• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.1
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• pp.13-32
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• 2020

This study investigates the multi-dimensional structure of fashion store window creativity and examines its effects on consumer responses. Through an expert evaluation survey, this study proposes that fashion store window creativity involves originality, relevance, and artistry. Two experiments are conducted to test the proposed hypotheses. Consumers' emotional responses to the level of window creativity are collected using psychophysiological and self-report methods. Fashion store window creativity has positive effects on psychophysiological affective responses. When the three dimensions of creativity are specified as explanatory factors of emotional responses, relevance and artistry show positive effects on arousal and pleasure, whereas originality has a negative effect on pleasure. Its effect on attitudes is mediated by arousal and pleasure; in addition, the effect on entering intentions is mediated by arousal. Attitudes toward window display also have a positive effect on entering intentions. This study extends existing research on creativity in marketing into the context of visual merchandising in fashion store windows. Findings provide meaningful implications in that the effects of fashion store window creativity on emotions affect consumer attitudes and behavioral intention. By adopting multiple approaches in the empirical phase of this study, the findings are built on strong reliability and validity.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.153-164
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• 2018

The purpose of this study was to examine the impact of the resilience of young single mothers on positive parenting behavior and the mediating effects of social prejudice on the relationship between resilience and positive parenting behavior. The findings of the study were as follows: First, optimism among resilience was found to have affected social prejudice in a negative way. Second, Positive attitude toward life and positive evaluation about self among resilience was found to have affected positive parenting behavior in a positive way. Third, Social prejudice was found to have affected positive parenting behavior in a negative way. Fourth, social prejudice was found to have had a mediating effect on the relationship between resilience and positive parenting behavior. This study is of significance in that it explored how to bolster the resilience and positive parenting behavior of young single mothers and urged counseling intervention and social-welfare approach to dispel social prejudice.

• Journal of the Korean Home Economics Association
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• v.47 no.1
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• pp.13-24
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• 2009

The purpose of this study was to examine the effects of banking service quality on consumer satisfaction and positive word-of-mouth. A total of 330 bank consumers were investigated between Sept. 11 and Oct. 11, 2006. After sorting through the data, the responses of 299 consumer ( > 24 yrs old) were used for analysis. SERVPERF, the performance component of the Service Quality scale (SERVQUAL), was used to measure the four dimensions of reliability, responsiveness/empathy, assurance, and tangibles. Responses were partitioned by age and gender. The major findings were as follows; The effect of service quality by SERVPERF on consumer satisfaction and positive word-of-mouth did not differ according to gender. However, positive recommendation in males was directy related to the technical quality evaluate. In females, higher the functional quality evaluate was directly related to higher positive word-of-mouth recommendation. The effect of service quality by SERVPERF on consumer satisfaction was not revealed differently according to age. However, with respect to respondents under the age of 45, tangibles and assurance had a positive relationship with word-of-mouth recommendation. Furthermore, the higher the functional quality evaluate, the higher the level of positive word-of-mouth. Responsiveness/empathy was the most significant factor on positive word-of-mouth recommendation in respondents over the age of 45. In this age group, the higher the technical quality evaluate, the higher the level of positive word-of-mouth recommendation. These results have implications for banking service managers, particularly in improving service quality to increase consumer satisfaction and positive word-of-mouth. Future research is needed to replicate this study using more broad and representative samples in order to test the generalization of these findings.

• Journal of Information Technology Services
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• v.13 no.4
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• pp.65-78
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• 2014

In this study, I explored the causal relationship between acceptance attitudes and the expected effects of smart work. With the rapid development of smart technologies, lots of organizations try to innovate in the conventional working styles for maximizing organizational effectiveness and efficiency. Although many organizations wish to foster smart working environment, they don't have confidence in detailed action plans and effects from it. Therefore, this study that explores the causal relationship between acceptance attitudes and effects may have crucial meaning to organizations pursuing smart work. In this research empirically conducted by questionnaire survey, the acceptance attitudes as predictors and the expected effects of smart work as influenced variables were used. This research analyzed 118 collected data and multiple regression analysis. As a result of analysis, teleworking shows the positive relations to all of dependent variables. And others have a positive or negative influence on cognitive effects of smart work. Results of this study may give implications to organizations that want to implement smart work environment.

