• 제목/요약/키워드: Practical Strategy

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의류제품 특성에 따른 멀티채널 선택행동 분석 (Analysis of Multichannel Choice Behavior based on Apparel items)

  • 김지연
    • 한국의류산업학회지
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    • 제17권6호
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    • pp.919-931
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    • 2015
  • Recently, with the rapid development of the Internet, the importance of the multi-channel retailing strategy including online channel has been emphasized in fashion business. The purpose of this research is to give some practical ideas of multichannel strategy for fashion retailers through comparison for multichannel choice behaviors between Korean and US consumers. The online survey was conducted on the 400 fashion customers aged between 20s and 50s living in Korea and America. The survey consisted of measurement items about channel choice behaviors for purchase or information search, risk perception on channel, repurchase intention at same channel, perception on experience or search goods among apparel items. The data were analyzed by frequency, regression, t-test using SPSS 18.0 program. The ratio of utilization multichannel was higher in fashion goods area in Korea fashion business. Also, most of Top-ranked fashion or accessory retailers in America were taking advantage of multichannel strategy. There were some differences between Korea and US consumers in channel choice behaviors for purchase or information search, risk perception for retail channel, repurchase intention at same channel, perception on experience or search goods among apparel items, etc. Some suggestion for the future research for multichannel strategy in fashion retailing was given.

SMISMO 밸브 구조를 채용한 유압식 굴삭기의 평탄화 작업을 위한 휴리스틱 접근 (A Heuristic Approach for Grading Operation of Hydraulic Excavator Systems using SMISMO Valve Configuration)

  • 조중선;황철민
    • 한국정밀공학회지
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    • 제30권11호
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    • pp.1153-1160
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    • 2013
  • SMISMO valve configuration is now starting to draw attention of the researchers of the construction equipment industry to increase the fuel efficiency of their equipment like excavators and wheel-loaders. An open-loop control strategy for grading operation of hydraulic excavator systems using SMISMO valve configuration is investigated in this paper. Tabor's algorithm for 1 d.o.f. SMISMO system under the assumption of quasi-static operation is revealed as not adequate for multi d.o.f. system with large moment of inertia even though the motion of the system is slow. New parameters are proposed in this paper. It modifies Tabor's open-loop control strategy for the grading operation of hydraulic excavators using SMISMO valve configuration. A simulation-based parameter tuning method is also proposed. It uses GA (Genetic Algorithm) to find the best parameter values. Simulation study for a practical hydraulic excavator shows the validity of the proposed open-loop control strategy.

블루오션 전략을 적용한 요구공학 프로세스 (Requirements Engineering Process Applying the Blue Ocean Strategy)

  • 김상수;임상원;박용식;인호
    • 시스템엔지니어링학술지
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    • 제2권1호
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    • pp.11-17
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    • 2006
  • According to the change of customer needs, integration with other systems, and the advent of new technology, it is inevitable for the existing system requirements to be requested to redesign. However, there are actually no methodologies and processes to be able to reorganize the existing requirements or integrate a number of requirements different from each other. The traditional requirements processes do not work when solving such problems. Thus, since the existing approaches to develop requirements are not helpful, many traditional requirement engineering processes can not help falling in Red Ocean. In this paper, in order to solve such the problems, we propose a novel requirements engineering process applying Blue ocean strategy which is used to open a non-competition market not discovered yet. Blue Ocean approach is a novel effective method to elicit and build up new requirements from customers. In order to accomplish the strategy, this paper presents a framework and processes to discover new perspectives and analyze the corresponding requirements. In addition, some pieces of case study are presented to introduce how our approach is applied to practical system developments and the evaluation analysis for how valid it is.

