• Journal of Digital Convergence
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• v.13 no.4
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• pp.51-59
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• 2015

In this study, we derived key factors required for the activation of the domestic e-book market and evaluated its importance. Specifically, we derived key evaluation items of C-P-N-D ecosystem perspective through literature review. In addition, we analyzed the implications by evaluating the importance depending on AHP after derived items were modified and classified together with the publisher working group. As the results of analysis, experts considered price(0.785), quality(0.149) and service(0.066) as the important items among three items derived as the primary upper class. A total of 23 factors were derived as the secondary lower class. The importance depending on C-P-N-D areas is as follows: contents(0.43), platform(0.35), device(0.11) and network(0.05). Among the entire sub-factors, three items such as 'distribution of profits with platform', 'profitability of product costs of contents' and 'appropriate rental price of contents and streaming service' showed significantly higher importance than that of other 20 items.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.7
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• pp.1149-1161
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• 2010

This study identifies the dimensions of cosmetics consumption values and the differences in cosmetics brand selection through a cosmetics consumption value group and by product type. The subjects of the study were females over age 20 living in Seoul and Gyeonggi Province between January and February 2008; 427 questionnaires were used for analysis. For data analysis the SPSS 17.0 statistical program was used, and principal component analysis, factor analysis using Varimax rotation, Cronbach's ${\alpha}$ reliability testing, cluster analysis, ANOVA test, and Duncan test were conducted. The results and conclusions of this study are as follows. The dimensions of cosmetics consumption values were found to be the pleasure value, the fashion value, the function value, the brand ostentation value, and the appearance ostentation value. Five types of groups by factor were identified: the group seeking function, the group seeking fashion and brand ostentation, the group seeking pleasure, the group seeking appearance and brand ostentation, and the indifferent group. Second, The group attaching importance to functionality was more likely to select high-priced brands while the group attaching importance to brand awareness were more likely to seek foreign brands, irrespective of product type. As far as base and color cosmetics are concerned, the group attaching importance to pleasure was more likely to select low, medium, and high priced foreign brands, as well as low and medium priced domestic brands. As for body products, the group attaching importance to fashion and brand awareness tended to select low, medium, and high priced domestic brands, as well as high priced foreign brands. By simultaneously purchasing high, medium, and low priced brands, these groups display an ambivalent consumption pattern. This study identified the differing dimensions around cosmetics consumption values and cosmetic brand selection. The research findings helps cosmetic companies set product prices and contributes to cosmetic marketing strategies.

• Journal of the Korean Society of Food Culture
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• v.34 no.5
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• pp.595-603
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• 2019

This paper provides data for product development and improvement of grape varieties by analyzing the satisfaction-importance of the grape selection attributes from a consumer's perspective. A survey was conducted on consumers aged 19-59 living in Seoul, Gyeonggi and Incheon on their fruit consumption level, preferences according to the grape quality characteristics, importance, and satisfaction with the grape selection attributes. Three hundred and eighty two valid samples were collected and analyzed statistically using SPSS 23. In the preference according to the grape quality characteristics, consumers tended to prefer a sweet taste, black color, and seedless grapes. Regarding the importance of the grape selection attributes according to the level of grape consumption, the high consumption group considers texture, size, shape, color, ease of removing seeds, country of origin, area of production, certification, and brand to be more important. In satisfaction, the high consumption group rated satisfaction highly in texture, odor, size, shape, color, ease of removing peelings, ease of removing seeds, price, country of origin, area of production, certification, and brand. An analysis of the IPA of the grape selection attributes showed that improvement of price and shape attributes will be prioritized, and the development and management of properties, such as seeds, peelings, certification, and brand will be required. These results can be used to help improve the grape varieties and develop products that meet the consumer needs, secure the competitiveness of grape farmers, and revitalize the local economy.

