• Journal of the Korean Home Economics Association
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• v.43 no.5 s.207
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• pp.43-55
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• 2005

This research was designed to investigate and compare the characteristics of preferred clothing textiles for slacks and skirt of college students. One hundred five subjects majoring in fashion design were surveyed and the subjects selected three favorite materials among 120 samples presented in a swatch book. The subject's weighted frequencies were added tv order of preference. The results of this study were as follows: 1. In the spring and fall seasons, black twill cotton drill was preferred foremost as a textile for slacks, and medium gray basket weaved cotton pinhead with stripe pattern was preferred as a textile for skirts. 2. In summer, dark bluish gray plain linen crash was the most preferred material for slacks, and pale yellow plain linen tropical cloth was preferred for skirts. 3. In winter, olive gray cotton corduroy was the most favorite textile for slacks, and moderate brown twill wool hound check was preferred for the skirt. 4. In thickness and weight, textiles for winter were thicker and heavier than those chosen for other seasons, and textiles for skirts showed various thicknesses and weights as compared with those of slacks. 5. In fiber content, natural fibers such as cotton and wool were preferred for an seasons. 6. In the weave of textiles, twiu we,3ve was preferred for spring, fall and winter season, and plain weave was preferred for summer. 7 The most preferred colors for slacks were B and PB, and those for the skirts were YR and PB. For color characteristics, solid fabrics were generally preferred, and patterned fabrics were preferred for skirts as compared with slacks.

• Science of Emotion and Sensibility
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• v.16 no.4
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• pp.557-566
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• 2013

This study is to investigate the color emotion associations of the color vision defectives, considering that the colors do have an effect on human emotional conditions. To realize this investigation, firstly we selected 100 normal persons (group C)and other 34 color vision defectives(group A), dividing the last group into two small groups as protanomaly group(group P) with 8 persons and deuteranomaly group(group D) with 16 persons. All participants have been offered to select one color from ten colors for each of three positive emotions such as 'favorite', 'happy' and 'friendly' and of three negative emotions like 'sad', 'disliked' and 'awkward'. And they selected another one color for each active and passive emotions. For 'favorite color' the group C selected 'blue' and 'red' while the group A chose 'blue'. For 'happy color' the two groups selected 'yellow'. For 'friendly color' the group C chose 'green', but the group A selected 'blue'. For 'sad color' the group C preferred 'blue', but the group A chose 'purple'. For 'disliked color' all groups selected 'bluish green'. For 'awkward color' the two groups preferred 'bluish green'. For 'active color' all groups selected 'red'. And for 'passive color' the group C chose 'bluish green', but the group A selected 'blue'. Depending on the type of color vision deficiency(group P and group D) some more differences were revealed relatively. These results should be applied to develop some intelligent color conversion technology for enhancing the usability of culture contents for color vision defectives.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.599-612
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• 2008

Today, communication trend of financial brand has changed fast with more foreign financial brand's introduction, emerging financial brands through the openness. With the trend of changing, companies are introducing various marketing methods to differentiate its brand image. And color marketing becomes an important tool for the differentiation. However, except a few brands, brand color which expresses management character of a company is different from the customer's preferred color which is based on investors' investment tendency. This may be related to the brand Image which is final goal of communication. Therefore, this study suggests effective communication method between company and customers by analyzing preferred color of customers by their investment tendency and comparison analysis security firms' color marketing strategy. As a result, it was found that Roland Barthes symbolic meaning of colors is different from the symbolic meaning of the groups of investor tendency. For example, I assumed that aggressive investors preferred strong color like red or orange, but the survey result was far from my assumption. I hope this study can be a good foundation for logical and scientific marketing in communication between security companies and customers in more open market with introduction to the Capital Market Consolidation Act.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.217-227
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• 2001

The purpose of this research was to investigate the difference in fabric preference of formal wear attire between the Korean and American female consumers. For such purpose, fabrics which were used in the womens formal wear market of Korean(n=25) and U.S.A.(n=25) in the 1999 spring/summer season were collected from different fabric converters of the two countries. The respondents were comprised of 50 Korean and 50 U.S.A. female volunteers in the age group of 20s and 40s. A 5 point Likert Scale was used to evaluate the degree of the \"like\" preference of fabrics. T-test and Spearmans rho statistics were conducted for data analysis. The followings are the results. 1. Korean 20s and American 20s preferred Korean fabrics but Korean 40s and American 40s preferred U.S.A. fabrics. 2. Generally, the 20s preferred greyish or tone down color, whereas the 40s preferred both greyish and colorful fabrics. 3. Koreans preferred melange colored fabrics as well as solid color fabrics. 4. Americans liked knit fabrics as well as woven fabrics for formal wear and 20s liked compact density fabrics compared to the 40s age group.age group.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.25 no.1
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• pp.18-29
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• 2011

Light emitting diode(LED) technology has been increasingly developed and larger color gamut by LED illuminations can be reproduced; therefore more efficient LED lighting design can be accomplished under a consideration of color emotion. Fifty-two LED colors which are uniformly distributed on the uniform chromaticity space are evaluated in terms of fatigueness and preference and their relation to three color-appearance attributes(lightness, chroma and hue) are investigated. As a result, 23 human observers likely to prefer and feel comfortable, when lightness of a given LED color stimulus increases as well as its chroma decreases. The highest fatigueness score is observed in red color series and the most preferred LED color is found in green color series. In addition, fatigueness and preference show a strong negative linear relation and their Pearson correlation is higher than -0.8.

