• Journal of the Korean Society of Costume
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• v.33
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• pp.27-39
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• 1997

The purpose of this study was to classify the attributes of brand image criteria of women's shoes to compose the perceptual map of the brand by factor analysis and to examine the differences in brand preferences and purchase methods of shoes according to demographic variables. 10 brand names were selected for the study Samples were 271 women in Seoul Korea :143 were college students and 128 were career women.The data were analyzed using factor analy-sis multiple regression analysis one-way ANOVA Duncan's multiple range test x2-test t-test. The results of the study were the -followings: 1. Four segments of brand image attributes of women's shoes derived by factor analysis: F. 1. 'utility' F.2'appearance' ; F. 3 'sales promotion' ; F.4 'financial factor'. 2. As the result of draw up the perceptual map 'landrover' was high in utility but low in appearance 'Misope' and 'Mook' was low in utility but high in appearance. 'Fashion Leader' was in the nearest ideal direction to the utility and appearance. 3. The preference level of the shoes brand name was in order of the 'Fashion Leader'. 'Mook' and 'Soda' But consumers possessed 'Landrover' the most 4. There were significant differences among preference level of ' Landrover' and 'Misope' according to the social class. There were sig-nificant differences among possession level of 'Misope' and 'Soda' according to the social class 5. the middle and lower class consumers used an exchange ticket during the bargain sales more than upper class when they pur-chase shoes.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.1-14
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• 2011

This study is to analyze the image similarity and the preference for clothing stores in the 6 giant discount chains in Daejeon. The survey for this study was based on the questionnaires accomplished by 257 people through the multidimensional scaling. The results are as follows First, 6 clothing stores had 4 image groups located in 4 coordinates. CW(Costco Wholesale), NH(Nonghyup Hanaro-Mart), and SZ(Save Zone) had a similar distinct image, while HP(Home Plus) and EM(E-Mart), and LM(Lotte-Malt) also had similar differentiated images. Second, according to the preference analysis in terms of demographic characteristic, NH had the lowest preference from the people of all the different ages, while SZ had the highest. HP, EM, CW, and LM had their own preference in the following order: in the thirties, forties, and over fifties. Meanwhile, relatively, SZ is preferred by the people in their twenties and people over age fifty liked CW more. Third, according to the analysis of the preference for clothing stores in the giant discount chains in terms of educational background, clothing consumers who had high school degrees preferred NH and LM, people with 2 year college degrees liked HP and EM more, while 4-year college graduates and people with higher education had preference for SZ. Finally, according to the preference analysis in terms of income level, higher income groups preferred SZ and CW and lower income groups liked LH and LM more, while HP and EM had high preference from all kinds of income groups.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.797-810
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• 2023

The shape of the male beard to be examined in this study was set as a mustache. This study used frequency analysis and cross-tab analysis to conduct T-test and one-way variance analysis using 300 final responses from the questionnaire that presented preference and non-preference reasons and demographic characteristics along with preference and non-preference options to measure the likability of whiskers. As a result of the study, there were differences in men's preference and non-preference for each beard formulation, and the level of difference was statistically significant between the male and female groups and the age group. In addition, it was found that each group category showed a difference in the reasons for judging likes/dislikes by beard form. There are differences in preference and non-preference according to men's beard formations, and it was confirmed that there are various differences according to perceptual characteristics in the main reasons for favorability and dislike, which are the basis for judgment. Through these results, academic and practical implications were presented in the field of beauty.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.1
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• pp.125-134
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• 2011

The research is a survey and analysis of female apparel preferences, and recognition of the KS sizing system for adult female garments. The practical surveys in this research are examined by total number of subjects, 200 women who are living in Seoul, South Korea. The homogeneity test using Chi-square statistics, and the analysis of frequencies and ratios of contingency tables were performed with the data which are classified by age, education level, income level and housing modalities. The findings in this study are as follows: 1. Women's preferences for purchasing female garments indicate significant differences between subjects, such as age, education level, income level and housing modalities. Moreover, the following five types of adult female garments were analyzed in this study: upper garment, lower garment, one-piece apparel, sportswear and sleepwear. The results of the preference study show an indirect understanding of the KSK 0051 classification system for subjects of the survey. Therefore the preference study can be used as a pilot study for the sizing recognition survey. 2. Women's recognition of the KSK 0051 sizing system for adult female adult garments do not indicate significant differences based on the characteristics of age, education level, income level and housing modalities. The low recognition of the KS sizing system is due to too many details and complex numbers of application for users. Therefore, the sizing system should be simplified and rearranged to be more effective and have more recognizable categories.

