• Journal of Korean Society of Industrial and Systems Engineering
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• v.30 no.1
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• pp.25-32
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• 2007

Automobile manufacturing companies should provide the products and service that can satisfy consumers who usually want various kinds of automobiles. This paper studied the relations among several demographic characteristics(gender, age, occupation, income) of consumers and automobile's attributes(engine performance, engine displacement, price, maintenance expenses, color, etc.) and preferred automobile(kind, size, company, price). For the relation research we established a model and related hypotheses and used a questionnaire survey, where 350 subjects were questioned. After the analysis, many statistically significant results are obtained : consumer's gender has relations with the preference for engine performance, engine displacement, price, color, and design; age has relations with the preference for engine displacement, maintenance expenses, free checking during A/S period, etc., occupation has relations with the preference for engine performance, engine displacement, price, maintenance expenses, fuel efficiency, etc. : income has relations with the preference for engine performance, engine displacement, price, maintenance expenses, mileage, reputation of car manufacturing companies, etc.; price and fuel efficiency has relations with the preference for car manufacturing companies. These results suggest the consumer-oriented sales of automobiles and are expected to be helpful for the effective strategy development of automobile marketing.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.24 no.62
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• pp.59-67
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• 2001

Based on the past research works on the relationship between face types and personality, personality and purchasing behavior, personality and color preference, face types and preference color, the author made a surmise that there could be any differences in color preference of purchasing automobiles according to face types. Objective of this research is to analyze what differences there are preferred colors of purchasing automobile according to face types. The questionnaires for preferred color of purchasing automobile were carefully surveyed, which was classified again by the face types. The result showed the facts, that the reverse-triangle face type preferred red color, the rectangular type yellow one, the round type green one, the diamond type the blue one, respectively. We suggested that the result could be utilized in establishing the automobile sales policy, provided some problems are fixed and the concrete researches into the factors that have influence on buying patterns and into the preferred color are carried out.

• Journal of Navigation and Port Research
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• v.46 no.5
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• pp.419-426
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• 2022

This study aimed to identify new routes for transporting automobiles from Korea to Mongolia by comparing them with the existing route. At present, a route from the Incheon Port through the Tianjin Port to Zamiin-Uud is commonly used to transport containerized cargo from Korea to Mongolia. This study examined five possible logistics routes from Korea to Mongolia using a time/cost-distance methodology based on real data. Through consecutive discussions with importers and freight forwarders in Mongolia, the potential routes were selected and costs, distance, and lead time were evaluated to provide additional route options for automobile logistics from Korea to Mongolia. The results indicated that each route could be ranked in terms of the total cost while the lead time for all options in the present COVID-19 period is 2 - 4 months, with no difference among the routes. In addition, although the confidence index of all routes was not impressive, route 3 was the most preferred option, followed by route 1. However, the study results cannot provide the answer to the question of "which route is more attractive for transporting automobiles from Korea to Mongolia." This limitation notwithstanding, this study provides real information on the critical factors of distance, cost, and lead time in terms of the selected transportation routes so that importers and exporters can compare the routes in terms of the priority of each factor in uncertain logistics environment.

• Asian Journal for Public Opinion Research
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• v.9 no.4
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• pp.352-367
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• 2021

Purpose: This research aims to examine gender preferences for men and women advertising models in Saudi advertisements. Saudi Arabia is known as one of the most gender-segregated society in the world, and it has gender-specific roles, characteristics, and behaviors that are undesirable for the other gender. Methodology: The questionnaire was developed with the help of earlier studies on perceptions towards advertising models and validated by a jury of experts and focus groups. The gender preferences for ten product categories (including automobiles, baby care products, cigarettes, cosmetics for women, fashion, food & beverages, motorcycles, personal care for men, personal care for women, sporting goods) were examined for men and women models. Similarly, three personal preferences characteristics for both genders (face beauty, voice quality, and Islamic dress), two characteristics for women models (body shape, femininity), and two characteristics for men models (height-weight balance, masculinity) were examined for men and women models separately. Finally, a survey was conducted to solicit responses from respondents (N=412). Findings: Results indicated significant gender preferences for gender-specific product categories and typical gender stereotypes in advertising models. Men models were preferred in men-specific products, and women models were required in women-specific products. Some product categories (including personal care for men and sporting goods) were ranked higher for men advertising models, while for women advertising models, other product categories (including personal care for women and cosmetics for women) were ranked higher. Masculinity was ranked highest as the preferred personal characteristic for men advertising models, while voice quality was highest for women advertising models. Finally, there is a significant difference between the preferred personal characteristic for men and women advertising models for three characteristics, including face beauty, Islamic dress, and masculinity and femininity. Implications: Saudi Arabia is a unique society with predominantly unique cultural dominance. Consequently, local culture greatly influences advertisements. It has stereotyped gender roles even in advertisements. This study will establish a baseline for further research on the subject area.

