• 복식문화연구
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• 제19권1호
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• pp.214-229
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• 2011

The purpose of this study is to find strategic methods of quality management for customer satisfaction when developing clothing for middle and elderly women. For this study was middle and elderly women who were living in Seoul and Kyonggi-do. SPSS 11.5 statistical program was used for data analysis and to conduct factor analysis, reliability verification, paired-sample t-test, frequency analysis and percentage. The result were as follows; First, middle and elderly women's behavioral characteristic in purchasing clothing, the average price of formal suit was 700 thousand won and the time for purchasing was less than 3 months. They tended to purchase mostly by themselves on their own, and they purchase their own formal suit. Second, The body parts that influence the fit the most are in the order of waist circumference, shoulder width, chest circumference. Third, Regarding the difference of importance and satisfaction on the fit by body part that the middle and elderly women by body part, there was no significant different in neck circumference and shoulder swerve. Overweighing middle and elderly women showed difference in importance and satisfaction on all body parts. Underweighing middle-aged to aged women showed a significant difference in importance and satisfaction in the order of circumference of hips. Fourth, middle-aged women in 50s showed higher importance than satisfaction in the order of waist circumference, and elderly women in 60s should higher importance than satisfaction in rise length, jacket length. Aged women in 70s and above should significant difference only in the height of collar.

• 농촌계획
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• 제29권4호
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• pp.211-219
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• 2023

In this study, the importance of each design element was analyzed by surveying experts in the development of Agro-Healing Virtual Reality Therapy System. It was found that the results of experts content importance were consistent with the results of consumer preferences in previous studies, such as psychological and emotional stability as the main effect the importance of sight and hearing, a relatively short time of 30 minutes or less, a low price of 5,000 won or less, technical factors that can satisfy the five senses, and various contents. When the spatial elements of the Agro-Healing Virtual Reality Therapy System were categorized into three major categories: elements and equipment, lines and paths, and sites and spaces, 'flowers', 'playgrounds', 'paths', 'sidewalks', 'rest areas' and 'gardens' were found to be highly important. Among the components of Agro-Healing Virtual Reality Therapy System, the usability was divided into eight major categories, including searchability, attractiveness, cognition, error handling, control, consistency, convenience, and feedback, and the importance was analyzed for each component. The significance of this study is that it suggests the design direction of virtual healing farm systems and provides effective information that can be used in the development of related systems in the future.

• 한국신재생에너지학회:학술대회논문집
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• 한국신재생에너지학회 2010년도 추계학술대회 초록집
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• pp.137.2-137.2
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• 2010

With current real economic growth of more than 10% per year, the Chinese energy consumption is rapidly increasing. Coal supply consists of the vast majority of China's total energy consumption requirements in 2008. China, the largest energy consumer, is expected to be heavily dependent on coal for future power generation, too (IEA,2009). A growing concern on global warming, on the other hand, drives Chinese government to declare her commitment to the reduction of CO2 emission by 2020. In this paper, China's energy market is examined for the current and future primary energy mix. Coal is found to be the biggest part accounting for 68.7% of total primary energy consumption while coal-fired power accounts for over 80% of the total power generation. The importance of Clean Coal Technology is being discussed based on the findings of the importance of coal in China's economy and its sustainable development. Among the technologies involved, a brief investigation of IGCC(Integrated Gasification Combined Cycle) technology with a review on current IGCC projects in China are provided from the perspective of environmental benefits. Studies on regional Chinese power market is also conducted. It is found that the regulated power tariff in electricity system makes the power suppliers suffer from financial loss and changes in the electricity price system is under serious consideration by Chinese government. Even though Chinese power market system causes difficulties of commercialization for IGCC technology, the potential benefits will be high due to China's huge requirements of power generating capacity and its heavy reliance on coal if the electricity price system can be changed smoothly.

• 한국조리학회지
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• 제19권1호
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• pp.164-178
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• 2013

본 연구의 목적은 산천어 만두의 속성의 상대적 중요성을 결정하기 위하여 만두 구매시 결정 요인과 속성 간의 차이 수준을 밝혀내고자 하였다. 조사는 대학생 및 대학원 재학 중인 114명의 패널(20~39세)을 대상으로 2012년 6월 18일부터 22일에 실시하였다. 통계적인 데이터 분석은 컨조인트 분석을 위하여 SPSS/Win 20.0을 사용하였다. 연구의 주요 결과는 다음과 같다 ; 산천어를 이용하여 만든 만두제품을 선택할 때 속 재료(33.09%), 적정 가격(30.28%), 외관 모양(21.69%), 매운 맛 정도(14.94%)의 순으로 중요하다고 결과가 보였다. 만두 제품의 속성의 중요도와 부분가치를 통해 산천어 만두에 김치를 첨가하고 순한맛과 타원형태의 모양의 7000원 이상의 적정가격을 제시하였다.