• Journal of the Korean Society of Food Culture
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• v.14 no.3
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• pp.189-202
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• 1999

The study was carried out from March to May in 1998 to compare the food habits and food preference of 391 men in Kyung Nam area who were between twenties and sixties. The summarized results are as follow: 1. The 30's were highest(173.8cm) and the 60's were lowest(168.3cm) in their average stature. The 30's were heaviest(68.2Kg) and the 20's were lightest(62.3Kg) in their average weight(P<0.001). Average BMI was highest in the 50's and lowest in the 20's. 2. Average food habit score of the subjects(4.08) was as low as belonging to the poor group and lowest was 20's. 3. The rate of not eating was highest in the breakfast and the subjects ate breakfast more as they were older(P<0.001). The serious problem of food habit was irregular eating time. The subjects ate in the more irregular time as they were younger. 4. 88.9% of the subjects preferred cooked rice and cereals as their main food, kimchi as their side dish and fruit as their eating between meals. 5. We found great differences in the kinds and number of drinkings subjects preferred as their ages(P<0.001). 20's preferred cider and cola. 30's, 40's and 50's preferred coffee and 60's preferred ginseng tea and citron tea. The rate of smoking was higher in 30's and 40's then in 20's and 50's. 6. 72.9% of the 20's and 16.7% of the 60's ate instant food more than 2-3 times a week. They ate Ramen most often because of its convenience. They ate out more as they were younger and preferred Korean food as their eating out menu. 7. The degree of preference in a sweet taste was highest in 20's and lowest in 40's (P<0.01) and the degree in the preference of a sour taste became lower as they were older(P<0.001). Only in the preference of a salty taste, we could find the difference of the BMI level. They showed high degree in the preference of a salty taste as the order of the over-weight group, normal group, under-weight group and fat group. They showed meaningful correlationship between the level of BMI and the degree of preference of a salty taste in 20's and 40's and between the food habit score and the level of BMI in 60's (P<0.05).

• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.681-695
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• 2008

This study was accomplished to investigate the preference of clothing materials and the clothing demand performance for underwear and everyday dress of atopic patients. As this study was the research study by a use of a questionnaire, the finally total 987 copies of the collected questionnaires were used to analyze the data. SPSS was used for the statistical analysis of data. To analyze the data, frequency analysis, percentage, $X^2$-test, reliability analysis, factor analysis, t-test, ANOVA and Duncan's multiple comparisons were used. The results obtained are as follows. In factor analysis for clothing materials and the demand performance which atopic patients favor, the preference factors for underwear materials were classified as pliability/a sense of weight, a sense of cold and warmth, tactility, and elasticity. Those for everyday wear were classified as pliability/surface roughness, a sense of cold and warmth, a sense of weight, and elasticity. And the demand performance factors for underwears were classified as thermophysiology, care convenience, and skin contact. Those for everyday wear were classified as comfortableness and care convenience. In the difference analysis for the preference and the demand performance, Both everyday wear and underwear showed a significant difference for the preference and the demand performance according to gender, age, income, education level, and occupation.