• IEMEK Journal of Embedded Systems and Applications
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• v.5 no.1
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• pp.23-28
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• 2010

The automotive industry tries to provide infotainment systems to emerging automobiles. Since the infotainment systems require various peripheral devices and network connectivity, legacy operating systems such as Linux and Windows can be much preferred due to its plentiful device drivers and multimedia applications while the operating systems following OSEK standard are used for automotive electronic control units. Thus it is highly desired that the system software supporting infotainment applications can be portable over different legacy operating systems providing unified programming interfaces. The majority of legacy operating systems support POSIX interfaces for application development. MOST is an automotive network standard for infotainment systems. Network Service defines the protocol stacks for MOST control data, which is essential to implement infotainment applications over MOST. In this paper, we suggest a POSIX-based Network Service so that we can utilize legacy device drivers and applications for automotive infotainment systems. We measure the performance of the POSIX-based Network Service and show that its overhead is not significant.

• Journal of Digital Convergence
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• v.17 no.12
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• pp.159-170
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• 2019

This study is an online survey for consumers in the metropolitan areas of Japan and Korea, which are advanced countries in Asia, and the maturity of the automobile market. The purpose of this study is to compare the results of Korea and Japan. As a result of this study, we analyzed the differences between the consumer characteristics and the optional attribute factors of low-carbon automobiles of Korea. There was a difference. It was found that the factors of low carbon car selection attribute differed with age, and that stability was more important when selecting low carbon car as income level increased. In Japan, there were no differences in the selection attribute factors of low carbon cars by gender, age and income. In addition, there is no difference in the relationship between the future purchase timings of low-carbon car types in both Korea and Japan. Implications of this study Korea has a meaningful result that Korea tends to select low-carbon automobiles with an emphasis on economic aspects and ages, and that safety tends to emphasize safety of low-carbon automobiles according to income levels. In the case of low carbon car, there was a tendency to select a low carbon car without any difference in consumer characteristics. The relationship between the expected purchase time according to the type of low carbon car and the Korean car show that the preferred car within the next 10 years among the low carbon car types is electric car and Japan prefers hybrid car.

• Journal of Computational Design and Engineering
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• v.3 no.3
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• pp.198-214
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• 2016

Oval substrates are widely used in automobiles to reduce the exhaust emissions in Diesel oxidation Catalyst of CI engine. Because of constraints in space and packaging Oval substrate is preferred rather than round substrate. Obtaining the flow uniformity is very challenging in oval substrate comparing with round substrate. In this present work attempts are made to optimize the inlet cone design to achieve the optimal flow uniformity with the help of CATIA V5 which is 3D design tool and CFX which is 3D CFD tool. Initially length of inlet cone and mass flow rate of exhaust stream are analysed to understand the effects of flow uniformity and pressure drop. Then short straight cones and angled cones are designed. Angled cones have been designed by two methodologies. First methodology is rotating flow inlet plane along the substrate in shorter or longer axis. Second method is shifting the flow inlet plane along the longer axis. Large improvement in flow uniformity is observed when the flow inlet plane is shifted along the direction of longer axis by 10, 20 and 30 mm away from geometrical centre. When the inlet plane is rotated again based on 30 mm shifted geometry, significant improvement at rotation angle of $20^{\circ}$ is observed. The flow uniformity is optimum when second shift is performed based on second rotation. This present work shows that for an oval substrate flow, uniformity index can be optimized when inlet cone is angled by rotation of flow inlet plane along axis of substrate.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.5
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• pp.3240-3250
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• 2014

This study aims to draw a correlation in the choice of automobiles as the preferred mode of personal transport in relation to three factors: 5Ds, urban form and individual-level characteristics. The analysis result shows that the control at the individual level is required to analyze effective urban character and urban form elements to decrease the car choice and the 5Ds demonstrate meaningful relation to decreasing the car choice. However, it may be concluded that the density and the diversity, well-known elements in decreasing the car choice among Western cities do not show relatively large impact on Korean cities.

• Journal of Korean Society of Forest Science
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• v.87 no.4
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• pp.510-518
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• 1998

This study was carried out to investigate the drinking patterns of sap water of Acer mono by on-the-spot visitors. The survey was done from late-February to mid-March in the 3 major sap water tapping regions, such as Piagol of Mt. Chiri in Kurey, Okryong of Mt. Baekun in Kwangyang, and Mt. Chokey in Sunchon, Chonnam. A total of 300 visitors over 20 years old, 100 visitors in each region, were interviewed personally to make up questionnaires, irrespective of sex. The purpose of drinking, the frequency of visit, the modes of traffic, the length of stay, drinking amount per person, one's opinions after drinking, drinking plans and patterns, and intention of drinking processed sap were investigated and examined. Wide range of age groups from twenties to sixties drank sap water. Visitors drank sap water in order to keep health, to promote mutual friendship, and so on. 44% of sap drinkers visited for the first time, and 71% visited by private automobiles holding the first place. 59.7% of visitors spent only a day, but 40.3% passed one or two nights to drink sap water. For drinking amount of sap water, $3-6{\ell}$ a was consumed by 31.3% of visitors, under $3{\ell}$ or $9-12{\ell}$ by 22.7% $6-9{\ell}$ by 12.7% and so forth. 74% of visitors felt sap water sweet and favorable, but were doubtful about the efficacy of sap water. 79.0% of visitors had a plan to drink sap water again next year, 40% of whom preferred a day's visit to overnight staying (29%) or 3 days' staying (6%). 45% answered to plan to drink sap water with having meals, and 43% with having meals and passing a night. More than half (54.3%) of the visitors were inclined not to drink processed sap water for the reasons of unreliable quality, unwillingness for process, change in quality, etc.