Korean Journal of Health Education and Promotion (보건교육건강증진학회지)

Korean Society for Health Education and Promotion (한국보건교육건강증진학회)
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Factors Related to Willingness-to-quit Smoking Cigarette Price among Korean Adults

성인 흡연자의 금연의향 담배가격에 영향을 미치는 요인

  • Kang, Eun-Jeong (Department of Healthcare Administration and Management, Soon Chun Hyang University) ;
  • Lee, Jae-Hee (Department of Global Healthcare Management, Kyungwon University)
  • 강은정 (순천향대학교 보건행정경영학과) ;
  • 이재희 (경원대학교 글로벌헬스케어경영학과)
  • Received : 2011.05.16
  • Accepted : 2011.06.27
  • Published : 2011.06.30
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Abstract

Objectives: This paper estimates willingness to quit smoking(WQS) cigarette price among Korean adults and examines the factors related to WQS price. Methods: Data on 799 participants in a random dial telephone survey with questions designed based on Contingent Valuation Method were analyzed by conducting t-test, ${\chi}^2$ test, and OLS. Results: The median and the mean of the distribution of WQS prices were 3,000 won and 3,862 won, respectively. Age, household income, the amount of smoking, and the length of smoking period were related to WQS prices. Conclusions: The results show that increase in cigarette price could be an effective policy tool to make smokers quit smoking when the increase in cigarette prices is substantial enough to be over WQS prices. This implies that with its effect on low-income smokers to consider quitting smoking or reducing the amount of smoking, increase in cigarette price can be income-progressive in the long run by reducing the amount of expenditure spent on cigarette purchase.

Keywords

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