• 한국식생활문화학회지
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• 제12권3호
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• pp.323-329
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• 1997

The research was conducted to investigate the children's consumption pattern and preference of Korean rice cake by analyzing the relation among their socio-demographic backgrounds. This study provides basic information for systematic development and wide spread of Korean rice cake as a traditonal Korean food. A self completed questionnaire survey of 639 elementary school students in Seoul was undertaken. A survey questionnaire consisted of two parts including demographic backgrounds, children's consumption pattern and preference of Korean rice cake. A likert scale of one to five was used to determine the childrem's preference of Korean rice cake. Statistical data analysis was done using the SPSS/PC program for descriptive analysis and $x^2$ test. Approximately half of the participants were male (51.5%) and 5-degree year (50.7%) students. 77.2% of respondents were nuclear families. The results of eating frequency rate showed that 57.1% students had Korean rice cake once a month followed by once a week (18.8%), once per two months (12.2%) and once per six months (10.5%). The major reasons for having Korean rice cake were good taste (55.2%), healthy food (22.3), our traditional food (17.3%), and etc (2.2%) in order. Average children's preference score of 14 Korean rice cakes was $2.82{\pm}1.59$ out of 5, with the highest score of 4.30 for Songpyun and the lowest score of 1.06 for Bukumi.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.420-424
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• 2009

본 연구는 IPA를 이용한 레저스포츠참가 선호도와 참여도를 규명하기 위하여 2009년 수도권의 만 19세 이상의 성인을 연구대상으로 설정한 다음, 유의표집법으로 250명을 표본추출 하였다. 수집된 자료는 SPSSWIN 16.0을 이용하여 신뢰도분석, 대응표본t검증, IPA 분석기법 등의 방법을 활용하였다. 결론은 다음과 같다. 첫째, 1사분면에서는 스킨스쿠버, 수상스키, 윈드서핑, 클레이사격으로 나타났으며 선호도, 참여도를 높이기 위한 개선 노력이 필요하다. 둘째, 2사분면에는 골프, 라켓볼, 스노우 보드, 스키, 낚시, 등산 등이며 선호도, 참여도가 모두 높기 때문에 현재의 수준과 같은 지속적 관심을 유지할 필요가 있는 영역이다. 셋째, 3사분면에 워터슬래드, 카트, 열기구, 스카이다이빙, 오리엔테어링, 행글라이딩, 모형비행기, 서바이벌게임 등이고 선호도, 참여도가 모두 낮으므로 이 종목들에 대해서는 가능한 현재 수준 이상의 과잉노력을 지향하는 것이 바람직하다. 넷째, 4사분면에는 트레킹, 산악자전거, 인라인스케이트, 래프팅, 사이클링 등이다. 선호도는 낮은 반면, 참여도는 높기 때문에 레저 스포츠참가 정책의 현상유지가 필요하다. 종합해보면, 선호하지만 현재의 레저스포츠참가가 어려운 종목들을 타개하기 위해서는 우선적으로 현재 참가하지 못하고 있는 중점개선부분의 종목들에 대한 사회적 인프라에 우선적으로 투자하고 지속적 관심이 필요하다.

• 한국의류학회지
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• 제41권4호
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• pp.698-708
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• 2017

How consumers perceives Korean heritage is the most essential motivation to purchase traditional products. This study investigates if there is a difference in the value perception of traditional culture on preferences for and the long-term relationship of Hanboks. It also investigates differences in the preference and consumption behavior of Hanboks depending on the degree of experience for Hanbok. For this research purpose, data were collected from 745 residents between the ages of 20-60 in the Seoul and metropolitan areas through online and offline surveys. The data were analyzed by descriptive statistics, factor analysis, and path analysis, using the SPSS-WIN 20.0, AMOS 20.0 program. The value recognition toward traditional culture derived aesthetic and symbolic factors. The result of grouping according to the experience of the Hanbok indicated that the two groups of traditional cultural values influenced preferences for Hanboks. In the middle group, only the symbolic value had a significant influence on the preference of Hanbok. It was found that the less experienced group had no traditional culture value factor which had a significant effect on the preferences for Hanboks. Based on the results of this study, it is expected to be used as basic data to establish a marketing strategy to increase the preferences for traditional culture such as Hanboks by increasing various traditional culture experiences as well as Hanboks.

