• Asia Marketing Journal
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• v.20 no.2
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• pp.65-83
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• 2018

Technological advances are bringing autonomous vehicles to the ever-evolving transportation system. Anticipating adoption of these technologies by users is essential to vehicle manufacturers for making more precise production and marketing strategies. The research investigates regulatory focus and consumer innovativeness with consumers' adoption of autonomous vehicles (AVs) and to consumers' subsequent willingness to pay for AVs. An online questionnaire was fielded to confirm predictions, and regression analysis was conducted to verify the model's validity. The results show that a promotion focus does not have a significantly positive effect on the automation level at which consumers will adopt AVs, but a prevention focus has a significantly positive effect on conditional AV adoption. Consumer innovativeness, consumers' novelty-seeking have a significantly positive relationship with high and full AV adoption, and consumers' independent decision-making has a significantly positive effect on full AV adoption. The higher the level of automation at which a consumer adopts AVs, the higher the willingness to pay for them. Finally, using a neural network and decision tree analyses, we show methods with which to describe three categories for potential adopters of AVs.

• Journal of The Korean Association of Information Education
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• v.20 no.2
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• pp.189-196
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• 2016

The PATROL instructional model only uses digital textbooks. PATROL is an acronym for Planning, Action, Tracking, Recommending, Ordering, and Leading. Teachers have a difficult time using current digital textbooks to determine how much time students spend using course materials. This is because current digital textbooks can only show the content of paper textbooks and display additional multimedia materials. In this study, digital textbook functions were designed based on the PATROL model in order to analyze students' learning situations, diagnose problems, and offer solutions. Digital textbook are based on learning analytics named SEE-PAD. SEE-PAD is composed of the following: Social network analysis; Evaluation and assEssment analysis; Predictive analysis; Adaptive learning analysis; and the analysis Dashboard. I drew and showed the use case and sequence diagrams of SEE-PAD to help design digital textbook functions.

• Journal of Intelligence and Information Systems
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• v.24 no.4
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• pp.155-170
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• 2018

Predicting a company's financial bankruptcy is traditionally one of the most crucial forecasting problems in business analytics. In previous studies, prediction models have been proposed by applying or combining statistical and machine learning-based techniques. In this paper, we propose a novel intelligent prediction model based on the simulated annealing which is one of the well-known optimization techniques. The simulated annealing is known to have comparable optimization performance to the genetic algorithms. Nevertheless, since there has been little research on the prediction and classification of business decision-making problems using the simulated annealing, it is meaningful to confirm the usefulness of the proposed model in business analytics. In this study, we use the combined model of simulated annealing and machine learning to select the input features of the bankruptcy prediction model. Typical types of combining optimization and machine learning techniques are feature selection, feature weighting, and instance selection. This study proposes a combining model for feature selection, which has been studied the most. In order to confirm the superiority of the proposed model in this study, we apply the real-world financial data of the Korean companies and analyze the results. The results show that the predictive accuracy of the proposed model is better than that of the naïve model. Notably, the performance is significantly improved as compared with the traditional decision tree, random forests, artificial neural network, SVM, and logistic regression analysis.

• Journal of Technology Innovation
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• v.31 no.1
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• pp.65-103
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• 2023

With the recent surge in the share of data-based economic activities, there have been vibrant discussions on the data economy. Yet, few extant works provide a framework for systematically analyzing the transition to the data economy by major industries in Korea. By reviewing the existing literature, we first summarize the main characteristics of the data economy as building platforms, the greater importance of predictive power, and the increased use of new analytics. Next, based on such understanding, we provide a comparative analysis regarding the degree of data-based activities in Korea's financial, real estate, and medical sectors. We find that the speed at which, and the content of the data economy characteristics being realized were different for the different sectors. These findings suggest that differentiated policy approaches by major industrial sectors such as finance, real estate, and medical care are needed to improve economic productivity and increase welfare through the spread of the data economy.

• International Journal of Computer Science & Network Security
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• v.22 no.10
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• pp.11-16
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• 2022

Applying predictive analytics to predict software defects has improved the overall quality and decreased maintenance costs. Many supervised and unsupervised learning algorithms have been used for defect prediction on publicly available datasets. Most of these datasets suffer from an imbalance in the output classes. We study the impact of class imbalance in the defect datasets on the efficiency of the defect prediction model and propose a CPP method for handling imbalances in the dataset. The performance of the methods is evaluated using measures like Matthew's Correlation Coefficient (MCC), Recall, and Accuracy measures. The proposed sampling technique shows significant improvement in the efficiency of the classifier in predicting defects.

