• Title/Summary/Keyword: Preferred Media

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Using Focus Group Interviews to Assess Food Behavior and Needs of Nutrition Education for Female University Students

  • Kim, Kyungwon;Kim, Kyung-A
    • Journal of Community Nutrition
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    • v.1 no.1
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    • pp.25-32
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    • 1999
  • In this study, focus group interviews were used to investigate female university students' eating behavior, factors related to eating behavior, information sources for nutrition, and formats for nutrition education. Thirty-six students participated in one of five focus groups during December 1998 in Seoul. Focus group discussions were video, audio-taped, transcribed and analyzed by major themes. Results showed that subjects have undesirable eating behaviors, such s eating irregular meals and skipping meals. These behaviors are caused by a lack of time, habit, or for the purpose of losing weight. The students tended to have unbalanced diets and frequently ate out. They had a large amount for dinner and frequently snaked when stressed or had an empty stomach. Most of them were interested in weight control and had attempted to lose weight, but they did not participate in regular exercise. The most frequently used source for nutrition information was the mass media, but much nutrition information was based on what they learned from home economics class during middle to high school. They received more support from mothers, elder sisters, and friends for eating behaviors, such s lowering caloric intake and losing weight. In nutrition education, they wanted to learns behaviorla skills to adopt healthy behaviors, including meal planning, applying scientific weight control methods, exercise that fit into their lives, and stress management. They also mentioned that nutrition screening and assessment should be a part of nutrition education programs. As a method for nutrition education, subjects preferred an individualized approach to group education. These results provide the qualitative information for developing nutrition education programs which will be implemented for Korean University students.

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Forecasting Future Broadcasting Service Market based on the Consumer Preferences for the Attributes of New Convergence Broadcasting Services (신규 융합형 방송서비스 속성에 대한 소비자 선호 분석을 통한 미래 방송서비스 시장 예측)

  • Koh Dae-Young;Kim Tai-Yoo;Lee Jong-Su
    • Journal of Technology Innovation
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    • v.14 no.1
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    • pp.227-254
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    • 2006
  • Under the recent trend of telecommunications and broadcasting convergence, much more various forms of new convergence broadcasting services are being introduced than ever before. Owing to the unique advantages, new convergence broadcasting services are expected to bring drastic changes to the current broadcasting service market. In this research, we attempt to examine what kind of attributes critically affect the competition among new convergence broadcasting services, and how much competitive they will be, based on the quantitative information about consumer preferences for the important attributes of new convergence broadcasting services. Conjoint survey was used in order to obtain stated preference data of consumers. From the results, some implications are obtained as follows. First, even though new convergence broadcasting services have many unique advantages, still price is the most important for the consumers. Second, it is expected that considerable consumer valuation exists for the unique advantages of new convergence broadcasting services like mobility and dual-way interactivity, which will add the competitiveness of those services in the future. Third, since midterm advertising puts negative utility on consumers, broadcasting services with midterm advertising will not be preferred to those with neither advertising nor midterm advertising. Fourth, service coverage and the number of consumers using the same broadcasting service have a significant feedback effect on the competition between broadcasting services from the dynamic aspect. Lastly, the consumer preference can be affected by demographic variables like age and gender, and broadcasting service usage patterns such as channel switchover for escaping advertisement and frequency of using other recorded media. Main findings of our research might become useful information for both telecommunication and broadcasting companies, contents providers, advertisers, and policy and regulation makers to cope with the uncertain environment of telecommunication and broadcasting convergence.

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The Y Generation's Decision Factors of Purchasing Jeans in the United States (미국 Y세대의 청바지 구매결정요인에 관한 연구)

  • Hwang, Su-Jeong;Lee, Jin-Hee
    • The Research Journal of the Costume Culture
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    • v.17 no.5
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    • pp.878-885
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    • 2009
  • The Y generation born between 1981 and 1995 is the largest consumer group in the United States. This study is to provide an insight of understanding Y generation's decision factors of purchasing Jeans and the fit issues. This study investigated their purchasing decisions factors, including fit, cost, brand, color, and the media/internet influences. It is revealed that the Y generation might have access to the internet, but they still rely more on their peers and savvy skills to decide what they purchase. They preferred to shop from the land based retail stores rather than the internet. The fit was the most important factor of their purchasing decision, but less concerns of the brand. In this study, 87% of them chose "fit" as the reason to buy a pair of jeans. Fit problems were related to the price category. This study suggests apparel manufacturers should understand Y generation's fit issues in the global market.

