• 산경연구논집
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• 제8권5호
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• pp.15-21
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• 2017

Purpose - This research aims to examine the effects of 3D online products presentation by comparing it with general presentation. Research design, data, and methodology - To rigorously investigate the differences of effects between 3D presentation and general presentation, this study examines the differences of the two presentations in vividness, informedness, entertainment, product trust, and purchase intention. This research designed two different forms of online product presentations, 3D and general presentation for an experiment. Results - The research findings indicate that 1) the vividness of online product presentation has a positive impact on the informedness and entertainment. While both vividness and informedness product presentation have a positive impact on product trust, the entertainment of online product presentation has no significant impact. 2) Vividness, informedness, entertainment, product trust, and purchasing intention showed significant differences between 3D and general product presentations. 3) Overall, 3D product presentation showed a stronger impact on purchasing intention than the general product presentation. Conclusions - This research expands the area of business presentation by comparing the differences of 3D and general presentation methods. This study made a great contribution to theory development, and also to guidelines for practice. These insights could be used by organizations in developing realistic environments for business presentations.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 1998년도 국제 컨퍼런스: 국가경쟁력 향상을 위한 디지틀도서관 구축방안
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• pp.406-420
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• 1998

Users want to browse various stoups of nested attribute values of an object. On the other hand, in case of the presentation of a multimedia object, the form-based presentation is superior to the graph-based presentation. Therefore we propose o form-based presentation transformation scheme that allows users to reorganize the presentation layout to ft the limited screen and to show the values of all the needed attributes. For the representation of the presentation scenario of an object a presentation information class and the presentation transformation operations are defined. We show how these operations transform the default presentation into the wanted presentation by navigating through a multimedia object with the COMIB (COMposite Icon Browser).

• 정보기술과데이타베이스저널
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• 제5권1호
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• pp.109-119
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• 1998

Users want to browse various groups of nested attribute values of an object. On the other hand, in case of the presentation of a multimedia object, the form-based presentation is superior to the graph-based presentation. Therefore we propose a form-based presentation transformation scheme that allows users to reorganize the presentation layout to fit the limited screen and to show the values of all the needed attributes. For the representation of the presentation scenario of an object a presentation information class and the presentation transformation operations are defined. We show how these operations transform the default presentation into the wanted presentation by navigating through a multimedia object with the COMIB (COMposite Icon Browser).

• 대한한의학회지
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• 제40권1호
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• pp.1-11
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• 2019

Objectives: The aim of this study is to introduce the Clinical presentation and announce the importance of developing Clinical presentation of Korean medicine and suggest about development direction of Clinical presentation of Korean medicine. Methods: To Investigate the Clinical presentation used in western medicine. I think that Clinical presentation of Korean medicine is a systematic list of Korean medicine symptoms and a standard syndrome differentiation and treatment(辨證論治). So I would like to offer "PangYakHapPyon(方藥合編)" as a basis for developing Clinical presentation of Korean medicine. Results: The clinical presentation term has become widespread in use at Calgary Medical college. Calgary Medical college created a list of 120 clinical presentations In 1991. In Korea, 101 clinical presentations were made in 2016. "PangYakHapPyon(方藥合編)" has been used effectively for over 130 years and widely used in the public. In addition, "PangYakHapPyon(方藥合編)" is summarized in the symptoms and prescriptions that occur frequently in Korea. Conclusions: For the globalization and standardization of Korean medicine, Clinical presentation of Korean medicine should be developed. The overall form of Clinical presentation of Korean medicine uses the form of Clinical presentation of Canada and a standard syndrome differentiation and treatment(辨證論治) for diagnosis and treatment is based "PangYakHapPyon(方藥合編)".

• International Journal of Contents
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• 제16권1호
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• pp.44-56
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• 2020

The purpose of this study was to examine how the presentation mode (sequential- vs. simultaneous-mode) of information influences its evaluation. Three experiments revealed the interaction effect between the presentation mode and the valence of the product information. When respondents read about the positive aspects of the product, the evaluation was higher in the simultaneous presentation mode than in the sequential presentation mode. For negative product information, respondents' evaluation was higher in the sequential presentation mode than in the simultaneous presentation mode. The simultaneous presentation mode intensified the impact of the information valence on evaluation. This study proposed that the sequential and the simultaneous presentation modes prime high and low construal levels, respectively. The mediation analysis provides support for such a prediction. Finally, the mediating effect of construal levels in evaluation was shown to disappear when respondents focused on the product information for a longer duration, while the mediation effect remained when the response time was short.

