• Title/Summary/Keyword: Present possession

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Analysis of the Heuristic Theory and the Prospect Theory for Smartphones: Focusing on Framing, Endowment Effect and Regulatory Focus Theory (스마트폰을 대상으로 한 휴리스틱 및 프로스펙트 효과 분석: 프레이밍, 보유효과 및 조절초점 이론을 중심으로)

  • Kim, Soon-Hong
    • Journal of Distribution Science
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    • v.14 no.12
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    • pp.99-105
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    • 2016
  • Purpose - In the present study, it has become the most important necessity in our daily lives that consumers' psychological factors affect the use of smartphones, and it has been analyzed through behavioral economic approaches. In this respect, the present study is intended to apply the heuristic theory and the prospect theory among behavioral economics theories to examine how psychological factors affect consumers' product selection. Research design, data, and methodology - In the present study, using smartphone repurchase as a dependent variable, whether regulatory focus effects have interaction effects on behavioral economic theories and behavioral economic effects such as possession (ownership) effects, framing effects, and brand recollection. As an analysis method, questionnaire surveys conducted with university students in Incheon were examined through Two-Way ANOVAs using the SPSS23 package. Results - The analysis from the results are as follows. Using smartphone repurchase as a dependent variable, the main effects and interaction effects on two variables; satisfaction difference with product functions and positive framing variable were statistically significant. Using repurchase as a dependent variable was statistically significant, there was no interaction effect between the two variables; satisfaction difference with product functions and the difference of brands in possession. Using smartphone repurchase as a dependent variable, interaction effects on two variables; satisfaction difference with product functions and the lengths of product possession periods were not statistically significant. The results from the analyses of interaction effects of brand recollection and brands type were statistically significant in possession using repurchase as a dependent variable. The results from the analyses of the main effect of the brands type were statistically significant in possession using repurchase as a dependent variable. Conclusions - The implication of the present study is that it suggests the factors that became important for customers' smartphone purchase following the change in the meaning of smartphones from practical products in the past to hedonic products. Limitations of the present study are first, the study subjects are limited to students and the number of copies in questionnaires is only approximately 130, which is insufficient, so that the present study is not sufficient as a study for entire smartphone users.

The Present Possession and the Future Need of Kitchen Appliances in Seoul Residents (서울시 거주자의 부엌기기의 보유현황 및 수요예측)

  • 윤복자;박영순;유옥순;신영숙;박남희;조명은
    • Journal of the Korean housing association
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    • v.9 no.1
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    • pp.87-97
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    • 1998
  • The objectives of this study are to classify kitchen appliances, to identify the possession of present kitchen appliances, and to predict the future need for appliances of Seoul residents. Data were collected through self-administered questionnaires for this study and the sample consisted of 540 households. The results of this study were as follows : The kitchen appliances were classified into the six catagories as major appliances, portable electric appliances, knives small kitchen utensils, cooking utensils, and cookers. There were significant differences in the present possession of kitchen appliances among socioeconomic classes, family life span, housing size, and housing types. And the respondents wanted to possess dish washers, garbage disposals, green grinders, herb electric pots, yogury makers in the future.

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The Possession and Space Usage of Furniture and Housing Goods by the Apartment Dweller - In case of Apartment in Chonju - (아파트 거주자의 가구와 주거용품의 소유 및 공간사용 - 전주시를 중심으로 -)

  • 이화실
    • Journal of the Korean housing association
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    • v.5 no.2
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    • pp.99-108
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    • 1994
  • The purpose of this study was to present basic data for better space plan of the apartment housing. It attempted to examine the possession and space usage of furniture and housing goods in three type floor plan. It also studied in relation to socidemographic variables and physical variables. The major findings were as follows :1) Housewife age, educational level, family income, number of family members were affected variables to the possession of housing goods and furniture except furniture possession to housewife age.2) It appeared similarity in the furnishing of housing goods and furniture in case of same floor plan.3) Generally, the space of living room was used often in furnishing of furniture and housing goods. 4) Linear arrangement of sofa set and corner arrangement of Anbang furniture are a tendency to get a effective space for activities in living room.5) The size of floor plan space was the most powerful variable to explain the possession and space usage of housing goods and furniture.6) The scarce of space result in pressing the household living space hard. The storage space should be planned and chosen after consideration of human factors according to the tastes, character of the users, and the space factors according to the composition of unit plan and the size of each living space. In case of the small size plan, particularly, it needed to the Built-in furniture as a effective method.