• Fashion & Textile Research Journal
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• v.14 no.6
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• pp.983-991
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• 2012

The purpose of this study was to provide basic reference data for the development of slim-fit dress shirts patterns for a variety of body somatotypes. For this study, a survey was conducted on the actual product conditions of slim-fit dress shirts of domestic brands(Actual wearing and purchasing conditions, fit, design preferences). The survey was conducted on 135 men in their 20s~30s. PASW Statistics 18 was used for data analysis. The result of this study are as follows : Analysis of the actual wearing conditions of dress shirts indicates that consumers own an average of 1~2 classic-fit shirts and 1~4 slim-fit shirts. These are normally worn once or twice a week, and purchased mainly at department stores, agencies, direct sales markets or outlets. With respect to the purchasing factors, price and style were the main priorities. Surveyed consumers had the greatest preference for designs with a non-darted front and a darted back, a semi-wide collar and the color white. By classifying the surveyed by somatotype, Type B preferred designs darted on both front and back, Type A preferred designs with a non-darted front and a darted back, while Type Y preferred designs non-darted on both front and back. All somatotypes displayed a preference for semi-wide collars and the color white.

• Korean Institute of Interior Design Journal
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• v.20 no.2
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• pp.147-155
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• 2011

The purpose of this study is to grope for plan methods through analyzing preferences on expression methods of materials for visual differentiation in hosing space. The results are as follows : First, we could know that finish material is the important element to make differential design in housing space. It is a effective method to use the color and material of finish materials. Second, we could find they preferred woods in materials and Y color, N9.5, bright and light in colors through grasping preference about types in material elements. The preferred texture is soft and the preferred patterns are solid and geometry. Third, it is a good method to mix materials which give us different season feeling, and to mix colors which are different tones to lead the differential design by materials in housing space. In case texture and patterns, what we mix similar things is the effective method. Fourth, preference of the expression method is manifested differently depending on the selected elements. so when we plan the housing, we have to consider that. lastly, I think this study will be a basic data on a study to differentiate the design of the residential space.

• The Research Journal of the Costume Culture
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• v.18 no.1
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• pp.1-12
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• 2010

This study diagnosed difference of preference about demand performance with design of men's suit according to demographic characteristic and figured out Needs of adult man consumers for men's suit. This study is survey research. In order to collect data, a questionnaire was used. To analyze the collected data, fact analysis, $\chi^2$, ANOVA, Duncan's multiple comparisons and the rest were carried out with using SPSS 14.0. Result of this study could get as following. According to silhouette and color, there was difference to age, attainments in scholarship and preference according to job. Also young people preferred fitted-silhouette and in occasion of color, all of them preferred best black. It was no difference according to demographic characteristic in preferring pattern but preferred best solid on the whole. Demand performance of men's suit appeared by five main causes of design, practicality, comfort, appearance appropriateness, another person awareness and functional materials. And most main causes showed difference according to demographic characteristic.

• Journal of the Korean Home Economics Association
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• v.36 no.6
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• pp.57-70
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• 1998

For developing girls' brassiere, the survey on the actual wearing condition of brassiere for girls aged 9-15 if fulfilled. The findings of this study can be summarized as follows. 1) The starting age of the breast growth differs according to regions, schools, grades and body shape. Reason wearing brassiere is to sustain body shape. present brassiere type preferred most is tank-top. Motive wearing brassiere is based on the other's recommendation. Purchasing brassiere is performed largely by mother. 2) Few complaints appeared in the aspects of sewing, hook, loop, wire, wearing sense, touching sense, sweat absorption etc. Evaluation for the brassiere color and design is totally satisfied. When purchasing brassiere, beauty and color are important to all of girls. Yes or No of satisfaction for the wearing sense and comfort of brassiere is answered negatively. 3) Elementary school pupils preferred sport type, While middle school students showed an order as follows-wire

• Journal of the East Asian Society of Dietary Life
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• v.25 no.2
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• pp.203-212
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• 2015

This study developed eel teriyaki sauce and suggests conditions for its commercialization. Consumer preference tests were carried out with Korean (n=50) and Japanese (n=50) consumers. Grilled eel samples were made by teriyaki sauce with addition of Bokbunja juice, powder, concentrates. The preference tests were itemized for color, flavor, taste, salty taste, softness and overall-preference of grilled eel. Korean and Japanese consumers preferred flavor and taste, and the degree of overall preference was rated higher at 60% for Bokbunja juice, 20% for Bokbunja powder, and 40% for Bokbunja concentrate. Japanese consumers also preferred its color as well. The items of softness and overall-preference had good ratings.