• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.129-139
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• 2006

The purpose of this study is to compare the hairstyles between Korean and Australian women, who have different individual hair characteristics, social backgrounds, and culture from each other. Data were collected through a survey of 208 Australian females and 392 Koreans. Frequency analysis, t-test, and two-way ANOVA were used to analyze the data. The results are as follows: Korean and Australian women maintain a hairstyle for six months or less in most of the cases. They preferred a hairstyle with bang, and the elderly especially a shorter hair length. Choosing their hairstyles depended on such factors as hair length, dyeing, form of face, harmony with clothing, and social status. There was no difference, however, in a preferred hair length. Korean women possessed brown and black hair colors in a descending order, whereas Australians light blonde and brown in a descending order as well. There was a big difference in the preference for a permanent wave. Korean women preferred to give a volume or curl to their hair, while Australians wanted to have a straight hair. According to the study on a hairstyle behavior, it was found that there were differences in fashion and individuality between two countries and also in dependency among age groups, whereas no differences existed in beauty.

• The Research Journal of the Costume Culture
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• v.9 no.5
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• pp.687-699
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• 2001

This study intended to survey whether or not hotel employees were satisfied with their uniforms. Through this study we hoped that the study will bring about improvement in hotel employees'uniforms. We also hope to offer desirable alternatives if dissatisfaction is shown. The study results are as following: 1. 59.2% of employees indicated that they were comfortable and felt a sense of belonging when wearing their uniforms. 2. 46.1% of employees asked, stated that their uniform identified which hotel they were employed at. 59.2% of employees gave average credit that the uniforms which they were shown the various positions held within at a hotel. 3. Woman believed more strongly than men that their uniforms distinguish them from other hotels. Older people were more positive about it than younger people were. 4. 55.3% of employees felt that improvement in uniforms was necessary. 22.4% of employees were satisfied with the uniform they wear, therefore generally the level of dissatisfaction is quite high. 5. 59.2% of the survey showed that they have to improve the design of uniform they wear and 25% showed the function of the uniform needed improvement also. 6. 50% of employees believed that color and design is mediocre. 46.7% complained of bad sweat absorption. 7. Preference in uniform are follows: 78.9% prefer comfort. 63.2% prefer a more fashionable design and also different colors in uniform in different departments. 8. This study shows that employees in the hotel industry would like to consider in the following order comfort (76.3%), design, color, and cost to be taken into account when uniforms are made.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.7
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• pp.851-861
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• 2003

The objectives of this study were to investigate the effect of perceiver's fashion involvement, clothing color, and background of object person on image perceptions of clothing, and to examine how clothing color preference vary according to perceiver's fashion involvement. Subjects were 273 college women in the metropolitan area of Seoul. The T-shirt was changed into 11 colors by using the CAD system. Five factors were derived to account for the dimensions of image perception. These were individuality, elegance, femininity, activity, and neatness. Perceiver's fashion involvement gave a significant influence on perception of individuality. Clothing color gave significant influences on 5 image dimensions. White and beige were evaluated neat image. Neatness factor had an interaction effect by fashion involvement and clothing color. The high involvement group evaluated white and beige shirt more neatly, and orange and yellow less neatly than the low involvement group. Individuality and elegance had an interaction effect by fashion involvement and background of object person. The high involvement group liked red, violet, and black shirt more than the low involvement. Refined and becomingness image gave significant influences on clothing color preference in both high and low involvement groups.

• Journal of Fashion Business
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• v.3 no.2
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• pp.31-36
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• 1999

This study is to examine personal color - preferred color, well-matched color and the relations between preferred color and the well-matched color. Focus is also placed on how sexual difference influences color temperature preference. For data collection, a questionnaire including color stimulus was employed. The subjects of this study were the male and female college students who lived in Pusan. The results of the research are summarized as the following : In view of preferred color, male subjects preferred KEY2 color(warm) in red, pink, and yellow, and preferred KEY1(cool) in green and blue. While most subjects showed the same signal, in green, male preferred KEY1 color and female preferred KEY2 color. Concerning preferred personal color type, KEY1 type person liked KEY1 color except red, and KEY2 type person liked KEY2 color except blue. This shows that people prefer the focused color presenting its own traits. In view of well-matched color, most subjects liked KEY2 color in red, yellow, pink, and they selected KEY1 color in blue as the well-matched color. However, in green, each sex showed different preferences; while male subjects selected KEY1 color as the well-matched color, female ones selected KEY2 color. In each personal color type, KEY1 type male evaluated KEY1 color as the well-matched color, KEY2 type male evaluated KEY2 color except blue. KEY1 type female chose all the KEY1 color as well-matched colors, and KEY2 type female chose KEY2 color. The well-matched colors are similar between male and female subjects. In over 80 percentage of the answers, the preferred colors coincided with well-matched colors. KEY1 type persons chose KEY1 color, and KEY2 type person chose KEY2 color as the well-matched color. These results show that there is a meaningful relationship between the preferred color and well-matched color.