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The effect of self-regulatory focus on loss aversion when gain and loss between possession and valence compete (소유와 유인가의 득과 실이 경쟁할 때 자기조절초점이 손실회피에 미치는 효과)

  • Lee, Byung-Kwan;Lee, Guk-Hee
    • Science of Emotion and Sensibility
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    • v.17 no.4
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    • pp.101-108
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    • 2014
  • The study of loss aversion has progressed. Specifically, Brenner et al. (2007) distinguished between possession loss aversion (PLA) and valence loss aversion (VLA) and explained PLA is the loss of cash or spot goods (money, apartment) and that VLA is the loss of tentative value (opportunity of oversea study, coupon). Also, they explored how the tendency of loss aversion was different between when possession loss was salience and when valence loss was outstanding. But, in our everyday life, it is more common that people face some economic situation where the gain and loss between possession and valence are competing. And, in this situation, they usually choose a better option based on their ordinary mind-set or self-focus rather than on which option has more benefit. Therefore, present research is that whether the tendency of loss aversion is different based on one's ordinary self-focus. Concretely, after priming promotion focus vs. prevention focus, participants should decide whether present occupation changes or not when gain and loss between possession and valence compete (income increase but oversea study chance decrease or income decrease but oversea study chance increase). As a result, there are more rate of changing job in promotion focusing condition than prevention focusing condition based on positive change irrespective of possession or valence. This result can have implication for marketing, consumer and advertisement psychology.

A Study on Domestic Standard Parameter Setting for BIM-based Energy Performance Evaluation - Focused on Possession Area per Person of Occupants in Government Offices - (BIM 기반 에너지성능평가를 위한 국내 표준 매개변수 설정 방안에 대한 연구 - 공공청사 업무시설의 재실자 1인당 점유면적을 중심으로 -)

  • Lee, Yun-Jeong;Lee, Kweon-Hyoung;Kim, In-Han;Choo, Seung-Yeon
    • Korean Journal of Computational Design and Engineering
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    • v.20 no.1
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    • pp.11-21
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    • 2015
  • Currently, the United States, the United Kingdom, Australia etc. are actively utilizing energy simulation for efficiency evaluation of building energy. However, domestic energy efficiency assessment system doesn't use energy simulation system properly at present: parameters based architecture plans and Ashrae Standard are inputted for the evaluation, because the input parameters for the simulation haven't been established yet. This fact causes poor reliability during energy simulation, as the values of the two standards are different from each other. Therefore, the aim of the study is to set domestic standard parameter for BIM-based energy performance evaluation, focusing on possession area per person of occupants at government office in Korea. We found that the difference among the result values occurred approximately 3% in the energy simulation. As a result of the analysis, possession area per person of occupants in Government office is $31.87m^2$. Other input parameters may be set based on this. This will increase the reliability of energy simulation through a domestic standard parameter.

The Study for the Present Possession of CT and MRI and the Technologists's Awareness of Quality Control (대구지역 의료기관의 CT, MRI 보유 현황과 정도관리에 관한 담당 방사선사들의 인식 조사)

  • Lee, Chang-Suk;Jo, In-Seong;Lee, Sang-Uk;Jeong, Seok-Jong;Sung, A-Ra;Lee, Hyun-Jung;Hyung, Mi-Rim;Seong, Ji-Su;Park, Chang-Hee
    • Korean Journal of Digital Imaging in Medicine
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    • v.13 no.3
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    • pp.117-126
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    • 2011
  • This study concerns the present possession of CT and MRI machines in Daegu and the technologists' awareness of Quality Control. the study was conducted by visiting forty medical institutions as well as a survey. The survey was carried out by technologists responsible for CT and MRI. CT and MRI machines have only been used in medical institutions in Daegu for a short period. The study revealed that most of them have been acquired by those institutions recently. Most of the technologists who participated in the study are aware of the (prescribed) Quality Control measures and conduct regular inspections in accordance with the quality control chart, however some of them do not.

