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http://dx.doi.org/10.5392/JKCA.2011.11.8.088

A Consideration of Social Presence and Augmented Reality in Locative Media  

Choi, Seung-Young (아주대학교 일반대학원 미디어학과)
Chang, Woo-Jin (아주대학교 정보통신대학 미디어학부)
Publication Information
The Journal of the Korea Contents Association / v.11, no.8, 2011 , pp. 88-101 More about this Journal
Abstract
Locative media is fundamentally different from traditional media in terms of being packed with user's space, place, and position nearby, which does not simply mean user's physical coordinates. This study has been started that I was drawn by the tendency of which current locative media contents are based on 'location-based information,' and closely related with 'Augmented Reality.' I wonder how media user's psychological experience/involvement are revealed when the media environment changes by the progress of technology. I wonder how media users perceive 'social presence' formed by locative media in current locative media environment. Particularly, the fact that user's perception of social presence formed in locative media conflicts with the previous computer-mediated communication(CMC)'s attributes deepened my curiosity. In this study, the idea of 'more-proper-construct' is suggested, the characteristics of social presence in current locative media is considered, and is investigated by qualitative methodology how the 'location-based' attributes and 'AR' contribute to forming the social presence.
Keywords
Locative Media; Augmented Reality; Presence; Social Presence; Smartphone; Application;
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Times Cited By KSCI : 4  (Citation Analysis)
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