The objective in the part H of this study was to investigate the effects of materials, sleeves, trimming, and perceivers gender on impression formation. Stimuli consisted of 13 color photographs of a female model wearing a wedding dress which were manipulated according to clothing cues. A semantic differential sale of 4 dimensions was used. These were attractiveness, neatness, femininity, and prettiness. Samples were 312 males and females. For the effect of sleeves, there were significant main effects in attractiveness, femininity, neatness, and prettiness. Three-quarters lace ruffled sleeves increased the perception of positive attractiveness, femininity, and prettiness. Flounced sleeves had a positive effect on the perception of neatness. Long-tight sleeves had a negative effect on the perception of attractiveness, femininity, and prettiness. Sleeveless dresses increased the perception of negative neatness. There was an interaction effect between sleeves and the perceivers gender on neatness. For the onぉ of material, there were significant main effects in neatness, femininity, and prettiness. Solid cloth had a positive effect on the perception of neatness and negatively on prettiness. The combination of lace and solid cloth increased the perception of positive femininity and prettiness. lace had a negative effect on the perception of neatness. Satin increased the perception of negative femininity. There was an interaction effect between material and perceivers gender on prettiness. The main effect of trimmings was its effect on prettiness. Ribbons increased the perception of positive prettiness. Not having any trimmings had a negative effect on the perception of prettiness. There was an interaction effect between timings and the perceivers gender on neatness. The results of this study confirm that image perception of wedding dresses becomes different according to the materials, details, and perceiver's gender.
The objectives of this research were to find out factor of image perception about women's accessories, to test differences in image evaluation according to materials and forms, and to investigate differences in image evaluation according to total stimuli. The results of this study were as follows. First, the accessory image factor derived four categories: attractiveness, prettiness, gorgeousness, and soft. Second, in two dependent variables, material and form had no significant interaction effects on attractiveness, prettiness, gorgeousness, and soft. In main effect, there was a significant difference of attractiveness, prettiness, and gorgeousness according to form. That is, the lined types had better prettiness and gorgeousness than the attachable ones. There was a significant difference of attractiveness, prettiness, gorgeousness, and soft according to materials. That is, pearl was considered to be the most attractive and soft. Plastic was evaluated image of least fashionable and soft, gold did image of the least gorgeous. Third, the attractiveness of attachable diamond earring was evaluated the highest, and the lined plastic ones did the lowest. It was evaluated and concluded that the lined plastic ones is considered the prettiness and most gorgeous where as any earring with attachable gold earring were considered the least prettiness and gorgeous. The attachable silver or pearl earrings were considered to be projecting the softest image whereas the lined gold and attachable plastic ones the opposite.
The objectives of this study were to identify the dimensional structure of female impression formation based on silhouettes and necklines of wedding dresses, and to analyze the effect of silhouettes, necklines, and perceiver's gender on impression formation. The experimental design was 3$\times$6$\times$2 (silhouettes$\times$necklines$\times$gender) factorial design by 3 independent variables. Samples were 432 males and females. Four factors derived to account for the dimensions of impression formation. These were attractiveness, neatness, feminity, and prettiness. Dome silhouette had a positive effect on impression of attractiveness. Bell silhouette increased the impression of femininity and prettiness. Tubular silhouette had a negative effect on the impressions of attractiveness, femininity, and prettiness. Neckline had a significant effect on impression of attractiveness and negative on prettiness. Sweet-heart neckline has a positive effect on impression of attractiveness and negative on prettiness. Off-shoulder neckline increased the impression of prettiness. Round neckline decreased the impression of attractiveness. On the interaction effect according to the neckline and perceiver's gender, the men perceived high-necklines to be more feminine than did women, while the women perceived off-shoulder necklines to be more feminine than did men. There was interaction effect between silhouette and neckline on prettiness. In dome silhouette, heart-shape neckline was perceived to be prettier than the others, while in bell silhouette, off-shoulder neckline was perceived as prettier than the others.
The purpose of this study was to investigate the difference of the visual evaluation about Clothing form and the surface image of detail. This study consists of pre-experiment for selecting the method of expression among detail which shows difference of the image and main experiment for identifying the clothing image as clothing form and the suface image of detial. Main experiment is made of factorial design for three variables-clothing form (H-line, A-line, V-line, X-line), detail (frill, tape), direction (width, length). Questionaire consists of 24 semantic differential scale expressing clothing form and detail. The subjects were 100 female students majoring in clothing and textile.7he data were analyzed by Frequencey, Factor analysis, Anova, scheffe's test and MCA method. The major findings were; 1) The image of clothing form and the surface image of detail were composed of 5 factors; attractiveness, prettiness, attention, modern, young. 2) For the visual evaluation of clothing form as the surface image of detail, there were significant differences in prettiness and attention factors. For the pretty and attentive image, we should express by the image of frill. 3) For the visual evaluation of the image of detail as clothing forms variation, there were significant difference in prettiness by A-line and X-line. 4) For the effect of clothing form and the surface image of detail, main effect was significant in attractiveness, prettiness, attention, modern factor. For the pretty image of clothing, it will be expressed by the image of frill and A-line, X-line. For the attentive image of clothing, it will be expressed by the image of frill and V-line. For the modern image of clothing, it will be expressed by the image of tape and V-line.
