A study on the cultural psychology of colours in case of the mexicans through analyzing the Colour Response Enquete

색채반응 설문분석을 통한 멕시코의 색채 문화심리 연구

The colour response reflects the cultural psychology of a nation or an ethnical group. Therefore the necessity and the importance of the investigations about the colours have been raised recently because of the possibilities for the diverse and practical applications in the modern industries. But there are certain tendencies for the investigations of the colours that depend upon the traditional and generalized approaches with which the meaning of the colour is used to be limited with the generalized interpretations that does not use to pay attention on the unique characteristics of a nation or an ethnical group. The object of this study has been planned and realized for the case study in Mexican City. In February of the year 2010 the colour response enquete had been realized during seven days and 128 peoples had participated. We've obtained information through the questionnaire method, getting the fact that the mexicans do response in some other ways. The results of this investigation tell us that the positive colours and the negative ones are different from the colours that the americans and the britains select. This investigation will serve as a basic study on the cultural psychology of the mexicans through the colours.