• Journal of Information Technology Applications and Management
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• v.21 no.1
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• pp.151-163
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• 2014

This paper explores the causal relationship between acceptance attitudes and expected effects of smart work. With the rapid development of smart technologies, lots of organizations try to innovate in the conventional working styles for maximizing organizational effectiveness and efficiency. Although many organizations wish to foster smart working environment, they don't have confidence in detailed action plans and effects from it. Therefore, this study that explores the causal relationship between acceptance attitudes and effects may have crucial meaning to organizations pursuing smart work. In this research empirically conducted by questionnaire survey, the acceptance attitudes as predictors and the expected effects of smart work as influenced variables were used. This research analyzed 118 collected data and multiple regression analysis. As a result of analysis, teleworking shows the positive relations to all of dependent variables. And others have a positive or negative influence on effects of smart work. Results of this study may give implications to organizations that want to implement smart work environment.

• ETRI Journal
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• v.28 no.5
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• pp.621-630
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• 2006

Observation of the effects of a handset subsidy on the mobile telecommunication industry has revealed two different aspects. The activation of various mobile services and the handset market, has led to the rapid acceleration of the related technological development, which is a desirable result, while rising prices and the overspending of related resources are undesirable. A great deal of research has been conducted to assess both desirable and undesirable factors using qualitative methods. However, quantitative studies into the effects of a handset subsidy are rare. In this study, we consider the positive and negative effects on consumer welfare of a change in demand and prices brought about by a handset subsidy. Then, we quantitatively compare the positive and negative effects and analyze their direct effects on consumer welfare.

• Communications for Statistical Applications and Methods
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• v.27 no.2
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• pp.201-210
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• 2020

Baseline-category logit random effects models have been used to analyze longitudinal nominal data. The models account for subject-specific variations using random effects. However, the random effects covariance matrix in the models needs to explain subject-specific variations as well as serial correlations for nominal outcomes. In order to satisfy them, the covariance matrix must be heterogeneous and high-dimensional. However, it is difficult to estimate the random effects covariance matrix due to its high dimensionality and positive-definiteness. In this paper, we exploit the modified Cholesky decomposition to estimate the high-dimensional heterogeneous random effects covariance matrix. Bayesian methodology is proposed to estimate parameters of interest. The proposed methods are illustrated with real data from the McKinney Homeless Research Project.

• Korean Journal of Child Studies
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• v.24 no.6
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• pp.15-31
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• 2003

This study examined the effects of emotion inducing contexts on types of infants smiling. Facial expressions of forty-five 11-to 15-month-old infants were videotaped in an experimental lab with positive and negative emotional contests. Infants' smiling was identified as the Duchenne smile or non-Duchenne smile based on FACS(Facial Action Coding System, Ekman & Friesen, 1978). Duration of smiling types was analyzed. Overall, infants showed more smiling in the positive than in the negative emotional context. Occurrence of Duchenne smiling was more likely in the positive than in the negative context and in the peek-a-boo than in the melody toy condition within the same positive context. Non-Duchenne smiling did not differ by context.

• Journal of the Korean Applied Science and Technology
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• v.26 no.3
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• pp.335-340
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• 2009

This study investigates the paste mixing of positive active materials which, affect the life cycle of batteries in Pb-Ca-Sn grids, and generation of 4BS in a curing process and considers the effects of these things on the initial charge characteristics and life cycle. In the results of the experiments applied in this study, it was possible to reduce the curing time in which the fine 4BS was formed by the mixing of the positive active materials of lead acid battery applied at high temperature compared to that of the existing coarse 4BS and that represented some improvements in the life cycle performance.

• The Journal of Information Systems
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• v.16 no.4
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• pp.1-31
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• 2007

The current study investigates the relationship of antecedents of flow, organizational commitment, knowledge sharing, information technology usage for knowledge sharing, and job satisfaction of organizational employees. This study analyze the effects of psychological states of employees both on affective states of them and on knowledge sharing by applying the internet-based flow theory to knowledge sharing. The antecedents of flow are found to have positive effects on organizational commitment. In addition, it is found that organizational commitment has a positive effect on knowledge sharing, information technology usage for knowledge sharing, and job satisfaction. While it is found that knowledge sharing has a positive effect on job satisfaction, it is found that information technology usage for knowledge sharing does not have an effect on job satisfaction, but have a positive effect on knowledge sharing. The result of this study would not only provide significant insights to knowledge management researchers and practitioners but also contribute to applying the flow theory to knowledge sharing.