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Analysis of Color Image Wedding Bouquet in the Interflora World Cup Competition  

Yeo, Hwa Sun (College of Art and Design, Kyung Hee University)
Kim, Shin Won (Department of Landscape Architecture, College of Art and Design, Kyung Hee University)
Park, Si Hyun (Department of Landscape Architecture, Kyung Hee University)
Publication Information
FLOWER RESEARCH JOURNAL / v.18, no.4, 2010 , pp. 308-314 More about this Journal
Abstract
Importance of color in floral design has been emphasized for long time, but it is difficult to find out standardization of color for floral design and for educational system. Wedding bouquet is major and important part of floral design and it shows same problem. The research is concentrated on color image analysis of wedding bouquet designs which have been submitted for 'Interflora World Cup Competition' with the intention to utilize the study result as the basic information of floral design. Colors of wedding bouquets from 20 different countries were analyzed. All of designers chose high brightness and saturation more for designing the bouquets. Warm colors and cold colors have been taken in similar portion. Blue color has been rarely used and it is probably because of the rarity of blue flowers. This study shows each continent has different color preference. European designers used wide variety of colors while Asian designers preferred red color. From this study, we found that color image scales of wedding bouquets represent 8 images out of 12 representative images. Four exceptions are 'clean', 'elegant', 'gentle' and 'modern' images.
Keywords
color image scale; color scheme; cut flowers; floral color; floral design;
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