• Science of Emotion and Sensibility
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• v.5 no.1
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• pp.25-32
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• 2002

This paper aimed to identify the sensation and the sensibility of transformed colors from the rustling sound of silk fabrics and to visualize the relationship between sensibilities and fabrics by two-dimensional model. The rustling sounds of 7 silk fabrics were recorded and then the recorded sounds were transformed into colors by the program of sound to color transformation. The sensation and the sensibility of transformed colors were evaluated by 30 participants with Likert scale and the physical properties of each specimen were obtained with red portion (RP), green portion (GP), blue portion (BP), and sum of color count (CC) by means of new equation. The adjectives of sensibility were grouped into three groups: Elegant, Active, and Tough. Elegant was related with RP positively and CC negatively. On the other hand, Active was related with GP and CC positively. Also Tough was highly related with RP. Furthermore, the fabrics that were estimated the high purchase preference showed high CC, RP and GP. Also two dimensional model of relation of the sensation and the sensibility could help to understand those relation.

• Korean Journal of Human Ecology
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• v.15 no.2
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• pp.283-292
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• 2006

The purpose of this study is to analyze and compare the color characteristics of preferred summer clothing textiles, such as shirts, blouse, slacks and skirt. 109 male and female college students evaluated the preference to clothing textiles in previous research and top 10 kinds of textiles were chosen for each clothing item. To analyze the color characteristics of preferred textiles, spectral data were measured with spectrophotometer. By the results, color and color tone, value of L, a, b according to clothing item and season were compared. Chromaticity diagram was drawn, too. The results of this study are as following: 1. Color characteristics of shirts textile college student preferred for summer was PB color and p tone. The textile, in general, represented simple color that is close to achromatic color with light and soft shade. 2. The most preferred color of blouse textiles was G color and It, d tone. The color characteristics of blouse textiles represented stronger and more brilliant than those of shirts. 3. For slacks, colors of preferred summer textiles were mostly B, YR color and p, It.g, dk tone. Therefore, preferred textiles for slacks represented simple bluish or brownish color that is close to achromatic color with light or dark shade. 4. The most preferred color of skirt textiles were Y, R color and It tone. Skirt textiles had various colors compared to slacks. 5. College students generally prefer simple cold color that is close to achromatic color, because shirts and slacks have high frequency of wearing. In color tone, light and soft tone were preferred for shirts, and for slacks, they preferred light or dark tone. Comparatively, blouse and skirt which have low frequency of wearing represented various colors which contain more brilliant and stronger toned warm colors. 6. By the result of analyzing L, a, b value, shirts and blouse textiles showed higher L value than those of slacks and skirt. The textiles preferred by college students were generally close to achromatic color, because values of a, b were very low. This was confirmed with the result of chromaticity diagram. 7. In pattern of preferred textiles, solid textile were preferred mostly for shirt, blouse, skirt and slacks, and stripe pattern was preferred secondly.

• FLOWER RESEARCH JOURNAL
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• v.18 no.4
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• pp.308-314
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• 2010

Importance of color in floral design has been emphasized for long time, but it is difficult to find out standardization of color for floral design and for educational system. Wedding bouquet is major and important part of floral design and it shows same problem. The research is concentrated on color image analysis of wedding bouquet designs which have been submitted for 'Interflora World Cup Competition' with the intention to utilize the study result as the basic information of floral design. Colors of wedding bouquets from 20 different countries were analyzed. All of designers chose high brightness and saturation more for designing the bouquets. Warm colors and cold colors have been taken in similar portion. Blue color has been rarely used and it is probably because of the rarity of blue flowers. This study shows each continent has different color preference. European designers used wide variety of colors while Asian designers preferred red color. From this study, we found that color image scales of wedding bouquets represent 8 images out of 12 representative images. Four exceptions are 'clean', 'elegant', 'gentle' and 'modern' images.

