• 한국콘텐츠학회논문지
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• 제18권2호
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• pp.37-46
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• 2018

본 연구는 제품 유형 및 PPL 제시 유형에 따른 웹툰 PPL의 효과를 연구하였다. 이를 통해 수용자들의 광고 회피를 최소화할 수 있는 효과적인 웹툰 PPL 제작방식 및 집행 방법을 찾고자 하였다. 연구를 위해 제품 유형(실용재/쾌락재), 웹툰 PPL 제시 유형(이미지형/삽입형/혼합형)에 따라 $2{\times}3$의 집단 간 실험 설계를 구성하였다. 연구결과, 브랜드 태도에 있어서 PPL유형에 따른 차이가 발생하였다. 특히 삽입형의 경우 가장 긍정적인 브랜드 태도를 형성하였다. 웹툰 콘텐츠에 대한 태도에 있어서는 쾌락재의 경우와 삽입형 PPL의 경우가 가장 긍정적인 태도를 보이는 것으로 나타났다.

• 경영과학
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• 제32권4호
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• pp.29-43
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• 2015

Word-of-Mouth (WOM), which is the unpaid spread of a positive marketing message from person to person, has been shown to be even more effective in influencing purchase decisions than traditional advertising channels. The effects of WOM might be different by types of persuaders (purchasers vs. non-purchasers), however, the current body of research has not given attention to the differential effects of WOM. This study focuses on whether or not potential customers are influenced by the WOM from non-purchasers as well as from purchasers, and it investigates if the impacts of WOM from non-purchasers are different with those from purchasers. Based on conjoint analyses, it concludes that potential customers are affected by the communication with non-purchasers as well as with purchasers but the impacts of non-purchasers are not greater than those of purchasers.

• 여성건강간호학회지
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• 제17권3호
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• pp.304-315
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• 2011

Purpose: The purpose of this study was to understand the meaning and nature of the lived experience of women with severe dysmenorrhea. Methods: Hermeneutic phenomenology by van Mannen and feminist philosophy informed this study involving 20 women who were 10~40 years old. Data was collected by using focus group interview 2 times from 10 women and in-depth interview from other 10 women from September to December, 2010. Results: The essential themes were message from body, deconstruction of negative stereotyped body, and authorship of my body. Participants described their own painful experiences. They recognized that psychological stress impacted on severe dysmenorrhea, so they made self caring time. They had positive attitude to menstruation, said that dysmenorrhea was not illness, but normal life process. They had internal strength, wisdom, and sistership. Conclusion: This study revealed meaning of pain experience in sociocultural context. This finding have implications for health care provider's empathic and holistic practice.

• Nutrition Research and Practice
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• 제8권4호
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• pp.347-351
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• 2014

Inflammation is one mechanism through which cancer is initiated and progresses, and is implicated in the etiology of other conditions that affect cancer risk and prognosis, such as type 2 diabetes, cardiovascular disease, and visceral obesity. Emerging human evidence, primarily epidemiological, suggests that walnuts impact risk of these chronic diseases via inflammation. The published literature documents associations between walnut consumption and reduced risk of cancer, and mortality from cancer, diabetes, and cardiovascular disease, particularly within the context of the Mediterranean Diet. While encouraging, follow-up in human intervention trials is needed to better elucidate any potential cancer prevention effect of walnuts, per se. In humans, the far-reaching positive effects of a plant-based diet that includes walnuts may be the most critical message for the public. Indeed, appropriate translation of nutrition research is essential for facilitating healthful consumer dietary behavior. This paper will explore the translation and application of human evidence regarding connections with cancer and biomarkers of inflammation to the development of dietary guidance for the public and individualized dietary advice. Strategies for encouraging dietary patterns that may reduce cancer risk will be explored.

