• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.88-101
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• 2011

Locative media is fundamentally different from traditional media in terms of being packed with user's space, place, and position nearby, which does not simply mean user's physical coordinates. This study has been started that I was drawn by the tendency of which current locative media contents are based on 'location-based information,' and closely related with 'Augmented Reality.' I wonder how media user's psychological experience/involvement are revealed when the media environment changes by the progress of technology. I wonder how media users perceive 'social presence' formed by locative media in current locative media environment. Particularly, the fact that user's perception of social presence formed in locative media conflicts with the previous computer-mediated communication(CMC)'s attributes deepened my curiosity. In this study, the idea of 'more-proper-construct' is suggested, the characteristics of social presence in current locative media is considered, and is investigated by qualitative methodology how the 'location-based' attributes and 'AR' contribute to forming the social presence.

• KIPS Transactions on Software and Data Engineering
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• v.6 no.12
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• pp.587-592
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• 2017

In this paper, we raise a question: what makes presence in artistic works. Presence has been defined as a physiological and emotional feeling which feels that he or she is immerged in a specific artworks when he/she is very interested in the artwork. We design and implemented an abstract media art "The Light" which uses the color, trace, and interactivity of light to measure quantitative presence. Frequency spectrum of light on specific object which we perceive makes color; Motion of light and its impact on object makes shape which perceived in our human visual system; Interactivity or perceived distance between object and observer makes intensity of perception. We experimented our images with subjective survey which includes PQS (presence questionnaire survey) and objective test using brain signals (EEG). From our interactive experimental moving images tested on 30 subject, we conclude that we can make more presence as we interact more with images. Photo-realistic images is just pass-by and it is transformed to abstract images, as we more focused on the images, and the essential components of the abstraction includes color, trace, and interaction with subjects.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.29-35
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• 2020

This study identified the impact of augmented reality advertising on attitude toward advertising and memory according to the type of presence and flow level. The presence (cognitive, emotional, media) and flow level (high vs. low) of the augmented reality(AR) advertising were set as independent variables and analyzed by Two-Way MANOVA. As a result of the research, first, the augmented reality advertising attitude was positive when the emotional presence and flow level were high. Second, when the flow level is high, the ARM such as product attribute information increases, but when the flow level is low, the evaluation-oriented GRM increases. Third, emotional presence increases GRM when the flow level is high, but ARM increases when the flow level is low. Fourth, the memory effect was low regardless of the flow level. In the future research, it would be desirable to produce augmented reality advertisements through virtual brands in the generalization of research.

• Journal of KIISE:Information Networking
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• v.36 no.3
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• pp.231-242
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• 2009

The EPC-Discovery Service (EPC-DS) is a good representative of the RFID Track & Trace. But this mechanism has several problems. EPC-DS uses centralized server scheme which may arise bottle-neck state and that cannot provide detail trace information of a RFID object. In addition, a trace node requires direct access method to a RFID object or an element which has information of the RFID object for Track & Trace. In this paper, we propose a novel RFID Track & Trace mechanism which based on the SIP presence model and SIP event notification. This mechanism can provide detail trace information and monitoring function, and also can rid the bottle-neck section by combination of SIP methods instead of centralized element.

• Fashion Information and Technology
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• v.11
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• pp.2-10
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• 2014

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2003.09a
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• pp.431-434
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• 2003

In this paper we introduce a modified objective function for fuzzy c-means clustering with logistic regression model in the presence of noise cluster. The logistic regression model is commonly used to describe the effect of one or several explanatory variables on a binary response variable. In real application there is very often no sharp boundary between clusters so that fuzzy clustering is often better suited for the data.

• Proceedings of the KIEE Conference
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• 2002.11c
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• pp.403-406
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• 2002

Autonomic nervous system keep the balance of internal environments against internal and external environment changes which affect the presence. These works play an important role of keeping our health as balancing homeostasis. But the abnormality of these abilities makes our presence feeble. To obtain these information of body, this paper will propose system-measure model which decides whether one is health or not, studying Heart Rate Variability.

• Journal of the Korean Statistical Society
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• v.26 no.4
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• pp.555-564
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• 1997

Uncertainty, which arises when little information is revealed, can be represented by a non-additive probability, while risk is described by an additive one. This paper demonstrates that in the presence of uncertainty a steady state probability exists, which implies that we can estimate an average over a long period even under uncertainty. It is also shown that the steady state probability may not be unique in the presence of uncertainty. This implies that the estimated average under uncertainty is less accurate than under risk.

• Journal of Electrical Engineering and information Science
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• v.3 no.3
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• pp.402-407
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• 1998

In this paper, an outage probability in the presence of Rayligh faded cochannel interference and Gaussian noise for cellular mobile telephone system is described. Our result is a computational formula that can be applied with or without Gaussian noise in Rayleigh faded cochannel interferences. Without Gaussian noise, the situation degenerates to usual case of the cochannel interferences. The result can be applied also in the presence of Gaussian noise with or without cochannel interference.

• Journal of the Korean Institute of Telematics and Electronics A
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• v.32A no.7
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• pp.1-7
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• 1995

In this paper, we generalize the method to calculate the outage probability in the presence of multiple rayleigh faded cochannel interferences and additive white Gaussian noise. Our result is a computational formula that can be applied with or without Gaussian noise in Rayleigh faded cochannel interferences. Without Gaussian noise, the situation degenerates to usual case of the cochannel interferences. The result can be appiled also in the presence of Gaussian noise with or without cochannel interferences.