• ETRI Journal
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• 제29권3호
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• pp.311-321
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• 2007

In this paper, we propose a user-centric conflict management method for media services which exploits personal companions for the harmonious detection and resolution of service conflicts. To detect conflicts based on the varying characteristics of individual users, the proposed method exploits the unified context describing all users attempting to access media services. It recommends and mediates users' preferred media contents through a shared screen and personal companions to resolve the detected conflicts. During the recommendation, a list of preferred media contents is displayed on the shared screen, and a personally preferred content list is shown on the user's personal companion comprising the selection of media contents. Mediation assists the selection of a consensual service by gathering the users' selections and highlighting the common media contents. In experiments carried out in a ubiHome, we observed that recommendations and mediation are useful in harmoniously resolving conflicts by encouraging user participation in conflict situations.

• 대한가정학회지
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• 제49권8호
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• pp.97-111
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• 2011

This study aimed to present marketing communication strategy for lifestyle groups. Consumers' preference on advertisement media/information source, advertisement appeal types, and on-line media use were examined by lifestyle groups. This study was executed by web survey and off-line survey. A total of 141 data was obtained and data were analyzed by PASW 18.0. Results were as follows: First, 4 types of lifestyle groups were made up by holistic approach; 'price oriented', 'traditional symbolic', 'positive life', and 'open mind enjoyment'. 'Positive life type' preferred every type of ads media. 'Traditional symbolic type' liked magazine and 'price oriented type' and 'open mind enjoyment type' thought off-line store display more important. For ads appeal types, 'positive life type' preferred social oriented appeal type. Every group except 'price oriented type' preferred emotional appeal type and especially 'open mind enjoyment type' liked the most emotional ads appeal type.

• 디지털융복합연구
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• 제11권1호
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• pp.173-179
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• 2013

본 연구는 초등학생을 대상으로 설문조사를 실시하여 가족커뮤니케이션 유형에 따라 미디어 이용은 어떤 차이를 보이는지를 알아봄으로써 효과적인 미디어 활용방안을 모색하고자 하였다. 연구결과 TV(F=6.719, p<.05), PC(F=7.713, p<.05), 휴대전화(F=6.404, p<.05)이용시간에서 유의미한 차이가 있는 것으로 나타났다. 순응지향형인 권위형은 TV 이용에서는 이용시간이 많고 오락적 프로그램을 선호하며, PC 이용에서는 오락적 프로그램을 선호하였다. 대화지향인 협의형은 TV 이용에서는 교양, 정보 프로그램을 선호하였으며, PC 이용에서는 정보적 프로그램을 선호하였다. 이 같은 연구 결과를 통해 아동의 효과적인 미디어 활용방안을 모색할 수 있는 시사점을 제시하였다는데 본 연구의 의의가 있다.

• 한국환경복원기술학회지
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• 제21권2호
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• pp.1-11
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• 2018

As a result of climate change, mountain sediment disasters due to localized heavy rain and mountain development are occuring more frequently, thus, increasing social attention to and demand for soil erosion control projects. However, since 2011 Seoul Wumyeon Mountain landslide, the public is expressing increasing anxiety as well as negative perception regarding defective project results. Therefore, this study investigated promotional terms and information media related to soil erosion control projects according to the consumer in order to increase awareness of soil erosion control projects. In this study, the information consumers were divided into experts and the general public and conducted a survey related to promotional terms and media for communicating relevant information. In the result, the experts chose landslide prevention and recovery projects (41.8%) as an appropriate promotional term for soil erosion control projects. The general public, however, chose mountain sediment disaster prevention projects (32.5%) as the appropriate promotional term. However, the analysis showed that it would be necessary to develop an promotional term that can encompass the concept of 'disaster prevention' including forest and soil disaster as the word 'landslide' can suggest soil erosion control is limited to landslides only. In the survey regarding the media for communicating information related to soil erosion control projects according to the consumer type, the experts preferred radio and TV as media to communicate the relevant information, while, among the general public, the youths preferred social media such as Facebook and Twitter (22.22%) and adults radio and TV (34.07%), As for the most effective way to promote soil erosion control projects, the experts chose traditional promotinal media such as newspaper, radio, and TV (0.172) whereas the adults and youths preferred the internet and Facebook (0.089). It appears that using the preferred media for communicating information related to soil erosion control projects according to the consumer type will be effective way to promote soil erosion control projects.

• 한국의류산업학회지
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• 제14권3호
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• pp.381-389
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• 2012

This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

• 디지털융복합연구
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• 제9권1호
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• pp.89-106
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• 2011

With the development of the Internet, the media market is experiencing rapid change. The traditional form of offline newspaper markets, which has created the mainstream news delivery market, have been losing large amounts of power due to the emergence of online media. On the other hand, online media armed with its ability to post breaking news almost as it occurs has increased its influence and popularity at a rapid speed. However, since the exposure time and readership of online newspapers are less than their offline counterparts online media has a high dependence on sensational titles and somewhat exaggerating headlines rather than the objective and recapitulative headlines which are preferred. This paper will examine the function and significance of headlines, and conduct a comparative analysis on contents and forms of the headlines in offline newspaper and online newspaper in order to identify the characteristics of each newspaper. Through comparisons, it examines the types of headlines and the transference of headlines. In addition, it examines the differences in recognition of copy editors according to media in determining the headline, and it illuminates which type of headlines is preferred in order to instigate readers to read online newspapers. The analysis results of title-transferring cases in offline newspaper and online newspapers are that offline newspapers try to convey the contents accurately by making use of an information-transferring headline, while attention-attracting headline or subject-hiding headlines tend to be used for attracting the eye of readers. In addition, analysis results of headlines that are put on the top with a click counts in online newspapers are that attention-attracting headlines are the majority, while subject-hiding headlines that are hardly used in offline newspapers, are well-used in online newspapers. In an interview with copy editors, they responded that offline editors focus on the fact-transference in determining the title, while online editors put the weight on immediacy in the delivery of news and the function of guiding readers.

