• International journal of advanced smart convergence
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• 제11권2호
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• pp.102-107
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• 2022

Smart home systems for safety and security are in high demand and always needed for many reasons including people's desire to feel safe in their own houses and to avoid a high rate of crime. In the current research, we investigate the role of individuals' motivational orientation to prevention in their responses to smart home systems for safety and security. That is, this research examines whether individuals' attitudes toward smart home systems for safety and security vary depending on their level of prevention orientation. Specifically, it is hypothesized that individuals with strong (vs. weak) prevention orientation will have more positive attitudes toward smart home systems for safety and security. In support of the hypothesis, the results indicate that respondents in the strong (vs. weak) prevention orientation reported significantly more positive attitudes toward smart home systems for safety and security. Our findings imply that individuals' motivational orientation to prevention may be an effective marketing and segmentation tool in facilitating their favorable responses to the smart home systems for safety and security.

• 한국학교ㆍ지역보건교육학회지
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• 제4권
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• pp.79-95
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• 2003

This dissertation aims to analyze various safety accidents taking place during physical education class according to physical education teacher's value orientation, to identify teacher's value orientation that can minimize safety accidents, and to provide basic materials for safe and smooth class management. For this purpose, data have been collected from 261 physical education teachers at some middle and high schools in G City in Kyung-Ki Province and Busan Metropolitan City. The materials were treated as follows: The variables on demographic characteristics of physical education teachers are determined by t-test ; The analysis of one-way ANOVA and relationship between value orientation and safety accident prevention activities was conducted through Pearson's linear correlation analysis and multiple regression; The analysis of the relationship between value orientation and actual conditions of safety accidents was conducted through logistic regression. First, there is almost no awareness difference of physical education teachers' value orientation according to demographical variables. The value orientation physical education teachers consider to be the most important is, however, mainly 'mastery of disciplinary lesson.' There is a statistically significant difference in safety accident prevention activities according to demographical variables. Teachers' focuses in class contents showed a significant difference according to teaching experience and working area, while the dependency on facility has a significant difference according to teaching experience and school type. Second, there is no correlation between physical education teacher's value orientation and safety accident prevention activities because there is virtually no statistically significant difference between them. It means that safety accident prevention activities are not related with on which teachers place emphasis among mastery of disciplinary lesson, social reconstruction, self-realization, ecological integration and value orientation on learning process. Third, the analysis of safety accident prevention activities according to physical education teachers' value orientation revealed that the lower value orientation in social reconstruction is, the more safety accidents teachers experience. It is also found that crashes among students, ball games and leg injuries are inter-related with social reconstruction in value orientation, over-motivation and unskilled motor function ; athletic sports with value orientation on learning process and safety prevention training ; unskilled motor functions with value orientation in ecological integration and disobedience to teacher's directions ; winter accidents with mastery of disciplinary lesson in value orientation. In conclusion, the research indicates that physical education teacher's value orientation according to demographical variables didn't show any significant difference, while one according to safety accident prevention activities showed significant difference. Besides, physical education teachers' value orientation is not related to safety accident prevention activities, but the relationship between value orientation and actual conditions of safety accidents showed correlations according to each variable. Especially, teachers with lower value orientation in social reconstruction experienced more safety accidents. Therefore, physical education teachers can manage physical education class more safely with more emphasis on value orientation in social reconstruction.

• 산경연구논집
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• 제9권7호
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• pp.19-32
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• 2018

Purpose - This paper aims at exploring the effects of failure types such as failure in promotion orientation and failure in prevention orientation on consumers' consumption behavior, and the moderation role of lay theories in the effects. Research design, data, and methodology - This study employed 2 between-subject designs(failure in promotion orientation vs. failure in prevention orientation) and also 2 (failure in promotion orientation vs. failure in prevention orientation) with implicit self as the within-subject. Chinese consumers participated in the empirical study, and to verify the hypotheses ANOVA, T-test and regression analysis were used. Results - Consumers were more likely to choose adaptive consumption behavior rather than compensatory consumption behavior when they were encountered with failure in promotion orientation versus failure in prevention orientation. Lay theories did play the moderation role in the effect of failure types on consumption behavior. The incremental theorists who think that effort is an important way to accomplish their learning goals showed more willingness to conduct compensatory consumption behavior rather than adaptive consumption behavior. Conclusions - Marketers should put more attention on the ways by which their products can help consumers self-improve when consumers encounter with failure. They should also be aware of the importance of consumers' mindsets when designing and developing advertising messages.

