• Journal of Distribution Science
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• v.22 no.8
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• pp.77-86
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• 2024

Purpose: This study investigates the psychological mechanisms of comparison within the design context of retail stores, products, and advertising. The research aims to expand the understanding of comparison psychology, encompassing social, cognitive, perceptual, and self-comparisons and their application in design practices. Research Design, Data, and Methodology: The study employs a comprehensive review of psychological theories related to comparison psychology. They were selected through extensive research on literature pertaining to design psychology and consumer behavior. The research integrates insights from psychology, marketing, consumer behavior, and design theory, supported by various design examples of retail stores, products, and advertising, to demonstrate the practical applications. Results: The findings reveal that comparison psychology significantly impacts consumer preferences and user experiences. For instance, the assimilation effect and prospect theory highlight how comparisons shape value judgments and design perceptions. Practical examples are used to illustrate the profound influence of comparative judgments in design. Conclusion: The study advocates for a "psychologically-informed approach" to design, promoting designs that are not only aesthetically pleasing and functionally sound but also psychologically aligned. By bridging the gap between psychological theories and practical design implementations, the research provides valuable insights for designers, marketers, and psychologists, enhancing the psychological efficacy of design.

• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.63-73
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• 2023

The purpose of this study is to investigate whether there was a difference in the degree of boredom between groups according to whether they participated in the self-control program, and to verify whether the individual's degree of boredom was lowered before and after the self-control program. 148 college students participated in this study. The results showed that the experimental group who participated in the self-control program had significantly lower boredom than the control group. Furthermore, the boredom of individuals who participated in the self-control program was significantly lower after participating in the self-control program than before. This study showed that self-control behaviors significantly affect boredom. Based on the results, theoretical and practical implications to cope with boredom were discussed.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.11a
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• pp.267-268
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• 2002

We developed nausea, caused by disorder of autonomic nervous system, detection system using bio-signal analysis and artificial neural network in virtual reality enironment. We used 16 bio-signals, 9 EEGs, EOG, ECG, SKT, PPG, GSR, RSP, EGC, which has own analysis methods. We estimated nausea level by artificial neural network.

• Proceedings of KOSOMES biannual meeting
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• 2008.05a
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• pp.75-80
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• 2008

There are a lot of interest and research on practical area of marine leisure but few research on fundamental area. We need to suggest the theoretical basis on the merit of marine leisure. The author analyzed in visual and audio informations of seashore environment based on psychology of emotion aesthetically and musically. As a results, Peoples could get affirmative emotion through participating in seashore relaxation and changed their negative emotion into affirmative.

• Iberoamérica
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• v.12 no.2
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• pp.95-121
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• 2010

The colour response reflects the cultural psychology of a nation or an ethnical group. Therefore the necessity and the importance of the investigations about the colours have been raised recently because of the possibilities for the diverse and practical applications in the modern industries. But there are certain tendencies for the investigations of the colours that depend upon the traditional and generalized approaches with which the meaning of the colour is used to be limited with the generalized interpretations that does not use to pay attention on the unique characteristics of a nation or an ethnical group. The object of this study has been planned and realized for the case study in Mexican City. In February of the year 2010 the colour response enquete had been realized during seven days and 128 peoples had participated. We've obtained information through the questionnaire method, getting the fact that the mexicans do response in some other ways. The results of this investigation tell us that the positive colours and the negative ones are different from the colours that the americans and the britains select. This investigation will serve as a basic study on the cultural psychology of the mexicans through the colours.

• Stress
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• v.26 no.4
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• pp.277-289
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• 2018

Background: The purpose of this study is to develop a short form of the normal depression scale for individual use in the school, health, industry, organization, and counseling settings, based on the original normal depression scale (17 items). Methods: To achieve this purpose, we selected five items from the original test and analyzed data using Mplus 7.4 and SPSS 21.0. Results: The normal depression scale-short form consists of 5 items. The reliability of the short form (test-retest reliability) was good. The content validity and internal structure validity (1 factor model) were verified. The cut score between normal and dysfunctional depression was determined to be 18. Conclusions: The normal depression scale-short form for individual screening is verified to have good reliability and validity, so it is expected to be useful to perform quick screening of normal depression in the practical settings.

