• Title/Summary/Keyword: Positive Message

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A Comparison of Learning Effectiveness in Face-to-face versus Blended Learning of TOEIC (TOEIC의 디지털 융복합 블렌디드 학습과 면대면 학습의 비교 연구)

  • Choi, Mi-Yang;Han, Tae-In
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.517-525
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    • 2015
  • The purpose of this research was to perform a comparison of face-to-face and blended learning of TOEIC to see if there is a difference in their learning effectiveness. The research compared the improvement rate of the students' academic achievement, their self-evaluation results, and their participation rate and results of the online assignment by using t-test, pearson correlation analysis, and regression analysis. The research results demonstrated that the blended learning is pedagogically more effective than the face-to-face although the difference is not large. It was analyzed that the results were largely thanks to the following facts: In the blended learning, the students could interact with their instructors face-to-face in the off-line class, they got the weekly text message to encourage them to participate in the online class, and their routine online class attendance could cause their more positive participation in the online assignment.

A Study on the Relationship between Public Service Announcement on Child Abuse and the Perception of Reporting by People Obliged to Report Child Abuse (아동학대 공익광고와 아동학대 신고의무자의 신고인식의 관계 연구)

  • Seo, Bokhyun
    • Journal of The Korean Society of Integrative Medicine
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    • v.6 no.3
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    • pp.43-57
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    • 2018
  • Purpose : The act of reporting child abuse by people obliged to report child abuse is a way to detect long-term incidents of child abuse in early stages and to prevent a vicious cycle of social crimes. Thus, this study intends to enhance the reporting of child abuse through a study on the perception of people obliged to report child abuse through the public service announcement on child abuse. Methods : First, in order to identify the demographic characteristics of the subjects, the frequency and percentage were calculated. Second, in order to verify the reliability of the variables, Cronbach ${\alpha}$ was calculated. Third, in order to examine the perception of people obliged to report child abuse and the perception of reporting, a t-test (verification) and One-way ANOVA were conducted. Fourth, in order to identify the relationship between variables, a Correlation analysis was conducted. Result : The results show that people obliged to report child abuse did not perceive the public service announcement on child abuse positively and it varied depending on their jobs. The correlation between the public service announcement on child abuse and sub-factor of perceptions of reporting showed that a positive correlation was found in reliability, interest, understanding, perceiving the public service announcement on child abuse, perceiving severity and effectiveness, whereas a negative correlation was found in perceiving hazards. Conclusion : The education for preventing child abuse is required by the job type of people obliged to report. It is necessary to convey the message of effective public service announcement. The public service announcements on child abuse must be nationwide and long-term projects.

A Study on the Feminism in Contemporary Fashion Design (현대패션에 표현된 페미니즘에 관한 연구)

  • 금기숙
    • Journal of the Korean Society of Costume
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    • v.30
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    • pp.211-225
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    • 1996
  • In this paper we discuss the corelation be-tween feminism and fashion and examine its influnce on mordern fashion. And we also try to infer what the fashion design will be like in the future by understanding the value of modern fashion from a new viewpoint. The Early Feminism which advocated the similarity between man and women held the thought that women could be equal to men only when they behaved in the same way as men did, In 1970s when the pendulum of the Early Feminism movement reached its highest point a manish look began to flourish. The manish look introduced the items once employed only for men such as trench costs tidy tailored suits shirts and ties to women clothes. It has taken root deeply in women's life and is still employed in various ways by many designers. From the late 1970s the pendulum of feminism movement began to swing toward the Essentialist Feminism which emphasized the differences between men and women. It focused not on the negative image of women seen from male-oriented viewpoints but on their positive image and stressed women's sexual characteristic to make distinction between two genders. in fashion the Essentialist Feminism played a role in bringing about a sexy look which stressed the erotic silhouette of woman's body. The latest feminism is the socio-cultural one. It sees the distinction between men and women as sexual discrimination and introduces the androgynous human which carries the characteristic of two sexes. it leads to ambiguity of sex roles and at the same time serves to make androgynous social atmosphere by admitting the coexistence of two genders. The androgynous idea in fashion is expressed as a new trend which crosses men and women's own beauty while keeping their own identity intact. As we have briefly reviewed feminism in fashion has been presented in various ways with regard to expressing the nature of men and women. And it has continuously indicated the ultimate message of the salvation of mankind such as the respect for humanity and recovery of humanism.