• 한국공간구조학회논문집
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• 제10권3호
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• pp.75-80
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• 2010

본 연구는 음향증폭시스템 중에서 청취자에게 가장 많은 영향을 미치는 스피커 시스템의 배치방식과 스피커 특성변화에 따른 청취자들의 주관적 반응을 명료도와 음향선호도 측면에서 측정하고 비교 분석함으로써 향후 대공간의 음향증폭시스템의 설계 시 활용할 수 있는 기초자료를 제공하고자 하였다. 연구 결과, 전체적으로 실의 흡음률이 결정적인 영향을 미치며, 천장의 흡음률이 높을수록 지각된 명료도는 높아지는 것으로 나타났다. 스피커가 낮게 설치된 경우에는 적용된 스피커의 개수가 많고 지향각이 좁은 스피커들이 사용된 경우의 명료도가 가장 높게 평가되었다. 그러나 전체적으로는 스피커가 천장 흡음면에 가까울수록, 그리고 60도 이하의 좁은 지향각을 갖는 스피커를 사용할 때 높은 명료도를 얻을 수 있으며, 본 연구의 검토범위에서는 8~10개 정도의 스피커가 적용되었을 때 주관적인 명료도 및 선호도가 가장 높게 평가되었다.

• 한국조경학회지
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• 제20권4호
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• pp.54-75
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• 1993

The purpose of this thesis is to suggest objective basic data for the super graphics in the urban landscape through the quantitative visual quality analysis. For this, the image structure of super graphics have been measured mainly by questionnaries and semantic differential scle method and analyzed by the method of factor analysis, means and multiple regression. Degree of visual preference have been measured mainly by questionnaries and likert attitude scale method and finaly these data have been analyzed by using the stepwise method. The data were collected by presenting 12 super graphics photographs-4 each sample pictures from the 3 each selected districts representing typical urban landscape style(central business district, shopping district, apartment complex). Observer groups were categorized as professionals, students, the others. Result of this thesis can be summarized as fallows: 1. From all 12(3${\times}$4) sample super graphics, the value of each semantic differential scale among the observer groups were presented significant group difference. But no significant difference of the S.D. scale value were observed among central business district, shopping district and apartment complex super graphics. 2. For all experimental points, 4 types of factor have been observed. Factors covering the image of super graphics were found to be the evaluation, the intimacy, the potentiality and the tidiness. 3. Main factors of the super graphics image and factors indicating the group variations yielded high significance between areas. 4. The harmony with surrounding environment, the proper selection of super graphics subject yielded high values for all groups. Especially, the good color sense with building was the most important variable determining the degree of visual preference. 5. The urban C.B.D. super graphics obtained 5∼12 ranks of regional visual preference and the shopping district super graphics obtained 2∼11 ranks, and apartment complex super graphics obtained 1∼7 ranks.

• 한국식품조리과학회지
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• 제32권3호
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• pp.316-324
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• 2016

Purpose: This study chose Vaccinium oldhamii as a material to complement the redness of Sansuyu, which is unstable to heat, to Sansuyu pudding. Methods: The level of browning and hunter color of Corni fructus juice supernatant (CFS) and Vaccinium oldhamii extract (VOE) were examined and dependent on heating time and storage period. Results: A value (redness) of VOE was high, browning was moderate during the storage period, and though the storage period was extended, the value stayed stable, meaning overall redness was maintained. With the increase in the amount of added VOD, the color preference of Sansuyu pudding, and D (VOE 10.0%) was marked the highest at 5.80. As for the preference of texture, B (VOE not added) was the highest at 5.35, but C (VOE 5.0%) was marked the highest at 5.10 for overall preference. The DPPH radical scavenging ability of Sansuyu pudding was 15.86-21.39% at a concentration of 1,000 ppm, and the total polyphenol content was 136.76-139.62 mg/100 g. Since the redness of Sansuyu is unstable to heat and then is heated, its degree of browning and b value (degree of yellowness) increases. Conclusion: So if a material with a red color that is stable to heat is added to Sansuyu, the preference of Sansuyu products will improve.

• 한국의류학회지
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• 제14권2호
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• pp.129-136
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• 1990

The purpose of the study was to develope brand positioning map for ladies' ready-to-wear, to find out evaluative criteria in perception and preference to brands, and to persent the relationship between consumer's characteristics and brand preference. Subjects were selected for the housewives of middle and high socioeconomic classes living in Seoul area. A questionnaire including items of life style, self image, similarity between brands, preference degree to brands, and demographic variables was developed for the empirical study. The questionnaire was administrated to 137 housewives during fall in 1989. Data were analyzed by cluster analysis and multidimensional scaling method. The study had two research problems. The first research problem was to construct a brand perceptual map for ladies' ready-to-wear brands, selected for the study The perceptual map was constructed on the basis of brand similarity scores by multidimensional scaling method. As a result, brands were grouped into 4 clusters, and evaluative criteria for perceptual map were found to be fashionability (classic- fashionable) and familiarity (familiar-unfamiliar). The second problem was to construct a brand preference map for ladies' ready-to-wear brands, selected for the study. The preference map was constructed on the basis of brand preference scores by multidimensional scaling method. As a result, the brands were grouped into 4 clusters and evaluative critiera for preference map were found to be fashionability (unfashionable-fashionable) and image to age (mature-young directed). Also was shown the relationship among self image, age, socioeconomic class, and brand preference. The multidimensional scaling method was found to be useful as well as valid instrument for brand positioning research and the result can be utilized for establishing strategies for ladies' ready-to-wear brands.