• 대한영양사협회학술지
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• 제16권1호
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• pp.39-48
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• 2010

This study was conducted to assess the perception of nutritional education by students in elementary school and their parents in terms of the degree of satisfaction with school foodservices. The survey was conducted on 322 parents and 322 students using a questionnaire. Most of the students and parents were satisfied with the school foodservices, the most satisfactory component of school foodservice was the "balanced nutrition intake". The students and parents acquired nutritional information from the "school letter" and "Mass media". They trusted professional dietitians, the school and the nutritional information acquired from accredited mass media. In regards to the type of nutritional education, 28.9% of parents preferred "clinical nutrition information on disease" and 26.9% of parents preferred "nutrition information of food". In contrast, 33.7% of the students preferred the "clinical nutrition information on disease" and 25.4% of the students preferred "right eating habit (unbalanced eating, skipping meal)". The top three reasons for wanting to provide offspring with nutritional information was "right eating habit" (48.9%), "correction of unbalanced diet" (19.8%) and "healthy physical strength" (12.1%). The dietitians need professionalism to deliver accurate information and knowledge relating to the subjects that the users demand and the development of teaching media should be conducted to effectively deliver this knowledge.

• 한국산학기술학회논문지
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• 제12권8호
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• pp.3466-3471
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• 2011

본 연구는 미디어교육이 유아교육현장에서 어떻게 인식되고 어떻게 활용되고 있는지를 알아보기 위한 연구이다. 이를 위해 미디어교육에 대한 유치원 교사와 학부모들의 인식 및 문제점들을 분석하여 유아미디어 교육에 새로운 대안을 찾을 수 있도록 다음과 같은 연구문제를 선정하였다. 첫째, 유아미디어 교육에 대한 교사-학부모가 인식하는 관심과 교육경험은 어떠한 차이가 있는가? 둘째, 유아미디어 교육에 대한 교사-학부모가 인식하는 교수-학습 방법은 어떠한 차이가 있는가? 셋째, 유아 미디어 교육에 대한 교사-학부모가 인식하는 문제점과 개선방향에 대한 인식 차이는 어떠한가? 를 알아보기 위해 유아교육 현장에 근무하고 있는 교사(250명)과 학부모 (250명)을 대상으로 얻은 연구결과는 다음과 같다. 유아미디어교육에 대한 관심과 경험은 있으나 구체적이지 못하고, 교사와 학부모가 선호하는 교수-학습방법으로는 이야기 나누기 활동이 가장 많았으며, 집단의 형태를 묻은 결과 교사-학부모 모두 소집단 그룹의 활동이 가장 이상적이라는 결과를 얻었으며 유아미디어 교육의 개선점으로는 교원의 연수기회확대, 미디어교육에 대한 사회 전반적인 이론의 미정립이라는 결론을 얻을 수 있었다.

• 한국의상디자인학회지
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• 제25권3호
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• pp.1-16
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• 2023

The purposes of this study were to investigate bag purchasing behaviors and design preferences of male and female adult consumers, and to find the differences depending on sex and age variable. A survey was conducted on 400 male and female adults from 20s to 50s. The questionnaire consisted of bag purchase behaviors, bag design preferences, and the subjects' demographic characteristics. The data were analyzed by Cronbach's α, factor analysis, x² test and t-test using SPSS. The results were as follows. First, as bag selection criteria, four factors (practicality, symbolism, aesthetics, and economics) were derived, and adult consumers considered economics as the most important among the factors. As for purchasing information sources, three factors (media, human resources, and store) were derived, and adult consumers considered human resources and store information sources more important than media. The main motive for purchasing bags was age and damage of the owned products, and Internet shopping malls were the most common purchasing place. The average annual cost of purchasing bags was 100,000 to 300,000 won, and the frequency of purchase was about once a year. Second, as bag preference images, four factors (individual, romantic, active, and classic image) were derived, and adult consumers preferred classic images the most. The shoulder bag was the most preferred as the bag shape, and black was the most preferred bag color. For the material, natural leather was the most preferred, and for the size, medium size was the most preferred. Third, bag purchasing behaviors and design preferences showed many significant differences according to the sex and age of the consumers. Therefore, the results of this study suggests that bag companies need to establish product development and marketing strategies in consideration of differences according to the sex and age group of adult consumers.

• International Journal of Contents
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• 제9권4호
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• pp.60-66
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• 2013

Purpose: This study was intended to develop and evaluate the cancer prevention education for general population with different educational media such as booklets, cartoons, web frame comic strips, web flash animation and flash animations on personal digital assistants (PDA). Methods: A total of 125 subjects were divided into 5 groups, each group having 25 members and assigned a different educational media. An educational media was assigned to each group to evaluate the effect of education in the first intervention. In the second intervention, 4 other media, excluding the previously used one, were used to educate the subjects and find out the preferences of educational media. Results: Knowledge about cancer increased significantly after cancer prevention education. They preferred animations on the internet to other media, the highest. Conclusion: Educational programs with various media should be developed for subjects to choose based on their preferences.