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Public facilities design considering preferred design image (디자인 선호이미지를 고려한 공공시설물 디자인)

  • Heo, Seong-Cheol;Kim, Eok;Hong, Seong-Soo
    • Science of Emotion and Sensibility
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    • v.12 no.3
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    • pp.331-340
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    • 2009
  • As the cultural importance of local environment has been increasing, interests of local residents for city design has also increased. City design can inspire local residents' pride and redefine the city image to both local and outside world. Therefore, this study analyzes the city's(Pohang city) status, environmental characteristics, and local residents' design image preference; and based on the analysis, this study suggests standard design for public facilities that constitute "streets", that can realize the city image identity. For the suggestion, scenery image and public facilities status of the twenty-four areas in the city were analyzed. Also, to decide the design direction of public facilities that can constitute the city's consistent ideology, thoughts, and image, design preference factors for public facilities by local residents were surveyed and analyzed. The design guidelines and a standard design were established for total of thirty-one public facilities based on the analysis. The outcome will enable provision of communication media to express the charming city image and also of material that can be reflected in the integrated city scenery project in the future.

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The Study on the Development of Accreditation System for Instructional Materials and Equipment in Early Childhood Education (유아교육 교재 교구 평가인증에 관한 고찰)

  • Kim, Kyung Chul;Lee, Man-Su
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.4
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    • pp.2123-2133
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    • 2014
  • The purpose of this study is to discuss plan for the development of accreditation system for instructional materials and equipment in kindergarten. Instructional materials in early childhood education are enough importance and effectiveness is high. In addition, the commercialization of materials, a number of common trends in the development of instructional materials, and these materials and ensure a qualitative judgment of the teaching and learning are required. So that can be used easily in the field to develop the instructional materials of excellent quality, maintenance, and management of a professional certification system is a demand. In this paper, the current situation in the instructional materials authentication system to examine the books have such a system, to identify the problems, to suggest preferred direction for teaching and leaning materials certification system.

A Cross-Cultural Investigation of Nutrition Knowledge, Dietary Behaviors, and Checking Behaviors of Food and Nutrition Labels between Korean and Chinese University Students (한국과 중국 대학생의 영양지식, 식행동 및 식품영양 표시 확인 행동에 관한 비교 연구)

  • Shuchen, Guo;Kim, Hyochung;Kim, Meera
    • Journal of the East Asian Society of Dietary Life
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    • v.25 no.6
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    • pp.942-951
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    • 2015
  • This study compared nutrition knowledge, dietary behaviors, and checking behaviors of food and nutrition labels between Korean and Chinese university students to obtain useful data for development of an education program for healthy dietary life. The data were collected by a self-administered questionnaire in Korea and China. Frequencies, t tests, ${\chi}^2$ tests, Cronbach's ${\alpha}$, and Pearson's correlation coefficient analysis were conducted by SPSS Win. V.21.0. The levels of nutrition knowledge and dietary behaviors were not high. Korean students showed higher percentage of correct answers about nutrition knowledge and levels of dietary behaviors than Chinese students. The means of degree of checking contents of food labels were 3.46 points for Korean students and 3.11 for Chinese students. Both groups of students showed the highest degree of checking milk and dairy products. The degree of understanding nutritive component labeling of Chinese students was higher than that of Korean students. Both groups of students showed higher than normal levels of confidence about nutritive component labeling and necessity of education on food and nutrition labels. The most preferred method of education on food and nutrition labels was broadcast media for both groups of students. In addition, there were significant correlations among nutrition knowledge, dietary behaviors, checking degree of food labels, checking degree of nutritive component labeling, and experience of nutrition education.