• Korean Journal of Health Education and Promotion
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• v.30 no.1
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• pp.27-39
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• 2013

Objectives: The purpose of the study was to test a model of physical activity of elderly living in Korea, determine significant factors contributing the physical activity, and examine significant paths in the model. Methods: A cross-sectional study was conducted using a convenience sample of 207 elderly men and women, aged 60 and older, residing in Busan Metropolitan City. Data were collected from July to August 2009 and analyzed using Predictive Analytics Software (PASW) and Analysis of a Moment Structures (AMOS). Results: The fitness of the modified model was confirmed to be appropriate (${\chi}^2$ = 55.61, ${\chi}^2$/df = 1.32, p = .078, RMSEA = .04, GFI = .96, AGFI = .91, NFI = .90, NNFI = .94, CFI = .97, PNFI = .48). The elder's age, previous exercise behavior, and self-efficacy were significant in explaining the variance in their physical activity. We found that (a) perceived health status, perceived benefits, perceived barriers, and social support directly affected self-efficacy; (b) previous exercise behavior and perceived health status directly affected perceived benefits; (c) previous exercise behavior directly affected perceived barriers; and (d) and education level, extent of pocket money, and economic level directly affected social support. Conclusions: The younger the age, the more previous exercise experience, and the higher the self-efficacy, the more S. Korean elders demonstrated improved physical activity.

• Journal of the Korean Society of Industry Convergence
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• v.27 no.3
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• pp.635-644
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• 2024

Although the business model(BM) patents act as a creative bridge between technology and the marketplace, limited scholarly attention has been paid to the content analysis of BM patents. This study aims to contextualize converging BM patents by employing topic modeling technique and clustering highly marketable topics, which are expressed through a topic-market impact matrix. We relied on BM patent data filed between 2010 and 2022 to derive empirical insights into the commercial potential of emerging business models. Subsequently, nine topics were identified, including but not limited to "Data Analytics and Predictive Modeling" and "Mobile-Based Digital Services and Advertising." The 2x2 matrix allows to position topics based on the variables of topic growth rate and market impact, which is useful for prioritizing areas that require attention or are promising. This study differentiates itself by going beyond simple topic classification based on topic modeling, reorganizing the findings into a matrix format. T he results of this study are expected to serve as a valuable reference for companies seeking to innovate their business models and enhance their competitive positioning.

• Asia pacific journal of information systems
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• v.29 no.1
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• pp.35-49
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• 2019

The paper attempts to document the application of relevant Machine Learning (ML) models on Yelp (a crowd-sourced local business review and social networking site) dataset to analyze, predict and recommend business. Strategically using two cloud platforms to minimize the effort and time required for this project. Seven machine learning algorithms in Azure ML of which four algorithms are implemented in Databricks Spark ML. The analyzed Yelp business dataset contained 70 business attributes for more than 350,000 registered business. Additionally, review tips and likes from 500,000 users have been processed for the project. A Recommendation Model is built to provide Yelp users with recommendations for business categories based on their previous business ratings, as well as the business ratings of other users. Classification Model is implemented to predict the popularity of the business as defining the popular business to have stars greater than 3 and unpopular business to have stars less than 3. Text Analysis model is developed by comparing two algorithms, uni-gram feature extraction and n-feature extraction in Azure ML studio and logistic regression model in Spark. Comparative conclusions have been made related to efficiency of Spark ML and Azure ML for these models.

• Journal of Intelligence and Information Systems
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• v.29 no.4
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• pp.325-345
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• 2023

In the rapidly evolving domain of e-commerce, our study presents a cohesive approach to enhance customer satisfaction prediction from online reviews, aligning methodological innovation with practical insights. We integrate the RFE-SHAP feature selection with LDA topic modeling to streamline predictive analytics in e-commerce. This integration facilitates the identification of key features-specifically, narrowing down from an initial set of 28 to an optimal subset of 14 features for the Random Forest algorithm. Our approach strategically mitigates the common issue of overfitting in models with an excess of features, leading to an improved accuracy rate of 84% in our Random Forest model. Central to our analysis is the understanding that certain aspects in review content, such as quality, fit, and durability, play a pivotal role in influencing customer satisfaction, especially in the clothing sector. We delve into explaining how each of these selected features impacts customer satisfaction, providing a comprehensive view of the elements most appreciated by customers. Our research makes significant contributions in two key areas. First, it enhances predictive modeling within the realm of e-commerce analytics by introducing a streamlined, feature-centric approach. This refinement in methodology not only bolsters the accuracy of customer satisfaction predictions but also sets a new standard for handling feature selection in predictive models. Second, the study provides actionable insights for e-commerce platforms, especially those in the clothing sector. By highlighting which aspects of customer reviews-like quality, fit, and durability-most influence satisfaction, we offer a strategic direction for businesses to tailor their products and services.

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.507-513
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• 2022

This study developed a model for predicting the number of VOD uses of IPTV, an online market in the film industry. A machine learning-based prediction model was established using the VOD usage data collected by the Korean Film Council from 2017 to 2021. Through literature research and cluster analysis, the difference between the offline market and the online market is revealed, and a new category of VOD usage is proposed. The purpose is to help IPTV companies establish marketing strategies as well as support decision-making by developing a machine learning-based VOD usage prediction model.