• 산경연구논집
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• 제11권1호
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• pp.7-17
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• 2020

Purpose: This study aimed at exploring the product choice tendency differences between the consciousness and unconsciousness of goal orientation when product attributes is perceived to be compatible with the goal orientation. Research design, data and methodology: Empirical study used a 2 (goal conscious vs. unconscious) × 3 (hedonic vs. performance vs. reliability attribute) between-subjects design and one control group. To verify hypotheses, χ²-test was conducted to 320 questionnaire data answered by undergraduate students of Jiangxi Normal University in China. Results: First, consumers under unconscious condition showed a higher product choice consistency based on compatibility between hedonic (performance) attribute of the product and their hedonic (performance) promotion goal-orientation than those under the conscious condition. Second, product choice effects of compatibility between reliability attribute of the product and prevention goal orientation were not significantly different between consumers' consciousness and unconsciousness of their prevention goal orientation. Conclusions: Marketers of 'under dog' should try to develop and deliver the product attributes different from the attributes of 'top dog.' And the 'top dog' marketers should help their customers to avoid the conflicts by developing the environment of inducing their goal orientation unconsciously. Brand marketers should always pay attention to the reliability attributes concerned with the prevention goal orientation.

• 한국융합학회논문지
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• 제10권12호
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• pp.411-420
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• 2019

이 연구에서는 결핵예방 캠페인을 위한 효과적인 메시지 전략은 무엇인지를 분석하였다. 메시지 지향성(개인지향-사회지향)과 메시지 제시방법(통계-내러티브)에 따라 결핵감염의 개연성, 심각성, 예방행동의도에 어떠한 차이를 보이는지를 살펴보았다. 분석결과, 개인지향 메시지는 사회지향 메시지보다 결핵감염의 개연성과 심각성을 높이는데 효과적인 것으로 나타났다. 통계적 메시지와 내러티브 메시지 사이에는 유의미한 차이가 없는 것으로 나타났다. 마지막으로 개인지향 메시지의 경우에 내러티브 메시지가 통계적 메시지보다 효과적인 것으로 나타났으며, 사회지향 메시지는 통계적 메시지가 내러티브 메시지보다 효과적인 것으로 나타났다. 이러한 결과를 바탕으로 이론적 함의를 논의하고, 실무적으로 효과적인 결핵예방 캠페인 메시지 전략을 제안하였다.

• 한국경영과학회지
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• 제29권2호
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• pp.1-18
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• 2004

Due to the change to the digital environments, the offer of services on the on-tine differs from one on the on-line. This paper Identifies what functions internet business organizations should fulfill to provide on-line services of good qualify and analyzes whether these functions lead effectively to the expected performance of Internet business firms. The components of service orientation in the Internet business organizations appear to be the servant leadership, customer treatment from the Internet service encounter, Internet service failure prevention and recovery, Internet service standards communication, Internet service training, and internet service rewards. Therefore, these determinants should be incorporated in the practices, Procedures, end routines of Internet business organizations in order to create and provide excellent Internet services. Furthermore, it is demonstrated that Internet service orientation has a significant effect on satisfaction by employees and customers, the value and quality of Internet service, and the firm's performance. This implies that the service orientation is an Important factor In the on-line service organizations and that the internet business can be successful when the service orientation is diffused throughout the firm's organizations. It is also shown that the important factors, which connect Internet service orientation and its performance, are the service quality, value of Internet service and customer satisfaction. That is, the service orientation can ultimately lead to the corporate performance when customers are satisfied after confirming the value and quality of Internet service by visiting the web site.