• 산경연구논집
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• 제9권2호
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• pp.73-80
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• 2018

Purpose - The purpose of this study is to clarify the difference of store attributes of Korean consumers and to analyze it's influence on consumer satisfaction in duty free stores which gain ground inch by inch in the distribution chanel. And it is to find discriminative result as compared with foreign consumer. Research design, data, and methodology - Subjects for the quantitative study, quota sampling was adopted in the Lotte, Shilla downtown and airport duty free stores from the first to 15^th December 2016 and 177 questionnaires from Koreans who had purchasing experience in off line duty free store were analyzed. The data was analyzed by using factor and reliability analysis, descriptive statistics analysis, the independent sample t-test and multiple regression analysis. To test consistency, Cronbach's alpha was used. Results - The result were as follows; 1. Korean consumers consider the importance of store attributes in duty free stores in order Product, Economic Feasibility, Convenience, Promotion, and Accessibility. 2. The meaningful impactive factors of duty free store attributes on consumer satisfaction turned out Product and Promotion. 3. These results show meaningful distinction between Koreans and foreigners in terms of consumer satisfaction in duty free stores. Conclusions - A marketer who is working for duty free store consider now that price benefit can not give strong impact to Korean consumers more and should concentrate on various brand assortment even including private brand. In terms of promotion, most duty free shops put special stress on foreign consumer's wants now as highly increasing of Chinese travelers but Korean consumer's sales portion and number of visitor also are steadily increasing. Therefore, a duty free marketer should prepare the Korean-oriented services with more enhanced promotion strategies for individual and group travellers, for example, a mileage service, VIP room and social network system to satisfy Korean consumers. In order to get satisfaction from Korean consumers, it makes effort on product and promotion than accessibility, price and convenience. Due to high level influence, further study is needed to enlarge to on-line market and to develop private brands for duty free stores.

• 디지털융복합연구
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• 제15권1호
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• pp.181-189
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• 2017

본 연구는 아파트 신규 공급 시 시장 내 경쟁력 있는 분양가격을 결정하기 위한 산정기준을 마련하였다. 도출된 모형은 건설사가 새로운 아파트 분양 시 가격결정을 토지비와 공사비 등 들어가는 비용에 일정 이윤을 합하는 방식이 아니고 최근 공급한 새로운 아파트 단지의 가격을 기준으로 결정하는 방법으로 이루어지고 있음을 고려하여 인근 아파트와 분양가격 비교분석의 모형을 만들었다. 아파트를 새로 공급할 때 결정요인에 대하여 1단계 4가지요인, 2단계 9가지요인, 3단계 25가지 요인으로 계층화하여 분석함으로써 새로이 공급되는 아파트의 가격을 산정하기 위한 기준을 마련하고자 한다. 분양가격 결정요인의 상대적 중요도도 파악하여서 신규공급 아파트 분양가격의 분양시 지표로 활용한다. 또한 2단계 9가지 요인특성을 기준으로 분양가 비교 모형을 만들어 실무에 적용할 수 있도록 제시하였다. 향후에는 마케팅 외적인 요인도 추가적으로 고려하여 일반화된 기준을 찾는 연구가 필요 할 것이다.

• 한국융합학회논문지
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• 제8권3호
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• pp.215-223
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• 2017

본 연구는 중고차 시장에 있어서 온라인 및 오프라인 거래시 고객의 선호도 차이를 확인해 보는 것을 목적으로 하였다. 이를 위해 컨조인트 기법을 이용하여 중고차 거래시 중요한 영향을 미치는 속성에 대한 조사를 실행하였다. 컨조인트 분석은 개별 제품이나 서비스를 구성하는 여러 속성 중 가치있는 것을 판별하는 데에 적합한 기법이다. 연구결과 오프라인 시장에서의 중고차 거래시에는 제조사, 차종, 가격, 연식, 주행거리의 순으로 중요도가 높았으며, 온라인 시장에서는 제조사, 신뢰, 가격, 웹사이트 구성, 사고 여부의 순으로 중요도가 높게 나타나는 것을 확인하였다. 따라서 중고차 거래시 구매경로에 따라 고객의 선호 속성이 다르게 나타나는 점과 각 구매경로별로 중요한 속성에 대한 관심과 주의가 필요하다는 것을 알 수 있었다. 중고차 시장이 신차 시장 못지 않게 중요한 시장으로 성장하고 있는 현실을 감안할 때 향후 중고차 시장에 대한 이해를 통해 사업구상이나 정책 개발 등으로 이어질 필요가 있을 것이다.