• The Korean Journal of Food And Nutrition
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• v.32 no.1
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• pp.50-60
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• 2019

The importance and satisfaction with the purchasing characteristics and choice attribute of home meal replacement (HMR) products for consumers aged between 20 and 40, or over 50. In addition to identify the factors that must be first considered in the development of HMR products importance-performance analysis. 791 consumers aged between 20 and 40, or over 50, living in Seoul have experience in purchasing HMR participated in the survey. The survey consisted of four sections: The purchasing characteristics of HMR, the importance and satisfaction with HMR choice attribute, and general questions. T-tests and IPA were conducted to compare the groups of consumers aged between 20 and 40, or over 50. The factor analysis show the following results: 0.899 for "convenience", 0.094 for "hygiene", 0.871 for "quality", 0.834 for "taste", and 0.822 for "price". The average score of the importance of the choice attribute when purchasing HMR products 3.50. For consumers aged between 20 and 40, the score 3.49. For consumers over 50, the score 3.52. There is a significant difference "hygiene (p<0.001)", "quality (p<0.05)", and "price (p<0.05)". For consumers aged between 20 and 40, the score 3.72. For consumers over 50, the score was 3.78. There a significant difference only in "hygiene (p<0.05)". The results of the IPA demonstrate that the categories that belong to "Focus here" are "new HMR products" and "diverse HMR products" for all consumers aged between 20 and 40 and over 50. Hence, food companies should endeavor to develop new and diverse HMR products first.

• Journal of the Korean Geographical Society
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• v.48 no.2
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• pp.272-287
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• 2013

This paper describes the importance of selecting explanatory variables(e.g. land price determinants) in hedonic pricing models employed in predicting real estate price, and explores dynamics of the land price determinants over time. The City of Junju was chosen as the study area, and repeated measured price data of standard lots over 17 years were analyzed. We applied a three-level modeling approach to this data in consideration of its nested data structure and longitudinal characteristics. Main land price determinants we focused on are primarily based on items included in the standard comparison table of land price, which is an official hedonic pricing model used by Government to estimate land price for tax levy. Our result shows that the land price fluctuation over 17 years was not uniform over the whole study area with each neighborhood revealing different price trend, and as such warrants longitudinal model components. In addition, some of determinants previously recognized as important were proved insignificant. It was also found that significant determinants at a particular time point lost its power gradually over time and vice versa. It is expected that more accurate prediction of price would be possible when taken account for this dynamics of price determinants over time in applying hedonic pricing model method.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.171-180
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• 2014

Recently, in order to promote their marketing strategy, the entrepeneurs attach importance to many shopping Application services and execute it. The representative elements of shopping Application are interactivity, information offering, convenience of use. This study verified the effects of interactivity, information supplying, and usage convenience, the application characteristics, on the application preferences and repurchase intentions, and the moderating effects of price sensitivity and usage frequency. The result states that the shopping application characteristics affect the shopping application preference, In terms of price sensitivity, the group with higher price sensitivity showed more significant result on the interactivity and usage convenience, and when the information supplying affects on the application preference, the group with higher price sensitivity showed more significant result than the group with lower price sensitivity.

• Journal of Global Scholars of Marketing Science
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• v.17 no.4
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• pp.201-221
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• 2007

Recently price as an information clue on online shopping has become important and price dependency has been also increased. This study suggests the flow which customers experience on online shopping plays a leading role in a matter of revisiting intention, but price sensitivity has a possibility to decrease the flow on the basis of literature investigation. While telling the differences in types of shopping malls, this study also examines relationship verifications with price sensitivity, flow of internet shopping mall and revisiting intension. The results show the flow experience through temporal dissociation makes increase a revisiting intention. To the contrary, this study presents a price search dimension in price sensitivity has negative influence to each dimension of temporal dissociation, heightened enjoyment and curiosity and also the relationship between price importance and flow is rejected. In addition, this influence gets different results by internet auction, pure internet shopping mall, shopping mall which can show price comparisons. In the case of shopping mall which can show price comparisons, more price researches become less curiosities and more heightened enjoyments and curiosities get more revisiting intentions. In the internet auction's case, price search decreases a temporal dissociation and heightened enjoyment and improves a revisiting intention when a temporal dissociation and heightened enjoyment are increased. Price research reduces three types of flow dimensions such as a temporal dissociation, heightened enjoyment, and curiosity in the pure internet shopping mall. In addition, only heightened enjoyment affects to a revisiting intentions.