• 패션비즈니스
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• 제5권4호
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• pp.73-88
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• 2001

The purpose of this study was to analyze the consumers' acceptance of the new changes in fashion trend and to project the future possibility of them based on the result of the analysis. It was identified in the review of fashion trend that the major change in the recent fashion trend was the turning of focus from 'Minimalism-influenced' to 'Maximalism-influenced'. Total 176 of Korean women, who preferred 'Minimalism-influenced' or 'Maximalism-influenced' style, were sampled and asked to response on a self-report questionnaire with stimuli developed for this study. According to the respondents’ acceptance and preference of either one of the two streams, each respondent was allocated to one of the two groups which were named as 'Minimal-preference group' or 'Maximal-preference group'. The reasons of their preference, traits in trend-related attitude and demographic variables of both groups were analyzed and compared. The degree of clothing involvement and fashion leadership of Maximal-preference group, who accepted the new trend, were found to be significantly higher than those of Minimal-preference group. Maximal-preference group had significantly higher level of income and expenditure on fashion than Minimal-preference group. The motives and reasons for their acceptance of each stream were also analyzed.

• 한국조경학회지
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• 제38권3호
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• pp.1-14
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• 2010

도시 내 일부 부정적인 이미지를 지닌 지역은 도시 전체 이미지에 커다란 악영향을 미쳐 궁극적으로는 전체 도시이미지 향상을 저해하는 요소로 작용할 수 있다. 이러한 지역을 사전에 찾아내기 위하여 도시이미지를 도면화하는 것은 도시 정책 입안자들의 효과적이고 합리적인 정책 및 대응전략 수립에 도움이 될 수 있다. 본 연구는 도시이미지에 대한 시민들의 인지도와 선호도를 기반으로 등위선을 제작하였으며, 이를 중첩하여 관리도면을 도출함으로써 도시이미지 전략을 결과 위주가 아닌, 프로세스 중심으로 변화시키는 초석을 마련하고자 진행되었다. 본 연구를 통해 도출된 결과로서, 첫째, 성남시의 주요 상징물들의 인지도와 선호도를 분석한 결과, 인지도는 지역별로 큰 차이를 보이고 있었으나, 선호도는 비교적 균등한 값의 분포를 보이고 있었다. 둘째, 도시의 이미지 경향을 파악하고 진단하기 위한 인지와 선호등위선은 도시 전체 차원에서, 도시의 전반적인 이미지 경향을 한눈에 쉽게 판단하게 해주는 장점이 있다. 셋째, 인지와 선호등위선을 중첩한 도시이미지 관리도면에서는 4가지 유형으로 도시 권역을 구분할 수 있으며, 이들에 대한 관리방안에 있어서 인지도가 높으나 선호도가 낮은 지역은 특별히 이미지 관리의 우선지역으로 선정하여 도시 전체의 이미지 역량을 집중시킬 필요가 있다. 한편, 이상의 결과 이외에도 인지도가 높은 지역의 경우, 많은 사람들이 방문하거나 유동 인구가 많은 곳으로 판단할 수 있다. 특히, 해당 지역 중 선호도가 높은 지역들은 도시 관리를 위한 조망점 선정에 있어서 유력한 후보군으로 분류할 수 있다. 따라서 본 연구를 통해 도출된 인지와 선호등위선은 향후 도시 관리를 위한 조망점 선정에도 유용하게 사용될 수 있을 것이다. 나아가 도시이미지 선호지역을 중심으로 외부 방문객들이 도시를 탐방하고 관광할 수 있는 도시탐방 네트워크 구성에 활용할 수도 있을 것이다. 이는 도시의 전반적인 이미지 향상에 새로운 활력을 제공해 주는 계기가 될 것이다.

• 동아시아식생활학회지
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• 제13권6호
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• pp.542-551
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• 2003

The purpose of this study was to analyze the patient's satisfaction on hospital foods according to their age. The subjects were selected among the patients treated in the Eulgi University hospital during May of 2003. Two hundred twenty one patients (110 men, 101 women) were surveyed through questionnaires in terms of satisfaction on hospital foods and the food preference. The data were statistically analysed using $\chi$$^2$-test and their correlation. Satisfaction on general taste(p<0.05) and variety of hospital foods (p<0.05) were significantly different according to age. However, saltiness and serving temperature of hospital foods were significantly different according to sex(p<0.05). The preference of cooking method for meat, fist vegetable and the preferred kinds of Kimchi(p<0.05) and milk & milk products(p<0.05) were significantly different according to age.