• Title/Summary/Keyword: Power relationship

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The Influence of Relationship Benefit Perception and Relationship Quality on Relationship Intention of Fashion Consumers: Focusing on the Multi-Loyal Relations (패션상품 소비자의 관계혜택지각과 관계본질이 관계유지의도에 미치는 영향: 다면적 충성대상에 따른 영향력의 차이를 중심으로)

  • Moon, Hee-Kang;Rhee, Eun-Young
    • Journal of the Korean Home Economics Association
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    • v.48 no.3
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    • pp.15-30
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    • 2010
  • The objective of this study is to identify the relationship quality and relationship benefit, which has greater explanatory power in predicting fashion consumers' future loyalty. This study is particularly interested in the different explanatory power of each relationship quality with various relationship partners of fashion consumers. The participants were 507 female consumers over 20 years old and they responed questionnaire. The result showed that relationship quality types and relationship benefits having greater explanatory power in predicting consumers' loyal relationship intention varied with multi-loyal relations. Consumers' intention to be loyal to an apparel brand and apparel company was more explained by self attachment than by any other relationship quality types, whereas the intention to be loyal to specific department store was predicted by low involved relationship quality types such as habitual alternative and compensational bind. Trusted intimacy was the only relationship quality type that was significant in predicting consumers' intention to be loyal to salesperson in the future. Among relationship benefits, the influence of convenience benefit was significant in predicting consumers' future loyalty in most relations.

The Relationship between Interdependence on Relational Satisfaction in Cosmetics Distribution Channels: Moderating Effect of Communication and Mediating Effect of Non-coercive Power

  • Sun, Il-Suck;Yang, Hoe-Chang
    • The Journal of Economics, Marketing and Management
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    • v.4 no.1
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    • pp.9-22
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    • 2016
  • This study tried to examine how interdependence, communication, and the exercise of power in cosmetics distribution channel would affect satisfaction. In this study we investigated the effects of their communication and the exercise of noncoercive power of department store (or mart). We conducted with managers of the shops which were entered to department store (or mart). 131 copies were collected and 119 copies were used for analysis after the exclusion of 12 copies. Brand image and sales policy influenced satisfaction, but customers were not statistically significant. In addition, communication in distribution path had the moderating effect on the relationship between interdependence and satisfaction, and on the relationship between interdependence and noncoercive power. Sales policy and brand image in the relationship between department store(or mart) and the shops opened inside are critical factors for satisfaction, but customers are highly likely to become a factor with different meaning.

Power Relationship of Gaze in the Modern Society through the Super-panopticon as Multi-networks Supervision (다망감시로써의 슈퍼 파놉티콘을 통한 현대사회의 시선의 권력관계)

  • Koo, Yoon-Hee
    • The Journal of the Korea Contents Association
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    • v.9 no.10
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    • pp.102-109
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    • 2009
  • What Michel Foucault has interpreted about Jeremy Bentham' Panopticon in the point of power relationship of ones's gaze is put in comparison with the characteristics shown in the modern media and mutual meanings are interpreted in the respect of a power relationship of modern gaze. Modern people communicating through media are placed in certain type of power relationship. This study analyzed the difference of it in the respect of the power of gaze in Panopticon and the consumption of information. Panopticon assumes single-network supervision, that is, one-way gaze. However, in modern media, interactive communication is possible based upon the development of information telecommunication technology. Therefore, this study aims to compare and study modern single-network supervision and multi-networks supervision based on information telecommunication technology. The development of various media such as internet, mobile phone and smart card has changed the single-network supervision system structured since modern times into the multi-network supervision system. 'Gaze-power' presented in the relationship to media enables us to discuss the problem of mutual receptiveness, the presence of various powers according to information structure and consumption power. In particular, the form provided by modern media has the complexity of mutual communication in the relationship of multi-networks, rather not assuming only one-way nature of single-network. Therefore, the approach of communication issue provided by modern media in the respect of multi-networks relationship was done by the power relationship of gaze in the respect of information communication. Gaze determines the power of watching. In addition, the visualization format aims at the power.

Correlation Among Permeability, Apparent Density, And Porosity of Human Lumbar Vertebral Trabecular Bone (인체 요추해면골의 배류계수, 겉보기밀도, 공극비 사이의 상관관계에 관한 연구)

  • 홍정화;강신일
    • Journal of Biomedical Engineering Research
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    • v.18 no.4
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    • pp.333-338
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    • 1997
  • Abnormal intraosseous flow and pressure in trabecular bone could cause various pathological conditions such as osteonecrosis and osteoarthritis. Characteristics of intraosseous fluid flow and pressure generation in porous trabecular bone can be significantly affected by the permeability. Factors which determine the permeability could be the porosity and apparent density of trabecular bone. However, there is little data on the permeability and the relationship among the permeability. porosity, and apparent density of trabecular bone. In this study. the permeability. porosity, and apparent density of human lumbar vertebral trabecular bone were experimentally measured. Also, a power relationship among the permeability, porosity, and apparent density was investigated to understand effects of the porosity and apparent density variations on the permeability of trabecular bone based on Kozeny-Carman equation. A near linear relationship between intraosseous fluid flow and time indicated that the fluid phase flowed through the pores in trabecular bone is governed by the permeability. The permeability of trybecular bone was found to have a significant power relationship with the porosity and apparent density (r: 0.84 and $\textit{p}$< 0.0005). The power relationship could be useful to determine the permeability of trybecular bone after measuring the apparent density and porosity.