• The Journal of Information Systems
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• v.27 no.2
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• pp.157-173
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• 2018

Purpose Product characteristics and price value in website have strongly effects on customer satisfaction. Especially, in the online shopping site, the scarcity limits the customer's opportunity to purchase the product. Thus scarcity has been proposed as a important factor that makes the customer highly aware of the merchantability of the product. The scarcity in the web store is used as an important variable to make purchasing decisions of users easier by psychological pressure. In the case of scarce products with price discounts in online commerce, advertising formats that highlight scarcity value in the web commerce market are very effective in enhancing purchase intentions of consumers. Unlike offline stores, the importance of scarcity becomes more important when reflecting the characteristics of online commerce. Therefore, this study intends to confirm the influence of the degree of price discounts and scarcity information presented by Web sites on consumer purchase behavior in Web purchase behavior. Design/methodology/approach This study conducted a web-based experimental study on price sensitivity and price discount. Therefore, we created experimental web-sites that offer two stimuli according to the discount rate. The 200 respondents were randomly assigned. The stimuli were fictitious based on tourism products. The first stimulus presented the price discount(15% discount) with basic explanation about the package of the tourist package. The stimuli assigned to the second group were used for groups with high price discount intensity(65% discount). In this way, the two stimuli clearly distinguished the level of price discount intensity. This paper conducted t-test analysis and structural equation to analyze the experiemental results after confirming the reliability and validity. Findings The results of this study are as follows. The difference in price discount intensity (15% vs 65%) with scarcity showed the mean difference among all the variables. Therefore, this study concluded that there is a significant difference between the price discount of 15% and 65% for the acquisition value and transaction value of users. In particular, consumers' purchase intention is greater and product recommendation intensity is stronger when the price discount is 65%. As a result, the high degree of the price discount intensity with scarcity exerts a greater influence on consumers' purchase intentions. Product scarcity also have a significant impact on perceived value of users. Therefore, purchase intention of customers increases when perceived value increases their profit and pleasure feeling.

• Journal of the Korean Society of Food Culture
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• v.31 no.5
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• pp.465-472
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• 2016

The purpose of this study was to provide basic data for development of vinegar-based sauce and menu for foodservice institution and restaurant. To accomplish this, importance-performance analysis (IPA) was adopted as the major research method by analyzing the overall perception and characteristics of purchasing of vinegar-based sauce. A significant difference was detected in all items except package design for importance and satisfaction (p<0.01). Highest importance and satisfaction were determined for taste and convenience, respectively. Price and additive belonged to quadrant 2, where level of importance is low but satisfaction is high. Preference and satisfaction showed significant differences in all items (p<0.05). Meat and seafood belonged to quadrant 2 where level of importance is low but satisfaction is high. Developing a variety of vinegar-based sauces that meet consumers' well-being needs is needed.

• Journal of the Korean housing association
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• v.22 no.5
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• pp.47-57
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• 2011

The purpose of this research is to demonstrate the necessity of conserving and maintaining eco-parks by estimating their economic value. Wonheung-ee Park in Sannam 3 District of Cheongju City was chosen as the subject and a quantitative estimation was conducted. The quantitative analysis utilized the hedonic price model that estimates the value of non-market goods. The summarized results of this study are follows. The subject park influenced the prices of its neighboring apartments. The most important factor was the distance between the park and the subject apartment. When the distance was longer than 400m, the impact was greatest. The quantitative assessment also showed that apartment prices and the distance between an apartment and the park had a negative relationship. When the distance increased by 1%, apartment prices decreased by 0.430%. This means that within a certain distance, the closer an apartment is to the park, the higher is the price. Demonstrating the economic value of eco-parks, this study also supports the importance of preserving eco-areas. It generally shows that when we develop a city, we should refrain destroying the ecosystem.