• 한국의류학회지
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• 제26권7호
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• pp.1066-1077
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• 2002

The Purposes of this study were 1) to identify the effects of clothing involvement on deal Proneness, store images related to promotions and perceived shopping value, and 2) to reveal the effects of antecedent variables on the consumer satisfaction. The data were collected from 624 female consumers living in Seoul, Korea via self-administered questionnaires and were analyzed by frequency, factor analysis, multiple regression analysis and path analysis. The results of the study were as follows : (1) Among the factors related to clothing involvement deal proneness, store images of promotions and perceived shopping values, Clothing importance, Shopping interest Fashion interest and all three factors of deal proneness had the effect on perceived hedonic shopping values. Clothing importance, Prudent purchase, Shopping interest store images related to promotions had the effects on perceived hedonic shopping values. And Prudent purchase had the positive effects and store images related to Display had the negative effects on perceived negative shopping values. (2) From the resulted of analyzing the effects of antecedent variables on consumer satisfaction, Sweepstakes/gifts proneness, store images related to Price discount/events and Display, perceived hedonic and utilitarian shopping values positive]y influenced the consumer satisfaction. Store images related to Price discount/events had the most significant effects on consumer satisfaction. From the results of path analysis, clothing involvement had the effects on consumer satisfaction indirectly through deal proneness, store images related to promotions and perceived shopping values.

• International Journal of Quality Innovation
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• 제3권2호
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• pp.183-198
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• 2002

The purpose of this research is mainly to make an analysis and comparison of the purchasing behaviors of consumers in Mainland China and Taiwan. We precede this research with a questionnaire survey. In Mainland China, we targeted consumers of 10 department stores of the Parkson Plaza Co., Ltd. that are located in 10 different cities. In Taiwan, we selected 3 department stores of the Far Eastern Department Stores in 3 cities. The results of this analysis indicate the importance of quality attributes to the consumers for both Mainland China and Taiwan, albeit with some differentiations. The consumers in China are more focused on the merchandise for example as well as imitation, quality and price. Contrarily, the consumers in Taiwan are more attentive to service quality and parking Issues. On the level of evaluation of satisfaction, the differences are not so obvious for both sides. For example, the quality attributes of “No imitation products” and “Friendly servers” are ranked as the most satisfactory items for both sides. Generally speaking, the service quality of Taiwan's department stores is very outstanding. There are also some differences in the areas of lesser satisfaction between consumers of China and Taiwan. The consumers in China identified the quality attribute “the designs of merchandising, display and the usage of each floor” as the most dissatisfactory item, while the performance on this quality attribute is well accepted by the consumers of Taiwan's department stores. Another contradiction is that Taiwan's consumers are more concerned about “Parking”; this quality attribute obtained much less attention from the consumers in Mainland China. From the analysis of determinants that will have impacts on the willingness of customers to buy again, we found that the viewpoints of consumers from both sides are quite similar. The two main factors are “quality of merchandise” and “service quality”. However, the consumers in Mainland China care more about “the price of merchandise”; this is less important to the consumers in Taiwan. We may conclude from the importance and satisfaction level of the quality attributes and determinants for return customers that differences are caused mainly by the different management of the department stores and the different living circumstances of people across the straights.

• 한국IT서비스학회지
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• 제21권2호
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• pp.27-41
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• 2022

In a fiercely competitive environment, quality is a key factor that enables dashboard camera makers to maintain their competitive advantage. Quality affects consumer satisfaction, brand loyalty, and firm performance. Therefore, to remain competitive, it is important that manufacturers maintain product quality that meets consumer expectations. To this end, it is necessary to investigate customer preferences and product performance in terms of product quality and to properly allocate resources to improve the quality level such that the firm can maintain a competitive advantage. In this paper, we proposed the various ways in which manufacturing firms can determine which quality dimensions need improvement in order to secure competitiveness. To this end, we analyzed a case study of Urive to develop a quality improvement strategy through importance performance competitor analysis (IPCA). Urive's IPCA results showed that 14 quality dimensions, namely performance, size, price, ease of use, country of origin, manufacturer, brand, product certificate, warranty, distribution channel, market share, reliability, durability, and conformance, were not absolutely competitive compared with those of Mando, Inavi, and Finevu. In terms of color, Urive had an absolute competitive advantage over Mando, but not Inavi and Finevu. Urive's appearance was more competitive than Mando's, but not Inavi's and Finevu's. In terms of advertisement and serviceability, Urive was absolutely less competitive than Mando and Inavi, but had a competitive advantage over Finevu. Therefore, it is necessary to put resources and time as the first priority for performance, reliability, and durability, which have a large performance difference in common among the three brands. The quality dimensions in which resources and time need to be put in second place are price and ease of use, which have a large performance difference in common among the two brands.