• Journal of Korea Multimedia Society
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• v.24 no.10
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• pp.1449-1460
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• 2021

The visual design elements of packaging play an vital role in attracting consumers' attention, forming their sense of pleasure and sensory expectations, as well as having an important impact on the actual product experience. This study aims to explore whether the colors and textures in the packaging design elements of canned beer will affect consumers' senses, judgments and taste perception of canned beer. Participants in Survey I (N=193) evaluated their expectations for beer freshness, softness, bitterness and alcohol content by observing the packaging of canned beer, then recorded whether they could get the expected experience when tasting beer, and evaluated their preference and purchase intention. In the Survey II, 4 kind of colors and 2 types of texture shapes were applied, and all participants were provided with the same beer for multivariate cross contract analysis to evaluate the specific impact of color and texture of packaging design elements on consumers' taste and the interaction between sensory judgment and taste perception.The results showed that both colors and textures had a significant affect on the sensory expectation (pre-tasting score) of canned beer, but their effects on the sensory score after tasting (actual perception)were inobvious. The analysis of the influence of the interaction between color, texture and shape on taste perception shows that when the expected packaging appearance perception is similar to the actual drinking perception (i.e., straight line and B/G or arc line and Y/R), it is more likely to obtain consumers' favor and higher purchase intention evaluation than the inconsistent canned beer packaging (i.e., straight line and Y/R and arc line and B/G). This paper discusses the influence of these results on the packaging design of canned beer and the possibility of improving the brand efficiency by meeting the visual elements of packaging design expected by consumers.

• Fashion & Textile Research Journal
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• v.8 no.5
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• pp.496-504
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• 2006

This study was conducted for silver generation women, age 60 and more. Questionnaire was answered by the total 291 of women. Frequency analysis, t-test, ANOVA and Duncon-Test have been completed by using SPSS 12.0 tool. The conclusion of the study is below. First, silver generation women live in Seoul and South Gyeongsang Province. The data shows huge academic background gab among regions. Second, the following is the preferences found by 15 stimulants which expert groups identified based on demography. People in South Gyeongsang Province like default, tailored, three-button jacket more. People in South Gyeongsang Province prefer to Chanel jackets and people in their 70s prefer to it than in 60s, stand collar casual jacket for color and material, and the less they are educated, the more they like the jackets. And those who have less personal expenses tend to prefer to it. South Gyeongsang Province shows preference for semi polo-neck sweater. Highly educated did not show any preference for it. Women in their 70s tend to like blouses with round neckline. The data shows there is significant difference of preference for design, color and material for coloration vest between education levels. The less educated tends to like it. People in South Gyeongsang Province and those who live with their children are in favor with half sleeve jackets for colors and materials. All in Seoul and South Gyeongsang Province do not like three-quarter-length sleeve jackets because those jacket have wide and deep plunging neckline. The study showed people living in Seoul, in their 60s, highly-educated tend to favor polo shirts significantly. Seoul favor basic straight pants and people with any level of education excluding elementary prefer to it. The highly-educated and those who have a bigger allowance tend not to prefer to baggy trousers. In conclusion, Fifteen incentives (clothing design) for semi polo-neck sweaters, polo t-shirts, basic straight pants are more proper to silver generation women in their 60s, living in Seoul. Other designs are desirably applicable to customers on a national scale at middle prices.

• The Research Journal of the Costume Culture
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• v.13 no.5 s.58
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• pp.712-728
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• 2005

This study consists of the stimuli of a female model in her twenties with twenty-three different facial make-up and survey on the differences of them for the development of make-up color system, based on the color-sense on the Korean's skin-tone and make-up color, to enforce the efficiency of beauty education. The result of this study and the suggestion is as followed. Firstly, Familiarity, Intelligence, Fitness, Charm, Tradition and Youth were came out as the result of factor analysis of make-up color image perception. Secondly, the stimulus of bare face was evaluated as more familiar and intelligent than the one with image make-up but perceived as unhealthy and not untraditional. Thirdly, skin tone had a big impact on both in lip color that's been applied in monotonous make-up and in image make-up that had been applied in contrastive make-up. Through these results, it is confirmed that the skin tone and make-up colors were influential variables in the research on facial image perception and preference against a female model in her 20s, and also the image test and preference can be changed according to the color contrasts. This research will be used as a basic tool for the development of make-up color applying system with image perception of statics of population variables and preference research. Also it aims to suggest the alternatives to perform the present collage make-up education for more systematic and organized education.