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Effects of Customer Relationship Quality, Customer Perceived Power, and Brand Reputation on Complaint Behaviors (서비스 실패 상황에서 고객관계 품질, 고객 파워, 브랜드 명성이 불만 행동에 미치는 영향)

  • Choi, Soon-Hwa
    • Journal of Distribution Science
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    • v.14 no.9
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    • pp.111-120
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    • 2016
  • Purpose - This study aimed to investigate the effects of customer relationship quality and perceived power on complaint behaviors in a context of service failures in a restaurant. Two different types of complaint behaviors were employed: personal complaining that disappointed customers directly approach to a service manager and public complaining that customers ask for related institutions, like consumer protection organization, for help. This study also examined the moderation effects of brand reputation on the relationships between customer perceived power and two types of complaint behaviors. Research design, data, and methodology - The author developed a structural model in which customer relationship quality is proposed to affect customer perceived power, thus influencing personal and public complaint behaviors. The model also includes the moderating role of brand reputation; the effect of customer perceived power on two types of complaint behaviors becomes stronger when brand reputation is high. To analyze the research model, a survey based on a scenario regarding the contexts of service failures in a restaurant was conducted toward 126 female college students. SPSS 22.0 and AMOS 21.0 were utilized to test the hypotheses. Results - The findings are as follows. First, customers who had positive relationships with a restaurant are more likely to perceive that they have strong power to influence the service provider. Second, customer perceived power had a significant and positive effect on both personal and public complaint behaviors. Finally, when the brand reputation for a restaurant is high, dissatisfied customers who think they can exercise influence to the restaurant complain more actively toward the service provider. Conclusions - The findings of this study are against the traditional viewpoint on customer loyalty that loyal customers compared respond more generously to the mistakes of a company, but consistent with the 'love becomes hate' effect proposed by Grégoire, Tripp, and Legoux(2009). In complaining contexts, companies should manage customers with positive and strong relationship more carefully and strategically to prevent the expansion of economic and social risks from customers' complaining behaviors. This is more significant for companies with strong brand reputations.

A Study of The Relationship between Power And Communication -With Special Reference to Speech Act Theory (권력과 소통의 관계에 관한 일고찰 -언어 행위론을 중심으로)

  • Lee, Hyo-Seong
    • Korean journal of communication and information
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    • v.69
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    • pp.30-70
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    • 2015
  • This paper is to show the relationship between power and communication. For this purpose, speech act theory has been introduced. Power is the capacity of some persons to produce intended effects on others. And the human being tries to get intended effects by perlocutionary acts through performing illocutionary acts, both of which belong to speech acts. Generally speaking, therefore, it can be said power is exercised through speech acts. Of course, in case of exercising physical force or violence, no speech act is needed. However, even violence is not totally unrelated with communication. Moreover, power other than violence is always in need of speech acts for its exercise. Including psychic force, power in general is in a close relationship with communication by mediation of speech acts. This paper, using speech act theory, attempts to examine that what is the relationship power and communication hold, that the exercise of power is the same as performing speech acts called perlocutionary acts, that the form of power is differentiated by kinds of illocutionary acts used for its exercise, and that morality of power is different according to illocutionary acts used for its exercise.

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Relationship between Surface Sag Error and Optical Power of Progressive Addition Lens

  • Liu, Zhiying;Li, Dan
    • Current Optics and Photonics
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    • v.1 no.5
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    • pp.538-543
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    • 2017
  • Progressive addition lenses (PAL) have very wide application in the modern glasses market. The unique progressive surface can make a lens have progressive refractive power, which can meet the human eye's different needs for distance-vision and near-vision. According to the national glasses fabrication standard, the difference between actual optical power after fabrication and nominal design value should be less than 0.1D over the lens effective area. The optical power distribution of PAL is determined directly by the surface. Consequently, the surface processing accuracy requirement is proposed. Beginning from the surface expressions of progressive addition lenses, the relationship equations between the surface sag and optical power distribution are derived. They are demonstrated through tolerance analysis and test of an example progressive addition lens with addition of 2.09D (5.46D-7.55D). The example addition surface is fabricated under given accuracy by a single-point diamond ultra-precision machine. The optical power of the PAL example is tested with a focal-meter after fabrication. The optical power addition difference between test result and design nominal value is 0.09D, which is less than 0.1D. The derived relationship between the surface error and optical power is verified from the PAL example simulation and test result. It can provide theoretical tolerance analysis proof for the PAL surface fabricating process.