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Strategy for the Seamless Mode Transfer of an Inverter in a Master-Slave Control Independent Microgrid

  • Wang, Yi;Jiang, Hanhong;Xing, Pengxiang
    • Journal of Power Electronics
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    • 제18권1호
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    • pp.251-265
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    • 2018
  • To enable a master-slave control independent microgrid system (MSCIMGS) to supply electricity continuously, the microgrid inverter should perform mode transfer between grid-connected and islanding operations. Transient oscillations should be reduced during transfer to effectively conduct a seamless mode transfer. This study uses a typical MSCIMGS as an example and improves the mode transfer strategy in three aspects: (1) adopts a status-tracking algorithm to improve the switching strategy of the outer loop, (2) uses the voltage magnitude and phase pre-synchronization algorithm to reduce transient shock at the time of grid connection, and (3) applies the hybrid-sensitivity $H_{\infty}$ robust controller instead of the current inner loop to improve the robustness of the controller. Simulations and experiments show that the proposed strategy is more practical than the traditional proportional-derivative control mode transfer and effective in reducing voltage and current oscillations during the transfer period.

ASP 서비스의 전략개발방법론에 관한 연구: 기업 네트워크화 사례 (A Study on Methodology for Strategy Development of ASP Service: A Case Study of Small Company Informatization)

  • 홍종의;이윤미;서의호
    • Asia pacific journal of information systems
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    • 제16권3호
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    • pp.177-192
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    • 2006
  • Following the idea of "what you measure is what you get," this paper discusses the necessity to improve the plan and management of Application Service Provider (ASP) service based on performance evaluation. The Balanced Scorecard (BSC) has been used as a tool for suggesting the measures that can evaluate performance of a company by considering both financial and non-financial perspectives. The current BSC does not provide techniques to formally define, verify, implement and analyze the performance measures of ASP. Therefore, we developed a methodology for strategy development of ASP service by analyzing the BSC performance measures. This methodology provides a strategy for improving ASP service. The methodology proposed in this paper provide executives with core parts for achieving vision as well as the corresponding interpretation model for developing strategy. The methodology consists of the following two phases: BSC and Importance-Performance Analysis (IPA) phase. The methodology is illustrated through a case study in each phase. The case study shows practical deployment of our methodology.

Service Distribution Strategy on Business Performance of Padang Restaurants in North Jakarta

  • CHRISTIAN, Michael;HARIS, Kevin;INDRIYARTI, Eko Retno;WIBOWO, Suryo;SUNARNO, Sunarno
    • 유통과학연구
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    • 제19권12호
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    • pp.57-69
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    • 2021
  • Purpose: This study aims to measure whether the business performance of Padang restaurants in North Jakarta is primarily affected by service distribution strategy and other factors, specifically the local-based organizational culture and entrepreneurial orientation. Research design, data and methodology: This quantitative research has used Structural Model-Partial Least Square (PLS-SEM) with SMART PLS 3.0 as the analytical tool. The study's sample focus is the owner or person in charge of the Padang restaurant business in North Jakarta. Data has been collected using a questionnaire instrument with a Likert scale scale ('1-strongly disagree' to '5-strongly agree'). A total of 86 samples with a random technique were obtained from three areas in North Jakarta: Kelapa Gading, Pademangan, and Penjaringan. Results: Interestingly, this research finds that service distribution strategy does not affect business performance, either directly or indirectly. Business performance in this study is affected by entrepreneurial orientation. In additional results, the local organizational culture significantly affects the entrepreneurial orientation, but does not affect the business performance in terms of management process. Conclusions: This study provides practical implications for restaurant businesses regarding the use of local cultural concepts to consider strategies for survival in today's challenging times while continuing operations during limitations.

기업교육 컨텐츠 개발 연구 - 중국 진출을 위한 CSR 전략을 중심으로 (A Study on the Development of the Contents in Corporate Education Programme - Focusing on the CSR Strategy in China)

  • 안형태;김지영;명재규
    • 실천공학교육논문지
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    • 제10권2호
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    • pp.149-157
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    • 2018
  • 중국은 국가의 발전계획 목표를 바탕으로 한 기업의 사회적 책임(CSR) 정책과 평가기준으로 기업의 경영활동을 평가하고 있다. 이러한 평가는 중국 시장에 진출해 있거나 또는 진출을 희망하는 한국 기업들에게 매우 중요한 이슈로서 중국의 CSR 발전과정 및 특징에 대한 이해가 선행되어야 할 것으로 판단된다. 이에, 본 연구는 중국의 정치적 특수성을 기반으로 한 CSR 발전 과정과 동향, 관련 제도 및 기업사례를 분석하였다. 이를 통해 중국사회와 대중이 요구하는 CSR에 대한 이해와 경영전략으로 활용하고자 하는 기업들을 위하여 CSR 이행전략의 제시와 CSR 교육 프레임을 제시하였다.