• 한국의류학회지
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• 제27권5호
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• pp.496-504
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• 2003

The purpose of this study was (1) to identify the experimental bias which could appear person perception as results of presentation methods (2) to find out the most desirable method in presentation of stimulus. The research was a quasi experiment and the subjects were 773 male and female undergraduate students. The experimental instruments consisted of a set of stimulus and semantic differential scales of 7- point hi-polar adjectives. The collected data were analyzed by Factor Analysis, ANOVA(analysis of variance), Scheffe＇s multiple range test. The independent variables were presentation orders and presentation time of stimulus. The results were as follows: First, five factors which were potency, sociality, appearance, evaluation, activity impression dimensions emerged to account for the methods of development of stimulus. Second, the presentation order of stimulus in the combination of four stimuli sets had significant effects on the 3 impressional factors(sociality, appearance, evaluation). The presentation order of stimuli in the combination of eight stimuli set had significant effects on the 3 impressional factors(potency, sociality, appearance) and the presentation order of stimuli in the combination of eight stimuli set showed a significant effect on memorization of stimulus and the results support the recency effect. Third, the presentation time of stimuli had significant effects on the 2 impressional factors(potency, activity). 30 seconds presentation as well as free duration time resulted less experimental bias than 3 seconds presentation.

• 한국의류학회지
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• 제45권5호
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• pp.804-824
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• 2021

This study qualitatively explored the case of users utilizing multiple accounts on one social network service to create their own multiple spaces and different personas. The purpose of the study was to understand the behavior of people who use multiple accounts to express their identity online using Carl Jung's personality theory. We used in-depth interviews and the Zaltman metaphor elicitation technique (ZMET), targeting 19 people in their 20s and 30s who use more than one personal account on Instagram. Creating a shared consensus map using the configuration concept of ZMET derived six personas in relation to Instagram accounts. The motivations for the respondents' self-presentation associated with their personas and self-presentation types shown on Instagram were analyzed in terms of persona and fashion and subdivided into five dimensions: relationship management strategic presentation, self-monitoring presentation, competence demonstration presentation, anonymous presentation, and persona-centered presentation. Each respondent's persona and self-presentation formed by the Instagram account was analyzed.

• 한국의류학회지
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• 제26권9호
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• pp.1342-1353
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• 2002

The purpose of this study was to provide the basic information to be helpful in establishing more rational prices discount strategy in prices discount advertising. The experiment design for study was a $3{\times}2{\times}3$ between subject factorial design in which the factors were discount presentation types(discount price presentation/discount rate presentation/discount price and discount rate presentation), existence of normal price presentation(presentation/ non-presentation) and semantic cues(regular sales/markdown on the previous season's product/storehouse opening sales). Thirty subjects were randomized in one of 18 experimental conditions. The subjects of this study were 540 female university students in Kwangju, Korea. The results were as follows; 1. Significant interaction effects between discount presentation types and the semantic cues were found in perceived transaction value(p<.01), perceived acquisition value(p<.05), and purchase intention(p<.05)- It means that discount presentation types in prices discount advertising need to present differently according to price discount types. 2. Significant interaction effects between existence of normal price and the semantic cues were not found. It means that normal price need to present in prices discount advertising regardless of price discount types.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2012년도 춘계 종합학술대회 논문집
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• pp.191-192
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• 2012

In this paper, we describe an educational tool for presentation which shows teacher's whole handwriting process to learners named HPT(Handwriting Presentation Tool). We assume that presenting writing processes has rich educational information. We believe this information influences learners' understandings of the provided learning contents. Animation functions of popular presentation tools are not enough to represent this information. Our presentation tool enables the lessons with a new type of presentation slides which combine advantages of traditional blackboards and popular presentation tools.

• 전기전자학회논문지
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• 제22권4호
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• pp.992-998
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• 2018

발표력이란 다른 사람 앞에서 자신의 생각과 주장을 논리적으로 자신감 있게 전달하는 기술로 학교나 직장에 다닐 경우 필수적이다. 그러나 발표력을 향상시키기 위해서는 많은 시간과 돈, 그리고 노력이 필요하다. 본 논문에서는 프레젠테이션 연습 비디오를 분석하는 프레젠테이션 코칭 응용 프로그램 개발에 대해 설명한다. 응용 프로그램은 프레젠테이션 시간, 화자의 표정, 중복 단어 사용 등을 분석해서 사용자에게 분석결과를 제공함으로 발표력 향상에 도움을 줄 수 있다.