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The Effects of Fashion Mobile Word-of Mouth -Focus on Facebook- (패션제품에 대한 모바일 구전효과 -페이스북을 중심으로-)

  • Jung, Jieun;Choo, Ho Jung;Lee, Ha Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.2
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    • pp.186-201
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    • 2013
  • This study investigates the effects of information type, direction of information, method of suggestion, tie strength, and interactions among these variables on the acceptance and diffusion of fashion product information in the mobile Facebook environment. Two subsequent studies were conducted to test the relationships among mobile SNS WOM factors. Two independent on-line surveys were implemented. Six hundred forty consumers aged between 20 and 39 were recruited for Study 1, and four hundred and eighty for Study 2. We manipulated the WOM delivery situation by information type (factual/evaluative), information directionality (positive/negative), tie-strength (strong/weak), and information presentation method (text/image/rink). Eight scenarios were developed and randomly assigned to the research participants. Frequency analysis, reliability, factor analysis, regression analysis, and ANOVA were implemented using SPSS 18.0. The Analysis of experiment data produced interesting results. Most WOM factors (including the information type, information presentation method, and tie strength) influence WOM acceptance; however, only the tie strength effected WOM activity. It was also proven that people are prone to accept information that is more realistic, objective, and negative, and they tend to accept information with visual factors, such as images and video clips rather than a simple text message. In this study, we offer a practical perspective to fashion industry and marketers who have an interest in SNS marketing. We have defined the distinct characteristics of mobile WOM that have been formed by a combination of former on/off-line WOM characteristics. To examine the moderating roles of two types of consumer innovativeness, fashion innovativeness and technology innovativeness were also measured and found to have significant moderating effects between mobile SNS WOM factors and their consequences. The paper concludes with a discussion on managerial implications and limitations.

Climacteric and Menopausal Women's Beliefs on Daily Meals and Food Supplements - A Focus Group Interview Study - (경남지역 일부 갱년기.폐경기 여성의 식사와 건강보조식품에 관한 신념 - 포커스그룹 심층면접 연구 -)

  • Pyun, Jeong-Soon;Kim, Mi-Jeong;Lee, Kyung-Hea
    • Korean Journal of Community Nutrition
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    • v.16 no.2
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    • pp.239-252
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    • 2011
  • The aim of the study was to explore the current status as well as personal views, attitudes, and beliefs regarding daily meal consumption (DM) and food supplement use (FS) in conjunction with the improvement of health condition of the women. Eight focus group interviews were performed and the interview material was condensed systematically with the aim to extract core meanings related to DM, FS, and menopause-associated health. Participants were 40 in number and showed ages ranging from 45 and 60 years with various menopausal status. Current status and beliefs about DM, resources of purchase motivation of FS, types of FS that are currently used, and perceived effects and personal beliefs about FS are discussed. Theme content analysis revealed 3 themes for beliefs about DM, 5 themes for beliefs pertaining FS, and 4 themes for the association between DM and FS. Non-dietary factors such as positive mental attitude and exercise appeared to be also important to maintain good health. The bottom line message from this study may be that proper nutrition through daily meals is essential for good health, while food supplement are used merely to supplement the diet. Findings from this study may deepen our understanding of how women who translate their lifespan through "menopause" perceive the roles and meaning of DM and FS, suggesting health professionals need to monitor and evaluate DM and implement strategies targeting the improvement of daily meal quality of middle and older aged women.

An Architecture Design of Distributed Internet Worm Detection System for Fast Response

  • Lim, Jung-Muk;Han, Young-Ju;Chung, Tai-Myoung
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • 2005.11a
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    • pp.161-164
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    • 2005
  • As the power of influence of the Internet grows steadily, attacks against the Internet can cause enormous monetary damages nowadays. A worm can not only replicate itself like a virus but also propagate itself across the Internet. So it infects vulnerable hosts in the Internet and then downgrades the overall performance of the Internet or makes the Internet not to work. To response this, worm detection and prevention technologies are developed. The worm detection technologies are classified into two categories, host based detection and network based detection. Host based detection methods are a method which checks the files that worms make, a method which checks the integrity of the file systems and so on. Network based detection methods are a misuse detection method which compares traffic payloads with worm signatures and anomaly detection methods which check inbound/outbound scan rates, ICMP host/port unreachable message rates, and TCP RST packet rates. However, single detection methods like the aforementioned can't response worms' attacks effectively because worms attack the Internet in the distributed fashion. In this paper, we propose a design of distributed worm detection system to overcome the inefficiency. Existing distributed network intrusion detection systems cooperate with each other only with their own information. Unlike this, in our proposed system, a worm detection system on a network in which worms select targets and a worm detection system on a network in which worms propagate themselves cooperate with each other with the direction-aware information in terms of worm's lifecycle. The direction-aware information includes the moving direction of worms and the service port attacked by worms. In this way, we can not only reduce false positive rate of the system but also prevent worms from propagating themselves across the Internet through dispersing the confirmed worm signature.