• Journal of Wellbeing Management and Applied Psychology
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• v.3 no.1
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• pp.33-38
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• 2020

In Korea, where the residential environment of well-being has been especially developed, marketing using well-being brands has been actively carried out, and more recently, there has been a growing interest in the well-being brand experience and the correct understanding of consumers' perceptions and attitudes. This study was intended to reveal that the experience of well-being brands increases the attitude and confidence of brands, and consequently positively acts on the intention and loyalty of purchasing them. First of all, the well-being brand experience not only works positively on brand trust and attitude, but also raises the intention of buying again. Second, well-being brand trust is showing a positive effect on brand attitudes and intent to buy back. Third, the well-being brand attitude turned out to have a positive effect on the intention of repurchase. Unlike conventional well-being brand-related research, this study focuses on brand experience, so it provides a new understanding of well-being brand experience and consumer psychology and behavior in well-being brand marketing. Thus, adding a new perspective to existing well-being brand research, the company's perspective provides practical implications that should be considered for successful well-being marketing.

• International Journal of Computer Science & Network Security
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• v.21 no.7
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• pp.249-256
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• 2021

An issue of security and threat is urgent as well as it concerns everyone: a person, community, state, etc. Today, the question of cybersecurity has become especially relevant due to general digitalization and the spread of the cyberculture. In terms of it, the growing popularity of videogames can be observed. Their impact on society differs significantly, therefore, it needs thorough consideration. The purpose of the article is to disclose the role of videogames in cybersecurity. To achieve the stated purpose, such methods as analysis, synthesis, systematization and practical involvement of videogames have been used. As a result, three levels of possible threat of videogames has been distinguished: videogames as a possibly dangerous software, as a tool of propaganda and spread of stereotypes, as a space for the creation of virtual communities. In conclusion, it is stated that videogames can be not only a threat, but also a tool for strengthening the cybersecurity.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.345-349
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• 2022

This study focused on verifying the moderating effect of Zhongyong thinking in the relationship between performance pressure and positive psychology capital. In particular, the main effects of mitigating negative effects through the Zhongyong of Oriental classics were examined. A survey was conducted on employees of local public institutions and private enterprises engaged in manufacturing and service industries. This study was used for analysis a survey on data 239 employees. The major finding are as follows. Performance pressure was found to have a negative effect on positive psychological capital. Also, Zhongyong thinking was found to have a moderating effect that alleviated the negative impact between performance pressure and positive psychological capital. In the conclusion, practical implications, and future research directions were described.

• Science of Emotion and Sensibility
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• v.25 no.4
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• pp.139-156
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• 2022

This study aimed to examine the cause and consequence of emotional labor strategies based on the emotional labor framework. To investigate the boundary condition of the current research model, the study proposed that job autonomy would moderate the effects of emotional labor on employees' well-being. To achieve the purpose of the study, it was first tested whether neuroticism and extroversion of employees predicted the focal outcomes (i.e., burnout and work engagement) via distinct emotional labor strategies. Second, the moderation effects of job autonomy were tested for each emotional labor strategy in predicting the focal outcomes. Third, the conditional indirect effects of job autonomy on the mediation process were examined. The results revealed that surface acting partially mediated the relationship between neuroticism and burnout, whereas deep acting fully mediated the relationship between extraversion and work engagement. Regarding the moderating effects of job autonomy, it significantly moderated the relationship between surface acting and burnout and between deep acting and work engagement. In addition, from the moderated mediation effects, the conditional indirect effects of job autonomy were significant. Finally, theoretical and practical implications are discussed and limitations and future research directions were suggested.