect on low-income smokers to consider quitting smoking or reducing the amount of smoking, increase in cigarette price can be income-progressive in the long run by reducing the amount of expenditure spent on cigarette purchase.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.574-589
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• 2016

This research investigates the characteristics of the mobile social commerce and explores the moderating effects of perceived risk and price sensitivity. This survey targeted consumers in their 20s to 30s who use mobile social commerce applications. We used 261 questionnaires for the final statistical analysis. Descriptive analysis, factor analysis, reliability analysis, and hierarchical regression analysis were applied in the data analysis. The results are summarized as follows. First, characteristics of mobile social commerce are composed of economics, informativeness, entertainment and promotion. Second, perceived risk (which had a negative effect on purchase intention) had moderating effects between perceived risk and economics or entertainment. Third, price sensitivity (which had a positive effect on purchase intention) had a moderating effect between price sensitivity and promotion. This study contributes to the disclosure of the role of perceived risk and price sensitivity as moderating factors between the characteristics of mobile social commerce and purchase intention. Finally, useful implications (both academic and practical) are provided for fashion retail managers.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.6
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• pp.153-165
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• 2018

The study elaborates on the impact of marketing on social welfare labor business's sponsor outcome. These are the consequences. First, looking through research subjects' general marketing conditions, actions about goods, price, promotion and maintaining existing sponsors were above the average whereas actions regarding business place's internal fund-raising environment and distributions were in a low level. Second, sponsor business's outcome comparison followed by marketing generally shows significant difference due to marketing actions about goods, price, promotion and maintaining existing sponsors. Third, marketing factors which influence sponsor outcome are promotion in sponsors number. Promotion and price are the main factor of sponsoring money and sponsor ratio compared to revenue. Therefore, at the social welfare business place, marketing strategy for sponsor development should be contrived to develop various promotion which enables institution to concentrate on and enhance price negotiation ability.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.561-571
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• 2021

As the game industry grows, the companies are promoting price discounts to increase game sales and profits. Consumers generally feel guilt when they are purchasing games. Previous studies argue that consumers feel less guilty and justify their consumption more easily when they are purchasing hedonic products at discounted price. In this study, we argue that there are different types of games; multi-game where consumers socialize each other and single games not supporting socializing. In the multi-game, consumers make social relationship which can provide substantial benefits. Since multi-games are promoting consumers' socializing expected to have those benefits. Although most of game consumptions bring a sense of guilty feeling, purchasing multi-game may not cause guilt much because the benefits of socializing justify the consumption. To support my hypothesis, we collect the data from global game platform Steam to analyze the relationship between price promotion and number of consumers. As a result, price promotion has significantly different relationship between multi-and single game. The results of this study suggest several managerial implications.

• Asia Marketing Journal
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• v.10 no.1
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• pp.65-94
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• 2008

This study examines the generalizability of the existing research in an on-line auction situation which suggests that there exist a gap between buyer's willing-to-pay price(WTP) and seller's willing-to-sell price(WTS) about the same product due to the endowment effect and consumers' loss aversion propensity. At the same time, this study also identifies and examines the potential moderating factors for the effect such as product type and consumer's goal orientation based on existing theories about consumers' gain-loss heuristics. The results show that WTS is consistently higher than WTP, and that such gap gets more pronounced when the target product is hedonic vs. utilitarian and when consumers have prevention goals vs. promotion goals. Lastly, limitations and managerial implications of this study is discussed.

• International Commerce and Information Review
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• v.10 no.3
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• pp.391-406
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• 2008

Recently, U.S. beef completely is opened and a point of present time, beef import market is increased, the high branding and high quality of Korea's beef cattle is urgent for a brand-name of Korea's Meat got competitive superiority in world market. Also, for that situation, Producers and Distributors request successful marketing strategy establishment and in the concrete, I present a counterplan strategy based on 4P(price, product differentiation, sales promotion, distribution) strategy.