Strategic Planning in SMEs: A Case Study in Indonesia

  • LO, Paulina;SUGIARTO, Sugiarto
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.1157-1168
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    • 2021
  • Hotels drive the growth and development of tourism. Despite their important role, many hotels are small and medium-sized firms (SME) that are struggling to survive against fierce competition. Experts agree that strategic planning is vital for SME survival, but it is not wholly applicable for SME managers. Meanwhile, Mintzberg's concept of crafting strategy offers a more productive insight into SME strategic planning, but its abstract nature has historically discouraged empirical research on its practical benefits. This study will be the first to empirically explore the operationalization of Mintzberg's crafting strategy characteristics, and analyze its influence on organizational learning using structural equation model. Using a sample of 50 hotels in Bali, Indonesia, this study reveals that managing pattern and stability, detecting discontinuity, and knowing the business have a positive but weak effect, whereas reconciling change and continuity proves to have a positive and significantly strong effect on organizational learning. This study has bridged the gap between the abstract concepts of crafting strategy, which is a potentially better approach for SMEs, with daily operational practices. This study also proves that Mintzberg's approach can be used to predict organizational learning. This relationship is crucial since previous studies concluded that organizational learning improves company performance.

COVID-19 상황에서 나타나는 재택근무자 테크노스트레스 모델에 관한 연구 (Confirmatory Study on Telecommuters TechnoStress Model Under COVID-19)

  • 김수형;이정우
    • 한국IT서비스학회지
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    • 제20권5호
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    • pp.55-71
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    • 2021
  • Technostress management is increasingly getting important as ICT advances and infiltrates every job and task. Especially with the advent of COVID-19, workers had to switch to teleworking utilizing ICT extensively. In this study, we developed a research model explaining antecedents and their impacts on technostress in telecommuting context, especially under the COVID-19 situation. The result revealed that techno-complexity, techno-invasion, and techno-overload are the dominant factors that affect the negative psychological responses in the COVID-19 situation. Among them, we found that techno-overload maintain the most significant influence. It is due to the lack of instant feedback on workload allocations in telework and the lack of adjustment period with the sudden shift to telecommuting. In the case of techno-complexity, employees seem to experience difficulty acquiring new technical skills. Finally, the techno-invasion came out significant, signifying the infiltration of working space by home-related activities. The emotion-focused coping strategy had a moderating effect. In contrast, the problem-focused coping strategy had no significant effect, indicating that an appropriate emotional coping strategy is more important for workers undergoing extreme changes in the work environment. Subsequently, practical and theoretical implications, limitations, and future research directions are discussed.

Many-objective Evolutionary Algorithm with Knee point-based Reference Vector Adaptive Adjustment Strategy

  • Zhu, Zhuanghua
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제16권9호
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    • pp.2976-2990
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    • 2022
  • The adaptive adjustment of reference or weight vectors in decomposition-based methods has been a hot research topic in the evolutionary community over the past few years. Although various methods have been proposed regarding this issue, most of them aim to diversify solutions in the objective space to cover the true Pareto fronts as much as possible. Different from them, this paper proposes a knee point-based reference vector adaptive adjustment strategy to concurrently balance the convergence and diversity. To be specific, the knee point-based reference vector adaptive adjustment strategy firstly utilizes knee points to construct the adaptive reference vectors. After that, a new fitness function is defined mathematically. Then, this paper further designs a many-objective evolutionary algorithm with knee point-based reference vector adaptive adjustment strategy, where the mating operation and environmental selection are designed accordingly. The proposed method is extensively tested on the WFG test suite with 8, 10 and 12 objectives and MPDMP with state-of-the-art optimizers. Extensive experimental results demonstrate the superiority of the proposed method over state-of-the-art optimizers and the practicability of the proposed method in tackling practical many-objective optimization problems.