• Journal of the Korean Institute of Landscape Architecture
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• v.29 no.5
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• pp.28-36
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• 2001

The purpose of this study is to research the influence of soundscape in the preference of landscape. Specifically, standards type of communication are applied to the landscape such as positive scenery and negative scenery. The spatial image was analyzed by the variables of Kaplan\`s information process model. The level of visual preferences was measured by a type of acoustic information and visual information in the landscape, and this data was analyzed by multiple regression. The results of this study can be summarized as follows; The value of landscape preference was maximum value in Type I and minimum value in Type II from all fluent of coherence, mystery, and legibility to, except complexity, and it was not different from preference. These results clearly show the influence of sounds effecting decision of landscape preference. It was different by the type of acoustic information and visual information in landscape. The results of ANOVA among types of acoustic information were differences of mean between positive sound, no sound and negative sound from coherence, mystery, and legibility to, except complexity. These variables may be the major factors which must be considered in planning and designing as the functional basis for quantitative analysis.

• The Korean Journal of Community Living Science
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• v.23 no.1
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• pp.79-88
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• 2012

To evaluate the possibility of low-salinity of traditional fermented food, we investigated quality characteristic of low-salted Yacon Jangachi using soybean sauce with sugar or vinegar for 50 days. Sugar content, titration acidity, and salinity of all Yacon Jangachi was increased as storage time increased. All of the Yacon Jangachi had less than 3.0% salinity. Especially, the salinity of the Yacon Jangachi with sugar and vinegar was the lowest during storage time. The L value was decreased as storage time increased but the results of the a and b values were reversed. Cutting force was not significant among samples and storage periods. In the results of sensory evaluation, preference of all samples were increased as storage time increased. The preference of color was not significant among samples from 30 days but the taste was reversed. The preference of flavor was significant between samples in 40 days, texture was not significant during storage time. Overall preference was not significant after 30 days, which suggested that Yacon Jangachi using soybean sauce retains overall preference in steady level from 30 days. Yacon Jangachi using soybean sauce showed the highest preference when produced with sugar and vinegar.

• Journal of the Korean Society of Food Culture
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• v.20 no.2
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• pp.204-213
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• 2005

This study was focused on the analysis of questionnaire that surveyed the uses, preference and recognition on apple. The subjects of this study consisted of 452 female(married 238, unmarried 214) in Daegu area. Among those respondents, 49.1% answered that they ate apple after dinner. Respondents preferred as purchase place fruits store(34.5%), traditional market(22.6%), and big discount store(21.7%), in order. Taste(46.0%) was the most important as purchase criterion. 49.1% of respondents preferred small amount below 2-3kg every one purchase. In preference survey on apples, 80.5% of total subjects responded 'like' or 'very like', and 73.6% of those subjects who favorably responded liked the 'taste' of apples. The preference survey study on apple foods revealed that respondents preferred the most apple juice(M=3.47), fellowed by apple jam(M=3.35) and apple vinegar(M=3.21). On the other hand, apple bab(M=2.29) and apple jook(M=2.23) had the most low preference score. The recognition survey study on apple revealed that respondents knew relatively well the followings: apple is natural food(M=4.25), apple is good for body and apple is good for beauty(M=4.20). Respondents required apple to be fresher(41.0%) and taster(37.4%). 89.4% of respondents expected that consumption of apples would be increased or maintain at the present level.

• Korean Journal of Human Ecology
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• v.3 no.2
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• pp.58-67
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• 2000

The purpose of this study was to investigate the level and the reasons of son preference. and the relative importance of related variables among middle-and old-aged Koreans in Chon-buk and Chung-nam area. Subjects were 487 parents of high school girls(243 fathers and 244 mothers). with a mean age of 45.7 years. It was revealed that more than a half of the respondents(52.293) preferred'a son'for the first child, followed by'either nx'(32.6%) and'a daughter'(14.8%). For the second child, a son was preferred nlost(43.7%) , followed by'a daughter'(31.4%) and'either sex'(23.4%) . As the reasons of son preference,'to continue tradition and name of family'marked the highest score (3.42) , followed by'parents prefer son for various reasons'(3.37) , 'should have at least one son'(3.32). and'feel obliged to produce a son for in-law's sake'(3.06). It appeared that sociocultural background was more important for son Preference than individual, economic factors. The most important factors related to a strong son preference were the number of sons at the present, son preference for the first child, parental attitudes and expectations toward children. and income. Suggestions wire made in regard to efforts for gender equality in family and society. and the needs for parent education and population education.