Analysis and Design of Quadruple-Active-Bridge Converter Employing Passive Power Decoupling Capability (수동 전력 비동조화가 가능한 QAB 컨버터의 분석과 설계에 관한 연구)

  • Yun, Chang-Woo;Lee, Jun-Young;Baek, Ju-Won;Jung, Jee-Hoon
    • The Transactions of the Korean Institute of Power Electronics
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    • v.27 no.2
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    • pp.157-164
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    • 2022
  • This study proposes an enhanced quadruple-Active-Bridge (QAB) converter that can solve power coupling problems. By adopting a multiple winding transformer, the equivalent circuit of a conventional QAB converter has power couplings between arbitrary output ports. This coupling is an unintended power relationship that complicates the regulation of output voltage of the multiple ports. The proposed converter can carry out power decoupling by changing the arrangement of the coupling inductor. Power transfer equations for the proposed converter and its operating principles are analyzed in detail. The power coupling caused by the transformer's leakage inductance is verified by using a proposed coupling factor that presents the relationship between inductance ratio and coupling power. In addition, the decoupling power control performance of the proposed converter is verified by simulation and a 3 kW prototype converter.

Antecedents and consequences of trust and commitment in apparel manufacturer-contractor relationships: The moderating role of length of relationship (국내 패션기업과 협력업체와의 관계에서 신뢰와 몰입에 영향을 미치는 변인: 관계 기간의 조절 효과)

  • Park, Na Ri;Park, Jae-Ok
    • The Research Journal of the Costume Culture
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    • v.21 no.2
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    • pp.220-233
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    • 2013
  • This study examined regarding the moderating effect of length of relationship in the relationship among the antecedent variables (i.e., specific investment, opportunistic behavior, communication, uncertainty, interdependence, power imbalance, shared value, and flexibility) of trust and commitment, trust and commitment and firm performance and relationship satisfaction. A total of 128 apparel manufacturers participated in this study. Flexibility exerted the most positive effect on trust in short-term relationship, followed by specific investment. And opportunistic behavior was found to exert negative effect on trust. Commitment was found to be most negatively affected by power imbalance, followed by interdependence. Trust was shown to be significantly affected by communication, shared value and flexibility in short-term relationship. In the case of long-term relationship, commitment was shown to be significantly affected by uncertainty, interdependence, power imbalance and flexibility. Firm performance was positively affected by both trust and commitment. As for the effect of trust and commitment on relationship satisfaction, relationship satisfaction was also affected by both trust and commitment. In case the length of relationship, firm performance was affected by both trust and commitment. As for the effect of trust and commitment on relationship satisfaction, relationship satisfaction was also affected by both trust and commitment. The result of this research provides valuable data for making a concrete suggestion regarding the strategy for improving trust and commitment for the sake of the desirable relationship between apparel manufacturers and contractors.

Effects of Cooperative Orientation and Relationship Power on Conflict Resolution Strategy and Relationship Performance (프랜차이즈 본사의 협동지향성과 관계파워가 갈등해결전략과 신뢰 그리고 관계성과에 미치는 영향)

  • Han, Sang-Ho
    • The Korean Journal of Franchise Management
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    • v.8 no.2
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    • pp.17-24
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    • 2017
  • Purpose - In recent years, research has been conducted on the conflict resolution strategies of the franchise headquarters and the franchisees, but there is a lack of research on how the power structure and cultural factors play a role in resolving conflicts. From this perspective, this study is to examine the structural relationship between franchisors' cultural orientation and relationship power, and conflict resolution strategies, relationship trust, and relationship performance using. The findings of this study suggest how franchise headquarters should establish long-term relationship with franchisees and share information. Research design, data, methodology - The data were collected from April 1 to April 15, 2013. Because this study examined franchise industries from the franchisee perspective, we contacted franchisee store owner and managers located in Seoul and Gyeonggi Province. Interviewers trained contacted a total of 200 franchisees, and 196 franchisees responded. Out of 196 respondents, 13 respondents were deleted due to missing information. Thus, a total of 183 franchisee were used for this study. he data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equational modeling with SPSS 24.0 and Amos 23.0 statistical program. Results - The results showed that cooperation orientation and relational power of franchisor had significant effects on conflict resolution strategies. Cooperating, obliging, and compromising strategies of conflict resolution strategy had significant effects on relationship trust. Also, relationship trust had significant effect on relationship performance. Conclusions - This study shows that the franchise headquarters and the franchisees share necessary information for common purposes and that continuous two-way communications play an important role in resolving conflicts. In other words, the result of this study suggests that if the franchise headquarters and the franchisee actively consider the position of the other party and strive to achieve the goal, conflict resolution may be more successful. In order to do this, the franchise headquarters will have to consider how to build and maintain continuous communication with the franchisees, and continuous education is also needed so that employees can have a cooperative attitude. However, since the culture of these organizations is not made up of simple staff training and is not formed within a short time, the CEO of the franchisee headquarters should take the lead in establishing a cooperative culture with the merchants over the long term.