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A Study on Copyright Possession for Open Access and Archiving of Scholarly Journal Paper Registered in Korean Research Foundation (국내 학술지 논문의 오픈 액세스와 아카이빙을 위한 저작권 귀속 연구 - 한국학술진흥재단 등재 학술지를 중심으로 -)

  • Hong, Jae-Hyun
    • Journal of Korean Library and Information Science Society
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    • v.39 no.1
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    • pp.431-463
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    • 2008
  • Scholarly journal is the important media of the scholarly communication and the representative noncommercial works which aim the openness and the share of the scholarly information. Recently the concern about the open access movement of the scholarly journal is increasing in Korea. However, the copyright issues are becoming the big obstacle of the open access and the archiving of the scholarly journal paper. This study investigated the copyright dispute examples of the scholarly journal paper and analyzed the present conditions on the copyright possession of 906 scholarly journals registered in Korean Research Foundation. On the basis of the result, the paper proposed the concrete copyright plan for the open access and the archiving of the scholarly journal paper in Korea.

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The present possession of jeans and perception of jeans' fit among women in their 20s (20대 여성의 진 팬츠 보유 현황 및 진 팬츠 핏에 대한 지각)

  • Hong, Hye-Won;Ha, Hee-Jung
    • The Research Journal of the Costume Culture
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    • v.22 no.1
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    • pp.126-142
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    • 2014
  • This research aims to analyze jeans possession and perceptions of jeans' fit among women in their 20s to help improve the accuracy of purchase decisions in online shopping and to provide basic data necessary to overcome limits in the fit conveyance method of online shopping malls. A sample of 149 females in their 20s was divided into two groups according to height, waist size, and interest in fashion, and several factors were analyzed: jeans possession status, the fit of purchased jeans, the reason for purchase, and the perception of jeans' fit. The results are as follows. The group with a high interest in fashion owned more skinny jeans, and there was a higher frequency of purchasing skinny jeans during the last year among those with a height of 160 cm or more, a waist size of less than 27 inches, and a high interest in fashion. Of the respondents, 92.6% accurately understood skinny fit, 51.7% understood straight fit, and 56.4% understood regular fit. There was no significant difference in the perception of skinny fit or regular fit, but straight fit was better understood by the group with a waist size of 27 inches or more. Thus, by providing accurate size information and analyzing the body shapes of consumers, online shopping malls will be able to increase customer satisfaction with pants of various fits to reduce the rate of returns.

Mail of Korea - The Central Point to Mail of Jung Chung Sin General and Chung Ryul Sa Possession - (한국(韓國)의 갑주(甲胄) - 정충신(鄭忠信) 장군(將軍)의 갑주(甲胄)와 충열사(忠烈祠) 소장(所藏) 갑주(甲胄)를 중심(中心)으로 -)

  • Rhee, Kang-Chil
    • Journal of the Korean Society of Costume
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    • v.5
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    • pp.23-40
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    • 1981
  • Jin Chung Sa is located Daeyoli, Jigogmyen, Saesangun, Choongchungnamdo, there are equipped a portrait scroll of Jung Chung Sin. And top of the town hill live in his 13th grandson, Jung Jong Sul. There are his portrait scroll and command flag and a suit of mail. According to say, remains was stollen at 1975 and it found again. But helmet thrown in the sea at the present time lceave only photo. Also, Chung Ryul Sa is located Anrakdong, Dongraegu, Pusan city, there are portrait scroll of died at the Dadaepo and Pusan Jin Sung and Dongrae Sung. Same memorial center is display mail of vice-envoy and inspector. Thus, this copy is refer to mail of Jung Chung Sin and Chung Ryul Sa, besides we will study mail production of Chung Ryul Sa possession. Even if they are bad to condition, I found court rank of mail through it. I hope, in the future, at that find a good data.

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A Study on the Spatial Formation of Conventional Market through its violation - Focused on the present condition of Nam-dae-mun market - (위반행위를 통해 본 재래시장 건축의 공간형성에 관한 연구 - 남대문시장의 현황을 중심으로 -)

  • Song, Ji-Eun;Kim, Kwang-Soo
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2004.05a
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    • pp.106-111
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    • 2004
  • The purpose of this study is finding the spatial character for autogenous space design through the violation of Nam-dae-mun market. The violation is defined as the possession of space in excess of one's property. In Nam-dae-mun market, the violation is sanctioned by usage. Through the violation, Nam-dae-mun market naturally acquires autogenous energy and pliability. According to three steps, this research proceed. 1. To investigate the limitation of modern architecture and the meaning of the violation. 2. To research the present condition of Nam-dae-mun market and the process of spatial formation. 3. To compare 'F' building in Nam-dae-mun with Sam-ik fashion building which was redeveloped.

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