The purpose of this study was to investigate the effects of the hair style, and perceiver's generation on the perception of a high schoolgirl's image. A quasi-experimental method by questionnaire was used. The subjects were 253 high schoolgirls and their mothers living in Jinju. The data were analyzed by using frequency, factor analysis, Cronbach's alpha-reliability coefficient, three-way ANOVA, and Duncan's multiple ranges test. The high schoolgirl's image was derived in five dimensions by factor analysis: schoolgirl look, prettiness, individuality, activeness, and cuteness. In the image based on the hair length, it was assessed that the short cut and the bobbed hair styles looked more like school girls. And the short cut and long hair styles were considered as showing individuality. On the other hand, the bobbed hair style was assessed as cuter than styles of other lengths. For the bangs, the short bangs were found to more school-girl look and cuter than the long bangs. The mother group, whose ages were older than that of the other group, evaluated that the stimulative pictures had more school-girl look, individuality, prettiness, activeness and cuteness, compared to how the school girl group evaluated. It was shown that the generation gap produced different opinions about the stimulative pictures. Therefore hair style, bangs style, and difference in generations were found to be the variables affecting perception of high school girl image.
The purpose of this study was to analyze market opportunities for Korean image fashion products, focusing on adolescents. In other words, preference, purchase intention and gift intention of adolescents on Korean image fashion products were analyzed. For this study, four stimuli which reflect Korean image were chosen. We measured design evaluation and adolescent fashion innovativeness. The subjects for this study were 219 high school students. The data were analyzed by descriptive statistics, ANOVA, Duncan test, cross-tabulation, correlation analysis, multiple regression. The more innovative the subject is, the higher the clothing purchase frequency and the purchase price are. Also, high-innovative group showed that they like Korean image fashion products more than low one. Product attributes such as prettiness and newness significantly influenced purchase intention for their own use and for others as a gift. In conclusion, when related marketers and scholars provide Korean image products that target adolescents, they should try to make those products more sophisticated and modern.
The main purpose of this study was to provide understanding of the meaning of post menopausal womens' lived body changing experience. The methodological approach was guided by Van Manen's hermeneutic phenomenological methodology : inquiring and investigating experience as it was lived rather than as conceptualized : reflecting and analyzing the essential themes which characterize the phenomenon : and describing the phenomenon through the art of writing and rewriting. Multiple strategies for data collecting were used ; in depth face-to-face interview ; analysis of womens' writings : artistic work : and analysis of examples of phenomenon in art, literature, and drama. Although the experience was different for all of the women interviewed, essential themes of experience emerged ; Drifting through the years (solitude, in the twilight of life, loneliness, change of taste, forgetfulness, the sense of missing something), A walking weather forecast, Standing on the threshold of losing ki energy, Lately taking care of my body, Seized with fear all of a sudden, Keenly feeling the preciousness of life, Preferring comfortableness to prettiness, Wanting to recall my past years, A strong impulse to rechallenge life, Becoming more fond of friends. Findings from the artistic and creative inquiry further validated the interview findings and the meaning discovered. The study illuminated meaning and simultaneously validated the phenomenological research process. Essential themes for understanding women's experience, implications for education, research, and practice, direction and need for continuing inquiry were identified.
Purpose: This study was done to explore the lived experiences in older Korean women with early stage of Parkinson's disease. The research question was "What is the meaning and nature of the older women's experiences who were diagnosed with Parkinson's disease?" Methods: In this study, we adopted van Manen's hermeneutic phenomenological approach to find the lived experiences of older women diagnosed with Parkinson's disease. Six older women diagnosed with Parkinson's disease within five years participated, and data were collected through in-depth interviews. Results: Five fundamental lifeworld themes and seven subthemes emerged from the data. The first theme of corporeality had three subthemes: 'being shocked by an unexpected diagnosis', 'fewer things can be done due to the illness' and 'lost my prettiness'. The second theme representing relationality was 'hiding the illness because of others' whispering'. The temporality theme was 'fear of symptom aggravation'. The spatiality theme was 'being placed in a blind spot of information'. The last existential theme of material had 'obsession with drugs'. Conclusion: The results of this study provide an in-depth understanding of older womens experiences of living with Parkinson's disease. The findings can help develop interventions specific to these group of women to provide sufficient emotional support and accurate information.
The purpose of this study was to investigate the effect of perceiver's social value, hair style, and hair color of object person on image perceptions. For social value variable, materialism and traditionalism were investigated. Subjects were 343 women in Seoul. Perceiver's materialism gave a significant influence on perception of elegance. The less materialistic group evaluated the hair style of object person more elegant than the more materialistic group. The more traditional group evaluated bright brown hairs less pretty than the less traditional group. This means that traditional people have less preferable image on bright brown hairs compared to the black and dark brown hair as it is different from Korean traditional hair color. Medium straight hair styles were evaluated lowest in preference and individuality. Short straight hairs were evaluated as the most elegant style and medium permanent hairs as the least elegant one. Long wavy hairs were evaluated highest in femininity, and straight hairs were evaluated lower in prettiness and activity than wavy hairs. The bright brown hairs were evaluated as the most individual color, and black was the least one. The bright brown was perceived lowest in elegance. Black and dark brown of the short straight hair style were perceived much more elegant than the bright brown of the same style, and black long wavy hairs were evaluated highest in femininity. The present findings provide that social value, hair style, and hair color are significant characteristics when perceiving women's image.
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