• 디자인학연구
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• 제14권
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• pp.9-18
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• 1996

This is a study for importance of creativity in design. In the modern industrial developments in Korea has brought increase of consumptional products, by this reason. we are interested in the advertising industry for purpose of booming currents. But Comparing with the development of general advertising industry, it is not so long that understanding of advertising design has become important problm and spacially importance of creativity. Therefore According as the usefulness of advertisement is growing, we are concerned of the study of advertising effects. Now creatived expression is required without a moment delay because of the point of discrimination about too many advertisements. So, Advertising design has a role of positive communication which is passed into the life of modern man deeply. So for the dffective and impactive communication in the short time and on the limit space against implicative message, the study for importance of creativity in advertising expression has common purpose contact floody advertising everyday. Therefore this thesis try to seek Strategies of creativity in order to effective advertising expression.

• 품질경영학회지
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• 제38권3호
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• pp.322-332
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• 2010

In this study, the effectiveness of the warning signs was investigated. n order to survey, adult men and women surveyed 131 peoples. Findings are as follows. Warning level, warning statements, warning size, warning location, warning color is influenced consumers' perception level. However, the location of warning labels, the number of alerts, warnings, symbol type, fonts had no impact on the level of perception. In addition, Awareness have a positive impact on repurchase intention and recommend intention.

• 한국치위생학회지
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• 제14권2호
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• pp.205-211
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• 2014

Objectives : The purpose of the study is to investigate the relationship between humor and empowerment in clinical dental hygienist. Methods : Subjects were 374 clinical dental hygienist in Jeollabuk-do from April 20 to June 4, 2013. Data were analyzed using the statistical package SPSS WIN 12.0 for frequency, mean and standard deviation analysis, one-way ANOVA and linear regression. Results : The mean score or the clinical dental hygienist of humor was 2.55 out of 4 each of the sub-dimensions including emotional expressiveness, message sensitivity and preference of humor. Empowerment was 3.50 out of 5 and each of the sub-dimensions including meaning, competence, self-determination and impact. There was a significantly positive correlation between the sense of humor and the empowerment. Conclusions : It is necessary to develop the empowerment combined with humor sense in the curricula of dental hygiene education and leadership management in the clinical dental hygienist.

• 한국산업정보학회논문지
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• 제8권1호
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• pp.97-111
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• 2003

The purpose of this study is to identify the consumer's website attitude by product perception. There are a lot of benefits of some obstacles in the use of e-commence through the Internet-enabled website. The website or webpage is a marketing message for customers and many consumers use the Internet to acquire own informations. Indeed, it is necessary to construct positive attitude within an operating website, and IT is used as a useful tool for building the trust relationships with consumers. For eCRM in Internet era, it is very important to identify factors affecting consumer's website attitude. In sum, this study is focused the relationships between consumer's website attitude and product perception, brand attitude.

• 디지털산업정보학회논문지
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• 제5권4호
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• pp.151-160
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• 2009

While portable and wireless devices are pouring, a new network technology is needed as a breakthrough. The new network technology features large delays, intermittent connectivity, and absence of an end-to-end path from sources to destinations. A network which has one of those characteristics is called DTNs(Delay Tolerant Networks). The main 4 routing methods have been researched so far in extream environment. In this paper, we look into the reliability of DTMNs(Delay Tolerant Mobile Networks) in several different situations, and propose an algorithm that selects a positive routine by sending the only information of its position when making a connection to a detected node. We simulate the proposed algorithm here in DTN using ONE simulator. As a result, it shows that the algorithm reduces the number of message transmission each node.

• 한국환경교육학회지:환경교육
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• 제23권1호
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• pp.1-12
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• 2010

Facing the issue of global climate change, it is important for environmental educators to prepare a person who is able to understand of, communicate about, and make informed decisions on the climate change. Climate change education is to help learners understand of human influence on climate and climate's influence on them and society. This study was conducted in a way to discuss how climate change education could be implemented in Korean context. For this purpose, several documents and research articles on climate change education and communication were analyzed: Climate literacy, guidelines for K-12 global climate change education, and guidelines for effective climate change communication and message and so on. Many of the documents emphasize age appropriateness, positive thinking, participation and empowerment in climate change education while suggesting not to burden young learners with fears. Some documents such as the climate literacy suggest key concepts and/or essential principles of climate change education. Based upon the analysis, several considerations to incorporate the concepts in climate change into educational programs were suggested for further discussions.