• 한국보건간호학회지
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• 제33권2호
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• pp.200-213
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• 2019

Purpose: This study was conducted to examine the effect of a fall prevention education on the fall related knowledge and fall prevention behavior of the elderly patients in comprehensive nursing care service wards. Method: A quasi experimental study with control group and experimental group was used. A total 62 elderly patients in comprehensive nursing care service wards were randomly divided into the experimental group(n=30) and the control group(n=32). The data collection period was from August to December, 2017. Data were analyzed with $X^2-test$, paired t-test, independent t-test and Pearson's correlation coefficient by using SPSS 25.0. Results: Experimental group reported higher score in fall related knowledge than the control group(t=-10.28, p<.001). Participants who viewed DVD and received the leaflet education reported higher score than those with routine admission education(t=-6.51, p<.001). The experimental group showed significant improvement in fall related knowledge and fall prevention behavior(r=.21, p=.015). Conclusion: The fall prevention program was effective in improving fall-related knowledge and fall prevention behavior among elderly patients. Since the DVD plus leaflet education was effective in improving prevention behaviors, it might be included in routine orientation on admission for the elderly patient in comprehensive nursing care service wards.

• 한국콘텐츠학회논문지
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• 제19권9호
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• pp.329-337
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• 2019

최근 10~20대 연령층이 소음성 난청을 경험하는 비율은 전체의 20%에 육박할 정도로 심각한 상황으로, 향후 심각한 난청으로 이어질 수 있다는 측면에서 예방이 매우 중요하다. 이 연구는 프레이밍 유형(긍정/부정)과 자기효능감 정보제공(유/무)에 따라 구성된 청력손실 예방 메시지가 공중의 청력손실 예방의도에 미치는 영향을 검증한다. 청력손실 예방 메시지 효과에 영향을 미칠 수 있는 참여자들의 개인적 특성 변인으로는 지각된 위험과 미래지향 시간관 설정했다. 이 연구는 공중의 이해와 관심을 증진시키기 위한 청력손실 예방 캠페인을 진행할 때 메시지 전략 및 실행 효과 측면에서 메시지 내용 표현방식과 전달방법에 대한 함의를 제시한다.

• 한국멀티미디어학회논문지
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• 제25권1호
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• pp.103-113
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• 2022

Based on the information framework and regulatory focus theory, this paper verifies the impact on the advertising effect when the matching effect forms between the video advertising content type (Information Type, Entertainment Type) and the information framework (Promotional, Prevention) and the regulatory focus (Promotion Orientation, Prevention Orientation) in social media. In order to verify, after selecting of the experimental subjects and finishing the prior investigation of the experimental operation, four video advertisements and formal experiments were performed. The experimental results showed that first, the content type affects the advertising effect of the video and the information framework; when the information video matches the preventive information framework, it will have a more obvious positive effect on the advertising effect; when the entertainment video matches the promotion information framework, it will have a more obvious positive effect on the advertising effect. Second, with the two matches of video content type and information framework, the entertainment-oriented video has a more obvious positive effect for the information-oriented video audience; the above results enrich user created content research and improve the quality and communication efficiency of video in social media.

• 디지털융복합연구
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• 제16권5호
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• pp.199-206
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• 2018

본 논문은 공익광고캠페인에서 청중의 호감적 태도와 정서적 몰입 간의 관계를 매개하는 자기조절체계의 효과를 다루었다. 이를 위해 먼저 여러 유형의 정서적 유인가를 지닌 공익캠페인을 자극으로 선정하고 이들 공익캠페인에 대한 평가와 실천의도를 측정하였다. 연구 참여자는 70명의 대학생이었고 평균 연령은 22.49(SD=3.22)이었다. 연구결과, 공익캠페인에 대한 호감도는 정서적 몰입에 긍정적 영향을 주고, 정서적 몰입은 다시 캠페인 실천의도에 영향을 주었다. 특히 본 연구결과는 향상 초점 체계는 캠페인에 대한 호감도와 몰입의 관계를 유의미하게 매개하는 반면, 방어 초점 체계는 호감도와 몰입의 관계를 매개하는 효과가 상대적으로 미약한 것으로 나타났다. 본 연구의 결과는 사회적 이슈를 설득할 목적의 공익캠페인이 청중에게 성취감과 자기향상의 열망과 같은 긍정적 메시지를 전달할 때 효과적일 수 있음을 시사한다.