A Comparison of the Clothing Behavior and Wearing Sensation of Early Elderly Women between Korea and USA (한국과 미국 노년 초기 여성의 의복행동과 착용감 비교)

  • Lee, Young-Ju
    • Fashion & Textile Research Journal
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    • v.12 no.6
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    • pp.774-780
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    • 2010
  • The purpose of this study was to better assess and understand current needs and wearing sensation, including clothing behavior for early elderly women in the Korea and USA. The subjects in this study were 135 and 173 early elderly women in the Korea and USA. This research was done by a survey method and chi-square test. The major objectives of this study were as follows; First, it was found that the early elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas those of USA mostly media information. The women of Korea were found to put most emphasis in esthetic aspects of clothing, whereas those of USA in comfort. The most frequently worn clothes by the early elderly women of Korea were jumper, T-shirt and slacks, whereas jacket, sweater and slacks by those of USA. As for skirt, flare skirt was highly preferred in Korea, whereas A-line skirt in USA. Second, regarding the wearing sensation of ready-made clothing, the wearing sensation of jacket was found to be worst on the shoulder in Korea, whereas on the waist in USA. And the early elderly women of both Korea and USA had poor wearing sensations due to the length of sleeve, of trouser, of skirt and of one-piece dress. The comparison of the clothing behavior and wearing sensation of the early elderly women between Korea and USA showed a greater difference in clothing behavior than in wearing sensation.

A Study on the Impact of Economic Research Institutes in Korea using Citation Analysis of the Internet News (인터넷 뉴스 인용을 이용한 국내 경제연구기관 영향력에 관한 연구)

  • Kim, Hae-Min;Choi, Yoon-Kyung
    • Journal of Information Management
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    • v.41 no.2
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    • pp.161-181
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    • 2010
  • The purpose of this study is to investigate citation behavior in internet news to research papers of 10 domestic economic institutes and to suggest institutes' impact quantitatively with h-index and various modified indices. Content analysis of 878 news articles that collected from NAVER news site was performed. First, as citing behavior, cited numbers of research papers, preferred news media, speed, source entry accuracy, centrality, subject section, and length by the institutes were examined. Next, impact indices for institutes were calculated by cited numbers using h-index, g-index, $h_s$-index, and $g_s$-index, and the ranking of 10 research institutes were determined by each impact indices. As a result, institutes belonged to upper ranks showed little variation among the different indices. On the other hand, institutes belonged to middle and lower ranks showed variations in impact indices and experts' survey.

The Modeling of the Optimal Data Format for JPEG2000 CODEC on the Fixed Compression Ratio (고정 압축률에서의 JPEG2000 코덱을 위한 최적의 데이터 형식 모델링)

  • Seo, Choon-Weon
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.19 no.6
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    • pp.109-116
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    • 2005
  • Recently, images/videos have been preferred as the communication media because of their information-implication and easy recognizability. But the amount of their data is so large that it has been the major research area to compress their data. This paper is related to optimization in th image data format, which can make a great effect in performance of data compression and is based on the wavelet transform and JPEG2000. This paper established a criterion to decide the data format to be used in wavelet transform, which is on the bases of the data errors in frequency transform and quantization. This criterion has been used to extract the optimal data format experimentally. The result were(1, 9) of 10-bit fixed-point format for filter coefficients and (9, 7) of 16-bit fixed-point data dormat for wavelet coefficients and their optimality was confirmed.

A Design and Implementation of EPG Using Collaborative Filtering Based on MHP (MHP 기반의 협업필터링을 적용한 EPG 설계 및 구현)

  • Lee, Si-Hwa;Hwang, Dae-Hoon
    • Journal of Korea Multimedia Society
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    • v.10 no.1
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    • pp.128-138
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    • 2007
  • With the development of broadcasting technology from analogue to interactive digital, the number of TV channels and contents provided to audience is increasing in a rapid speed. In this multi-media and multi-channel world, it is difficult to adapt to the increase of TV channel numbers and their contents merely using remote controller to search channels. Due to this reason, EPG (Electronic Program Guide) has been one of the essential services providing convenience to audience. So EPG complying with European DVB-MHP specifications, which will be also our domestic standard, is proposed in this paper. In order to provide audiences with DiTV contents they preferred, we apply collaborative filtering algorithm to recommend contents according to preference value of audience group with similar preference. And we use JavaXlet application which is based on MHP to implement this EPG, while the result can be verified by OpenMHP emulator.

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