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The Study of SPA Brand Spacial Expression Applied to Experience Marketing - Focused on Flagship Stores in Myungdong - (체험마케팅을 적용한 SPA브랜드 공간 표현 특성에 관한 연구 - 명동 플래그쉽 스토어를 중심으로 -)

  • Woo, Ye-Seul;Kim, Kai-Chun
    • Korean Institute of Interior Design Journal
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    • v.21 no.2
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    • pp.123-132
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    • 2012
  • In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

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Low-Income Class Business Incubator Project' Accomplishment Analysis -Hyundai Motor Group's Gift-Car Campaign Focused- (기업의 저소득층 창업지원사업 성과 분석 연구 -현대자동차그룹 기프트카 캠페인을 중심으로-)

  • Jung, SunWook;Son, JuYoung;Kim, EunJung
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.277-290
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    • 2016
  • This research is about brief accomplishment analysis of Low-Income Class Business Incubator Project, based on applicants' perspective who has been supported by this project, which is funded by the enterprise. As a result of 'quality focused evaluation method', it shows that Low-Income Class Business Incubator Project's applicants experience both economic and non-economic accomplishments such as "work with responsibility," "better future in reality," "Self and change of relationships around self". It concludes that "experience of difference" or "providing hope for Low-income class" brought positive effects on applicants who participated in this projects. The study revealed the virtue of this Low-Income Class Business Incubator Project and reassured its message: the importance of major corporate' responsibility in solving social issues, especially in poverty and its independence.

Cognitive structure of TV drink advertisement based on multidimensional scaling (다차원척도법으로 알아본 음료 TV광고 인식구조: 주의 속성을 중심으로)

  • Kim, Eun Young;Lee, Hunjae;Chong, Sang Chul
    • Korean Journal of Cognitive Science
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    • v.25 no.1
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    • pp.25-49
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    • 2014
  • Advertisement for one type of product competes against another type using different advertising strategies. It is important to know which factors influence people's perception of the message within the advertisement and their formation of attitudes towards the advertisement. Using multidimensional scaling, this study investigated what main factors were important when people perceive beverage advertisements on TV. A positioning map was constructed based on similarity ratings of 14 drink advertisements. We examined the meaning of the three dimensions of the positioning map by asking a different group of participants to rate on components of attention, attitudes toward advertisements and products, and intention to purchase the product in each advertisement. It was found that three dimensions in the map was attention to content, color, and motion respectively. More importantly, the attentional component to content was related to the attitude of affection and action toward a beverage introduced in advertisement. These results suggest that content-based attention in advertisements induces a positive attitude toward the advertisements.

A Spelling Error Correction Model in Korean Using a Correction Dictionary and a Newspaper Corpus (교정사전과 신문기사 말뭉치를 이용한 한국어 철자 오류 교정 모델)

  • Lee, Se-Hee;Kim, Hark-Soo
    • The KIPS Transactions:PartB
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    • v.16B no.5
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    • pp.427-434
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    • 2009
  • With the rapid evolution of the Internet and mobile environments, text including spelling errors such as newly-coined words and abbreviated words are widely used. These spelling errors make it difficult to develop NLP (natural language processing) applications because they decrease the readability of texts. To resolve this problem, we propose a spelling error correction model using a spelling error correction dictionary and a newspaper corpus. The proposed model has the advantage that the cost of data construction are not high because it uses a newspaper corpus, which we can easily obtain, as a training corpus. In addition, the proposed model has an advantage that additional external modules such as a morphological analyzer and a word-spacing error correction system are not required because it uses a simple string matching method based on a correction dictionary. In the experiments with a newspaper corpus and a short message corpus collected from real mobile phones, the proposed model has been shown good performances (a miss-correction rate of 7.3%, a F1-measure of 97.3%, and a false positive rate of 1.1%) in the various evaluation measures.